20 year marketing plan
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20 year marketing plan Presentation Transcript

  • 1. Four-time Grammy Award Winner20 year High Performance, Highly PersonalMarketing Plan for Feisty Myrtle
    Myrtle Frantilla
    June 2011
    http://myrtlefrantilla.blogspot.com/
  • 2. The Makings of a Music Superstar.__________________________
    Preparing for the Auditions
    Writing a song - Vision/Mission
    Jamming with the band – Roles
    Getting a First Gig - Brand Launch
    Signing to a Major Record Label
    - Music Marketing 101
    -Quotes from a song
    Life before and after Fame
    Getting the very First Grammy award
    Learn and Reinvent to keep on winning
    http://myrtlefrantilla.blogspot.com/
  • 3. The Makings of a Music Superstar.__________________________
    Preparing for the Auditions
    Writing a song - Vision/Mission
    Jamming with the band – Roles
    Getting a First Gig - Brand Launch
    Signing to a Major Record Label
    --Music Marketing 101
    -Quotes from a song
    Life before and after Fame
    Getting the very First Grammy award
    Learn and Reinvent to keep on winning
    http://myrtlefrantilla.blogspot.com/
  • 4. Writing a song (Vision/Mission)
    http://myrtlefrantilla.blogspot.com/
  • 5. The Makings of a Rock star.__________________________
    Preparing for the Auditions
    Writing a song - Vision/Mission
    Jamming with the band – Roles
    Getting a First Gig - Brand Launch
    Signing to a Major Record Label
    --Music Marketing 101
    -Quotes from a song
    Life before and after Fame
    Getting the very First Grammy award
    Learn and Reinvent to keep on winning
    http://myrtlefrantilla.blogspot.com/
  • 6. To create good music, each has to
    pull off a specific role
    • Faithful child of God
    • 7. Grateful Daughter
    • 8. Supportive Sibling
    • 9. Reliable Friend
    • 10. Outstanding Operations Analyst
    • 11. Responsible Student
    • 12. Hard-working & Smart Entrepreneur
    • 13. Mature social individual
    http://myrtlefrantilla.blogspot.com/
  • 14. Faithful child of God
    http://myrtlefrantilla.blogspot.com/
  • 15. Grateful Daughter
    http://myrtlefrantilla.blogspot.com/
  • 16. Supportive Sibling
    http://myrtlefrantilla.blogspot.com/
  • 17. Reliable Friend
    http://myrtlefrantilla.blogspot.com/
  • 18. Outstanding Operations Analyst
    http://myrtlefrantilla.blogspot.com/
  • 19. Responsible Student
    http://myrtlefrantilla.blogspot.com/
  • 20. Hard-working & Smart Entrepreneur
    http://myrtlefrantilla.blogspot.com/
  • 21. Mature social individual
    http://myrtlefrantilla.blogspot.com/
  • 22. The Makings of a Music Superstar.__________________________
    Preparing for the Auditions
    Writing a song - Vision/Mission
    Jamming with the band – Roles
    Getting a First Gig - Brand Launch
    Signing to a Major Record Label
    - Music Marketing 101
    -Quotes from a song
    Life before and after Fame
    Getting the very First Grammy award
    Learn and Reinvent to keep on winning
    http://myrtlefrantilla.blogspot.com/
  • 23. Feisty Myrtle Frantilla_______________________________
    My Personal Brand Launch
  • 24. Forward thinking
    Especially awesome
    Independent and
    Seriously
    Tough
    Young lady.
    FEISTY__________________________
  • 25. Forward thinking
    Especially awesome
    Independent and
    Seriously
    Tough
    Young lady.
    FEISTY__________________________
    This is me,
    FEISTY!!!
  • 26. Myrtle __________________________
    The myrtle is an ever green shrub and was considered sacred to the Greek goddess Aphrodite, who was the goddess of love.
  • 27. Myrtle __________________________
    The myrtle is an ever green shrub and was considered sacred to the Greek goddess Aphrodite, who was the goddess of love.
    Because of this association, the meaning of myrtle is love. It is also the Hebrew symbol of marriage.
  • 28. Myrtle __________________________
    The myrtle is an ever green shrub and was considered sacred to the Greek goddess Aphrodite, who was the goddess of love.
    Because of this association, the meaning of myrtle is love. It is also the Hebrew symbol of marriage.
  • 29. Frant sounds like
    FRONT – First in line, always first.
    Front tila(Frantilla)_______________________________________
  • 30. Frant sounds like
    FRONT – First in line, always first.
    Front tila(Frantilla)_______________________________________
  • 31. .
    Front tila(Frantilla)_______________________________________
    Tila means Kind
  • 32. .
    Front tila(Frantilla)_______________________________________
    Tila means Kind
  • 33. I am always first in kind/good way.
    Myrtle Frantilla_______________________________________
  • 34. I am always first in kind/good way.
    By being Smart!
    FEISTY Myrtle Frantilla_______________________________________
  • 35. I am always first in kind/good way.
    By being Smart!
    Myrtle Frantilla_______________________________________
  • 36. I am always first in kind/good way.
    By being Smart!
    Forward thinking, Especially awesome, Independent and Seriously Tough Young lady. ________________________________________________
    Feisty
    Myrtle
    Frantilla
  • 37. The Makings of a Music Superstar.__________________________
    Preparing for the Auditions
    Writing a song - Vision/Mission
    Jamming with the band – Roles
    Getting a First Gig - Brand Launch
    Signing to a Major Record Label
    - Music Marketing 101
    -Quotes from a song
    Life before and after Fame
    Getting the very First Grammy award
    Learn and Reinvent to keep on winning
    http://myrtlefrantilla.blogspot.com/
  • 38. The Makings of a Music Superstar.__________________________
    Preparing for the Auditions
    Writing a song - Vision/Mission
    Jamming with the band – Roles
    Getting a First Gig - Brand Launch
    Signing to a Major Record Label
    - Music Marketing 101
    -Quotes from a song
    Life before and after Fame
    Getting the very First Grammy award
    Learn and Reinvent to keep on winning
    http://myrtlefrantilla.blogspot.com/
  • 39. Music Marketing 101
    (12 Step Marketing Plan)
    Prepare a Marketing Plan (Outline)
    Know your product
    Branding
    Know your Target Audience
    Advertising(Public Relations)
    Location
    Timing
    Budget (Finance Accountability)
    Competition
    Tools (Trends, Fresh looks, New slogans etc.)
    Customer Value and Customer Satisfaction
    Be Professional/Feedback (Back to the Drawing Board)
    http://myrtlefrantilla.blogspot.com/
  • 40. Music Marketing 101
    (12 Step Marketing Plan)
    http://www.music-marketing101.com/
    Prepare a Marketing Plan (Outline)
    These are all the steps combined into a promotion package, all your goals you want to
    achieve. When attempting to break into the industry, your greatest asset is your image
    Who am I:I am Feisty Myrtle Frantilla
    Goals to Achieve: I want to be a four time Grammy winner :
    • Best Mom
    • 41. Best Wife
    • 42. Best Entrepreneur
    • 43. Best Boss
    http://myrtlefrantilla.blogspot.com/
  • 44. Music Marketing 101
    (12 Step Marketing Plan)
    http://www.music-marketing101.com/
    2. Know your product
    First single should be original. Be realistic and be able to take criticism from your peers
    and music listeners.
    My brainchild: The Lounge and Stella 1953 (formerly MYCX)
    My current company: Smart Communications Inc
    http://myrtlefrantilla.blogspot.com/
  • 45. Music Marketing 101
    (12 Step Marketing Plan)
    http://www.music-marketing101.com/
    3. Branding
    Creating a fan base and starting a buzz is very important when branding your name.
    Your sound can be part of your brand as well. A unique sound can distinguish you from
    other artists. Be yourself because that what takes you the farthest and that’s how
    people know you.
    3 things uniquely me:
    • I can finish 1 bucket of Chicken in one sitting.
    • 46. I can sleep anywhere if I feel like doing it.
    • 47. I have a tattoo in my left leg.
    Strengths:
    • Multitasking
    • 48. Good at managing time and finances
    Weakness:
    • Public Speaking
    http://myrtlefrantilla.blogspot.com/
  • 49. Music Marketing 101
    (12 Step Marketing Plan)
    http://www.music-marketing101.com/
    4. Know your Target Audience
    Start with people you know. Most of the time, promoting to people in your city and
    surrounding areas is the best starting point.
    My target Audience
    • Family
    • 50. Friends
    • 51. Colleagues
    • 52. Network
    http://myrtlefrantilla.blogspot.com/
  • 53. Music Marketing 101
    (12 Step Marketing Plan)
    http://www.music-marketing101.com/
    5. Advertising (Public Relations)
    Advertising is the key to branding your band’s name.
    Marketing Efforts to reach the Target Market:
    • Socialize
    • 54. Go out of Town
    • 55. Party with them
    • 56. Get together
    • 57. Meetings
    http://myrtlefrantilla.blogspot.com/
  • 58. Music Marketing 101
    (12 Step Marketing Plan)
    http://www.music-marketing101.com/
    6. Location
    Knowing your target audience and traveling to get near them is advised.
    It’s great for experience, promoting, and networking. Places like this have people
    anticipating new music and ready to endorse the next superstar.
    http://myrtlefrantilla.blogspot.com/
  • 59. Music Marketing 101
    (12 Step Marketing Plan)
    http://www.music-marketing101.com/
    7. Timing
    Timing is everything.
    • Become stable in my business by next year
    • 60. Assume Higher responsibility in my job in the same company or wherever
    • 61. Marry in the next 4 years
    • 62. Have a kid the year after
    http://myrtlefrantilla.blogspot.com/
  • 63. Music Marketing 101
    (12 Step Marketing Plan)
    http://www.music-marketing101.com/
    8. Budget
    • Become a self made Millionaire in two years.
    • 64. Pay all my debts this year.
    • 65. Buy my own property in three years
    • 66. SAVE SAVESAVE
    http://myrtlefrantilla.blogspot.com/
  • 67. Music Marketing 101
    (12 Step Marketing Plan)
    http://www.music-marketing101.com/
    9. Competition
    Need to stand out from the Rest of Them.
    MBA Degree is a competitive advantage.
    http://myrtlefrantilla.blogspot.com/
  • 68. Music Marketing 101
    (12 Step Marketing Plan)
    http://www.music-marketing101.com/
    10. Tools (Trends, Fresh looks, New slogans etc.)
    With the right promotion, you have an opportunity to grab the attention of editors,
    producers, and journalists. And it allows you to stay on the minds of your growing
    audience.
    • Continuous learning via seminars, workshop, conference, meetings, work and life experience .
    http://myrtlefrantilla.blogspot.com/
  • 69. Music Marketing 101
    (12 Step Marketing Plan)
    http://www.music-marketing101.com/
    Customer Value and Customer Satisfaction
    Unique music and great quality gives your fans satisfaction after their purchase. Continue to do the music that gets you where you want to be. Over time, longevity comes from people watching you grow as an artist and expressing ideas people can relate to.
    • Give back to people who has always been with you through thick and thin.
    http://myrtlefrantilla.blogspot.com/
  • 70. Music Marketing 101
    (12 Step Marketing Plan)
    http://www.music-marketing101.com/
    12. Be Professional/Feedback (Back to the Drawing Board)
    Going back to the drawing board is one of the most important steps. Your band does not need to duplicate the entire process again but you will implement what you learned. Everything will be on a larger scale but continue to remember what got you there.
    http://myrtlefrantilla.blogspot.com/
  • 71. The Makings of a Music Superstar.__________________________
    Preparing for the Auditions
    Writing a song - Vision/Mission
    Jamming with the band – Roles
    Getting a First Gig - Brand Launch
    Signing to a Major Record Label
    - Music Marketing 101
    -Quotes from a song
    Life before and after Fame
    Getting the very First Grammy award
    Learn and Reinvent to keep on winning
    http://myrtlefrantilla.blogspot.com/
  • 72. Quotes from a song
    (songs of the moment)
    If I ever Feel Better by Phoenix
    “There are things in my life I can't controlI feel the chaos around meA thing I don't try to denyI'd better learn to accept thatThere's a part of my life that will go away”
    Something Good can work by Two Door Club Cinema
    Let's make this happen, girl you gonna show the world that something good can work and it can work for you.
    Embers by Just Jack
    The facts and the figuresThey Overwhelm a stifleeverything that you thought you knew.and the petty decisions that you think make a difference.So tiny that they blow away like dust
    http://myrtlefrantilla.blogspot.com/
  • 73. Quotes from a song
    (songs of the moment)
    Beautiful by Lucy SchwartzYou start looking and it falls into placeSlow down we keep moving too fastLive now before the moment has past you by
    I am the Walrus by The Beatles
    I am he as you are he as you are me and we are all together
    In my Life by The Beatles
    There are places I'll rememberAll my life though some have changedSome forever not for betterSome have gone and some remainAll these places had their moments 
    http://myrtlefrantilla.blogspot.com/
  • 74. The Makings of a Music Superstar.__________________________
    Preparing for the Auditions
    Writing a song - Vision/Mission
    Jamming with the band – Roles
    Getting a First Gig - Brand Launch
    Signing to a Major Record Label
    - Music Marketing 101
    -Quotes from a song
    Life before and after Fame
    Getting the very First Grammy award
    Learn and Reinvent to keep on winning
    http://myrtlefrantilla.blogspot.com/
  • 75. Life Before and After Fame
    I am struggling 25 year old young lady I am an accomplished 45 year old woman
    I am single and searching I am married and settled
    A grateful daughter and a family member Supportive wife and loving cool mother
    Student, employee and has started her own Part time House wife, Part time mom and
    Business owner of several established businesses in the country
    Happy Go lucky, gawky and Experienced, knowledgeable and full of
    Curious Wisdom
    http://myrtlefrantilla.blogspot.com/
  • 76. The Makings of a Music Superstar.__________________________
    Preparing for the Auditions
    Writing a song - Vision/Mission
    Jamming with the band – Roles
    Getting a First Gig - Brand Launch
    Signing to a Major Record Label
    - Music Marketing 101
    -Quotes from a song
    Life before and after Fame
    Getting the very First Grammy award
    Learn and Reinvent to keep on winning
    http://myrtlefrantilla.blogspot.com/
  • 77. Getting the very First Grammy award
    (Work-Life balance)
    http://myrtlefrantilla.blogspot.com/
  • 78. The Makings of a Music Superstar.__________________________
    Preparing for the Auditions
    Writing a song - Vision/Mission
    Jamming with the band – Roles
    Getting a First Gig - Brand Launch
    Signing to a Major Record Label
    - Music Marketing 101
    -Quotes from a song
    Life before and after Fame
    Getting the very First Grammy award
    Learn and Reinvent to keep on winning
    http://myrtlefrantilla.blogspot.com/
  • 79. Learn and Reinvent to keep on winning
    Where would I want to be five years from now? That’s one hell of a difficult question I always refuse to answer so you can just imagine how hard it is to make this 20-year marketing life plan. You see, all my life I have always been a “think ahead” kind of person. I have always known what I wanted to become as early as eight and at ten I knew that I am going to get myself an MBA. When I turned 21, I was already paying for my life insurance. That’s how futuristic I was.
    But I realized my life was just so boring and premeditated. I think too much about future that I tend to compromise the present. I was just so uptight that I sometimes take the things I currently have for granted. Two years ago I decided I’m not gonna be like that anymore. I don’t want to over think and over analyze things because while that outlook might bring me somewhere, it definitely won’t give me contentment. If I was asked the same question five years ago, I would have easily answered. But now, the longest I have is six months. It is only now that I thought I have to start making plans again as I am getting old. To sum up, I guess I just wanna be in a place where I can say I am content. Nothing too measly or extravagant. I still want to see myself struggle sometimes if that’s what I need.
    http://myrtlefrantilla.blogspot.com/
  • 80. Learn and Reinvent to keep on winning
    I believe everything I do and every decision I make contribute to how I envision my life in the next 20 years and so I’m trying to live each day as if it is as important as the next days. There are probably moments when feel I want to bum around and not go to work but there are also times when I don’t even take lunch just to deliver what is expected of me and more. There will be instances when I just want to go out of town and spend some cash even if my marginal propensity to consume is almost negative but there are also times when I won’t go shopping even if I just got my bonus because I’m saving up for something. And I don’t mind because for what it’s worth I know these things are what I need to be able to learn and eventually get to the place I’ve imagined for myself.
    And Like Music Legends, I will keep on learning and I will work so hard and never stop reinventing myself so that I will always have something fresh and new to offer.
    http://myrtlefrantilla.blogspot.com/
  • 81. Four-time Grammy Award Winner20 year High Performance, Highly PersonalMarketing Plan for Feisty Myrtle
    Myrtle Frantilla
    June 2011
    http://myrtlefrantilla.blogspot.com/