Creating Awareness! (ARC) IMO car wash"mycleveragency" Case Study""January 2012" 4 November 2011 | Facebook for Marketers
Full service social media agency thatteams up with companies to build theirbrand equity by leveraging all forms ofthe social web to create conversations,increase word of mouth and build lastingrelationships.!!!
Introduction4 November 2011 | Facebook for Marketers
" (ARC) IMO car wash is the largest dedicated car wash company in Europe spanning 14 countries and washing over 34 million cars each year!
Car Washes for Life Sweepstakes!" Make the entry process easy by avoiding app authorisation!" Entrants needed to enter their name, age and email for a chance to win!" Created bespoke Facebook Sweepstakes tab!" Put fan-gate on top of the Sweepstakes to encourage ‘Likes’!
Ofﬂine Promotion4 November 2011 | Facebook for Marketers
Talking About This…!" Is the number of people sharing stories about the IMO Facebook Page!" Stories include liking the Page, posting on the wall and commenting!" Increased people ‘Talking About This’ by 3,495% (during the awareness campaign)!!
Facebook - Weekly Engaged Users4 November 2011 | Facebook for Marketers