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Getting the Google Search results you want
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Getting the Google Search results you want

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Some tips and tricks on how to get the Google search results you are looking for.

Some tips and tricks on how to get the Google search results you are looking for.

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  • 1. Getting the Google search results you want by Chris Myers Gerald R. Ford School of Public Policy [email_address] http://twitter.com/myersca aim & google: oldmacbum http://www.fordschool.umich.edu
  • 2. Not getting the results you are expecting? Frustrated? Photo by: http://www.flickr.com/people/striatic/
  • 3. Lessons come from a mess. Photo by: http://www.flickr.com/photos/dalasie/
  • 4. What is Google looking for? Photo originally by: http://www.flickr.com/people/nolifebeforecoffee/
  • 5. 1. URL – Spell it Out – Good and Bad Photo by: http://www.flickr.com/people/airpark/ Bad: http://acoolguy.com Good: http://chrismyers.com
  • 6. 1. URL – Spell it Out – Good and Bad Photo by: http://www.flickr.com/people/airpark/ B ad: http://myschool.umich.edu/id?=3456&type=2&sort=4 Good: http://myschool.umich.edu/faculty/doe
  • 7. 1. URL – Path Matters – Key Words – Good and Bad Photo by: http://www.flickr.com/people/airpark/ Bad: http://myschool.umich.edu/content/grouping/people/faculty/educationalstudies/pages/faculty/doe Good: http://myschool.umich.edu/faculty/doe Better: http://myschool.umich.edu/doe
  • 8. 2. Page Title – Reflect Page – Good and Bad http://www.flickr.com/people/mikefischer/ Bad: University of Michigan Ann Arbor My School Good: John Doe Faculty <Name>
  • 9. 2. Page Title – Keywords http://www.flickr.com/people/13519089@N03/
      • Include your key words
      • Right combination
  • 10. 3. Links – Keywords http://www.flickr.com/people/13519089@N03/
      • Include your key words
      • Right combination
      • About
  • 11. 3. Links – Link Title
      • Accurate Description
      • Right combination
    <a href=“http://www.google.com” title=“Popular Search Engine”>Google</a>
  • 12. 3. Links – Anchor text
      • Accurate Description
      • Right combination
    <a href=“http://www.google.com” title=“Popular Search Engine”>Google is a Popular Search Engine</a>
  • 13. 3. Links – Incoming – Popularity Photo by: http://www.flickr.com/people/patrick_q
      • Numbers
      • Source Quality
  • 14. 4. Content – Keywords - Density Photo by: http://www.flickr.com/photos/martinstabe/
  • 15. 5. Timeliness – Updated Photo by: http://www.flickr.com/people/lwr/
  • 16. Examples Photo by: http://www.flickr.com/photos/tracyhunter/
  • 17. Don't forget to remove items from Google's list  (including PDFs and Word Documents save html file with code as same name) Photo originally by: http://www.flickr.com/photos/raster/ Just say the magic word/code: <meta name=&quot;robots&quot; content=&quot;noindex,nofollow&quot;>
  • 18. Happy Photo by: http://www.flickr.com/photos/orcoo/