Improving Questions on 22 Chapters<br />Myrtle Frantilla<br />April 2011<br />http://myrtlefrantilla.blogspot.com/<br />1<...
Ch 3: Gathering Information and Scanning the Environment<br />April 2011<br />Avellana - Frantilla<br />http://myrtlefrant...
What is considered Internal Records and Marketing Intelligence? <br />Order-to-Payment Cycle<br />Sales Information System...
1. Which is NOT a technological aspect included in shaping the business landscape?<br />Pace of change<br />Opportunities ...
Environmental Forces Shaping the Business Landscape<br /><ul><li>Technological
Pace of change
Opportunities for innovation
Varying R&D budgets
Increased regulation of change</li></ul>5<br />http://kavellana.blogspot.com<br />
Internal Records and Marketing Intelligence<br />Sales Information System<br />Order-to-Payment Cycle<br />Marketing Intel...
1. Which is NOT a technological aspect included in shaping the business landscape?<br />Pace of change<br />Opportunities ...
Ch 13: Developing Price Strategies and Programs<br />Bohong Li - Frantilla<br />http://myrtlefrantilla.blogspot.com/<br />
“Estimate costs” is one of the six steps in setting price. In the following steps, _____is the step after “estimate costs”...
2. There are six steps in setting price. In the following steps, What is the fourth step?<br />A. Determine demand<br />B....
11<br />Steps in Setting Price<br />Select the price objective<br />Determine demand<br />Estimate costs<br />Analyze comp...
2. There are six steps in setting price. In the following steps, What is the fourth step?<br />A. Determine demand<br />B....
Ch 5: Creating Customer Value, Satisfaction, and Loyalty<br />April 2011<br />Cabunilas- Frantilla<br />http://myrtlefrant...
4. It is the total feature and characteristic of a product or service that has an ability to satisfy needs.<br />Performan...
3. Quality is the total feature and characteristic of a product or service that has an ability to satisfy needs.<br />True...
Concept 3: Product and Service Quality<br />QUALITY?<br />WHAT IS<br />Fitness for use?<br />Freedom from variation?<br />...
3. Quality is the total feature and characteristic of a product or service that has an ability to satisfy needs.<br />True...
http://jankenneth-obar.blogspot.com<br />Ch 17: Designing and Managing Integrated Marketing Communication<br />April 15, 2...
http://jankenneth-obar.blogspot.com<br />This is the part of the receiver’s response that the receiver communicates back t...
http://jankenneth-obar.blogspot.com<br />4.  ________ is the part of the receiver’s response that the receiver communicate...
http://jankenneth-obar.blogspot.com<br />8 Elements of the Communication Process<br />21<br />
http://jankenneth-obar.blogspot.com<br />Feedback: The part of receiver’s response that the receiver communicates back to ...
http://jankenneth-obar.blogspot.com<br />4.  ________ is the part of the receiver’s response that the receiver communicate...
24<br />Ch10:<br />Identifying Market Segments &Targets<br />April 14, 2011<br />Turingan - Frantilla<br />http://sheilano...
5. Market Segmentation means?<br />Identifying distinct group of buyers.<br />Selecting market segment/s to enter.<br />Co...
5. Which of the following best describes Market Segmentation?<br />Identifying distinct group of buyers.<br />Selecting ma...
27<br />To compete more effectively:TARGET MARKETING<br />Market Segmentation<br />>identify distinct groups<br />Market T...
28<br />Market Segmentation defined 			as:<br />> identifying distinct groups of buyers who differ in their needs and pref...
Identifying consumers throughSegment Marketing<br />Market segment<br />Group based on<br />similar needs &wants<br />Deci...
5. Which of the following best describes Market Segmentation?<br />Identifying distinct group of buyers.<br />Selecting ma...
April 2011<br />Wenceslao - Frantilla<br />
6. What should be done when Developing Brand Strategies?<br />Devise Brand Strategy<br />Establish image dimensions<br />C...
6. What should be done when Developing Brand Strategies?<br />Devise Brand Strategy<br />Establish image dimensions<br />C...
36<br />Top 10 Learning Questions for <br />Chapter 06 :<br />Analyzing Consumer Markets<br />Fidel - Frantilla<br />April...
10. Functional, Physical, Financial, Social, Psychological and Time are all ___ ?    <br />Market Risks<br />Perceived Ris...
7. Functional, Physical, Financial, Social, Psychological and Time. These concepts are types of ____________ ?    <br />Ma...
Concept # 10Perceived Risk<br />Functional<br />Physical<br />Financial<br />Social<br />Psychological<br />Time<br />http...
7. Functional, Physical, Financial, Social, Psychological and Time. These concepts are types of ____________ ?    <br />Ma...
TOP 10 Learning Questions for<br />Ch 9: Creating Brand Equity<br />Gan - Frantilla<br />April 2011<br />http://taeyangxin...
Which of the following is not a role on a brand portfolio? <br />Cash Cows<br />Flankers<br />Low-End Entry Level<br />Nic...
8. All of which are roles of a brand portfolio except _______________? <br />Cash Cows<br />Flankers<br />Low-End Entry Le...
Brand Roles on a Brand PortfolioWhat brand type is the product?<br />40<br />CASH COWS<br />FLANKERS<br />HIGH-END<br />PR...
Niche is a type of market segmentation, not a role on a brand portfolio<br />41<br />FLANKERS<br />Fighter brands that are...
8. All of which are roles of a brand portfolio except _______________? <br />Cash Cows<br />Flankers<br />Low-End Entry Le...
TOP 10 Learning Questions for<br />Chapter 1: Defining Marketing for the 21st Century<br />Abendan - Frantilla<br />April ...
The following are examples of communication channels except:<br />Clear’s Black Valentines Event<br />McDonald’s “BF/GF” T...
9. Which is NOT an example of communication channels?<br />Clear’s Black Valentines Event<br />McDonald’s “BF/GF” TV ad<br...
Marketers may use different kinds of Marketing Channels<br />Communication <br />Channels<br />Examples:<br />print<br />e...
Marketers may use different kinds of Marketing Channels<br />Distribution <br />Channels<br />Examples:<br />wholesalers<b...
Marketers may use different kinds of Marketing Channels<br />Service <br />Channels<br />Example:<br />warehouses<br />ban...
9. The following are examples of communication channels except:<br />Clear’s Black Valentines Event<br />McDonald’s “BF/GF...
Silubrico - Frantilla<br />
10. All of which are included in Business Unit Strategic Planning Process except<br />Business Mission<br />SWOT analysis<...
10. All of which are included in Business Unit Strategic Planning Process except<br />Business Mission<br />SWOT analysis<...
Gura<br />Guray - Frantilla<br />
11. The 3 key consumer desirability criteria of PODs (points of difference) are distinctiveness, relevance and ___________...
11. The 3 key consumer desirability criteria of PODs (points of difference) are distinctiveness, relevance and ___________...
Zaragoza – Frantilla<br />
12. All of which are companies’ goal in market positioning except<br />Greatest market share<br />Product quality leadersh...
12. All of which are companies’ goal in market positioning except<br />Greatest market share<br />Product quality leadersh...
Serranno - Frantilla<br />Serrano - Frantilla<br />
13. Which of the following is NOT a type of Marketing Control?<br />Annual Plan Control<br />Efficiency Control<br />Cost ...
13. Which of the following is NOT a type of Marketing Control?<br />Annual Plan Control<br />Efficiency Control<br />Cost ...
Quizon - Frantilla<br />
14. What is NOT a decision that management faces in consumer – goods market testing?<br />How many cities?<br />Which citi...
14. What is NOT a decision that management faces in consumer – goods market testing?<br />How many cities?<br />Which citi...
15. ______ is  a kind of business orientation that puts the customer at the heart of the business.<br />Product Orientatio...
15. ______ is  a kind of business orientation that puts the customer at the heart of the business.<br />Product Orientatio...
16. ______ is the most versatile type of contact method and requires more administrative planning and supervision<br />Tel...
16. ______ is the most versatile type of contact method and requires more administrative planning and supervision<br />Tel...
17. ____is an advertising objective wherein the goal is to stimulate repeat purchase of products?<br />Informative adverti...
17. ____is an advertising objective wherein the goal is to stimulate repeat purchase of products?<br />Informative adverti...
18. ____ is NOT included in stages of Internationalization.<br />No regular export activities<br />Market products/service...
18. ____ is NOT included in stages of Internationalization.<br />No regular export activities<br />Market products/service...
19. ____ is not a characteristic that distinguishes business market from consumer market.<br />Fewer, larger buyers<br />C...
19. ____ is not a characteristic that distinguishes business market from consumer market.<br />Fewer, larger buyers<br />C...
20. Which among the following is NOT a part of Wholesaling function?<br />Selling and Promoting<br />Bulk Breaking<br />Ma...
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Improved questions on 22 chapters

  1. 1. Improving Questions on 22 Chapters<br />Myrtle Frantilla<br />April 2011<br />http://myrtlefrantilla.blogspot.com/<br />1<br />
  2. 2. Ch 3: Gathering Information and Scanning the Environment<br />April 2011<br />Avellana - Frantilla<br />http://myrtlefrantilla.blogspot.com/<br />
  3. 3. What is considered Internal Records and Marketing Intelligence? <br />Order-to-Payment Cycle<br />Sales Information System<br />Database/Warehousing/Data Mining<br />Marketing Intelligence System<br />All of the above<br />3<br />http://kavellana.blogspot.com<br />
  4. 4. 1. Which is NOT a technological aspect included in shaping the business landscape?<br />Pace of change<br />Opportunities for innovation<br />Varying R&D budgets<br />Increased regulation of change<br />Order to Payment Cycle<br />4<br />http://kavellana.blogspot.com<br />
  5. 5. Environmental Forces Shaping the Business Landscape<br /><ul><li>Technological
  6. 6. Pace of change
  7. 7. Opportunities for innovation
  8. 8. Varying R&D budgets
  9. 9. Increased regulation of change</li></ul>5<br />http://kavellana.blogspot.com<br />
  10. 10. Internal Records and Marketing Intelligence<br />Sales Information System<br />Order-to-Payment Cycle<br />Marketing Intelligence System<br />Databases, Warehousing, Data Mining<br />6<br />http://kavellana.blogspot.com<br />
  11. 11. 1. Which is NOT a technological aspect included in shaping the business landscape?<br />Pace of change<br />Opportunities for innovation<br />Varying R&D budgets<br />Increased regulation of change<br />Order to Payment Cycle<br />7<br />http://kavellana.blogspot.com<br />
  12. 12. Ch 13: Developing Price Strategies and Programs<br />Bohong Li - Frantilla<br />http://myrtlefrantilla.blogspot.com/<br />
  13. 13. “Estimate costs” is one of the six steps in setting price. In the following steps, _____is the step after “estimate costs”?<br />A. Determine demand<br />B. Select pricing method<br />C. Analyze competitor price mix<br />D. Select the price objective<br />E. Select final price<br />
  14. 14. 2. There are six steps in setting price. In the following steps, What is the fourth step?<br />A. Determine demand<br />B. Select pricing method<br />C. Analyze competitor price mix<br />D. Select the price objective<br />E. Select final price<br />
  15. 15. 11<br />Steps in Setting Price<br />Select the price objective<br />Determine demand<br />Estimate costs<br />Analyze competitor price mix<br />Select pricing method<br />Select final price<br />
  16. 16. 2. There are six steps in setting price. In the following steps, What is the fourth step?<br />A. Determine demand<br />B. Select pricing method<br />C. Analyze competitor price mix<br />D. Select the price objective<br />E. Select final price<br />
  17. 17. Ch 5: Creating Customer Value, Satisfaction, and Loyalty<br />April 2011<br />Cabunilas- Frantilla<br />http://myrtlefrantilla.blogspot.com/<br />
  18. 18. 4. It is the total feature and characteristic of a product or service that has an ability to satisfy needs.<br />Performance<br />Marketing<br />Quality<br />Variation<br />None of the Above<br />Kotler, Keller, Marketing Management, 13th ed.<br />http://cabunilasmichelle.blogspot.com<br />
  19. 19. 3. Quality is the total feature and characteristic of a product or service that has an ability to satisfy needs.<br />True<br />False<br />Kotler, Keller, Marketing Management, 13th ed.<br />http://cabunilasmichelle.blogspot.com<br />
  20. 20. Concept 3: Product and Service Quality<br />QUALITY?<br />WHAT IS<br />Fitness for use?<br />Freedom from variation?<br />Conformance to requirements?<br />Is the total feature and characteristic of a product or service that has an ability to satisfy needs.<br />QUALITY<br />Kotler, Keller, Marketing Management, 13th ed.<br />http://cabunilasmichelle.blogspot.com<br />
  21. 21. 3. Quality is the total feature and characteristic of a product or service that has an ability to satisfy needs.<br />True<br />False<br />Kotler, Keller, Marketing Management, 13th ed.<br />http://cabunilasmichelle.blogspot.com<br />
  22. 22. http://jankenneth-obar.blogspot.com<br />Ch 17: Designing and Managing Integrated Marketing Communication<br />April 15, 2011<br />Obar - Frantilla<br />
  23. 23. http://jankenneth-obar.blogspot.com<br />This is the part of the receiver’s response that the receiver communicates back to the sender?<br />Reply<br />Response<br />Feedback<br />Reaction<br />Comment<br />19<br />
  24. 24. http://jankenneth-obar.blogspot.com<br />4. ________ is the part of the receiver’s response that the receiver communicates back to the sender.<br />Reply<br />Response<br />Feedback<br />Reaction<br />Comment<br />20<br />
  25. 25. http://jankenneth-obar.blogspot.com<br />8 Elements of the Communication Process<br />21<br />
  26. 26. http://jankenneth-obar.blogspot.com<br />Feedback: The part of receiver’s response that the receiver communicates back to the sender<br />22<br />
  27. 27. http://jankenneth-obar.blogspot.com<br />4. ________ is the part of the receiver’s response that the receiver communicates back to the sender.<br />Reply<br />Response<br />Feedback<br />Reaction<br />Comment<br />23<br />
  28. 28. 24<br />Ch10:<br />Identifying Market Segments &Targets<br />April 14, 2011<br />Turingan - Frantilla<br />http://sheilanorturingan.blogspot.com<br />
  29. 29. 5. Market Segmentation means?<br />Identifying distinct group of buyers.<br />Selecting market segment/s to enter.<br />Communicating the benefits of the company’s market offering.<br />Connecting with all customers in large, broad or diverse market.<br />All of the above<br />25<br />http://sheilanorturingan.blogspot.com<br />
  30. 30. 5. Which of the following best describes Market Segmentation?<br />Identifying distinct group of buyers.<br />Selecting market segment/s to enter.<br />Communicating the benefits of the company’s market offering.<br />Connecting with all customers in large, broad or diverse market.<br />All of the above<br />26<br />http://sheilanorturingan.blogspot.com<br />
  31. 31. 27<br />To compete more effectively:TARGET MARKETING<br />Market Segmentation<br />>identify distinct groups<br />Market Targeting<br />>select segment to enter<br />Market Positioning<br />>communicate offering<br />http://sheilanorturingan.blogspot.com<br />
  32. 32. 28<br />Market Segmentation defined as:<br />> identifying distinct groups of buyers who differ in their needs and preferences<br />http://sheilanorturingan.blogspot.com<br />
  33. 33. Identifying consumers throughSegment Marketing<br />Market segment<br />Group based on<br />similar needs &wants<br />Decide which to target<br />http://sheilanorturingan.blogspot.com<br />
  34. 34. 5. Which of the following best describes Market Segmentation?<br />Identifying distinct group of buyers.<br />Selecting market segment/s to enter.<br />Communicating the benefits of the company’s market offering.<br />Connecting with all customers in large, broad or diverse market.<br />All of the above<br />30<br />http://sheilanorturingan.blogspot.com<br />
  35. 35. April 2011<br />Wenceslao - Frantilla<br />
  36. 36.
  37. 37. 6. What should be done when Developing Brand Strategies?<br />Devise Brand Strategy<br />Establish image dimensions<br />Choose Brand Elements<br />All of the Above<br />None of the Above<br />
  38. 38.
  39. 39. 6. What should be done when Developing Brand Strategies?<br />Devise Brand Strategy<br />Establish image dimensions<br />Choose Brand Elements<br />All of the Above<br />None of the Above<br />
  40. 40. 36<br />Top 10 Learning Questions for <br />Chapter 06 :<br />Analyzing Consumer Markets<br />Fidel - Frantilla<br />April 15, 2011<br />http://rustie27.blogspot.com/<br />
  41. 41. 10. Functional, Physical, Financial, Social, Psychological and Time are all ___ ? <br />Market Risks<br />Perceived Risks<br />Organizational Risks<br />Money Risks<br />None of the Above<br />http://rustie27.blogspot.com/<br />
  42. 42. 7. Functional, Physical, Financial, Social, Psychological and Time. These concepts are types of ____________ ? <br />Market Risks<br />Perceived Risks<br />Organizational Risks<br />Money Risks<br />None of the Above<br />http://rustie27.blogspot.com/<br />
  43. 43. Concept # 10Perceived Risk<br />Functional<br />Physical<br />Financial<br />Social<br />Psychological<br />Time<br />http://rustie27.blogspot.com/<br />
  44. 44. 7. Functional, Physical, Financial, Social, Psychological and Time. These concepts are types of ____________ ? <br />Market Risks<br />Perceived Risks<br />Organizational Risks<br />Money Risks<br />None of the Above<br />http://rustie27.blogspot.com/<br />
  45. 45. TOP 10 Learning Questions for<br />Ch 9: Creating Brand Equity<br />Gan - Frantilla<br />April 2011<br />http://taeyangxinyi.blogspot.com<br />
  46. 46. Which of the following is not a role on a brand portfolio? <br />Cash Cows<br />Flankers<br />Low-End Entry Level<br />Niche Marketer<br />High-End Prestige<br />http://taeyangxinyi.blogspot.com<br />39<br />
  47. 47. 8. All of which are roles of a brand portfolio except _______________? <br />Cash Cows<br />Flankers<br />Low-End Entry Level<br />Niche Marketer<br />High-End Prestige<br />http://taeyangxinyi.blogspot.com<br />39<br />
  48. 48. Brand Roles on a Brand PortfolioWhat brand type is the product?<br />40<br />CASH COWS<br />FLANKERS<br />HIGH-END<br />PRESTIGE<br />LOW-END<br />ENTRY LEVEL<br />From Philip Kotler’s, Marketing Management, 13th ed. <br />http://taeyangxinyi.blogspot.com<br />
  49. 49. Niche is a type of market segmentation, not a role on a brand portfolio<br />41<br />FLANKERS<br />Fighter brands that are positioned w/ respect to competitors’ brands so that more important (profitable) brands are able to retain their desired position<br />CASH COWS<br />Brands that are able to hold on to enough customers & maintain profitability w/ virtually no marketing support<br />LOW-END ENTRY LEVEL<br />Relatively low-priced “traffic-builder” brands that attract customers to the brand franchise in hopes to trading customers up to the higher-priced brand<br />HIGH-END PRESTIGE<br />Brands that add prestige and credibility to the entire portfolio<br />From Philip Kotler’s, Marketing Management, 13th ed. <br />http://taeyangxinyi.blogspot.com<br />
  50. 50. 8. All of which are roles of a brand portfolio except _______________? <br />Cash Cows<br />Flankers<br />Low-End Entry Level<br />Niche Marketer<br />High-End Prestige<br />http://taeyangxinyi.blogspot.com<br />39<br />
  51. 51. TOP 10 Learning Questions for<br />Chapter 1: Defining Marketing for the 21st Century<br />Abendan - Frantilla<br />April 2011<br />
  52. 52. The following are examples of communication channels except:<br />Clear’s Black Valentines Event<br />McDonald’s “BF/GF” TV ad<br />Sun Life door-to-door agents<br />P.Noy’s campaign posters<br />None of the above <br />48<br />
  53. 53. 9. Which is NOT an example of communication channels?<br />Clear’s Black Valentines Event<br />McDonald’s “BF/GF” TV ad<br />Sun Life door-to-door agents<br />P.Noy’s campaign posters<br />None of the above <br />49<br />
  54. 54. Marketers may use different kinds of Marketing Channels<br />Communication <br />Channels<br />Examples:<br />print<br />events<br />radio<br />tv<br />billboards<br />
  55. 55. Marketers may use different kinds of Marketing Channels<br />Distribution <br />Channels<br />Examples:<br />wholesalers<br />door to door agents<br />retailers<br />
  56. 56. Marketers may use different kinds of Marketing Channels<br />Service <br />Channels<br />Example:<br />warehouses<br />banks<br />
  57. 57. 9. The following are examples of communication channels except:<br />Clear’s Black Valentines Event<br />McDonald’s “BF/GF” TV ad<br />Sun Life door-to-door agents<br />P.Noy’s campaign posters<br />None of the above <br />53<br />
  58. 58. Silubrico - Frantilla<br />
  59. 59.
  60. 60. 10. All of which are included in Business Unit Strategic Planning Process except<br />Business Mission<br />SWOT analysis<br />Goal Formulation<br />Strategy Formulation<br />Marketing Innovation<br />
  61. 61.
  62. 62.
  63. 63.
  64. 64.
  65. 65.
  66. 66.
  67. 67.
  68. 68.
  69. 69. 10. All of which are included in Business Unit Strategic Planning Process except<br />Business Mission<br />SWOT analysis<br />Goal Formulation<br />Strategy Formulation<br />Marketing Innovation<br />
  70. 70. Gura<br />Guray - Frantilla<br />
  71. 71.
  72. 72. 11. The 3 key consumer desirability criteria of PODs (points of difference) are distinctiveness, relevance and _________________<br />Style<br />Feasibility<br />Believability<br />Technological<br />None of the above<br />
  73. 73.
  74. 74. 11. The 3 key consumer desirability criteria of PODs (points of difference) are distinctiveness, relevance and _________________<br />Style<br />Feasibility<br />Believability<br />Technological<br />None of the above<br />
  75. 75. Zaragoza – Frantilla<br />
  76. 76.
  77. 77. 12. All of which are companies’ goal in market positioning except<br />Greatest market share<br />Product quality leadership<br />Largest Market Skimming<br />Product price leadership<br />Maximum current profit<br />
  78. 78.
  79. 79.
  80. 80. 12. All of which are companies’ goal in market positioning except<br />Greatest market share<br />Product quality leadership<br />Largest Market Skimming<br />Product price leadership<br />Maximum current profit<br />
  81. 81. Serranno - Frantilla<br />Serrano - Frantilla<br />
  82. 82.
  83. 83. 13. Which of the following is NOT a type of Marketing Control?<br />Annual Plan Control<br />Efficiency Control<br />Cost Control<br />Profitability Control<br />Strategic Control<br />
  84. 84.
  85. 85.
  86. 86.
  87. 87.
  88. 88.
  89. 89. 13. Which of the following is NOT a type of Marketing Control?<br />Annual Plan Control<br />Efficiency Control<br />Cost Control<br />Profitability Control<br />Strategic Control<br />
  90. 90. Quizon - Frantilla<br />
  91. 91.
  92. 92. 14. What is NOT a decision that management faces in consumer – goods market testing?<br />How many cities?<br />Which cities?<br />Length of test<br />What information<br />None of the above<br />
  93. 93.
  94. 94.
  95. 95.
  96. 96.
  97. 97. 14. What is NOT a decision that management faces in consumer – goods market testing?<br />How many cities?<br />Which cities?<br />Length of test<br />What information<br />None of the above<br />
  98. 98.
  99. 99.
  100. 100. 15. ______ is a kind of business orientation that puts the customer at the heart of the business.<br />Product Orientation<br />Geographical Orientation<br />Market Orientation<br />Competence Orientation<br />None of the Above<br />
  101. 101.
  102. 102.
  103. 103. 15. ______ is a kind of business orientation that puts the customer at the heart of the business.<br />Product Orientation<br />Geographical Orientation<br />Market Orientation<br />Competence Orientation<br />None of the Above<br />
  104. 104.
  105. 105.
  106. 106. 16. ______ is the most versatile type of contact method and requires more administrative planning and supervision<br />Telephone Interview<br />Online Interview<br />Personal Interview<br />Mail Questionnaire<br />Both A&B<br />
  107. 107.
  108. 108.
  109. 109. 16. ______ is the most versatile type of contact method and requires more administrative planning and supervision<br />Telephone Interview<br />Online Interview<br />Personal Interview<br />Mail Questionnaire<br />Both A&B<br />
  110. 110.
  111. 111.
  112. 112. 17. ____is an advertising objective wherein the goal is to stimulate repeat purchase of products?<br />Informative advertising<br />Persuasive advertising<br />Reminder advertising<br />Reinforcement advertising<br />None of the above<br />
  113. 113.
  114. 114. 17. ____is an advertising objective wherein the goal is to stimulate repeat purchase of products?<br />Informative advertising<br />Persuasive advertising<br />Reminder advertising<br />Reinforcement advertising<br />None of the above<br />
  115. 115.
  116. 116.
  117. 117. 18. ____ is NOT included in stages of Internationalization.<br />No regular export activities<br />Market products/services internationally<br />Export via independent agents<br />Establish sales subsidiaries<br />Establish production facilities abroad<br />
  118. 118.
  119. 119. 18. ____ is NOT included in stages of Internationalization.<br />No regular export activities<br />Market products/services internationally<br />Export via independent agents<br />Establish sales subsidiaries<br />Establish production facilities abroad<br />
  120. 120.
  121. 121.
  122. 122. 19. ____ is not a characteristic that distinguishes business market from consumer market.<br />Fewer, larger buyers<br />Close supplier-customer relationship<br />Elastic demand<br />Fluctuating demand<br />Geographically concentrated buyers<br />
  123. 123.
  124. 124. 19. ____ is not a characteristic that distinguishes business market from consumer market.<br />Fewer, larger buyers<br />Close supplier-customer relationship<br />Elastic demand<br />Fluctuating demand<br />Geographically concentrated buyers<br />
  125. 125.
  126. 126.
  127. 127. 20. Which among the following is NOT a part of Wholesaling function?<br />Selling and Promoting<br />Bulk Breaking<br />Management services and counseling<br />Buying and assortment building<br />Cost Bearing<br />
  128. 128.
  129. 129.
  130. 130.
  131. 131. 20. Which among the following is NOT a part of Wholesaling function?<br />Selling and Promoting<br />Bulk Breaking<br />Management services and counseling<br />Buying and assortment building<br />Cost Bearing<br />
  132. 132. Improving Questions on 22 Chapters<br />Myrtle Frantilla<br />April 2011<br />http://myrtlefrantilla.blogspot.com/<br />128<br />

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