By chrismyers          @myerscaSocial Media First-Aid Kit
+ Name+ Affiliation+ Comfort level, experience+ Learning interest            Introductions
+ Social media dynamics+ Positives and negatives+ Famous (infamous) emergencies+ Tools to track social media+ How to respo...
+ Official advice+ Not a replacement a policy  that should be developed with  unit and institutional support          What...
Social media
+ Definition+ Translation+ Power of numbers+ Grassroots          Social Media
+ Good and bad+ Double edge sword+ Positives and negatives are  archived and searchable            Social Media
Driving a big dump truck  http://www.flickr.com/photos/thegeoffmeister/3925442880/
Case studies
+ Moldy Tweet+ Sent to about 20 users+ Global consequences as word spread  Case study: Horizon Realty
+ Palm oil protest by  Greenpeace+ Tried to get video pulled+ Facebook users threatened+ Alienated supporters+ Eventually ...
+ The Ranger Station+ Threatened fine and  confiscation of domain+ Blog owner asked users take action+ Proactive response+...
Emergency treatment
+ Ok to not rush in to  social media+ Start off on the right foot+ Have a plan and get buy in from  unit, constantly updat...
+ Thick skin+ Be authentic and truthful+ Be polite and correct incorrect information+ Monitor what is being said          ...
+ Delete*+ Criticize*unless justified                    Don’t
+ TweetDeck+ SocialMention+ Google alerts+ Hootsuite+ Twitter RSS+ Subscription services               Monitor
+ U-M resources  + Jordan Miller –     jordanml umich    @_jordanmiller_+ Colleagues – Yammer, Facebook+ Google        You...
http://ow.ly/aOVQ8   Resources
Wrap-up & Questions
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Social Media First-Aid Kit

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Jumping into social media is simple and fun, but what happens when you find yourself in a social media emergency which is spiraling out of control? In this session, participants will learn strategies to prevent and cope with personal and organizational social media emergencies. For a better version of this presentation, please see: http://www.slideboom.com/presentations/548450/Social-Media-First-Aid-Kit -

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Social Media First-Aid Kit

  1. 1. By chrismyers @myerscaSocial Media First-Aid Kit
  2. 2. + Name+ Affiliation+ Comfort level, experience+ Learning interest Introductions
  3. 3. + Social media dynamics+ Positives and negatives+ Famous (infamous) emergencies+ Tools to track social media+ How to respond You will learn
  4. 4. + Official advice+ Not a replacement a policy that should be developed with unit and institutional support What this is not
  5. 5. Social media
  6. 6. + Definition+ Translation+ Power of numbers+ Grassroots Social Media
  7. 7. + Good and bad+ Double edge sword+ Positives and negatives are archived and searchable Social Media
  8. 8. Driving a big dump truck http://www.flickr.com/photos/thegeoffmeister/3925442880/
  9. 9. Case studies
  10. 10. + Moldy Tweet+ Sent to about 20 users+ Global consequences as word spread Case study: Horizon Realty
  11. 11. + Palm oil protest by Greenpeace+ Tried to get video pulled+ Facebook users threatened+ Alienated supporters+ Eventually came around Case study: Nestle
  12. 12. + The Ranger Station+ Threatened fine and confiscation of domain+ Blog owner asked users take action+ Proactive response+ Re-tweets Case study: Ford
  13. 13. Emergency treatment
  14. 14. + Ok to not rush in to social media+ Start off on the right foot+ Have a plan and get buy in from unit, constantly update+ Build supporters+ Awareness Have a strong base
  15. 15. + Thick skin+ Be authentic and truthful+ Be polite and correct incorrect information+ Monitor what is being said On thin ice?
  16. 16. + Delete*+ Criticize*unless justified Don’t
  17. 17. + TweetDeck+ SocialMention+ Google alerts+ Hootsuite+ Twitter RSS+ Subscription services Monitor
  18. 18. + U-M resources + Jordan Miller – jordanml umich @_jordanmiller_+ Colleagues – Yammer, Facebook+ Google You are not alone
  19. 19. http://ow.ly/aOVQ8 Resources
  20. 20. Wrap-up & Questions

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