Learn what 5 Mistakes to avoid when building a private college counseling practice. Presented by national trainer and presenter, Cyndy McDonald, at the national HECA conference in Portland, Oregon,
Learn what 5 Mistakes to avoid when building a private college counseling practice. Presented by national trainer and presenter, Cyndy McDonald, at the national HECA conference in Portland, Oregon, June 2014.
1. Top 5 Mistakes to Avoid
When Building a College
2. Presented by….
25 years of professional experience in private
practice & in public schools
12 years of experience in Customer Support
Kim Wagner &
3. How do you rate yourself?
1= I still love pen and paper
2 = I am a neophyte I can answer email, barely
3= I am comfortable with technology
4= I enjoy technology- I am a iphone addict
5 =I LOVE technology- I talk to Siri daily!
Techno Savvy Rating
4. 1. Love pen and paper 0%
2. Neophyte, answer email barely 6%
3. Comfortable with technology 70%
4. Enjoy technology- iphone addict 21%
5. LOVE technology-talk to Siri daily! 3%
Techno Savvy Survey results
5. Building a Practice takes Tools
How do you
6. 1. Sure you can call me at 10 pm!
Setting Professional Boundaries.
• Cell phone
• Response time
7. 2. I wanna hold your hand…
Finding the balance
and becoming a
babysitter is key to
success as a business
person & educator.
• Enpower students
• Engender trust in parents
8. 3. Post It notes + source book ≠
Don’t work harder, work
Make an organizational plan
Use online tools
Include college resources,
Explore options that will
work best for you.
9. Technology- Embraced
“Youth see technology as Plah-Doh –
something they use in an utterly malleable
and instinctive way. Older generations start
with ‘what will this box allow me to do?’
Whereas this generation starts with ‘what
do I want to do? Where can my
imagination take me?’
Technology enables young people to sense
the world and make sense of the world. It
is this deep relationship with technology
that is shaping their attitudes towards
community and truth and allowing them to
re-imagine justice for a new era.”
The Truth about Youth | McCann Worldgroup | May 2011
10. 4. Dedicating too much time to a
student yields an hourly rate of $5.00
Don’t undervalue your
Set your rates after
Use those rates as
Track time on each student
11. Pricing Services: THAT is the question!
12. 5. Considering a website as a complete