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Social Media First-Aid Kit
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Social Media First-Aid Kit

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Jumping into social media is simple and fun, but what happens when you find yourself in a social media emergency which is spiraling out of control? In this session, participants will learn strategies …

Jumping into social media is simple and fun, but what happens when you find yourself in a social media emergency which is spiraling out of control? In this session, participants will learn strategies to prevent and cope with personal and organizational social media emergencies. For a better version of this presentation, please see: http://www.slideboom.com/presentations/548450/Social-Media-First-Aid-Kit -

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Transcript

  • 1. By chrismyers @myerscaSocial Media First-Aid Kit
  • 2. + Name+ Affiliation+ Comfort level, experience+ Learning interest Introductions
  • 3. + Social media dynamics+ Positives and negatives+ Famous (infamous) emergencies+ Tools to track social media+ How to respond You will learn
  • 4. + Official advice+ Not a replacement a policy that should be developed with unit and institutional support What this is not
  • 5. Social media
  • 6. + Definition+ Translation+ Power of numbers+ Grassroots Social Media
  • 7. + Good and bad+ Double edge sword+ Positives and negatives are archived and searchable Social Media
  • 8. Driving a big dump truck http://www.flickr.com/photos/thegeoffmeister/3925442880/
  • 9. Case studies
  • 10. + Moldy Tweet+ Sent to about 20 users+ Global consequences as word spread Case study: Horizon Realty
  • 11. + Palm oil protest by Greenpeace+ Tried to get video pulled+ Facebook users threatened+ Alienated supporters+ Eventually came around Case study: Nestle
  • 12. + The Ranger Station+ Threatened fine and confiscation of domain+ Blog owner asked users take action+ Proactive response+ Re-tweets Case study: Ford
  • 13. Emergency treatment
  • 14. + Ok to not rush in to social media+ Start off on the right foot+ Have a plan and get buy in from unit, constantly update+ Build supporters+ Awareness Have a strong base
  • 15. + Thick skin+ Be authentic and truthful+ Be polite and correct incorrect information+ Monitor what is being said On thin ice?
  • 16. + Delete*+ Criticize*unless justified Don’t
  • 17. + TweetDeck+ SocialMention+ Google alerts+ Hootsuite+ Twitter RSS+ Subscription services Monitor
  • 18. + U-M resources + Jordan Miller – jordanml umich @_jordanmiller_+ Colleagues – Yammer, Facebook+ Google You are not alone
  • 19. http://ow.ly/aOVQ8 Resources
  • 20. Wrap-up & Questions