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  • 1. Improving Questions on 22 Chapters
    Myrtle Frantilla
    April 2011
    http://myrtlefrantilla.blogspot.com/
    1
  • 2. Ch 3: Gathering Information and Scanning the Environment
    April 2011
    Avellana - Frantilla
    http://myrtlefrantilla.blogspot.com/
  • 3. What is considered Internal Records and Marketing Intelligence?
    Order-to-Payment Cycle
    Sales Information System
    Database/Warehousing/Data Mining
    Marketing Intelligence System
    All of the above
    3
    http://kavellana.blogspot.com
  • 4. 1. Which is NOT a technological aspect included in shaping the business landscape?
    Pace of change
    Opportunities for innovation
    Varying R&D budgets
    Increased regulation of change
    Order to Payment Cycle
    4
    http://kavellana.blogspot.com
  • 5. Environmental Forces Shaping the Business Landscape
    • Technological
    • 6. Pace of change
    • 7. Opportunities for innovation
    • 8. Varying R&D budgets
    • 9. Increased regulation of change
    5
    http://kavellana.blogspot.com
  • 10. Internal Records and Marketing Intelligence
    Sales Information System
    Order-to-Payment Cycle
    Marketing Intelligence System
    Databases, Warehousing, Data Mining
    6
    http://kavellana.blogspot.com
  • 11. 1. Which is NOT a technological aspect included in shaping the business landscape?
    Pace of change
    Opportunities for innovation
    Varying R&D budgets
    Increased regulation of change
    Order to Payment Cycle
    7
    http://kavellana.blogspot.com
  • 12. Ch 13: Developing Price Strategies and Programs
    Bohong Li - Frantilla
    http://myrtlefrantilla.blogspot.com/
  • 13. “Estimate costs” is one of the six steps in setting price. In the following steps, _____is the step after “estimate costs”?
    A. Determine demand
    B. Select pricing method
    C. Analyze competitor price mix
    D. Select the price objective
    E. Select final price
  • 14. 2. There are six steps in setting price. In the following steps, What is the fourth step?
    A. Determine demand
    B. Select pricing method
    C. Analyze competitor price mix
    D. Select the price objective
    E. Select final price
  • 15. 11
    Steps in Setting Price
    Select the price objective
    Determine demand
    Estimate costs
    Analyze competitor price mix
    Select pricing method
    Select final price
  • 16. 2. There are six steps in setting price. In the following steps, What is the fourth step?
    A. Determine demand
    B. Select pricing method
    C. Analyze competitor price mix
    D. Select the price objective
    E. Select final price
  • 17. Ch 5: Creating Customer Value, Satisfaction, and Loyalty
    April 2011
    Cabunilas- Frantilla
    http://myrtlefrantilla.blogspot.com/
  • 18. 4. It is the total feature and characteristic of a product or service that has an ability to satisfy needs.
    Performance
    Marketing
    Quality
    Variation
    None of the Above
    Kotler, Keller, Marketing Management, 13th ed.
    http://cabunilasmichelle.blogspot.com
  • 19. 3. Quality is the total feature and characteristic of a product or service that has an ability to satisfy needs.
    True
    False
    Kotler, Keller, Marketing Management, 13th ed.
    http://cabunilasmichelle.blogspot.com
  • 20. Concept 3: Product and Service Quality
    QUALITY?
    WHAT IS
    Fitness for use?
    Freedom from variation?
    Conformance to requirements?
    Is the total feature and characteristic of a product or service that has an ability to satisfy needs.
    QUALITY
    Kotler, Keller, Marketing Management, 13th ed.
    http://cabunilasmichelle.blogspot.com
  • 21. 3. Quality is the total feature and characteristic of a product or service that has an ability to satisfy needs.
    True
    False
    Kotler, Keller, Marketing Management, 13th ed.
    http://cabunilasmichelle.blogspot.com
  • 22. http://jankenneth-obar.blogspot.com
    Ch 17: Designing and Managing Integrated Marketing Communication
    April 15, 2011
    Obar - Frantilla
  • 23. http://jankenneth-obar.blogspot.com
    This is the part of the receiver’s response that the receiver communicates back to the sender?
    Reply
    Response
    Feedback
    Reaction
    Comment
    19
  • 24. http://jankenneth-obar.blogspot.com
    4. ________ is the part of the receiver’s response that the receiver communicates back to the sender.
    Reply
    Response
    Feedback
    Reaction
    Comment
    20
  • 25. http://jankenneth-obar.blogspot.com
    8 Elements of the Communication Process
    21
  • 26. http://jankenneth-obar.blogspot.com
    Feedback: The part of receiver’s response that the receiver communicates back to the sender
    22
  • 27. http://jankenneth-obar.blogspot.com
    4. ________ is the part of the receiver’s response that the receiver communicates back to the sender.
    Reply
    Response
    Feedback
    Reaction
    Comment
    23
  • 28. 24
    Ch10:
    Identifying Market Segments &Targets
    April 14, 2011
    Turingan - Frantilla
    http://sheilanorturingan.blogspot.com
  • 29. 5. Market Segmentation means?
    Identifying distinct group of buyers.
    Selecting market segment/s to enter.
    Communicating the benefits of the company’s market offering.
    Connecting with all customers in large, broad or diverse market.
    All of the above
    25
    http://sheilanorturingan.blogspot.com
  • 30. 5. Which of the following best describes Market Segmentation?
    Identifying distinct group of buyers.
    Selecting market segment/s to enter.
    Communicating the benefits of the company’s market offering.
    Connecting with all customers in large, broad or diverse market.
    All of the above
    26
    http://sheilanorturingan.blogspot.com
  • 31. 27
    To compete more effectively:TARGET MARKETING
    Market Segmentation
    >identify distinct groups
    Market Targeting
    >select segment to enter
    Market Positioning
    >communicate offering
    http://sheilanorturingan.blogspot.com
  • 32. 28
    Market Segmentation defined as:
    > identifying distinct groups of buyers who differ in their needs and preferences
    http://sheilanorturingan.blogspot.com
  • 33. Identifying consumers throughSegment Marketing
    Market segment
    Group based on
    similar needs &wants
    Decide which to target
    http://sheilanorturingan.blogspot.com
  • 34. 5. Which of the following best describes Market Segmentation?
    Identifying distinct group of buyers.
    Selecting market segment/s to enter.
    Communicating the benefits of the company’s market offering.
    Connecting with all customers in large, broad or diverse market.
    All of the above
    30
    http://sheilanorturingan.blogspot.com
  • 35. April 2011
    Wenceslao - Frantilla
  • 36.
  • 37. 6. What should be done when Developing Brand Strategies?
    Devise Brand Strategy
    Establish image dimensions
    Choose Brand Elements
    All of the Above
    None of the Above
  • 38.
  • 39. 6. What should be done when Developing Brand Strategies?
    Devise Brand Strategy
    Establish image dimensions
    Choose Brand Elements
    All of the Above
    None of the Above
  • 40. 36
    Top 10 Learning Questions for
    Chapter 06 :
    Analyzing Consumer Markets
    Fidel - Frantilla
    April 15, 2011
    http://rustie27.blogspot.com/
  • 41. 10. Functional, Physical, Financial, Social, Psychological and Time are all ___ ?
    Market Risks
    Perceived Risks
    Organizational Risks
    Money Risks
    None of the Above
    http://rustie27.blogspot.com/
  • 42. 7. Functional, Physical, Financial, Social, Psychological and Time. These concepts are types of ____________ ?
    Market Risks
    Perceived Risks
    Organizational Risks
    Money Risks
    None of the Above
    http://rustie27.blogspot.com/
  • 43. Concept # 10Perceived Risk
    Functional
    Physical
    Financial
    Social
    Psychological
    Time
    http://rustie27.blogspot.com/
  • 44. 7. Functional, Physical, Financial, Social, Psychological and Time. These concepts are types of ____________ ?
    Market Risks
    Perceived Risks
    Organizational Risks
    Money Risks
    None of the Above
    http://rustie27.blogspot.com/
  • 45. TOP 10 Learning Questions for
    Ch 9: Creating Brand Equity
    Gan - Frantilla
    April 2011
    http://taeyangxinyi.blogspot.com
  • 46. Which of the following is not a role on a brand portfolio?
    Cash Cows
    Flankers
    Low-End Entry Level
    Niche Marketer
    High-End Prestige
    http://taeyangxinyi.blogspot.com
    39
  • 47. 8. All of which are roles of a brand portfolio except _______________?
    Cash Cows
    Flankers
    Low-End Entry Level
    Niche Marketer
    High-End Prestige
    http://taeyangxinyi.blogspot.com
    39
  • 48. Brand Roles on a Brand PortfolioWhat brand type is the product?
    40
    CASH COWS
    FLANKERS
    HIGH-END
    PRESTIGE
    LOW-END
    ENTRY LEVEL
    From Philip Kotler’s, Marketing Management, 13th ed.
    http://taeyangxinyi.blogspot.com
  • 49. Niche is a type of market segmentation, not a role on a brand portfolio
    41
    FLANKERS
    Fighter brands that are positioned w/ respect to competitors’ brands so that more important (profitable) brands are able to retain their desired position
    CASH COWS
    Brands that are able to hold on to enough customers & maintain profitability w/ virtually no marketing support
    LOW-END ENTRY LEVEL
    Relatively low-priced “traffic-builder” brands that attract customers to the brand franchise in hopes to trading customers up to the higher-priced brand
    HIGH-END PRESTIGE
    Brands that add prestige and credibility to the entire portfolio
    From Philip Kotler’s, Marketing Management, 13th ed.
    http://taeyangxinyi.blogspot.com
  • 50. 8. All of which are roles of a brand portfolio except _______________?
    Cash Cows
    Flankers
    Low-End Entry Level
    Niche Marketer
    High-End Prestige
    http://taeyangxinyi.blogspot.com
    39
  • 51. TOP 10 Learning Questions for
    Chapter 1: Defining Marketing for the 21st Century
    Abendan - Frantilla
    April 2011
  • 52. The following are examples of communication channels except:
    Clear’s Black Valentines Event
    McDonald’s “BF/GF” TV ad
    Sun Life door-to-door agents
    P.Noy’s campaign posters
    None of the above
    48
  • 53. 9. Which is NOT an example of communication channels?
    Clear’s Black Valentines Event
    McDonald’s “BF/GF” TV ad
    Sun Life door-to-door agents
    P.Noy’s campaign posters
    None of the above
    49
  • 54. Marketers may use different kinds of Marketing Channels
    Communication
    Channels
    Examples:
    print
    events
    radio
    tv
    billboards
  • 55. Marketers may use different kinds of Marketing Channels
    Distribution
    Channels
    Examples:
    wholesalers
    door to door agents
    retailers
  • 56. Marketers may use different kinds of Marketing Channels
    Service
    Channels
    Example:
    warehouses
    banks
  • 57. 9. The following are examples of communication channels except:
    Clear’s Black Valentines Event
    McDonald’s “BF/GF” TV ad
    Sun Life door-to-door agents
    P.Noy’s campaign posters
    None of the above
    53
  • 58. Silubrico - Frantilla
  • 59.
  • 60. 10. All of which are included in Business Unit Strategic Planning Process except
    Business Mission
    SWOT analysis
    Goal Formulation
    Strategy Formulation
    Marketing Innovation
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 69. 10. All of which are included in Business Unit Strategic Planning Process except
    Business Mission
    SWOT analysis
    Goal Formulation
    Strategy Formulation
    Marketing Innovation
  • 70. Gura
    Guray - Frantilla
  • 71.
  • 72. 11. The 3 key consumer desirability criteria of PODs (points of difference) are distinctiveness, relevance and _________________
    Style
    Feasibility
    Believability
    Technological
    None of the above
  • 73.
  • 74. 11. The 3 key consumer desirability criteria of PODs (points of difference) are distinctiveness, relevance and _________________
    Style
    Feasibility
    Believability
    Technological
    None of the above
  • 75. Zaragoza – Frantilla
  • 76.
  • 77. 12. All of which are companies’ goal in market positioning except
    Greatest market share
    Product quality leadership
    Largest Market Skimming
    Product price leadership
    Maximum current profit
  • 78.
  • 79.
  • 80. 12. All of which are companies’ goal in market positioning except
    Greatest market share
    Product quality leadership
    Largest Market Skimming
    Product price leadership
    Maximum current profit
  • 81. Serranno - Frantilla
    Serrano - Frantilla
  • 82.
  • 83. 13. Which of the following is NOT a type of Marketing Control?
    Annual Plan Control
    Efficiency Control
    Cost Control
    Profitability Control
    Strategic Control
  • 84.
  • 85.
  • 86.
  • 87.
  • 88.
  • 89. 13. Which of the following is NOT a type of Marketing Control?
    Annual Plan Control
    Efficiency Control
    Cost Control
    Profitability Control
    Strategic Control
  • 90. Quizon - Frantilla
  • 91.
  • 92. 14. What is NOT a decision that management faces in consumer – goods market testing?
    How many cities?
    Which cities?
    Length of test
    What information
    None of the above
  • 93.
  • 94.
  • 95.
  • 96.
  • 97. 14. What is NOT a decision that management faces in consumer – goods market testing?
    How many cities?
    Which cities?
    Length of test
    What information
    None of the above
  • 98.
  • 99.
  • 100. 15. ______ is a kind of business orientation that puts the customer at the heart of the business.
    Product Orientation
    Geographical Orientation
    Market Orientation
    Competence Orientation
    None of the Above
  • 101.
  • 102.
  • 103. 15. ______ is a kind of business orientation that puts the customer at the heart of the business.
    Product Orientation
    Geographical Orientation
    Market Orientation
    Competence Orientation
    None of the Above
  • 104.
  • 105.
  • 106. 16. ______ is the most versatile type of contact method and requires more administrative planning and supervision
    Telephone Interview
    Online Interview
    Personal Interview
    Mail Questionnaire
    Both A&B
  • 107.
  • 108.
  • 109. 16. ______ is the most versatile type of contact method and requires more administrative planning and supervision
    Telephone Interview
    Online Interview
    Personal Interview
    Mail Questionnaire
    Both A&B
  • 110.
  • 111.
  • 112. 17. ____is an advertising objective wherein the goal is to stimulate repeat purchase of products?
    Informative advertising
    Persuasive advertising
    Reminder advertising
    Reinforcement advertising
    None of the above
  • 113.
  • 114. 17. ____is an advertising objective wherein the goal is to stimulate repeat purchase of products?
    Informative advertising
    Persuasive advertising
    Reminder advertising
    Reinforcement advertising
    None of the above
  • 115.
  • 116.
  • 117. 18. ____ is NOT included in stages of Internationalization.
    No regular export activities
    Market products/services internationally
    Export via independent agents
    Establish sales subsidiaries
    Establish production facilities abroad
  • 118.
  • 119. 18. ____ is NOT included in stages of Internationalization.
    No regular export activities
    Market products/services internationally
    Export via independent agents
    Establish sales subsidiaries
    Establish production facilities abroad
  • 120.
  • 121.
  • 122. 19. ____ is not a characteristic that distinguishes business market from consumer market.
    Fewer, larger buyers
    Close supplier-customer relationship
    Elastic demand
    Fluctuating demand
    Geographically concentrated buyers
  • 123.
  • 124. 19. ____ is not a characteristic that distinguishes business market from consumer market.
    Fewer, larger buyers
    Close supplier-customer relationship
    Elastic demand
    Fluctuating demand
    Geographically concentrated buyers
  • 125.
  • 126.
  • 127. 20. Which among the following is NOT a part of Wholesaling function?
    Selling and Promoting
    Bulk Breaking
    Management services and counseling
    Buying and assortment building
    Cost Bearing
  • 128.
  • 129.
  • 130.
  • 131. 20. Which among the following is NOT a part of Wholesaling function?
    Selling and Promoting
    Bulk Breaking
    Management services and counseling
    Buying and assortment building
    Cost Bearing
  • 132. Improving Questions on 22 Chapters
    Myrtle Frantilla
    April 2011
    http://myrtlefrantilla.blogspot.com/
    128