March 2012 - INVESTMENT                                                                                                   ...
Problem  Preschoolers are becoming more unhealthy and inactive.                           Confidential Document | Copyright...
Solution wellness FUN for preschoolers.  MyFirstYoga makes                          Confidential Document | Copyright©2012 ...
How the MyFirstYoga preschool curriculum into  Transform  a scalable platform.                          Confidential Docume...
The MyFirstYoga curriculum is actively being used                 with over 5000 kids monthly in the Boston Area.         ...
MyFirstYoga Kids Are...         Empowered                                                                                 ...
Team               Abbie Davies Steinbacher                                              Trevor Steinbacher               ...
Our Vision Wellness Brand  Character Based Preschool                                                                      ...
Preschoolers connect with MyFirstYoga characters that                 are engaging, vibrant, and recognizable.            ...
Ourpreschoolers with the MyFirstYoga scalable          Plan   Engage   platform to create brand allegiance.               ...
Goal #1: Schools   Bring MyFirstYoga to preschoolers.                            Confidential Document | Copyright©2012 My ...
Aren’t Schools Full ofrun and actively   Not Preschools. They are well funded, privately                                  ...
What We Are Building   Subscription eLearning For Educators   Curriculum for Classes   Teacher Certification   Continuing E...
Who Are We Selling To   Individual                       Group   Influences 1+ End Users           Influences Over 5+ End Us...
Experience shows that educators                            approved preschool brands,                          quickly bec...
Goal #2:toHome  Bring MyFirstYoga preschoolers.                          Confidential Document | Copyright©2012 My First Yo...
What We Are Building   Mobile apps and eBooks for preschoolers   Animated Poses   Choose Your Own Adventure   Stories   Cu...
Who Are We Selling To   Individual   Influences 1+ End Users  • Parents  • Independent Instructors  • Kids Physical Therapi...
MyFirstYoga Model: Technology is what users engage          with, but the brand is what will monazite the business.       ...
MyFirstYoga books sell at retailers such as Whole                          Foods and sold 6,000 books in one year. 120x mo...
Yoga Trends   87% increase in yoga product spending over   the last 5 years.                                              ...
Preschool Mobile   Digital devices are becoming more prevalent in the   lives of preschoolers.                    Kids Age...
Past. Present. Future.       STUDIO                                       CURRICULUM                           OUTREACH EN...
The MyFirstYoga Sandbox                            Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, Mar...
MyFirstYoga stands out from competitors:                         No leading preschool brands focus on wellness            ...
Where do we start?   Targeting 25-44 year old affluent, educated and active moms. Initial   focus in two major metropolitan...
Roadmap   Test. Iterate. Improve.           Month 1                              Month 2                                  ...
Plenty of room to grow into national                                 and international markets.                          M...
Ask   MyFirstYoga is seeking a seed round of $50K to infuse into   the proof of concept to bridge to a Series-A   3 Months...
Thank You                                    www.myfirstyoga.com                          Confidential Document | Copyright©...
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My First Yoga Pitch Deck

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My First Yoga Pitch Deck

  1. 1. March 2012 - INVESTMENT Abbie Steinbacher CEO, Founder abbie@myfirstyoga.com www.myfirstyoga.com Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  2. 2. Problem Preschoolers are becoming more unhealthy and inactive. Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  3. 3. Solution wellness FUN for preschoolers. MyFirstYoga makes Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  4. 4. How the MyFirstYoga preschool curriculum into Transform a scalable platform. Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  5. 5. The MyFirstYoga curriculum is actively being used with over 5000 kids monthly in the Boston Area. Entertainment Education For Preschoolers For Parents For Educators Engages through entertainment and fills Easy-to-use wellness products that Increases educator’s competitiveness natural need to be physically active, meet lifestyle, taste, and budget and achieves measurable results in creating Healthy Active Learners self-regulation and learning Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  6. 6. MyFirstYoga Kids Are... Empowered Engaged Calm Balanced Focused Strong Entertained Powerful Flexible Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  7. 7. Team Abbie Davies Steinbacher Trevor Steinbacher Founder and Chief Executive Officer Co-Founder | Creative Director Harvard University, Psychology University of Maryland, UMBC Imaging and Digital Art Studied how exercise contributes to self-confidence  Track record of identifying key uses for technology within the marketplace to create profitable mobile business solutions Division I Varsity Athlete & Captain, Harvard Swimming Team UX, iXD and Art Direction. Honored at White House as part of the Empact 100 top young Prior related experience: Creative lead on Adidas miCoch entrepreneurs mobile technology at ISBOAR North America and managed Prior to MyFirstYoga, Abbie was an investment professional at creative development for ISOBAR/Adidas global Fidelity Capital Markets eCommerce. Holds the following industry certifications:  15 years of advertising, interactive, social and digital Registered Yoga Teacher (RYT) experience (BSSP, Mullen, Isobar). Registered Childrens Yoga Teacher (RCYT)  Client List Includes: Priceline, MINI Cooper, Columbia Certified Life is Good Playmaker Sports, Adidas, Timberland, Mountain Dew, Reebok, Lending Tree, Virgin, Stanley Tools, Orvis, Arc’teryx, Member of Young Entrepreneurship Council (YEC) Underarmour, Disney. Nationwide media attention as an expert in the field of kids Recognition: Webby-Mobile, Addy, MITX, Stevie Business yoga and fitness education (The New York Times, Award, Flash Foward, Communication Arts, Print Magazine, Businessweek, Parent Magazine, Parenting Magazine, The HATCH and FWA. Boston Globe, NBC Nonstop, PBS.org)  Author of entrepreneurship articles for media outlets such as Forbes, US News and US News & World Report Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  8. 8. Our Vision Wellness Brand Character Based Preschool Dora the Explorer Spanish For Kids = $11 Billion MyFirstYoga Wellness For Kids = $$$ Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  9. 9. Preschoolers connect with MyFirstYoga characters that are engaging, vibrant, and recognizable. First Generation Second Generation ® ® Third Generation ® ® Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  10. 10. Ourpreschoolers with the MyFirstYoga scalable Plan Engage platform to create brand allegiance. Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  11. 11. Goal #1: Schools Bring MyFirstYoga to preschoolers. Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  12. 12. Aren’t Schools Full ofrun and actively Not Preschools. They are well funded, privately Red Tape? seeking 3rd party curriculum. Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  13. 13. What We Are Building Subscription eLearning For Educators Curriculum for Classes Teacher Certification Continuing Education Credits Online Community Video and Downloadable Classroom Tools Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  14. 14. Who Are We Selling To Individual Group Influences 1+ End Users Influences Over 5+ End Users • Parents (Primary) • Preschools (Primary) • Independent Instructors • Corporations (Gyms) • Kids Physical Therapist • Kids Organizations • Babysitters • Cruise Lines • Military Base Preschools Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  15. 15. Experience shows that educators approved preschool brands, quickly become parent approved. Visa versa. Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  16. 16. Goal #2:toHome Bring MyFirstYoga preschoolers. Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  17. 17. What We Are Building Mobile apps and eBooks for preschoolers Animated Poses Choose Your Own Adventure Stories Cumulative Songs Classic Fairytales Reactive Apparel Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  18. 18. Who Are We Selling To Individual Influences 1+ End Users • Parents • Independent Instructors • Kids Physical Therapist • Babysitters Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  19. 19. MyFirstYoga Model: Technology is what users engage with, but the brand is what will monazite the business. Quality Content in a Scalable Platform eLearning Mobile Traditional Media ePublication Reactive Paid Subscription Site Apps Online/Retail itunes Apparel™ Critical Mass of End User (Preschooler: 3-5yo Boys/Girls) Brand Monetize ® Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  20. 20. MyFirstYoga books sell at retailers such as Whole Foods and sold 6,000 books in one year. 120x more than the average self published book. Why This Works Market trends+ MyFirstYoga traction 35,000 downloads of the MyFirstYoga iPhone App. Reached Top 50 in iTunes Health-Fitness Ranking and featured in Parents Magazine. Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  21. 21. Yoga Trends 87% increase in yoga product spending over the last 5 years. Yoga saw the 1,500,000+ Kids Practice in America LARGEST PARTICIPATION increase of any $ 27 BILLION 2011 US Yoga Services and Accessories sport in 2011 (Sources:1. National Sporting Goods Association 2. 2010 US Census Report 3. Yoga Journal) Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  22. 22. Preschool Mobile Digital devices are becoming more prevalent in the lives of preschoolers. Kids Ages 3-5 Kids Ages 3-5 Parents that have access have access Download 52% 79% 30% Mobile Tablet Kids Apps (Sources:1. TechCrunch 2. PlayScience, Mobile Playgrounds 3. Research2Guidance, Common Sense Media) Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  23. 23. Past. Present. Future. STUDIO CURRICULUM OUTREACH ENRICHMENT OPENS IN 2006 CREATION PROGRAMMING •Newton, MA Location •Business Evolution •Shifted from Studio to Outreach Model •40K Funding F&F •Story Based Kids Class •Staff of 8 Instructors •3 Instructors •Outreach Program Tested •Reach 5000 Kids/Month •100 Families Impacted •100,000 YouTube Views •Clients: Bright Horizons, Boston RedSox New England Aquarium, LifeIsGood, Mass General Hospital, Boston Childrens Museum BOOKS BRAND AND •Test Product Viability CHARACTERS •6,000 Books Sold •Parent Tested Parent Approved Award • •Unify Teaching Materials MOBILE •Retail Outlets: Whole Foods, Amazon, •New Brand Identity •Flashcard kids yoga app Barnes&Nobles, National Childrens •Branded Materials and Emails •First kids yoga app to market Museums •Deeper Connection With Clients •35,000 downloads •Bentley Masters Thesis •Reached Top #50 in Health- Fitness Apps for iPhone 2011 Abbie Steinbacher ePLATFORM Honored at the +FUTURE White House DIRECTION eBooks Mobile Social eLearning Apparel Characters Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  24. 24. The MyFirstYoga Sandbox Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  25. 25. MyFirstYoga stands out from competitors: No leading preschool brands focus on wellness No kids yoga brands focus on technology and brand accessibility Market Place Wellness Online Mobile Educational Kids Gaming Characters Competitors Focus Social Products Perspective Tools Little EinsteinsPreschoolLearning Dora the Explorer Brands LeapFrog YogaKids Kids ItsyBity Yoga Yoga Brands Angle Bear Yoga Wailana Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  26. 26. Where do we start? Targeting 25-44 year old affluent, educated and active moms. Initial focus in two major metropolitans to maintain lean operations and position for success State Counties #Children Market Value California Marin, San Meteo, Santa Clara 171,000 $8.6 Million Massachusetts Middlesex, Norfolk, Nantucket 115,000 $3.4 Million Total 286,000 $12 Million (Sources:12010 US Census Report) Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  27. 27. Roadmap Test. Iterate. Improve. Month 1 Month 2 Month 3 • Character Refinement • Website/eLearning Foundation • Mobile Launch • Animation Testing • Content/Product Integration • eLearning Beta Test • Mobile App / iBook Development • eLearning Alpha Test • Product Updates • eLearning Content Creation • User Testing • Pilot Test Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  28. 28. Plenty of room to grow into national and international markets. MFY V.1 MFY V.2 MFY V.3 Preschool Yoga Kids Wellness Wellness for All My First® Brands ( My First Chef, My First Karate, My First Fitness ) Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  29. 29. Ask MyFirstYoga is seeking a seed round of $50K to infuse into the proof of concept to bridge to a Series-A 3 Months Human Capital $15K Characters Refinement $15K Animated Flash Card App/iBook $8.5K Website & eLearning Foundation $6.2K eLearning Content $2.7K eLearning Product & Content Integration $1K eLearning Product Testing $1.5K Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
  30. 30. Thank You www.myfirstyoga.com Confidential Document | Copyright©2012 My First Yoga, LLC.Wednesday, March 21, 12
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