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Chapter 8: Identifying Market Segments and Targets

Chapter 8: Identifying Market Segments and Targets

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Top 10 learning questions Presentation Transcript

  • 1. TOP 10 Learning Questions Ch 8: Identifying Market Segments and Targets
    Myrtle Frantilla
    April 14, 2011
    http://myrtlefrantilla.blogspot.com/
    1
  • 2. 2
    1. All of these are included in Four Levels of Micro Marketing except
    A.
    Segment
    B.
    Local Areas
    C.
    Niche
    Social Class
    D.
    Individual
    E.
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • 3. Four Levels of Micro Marketing
    3
    Segments
    Niches
    Local Areas
    Individuals
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • 4. 4
    1. All of these are included in Four Levels of Micro Marketing except
    A.
    Segment
    B.
    Local Areas
    C.
    Niche
    Social Class
    D.
    Individual
    E.
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • 5. 2. In the steps of segmentation process, what is the fourth step?
    5
    A.
    Segment Attractiveness
    B.
    Segment Identification
    C.
    Segment Positioning
    D.
    Segment Acid Test
    E.
    Segment Profitability
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • 6. Steps in Segmentation Process
    http://myrtlefrantilla.blogspot.com/
    6
    http://myrtlefrantilla.blogspot.com/
  • 7. Steps in Segmentation Process
    http://myrtlefrantilla.blogspot.com/
    7
    Needs-basedSegmentation
    http://myrtlefrantilla.blogspot.com/
  • 8. Steps in Segmentation Process
    Needs-basedSegmentation
    Segment Identification
    http://myrtlefrantilla.blogspot.com/
    8
    http://myrtlefrantilla.blogspot.com/
  • 9. Steps in Segmentation Process
    Segment Identification
    http://myrtlefrantilla.blogspot.com/
    9
    Needs-basedSegmentation
    Segment Attractiveness
    http://myrtlefrantilla.blogspot.com/
  • 10. Steps in Segmentation Process
    Segment Identification
    http://myrtlefrantilla.blogspot.com/
    10
    Needs-basedSegmentation
    Segment Attractiveness
    Segment Profitability
    http://myrtlefrantilla.blogspot.com/
  • 11. Steps in Segmentation Process
    Segment Identification
    11
    Needs-basedSegmentation
    Segment Attractiveness
    Segment Profitability
    Segment Positioning
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • 12. Steps in Segmentation Process
    12
    Needs-basedSegmentation
    Segment Identification
    Segment Attractiveness
    Segment Profitability
    Segment Positioning
    Segment Acid Test
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • 13. Steps in Segmentation Process
    13
    Needs-basedSegmentation
    Marketing Mix Strategy
    Segment Identification
    Segment Attractiveness
    Segment Profitability
    Segment Positioning
    Segment Acid Test
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • 14. 2. In the steps of segmentation process, what is the fourth step?
    14
    A.
    Segment Attractiveness
    B.
    Segment Identification
    C.
    Segment Positioning
    D.
    Segment Acid Test
    E.
    Segment Profitability
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • 15. 3. A market segment consists of a group of customers who share a similar set of needs and wants.
    15
    A.
    True
    B.
    False
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • 16. Market Segment
    Targeting a group of customers
    who share a similar set of
    needs and wants.
    http://myrtlefrantilla.blogspot.com/
  • 17. 3. A market segment consists of a group of customers who share a similar set of needs and wants.
    17
    A.
    True
    B.
    False
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • 18. 18
    4. Which among these are not included in Segmenting Consumer Markets?
    A.
    Geographic
    B.
    Demographic
    C.
    Behavioral
    D.
    Social
    Psychographic
    E.
    http://myrtlefrantilla.blogspot.com/
  • 19. 19
    Segmenting Consumer Markets
    Geographic
    Demographic
    Psychographic
    Behavioral
    http://myrtlefrantilla.blogspot.com/
  • 20. 20
    4. Which among these are not included in Segmenting Consumer Markets?
    A.
    Geographic
    B.
    Demographic
    C.
    Behavioral
    D.
    Social
    Psychographic
    E.
    http://myrtlefrantilla.blogspot.com/
  • 21. 5. ________ is a/an effective Segmentation Criteria where Segments must respond differently to various marketing mix elements & programs.
    21
    Measurable
    Accessible
    A.
    Substantial
    B.
    Differential
    C.
    Actionable
    D.
    E.
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • 22. Measurable
    Accessible
    Size, profiles of segments can be measured.
    Substantial
    Segments can be effectively and efficiently reached.
    Differential
    Segments are profitable enough to serve.
    Actionable
    Segments must respond differently to various marketing mix elements & programs.
    Programs can be designed to attract the segments.
    Effective Segmentation Criteria
    http://myrtlefrantilla.blogspot.com/
  • 23. 5. ________ is a/an effective Segmentation Criteria where Segments must respond differently to different marketing mix elements & programs.
    23
    Measurable
    Accessible
    A.
    Substantial
    B.
    Differential
    C.
    Actionable
    D.
    E.
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • 24. 6. Below are Patterns of Target Market Selection. But which of these is an example Product Specialization?
    24
    A.
    B.
    C.
    D.
    E.
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • 25. Patterns of Target Market Selection
    http://myrtlefrantilla.blogspot.com/
  • 26. Patterns of Target Market Selection
    http://myrtlefrantilla.blogspot.com/
  • 27. Patterns of Target Market Selection
    http://myrtlefrantilla.blogspot.com/
  • 28. 6. Below are Patterns of Target Market Selection. But which of these is an example Product Specialization?
    28
    A.
    B.
    C.
    D.
    E.
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • 29. 29
    7. Initiator, Influencer, Decider, Buyer and User are examples of Behavioral Variables.
    True
    A.
    False
    B.
    http://myrtlefrantilla.blogspot.com/
  • 30. Behavioral Segmentation
    30
    Decision Roles
    Behavioral Variable
    • Occasions
    • 31. Initiator
    • 32. Benefits
    • 33. Influencer
    • 34. User Status
    • 35. Decider
    • 36. User Rate
    • 37. Buyer
    • 38. Buyer Readiness
    • 39. Loyalty Status
    • 40. Seller
    • 41. Attitude
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • 42. 31
    7. Initiator, Influencer, Decider, Buyer and User are examples of Behavioral Variables.
    True
    A.
    False
    B.
    http://myrtlefrantilla.blogspot.com/
  • 43. 32
    8. Demographic, Operating Variable, Purchasing Approach, Situational Factors, And Personal Characteristic are concept of ___________________.
    Segmenting for Business Market
    A.
    Segmenting Consumer Markets
    B.
    Demographic Segmentation
    C.
    Evaluating Market Segments
    D.
    Behavioral Segmentation
    E.
    http://myrtlefrantilla.blogspot.com/
  • 44. 33
    Segmenting Business Markets
    Demographic
    Operating Variable
    Purchasing Approaches
    Situational Factors
    Personal Characterstic
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • 45. Segmenting Business Markets
    Demographic segmentation
    • Industry, company size, location
    Operating variables
    • Technology, usage status, customer capabilities
    Purchasing approaches
    Situational factors
    • Urgency, specific application, size of order
    Personal characteristics
    • Buyer-seller similarity, attitudes toward risk, loyalty
    http://myrtlefrantilla.blogspot.com/
  • 46. 35
    8. Demographic, Operating Variable, Purchasing Approach, Situational Factors, And Personal Characteristic are concept of ___________________.
    Segmenting for Business Market
    A.
    Segmenting Consumer Markets
    B.
    Demographic Segmentation
    C.
    Evaluating Market Segments
    D.
    Behavioral Segmentation
    E.
    http://myrtlefrantilla.blogspot.com/
  • 47. 36
    9. What are two types of Target Market in a Behavioral Segmentation?
    Aware and Unaware
    A.
    Tried and Not Tried
    B.
    Regular user and Occasional User
    C.
    User and Non User
    D.
    None of the Above
    E.
    http://myrtlefrantilla.blogspot.com/
  • 48. Behavioral Segmentation Breakdown
    http://myrtlefrantilla.blogspot.com/
  • 49. 38
    9. What are two types of Target Market in a Behavioral Segmentation?
    Aware and Unaware
    A.
    Tried and Not Tried
    B.
    Regular user and Occasional User
    C.
    User and Non User
    D.
    None of the Above
    E.
    http://myrtlefrantilla.blogspot.com/
  • 50. 39
    10. Age Life Cycle, Life Stage, Gender, Income, Generation, Social Class are types of Demographic Segmentation.
    True
    A.
    False
    B.
    http://myrtlefrantilla.blogspot.com/
  • 51. 40
    Demographic Segmentation
    Age and Life Cycle
    Life Stage
    Gender
    Income
    Generation
    Social Class
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • 52. 41
    10. Age Life Cycle, Life Stage, Gender, Income, Generation, Social Class are types of Demographic Segmentation.
    True
    A.
    False
    B.
    http://myrtlefrantilla.blogspot.com/
  • 53. Source
    42
    Marketing Management
    • Philip Kotler and Kevin Lane Keller, 13th Edition
    http://myrtlefrantilla.blogspot.com/
  • 54. TOP 10 Learning Questions Ch 8: Identifying Market Segments and Targets
    Myrtle Frantilla
    April 14, 2011
    http://myrtlefrantilla.blogspot.com/
    43