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Social Media First-Aid Kit
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Social Media First-Aid Kit

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Jumping into social media is simple and fun, but what happens when you find yourself in a social media emergency which is spiraling out of control? In this session, participants will learn strategies ...

Jumping into social media is simple and fun, but what happens when you find yourself in a social media emergency which is spiraling out of control? In this session, participants will learn strategies to prevent and cope with personal and organizational social media emergencies. For a better version of this presentation, please see: http://www.slideboom.com/presentations/548450/Social-Media-First-Aid-Kit -

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Social Media First-Aid Kit Presentation Transcript

  • 1. By chrismyers @myerscaSocial Media First-Aid Kit
  • 2. + Name+ Affiliation+ Comfort level, experience+ Learning interest Introductions
  • 3. + Social media dynamics+ Positives and negatives+ Famous (infamous) emergencies+ Tools to track social media+ How to respond You will learn
  • 4. + Official advice+ Not a replacement a policy that should be developed with unit and institutional support What this is not
  • 5. Social media
  • 6. + Definition+ Translation+ Power of numbers+ Grassroots Social Media
  • 7. + Good and bad+ Double edge sword+ Positives and negatives are archived and searchable Social Media
  • 8. Driving a big dump truck http://www.flickr.com/photos/thegeoffmeister/3925442880/
  • 9. Case studies
  • 10. + Moldy Tweet+ Sent to about 20 users+ Global consequences as word spread Case study: Horizon Realty
  • 11. + Palm oil protest by Greenpeace+ Tried to get video pulled+ Facebook users threatened+ Alienated supporters+ Eventually came around Case study: Nestle
  • 12. + The Ranger Station+ Threatened fine and confiscation of domain+ Blog owner asked users take action+ Proactive response+ Re-tweets Case study: Ford
  • 13. Emergency treatment
  • 14. + Ok to not rush in to social media+ Start off on the right foot+ Have a plan and get buy in from unit, constantly update+ Build supporters+ Awareness Have a strong base
  • 15. + Thick skin+ Be authentic and truthful+ Be polite and correct incorrect information+ Monitor what is being said On thin ice?
  • 16. + Delete*+ Criticize*unless justified Don’t
  • 17. + TweetDeck+ SocialMention+ Google alerts+ Hootsuite+ Twitter RSS+ Subscription services Monitor
  • 18. + U-M resources + Jordan Miller – jordanml umich @_jordanmiller_+ Colleagues – Yammer, Facebook+ Google You are not alone
  • 19. http://ow.ly/aOVQ8 Resources
  • 20. Wrap-up & Questions