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The Perfect Storm: College Admissions in the 21st Century with Peter Van Buskirk
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The Perfect Storm: College Admissions in the 21st Century with Peter Van Buskirk

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College admissions expert Peter Van Buskirk discusses "The Perfect Storm" surrounding college admissions in the 21st Century.

College admissions expert Peter Van Buskirk discusses "The Perfect Storm" surrounding college admissions in the 21st Century.

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  • 1. The  Perfect  Storm   Peter  Van  Buskirk   Author,  Speaker  &  Former  Dean  of  Admission   Peter@BestCollegeFit.com   www.BestCollegeFit.com     © 2014, Peter Van Buskirk
  • 2. The  college  admission  process  hasn’t   always  been  this  way!       www.BestCollegeFit.com © 2014, Peter Van Buskirk
  • 3. Early  1980’s:  Storm  Clouds  Gather   ▲ Changing  demographics   ▲ InsAtuAons  muster  to  respond   ▲ College  rankings  enter  the  picture   www.BestCollegeFit.com © 2014, Peter Van Buskirk
  • 4.   A  closer  look  at  each  factor   www.BestCollegeFit.com © 2014, Peter Van Buskirk
  • 5. Changing  Demographics   A  40-­‐year  3meline:  1980-­‐2020   Forecast  (number  of  college-­‐age  students)   Actual  (number  of  college-­‐aMending  students)   1980   1985   1990   1995   2000   2005   www.BestCollegeFit.com © 2014, Peter Van Buskirk 2010   2015   2020  
  • 6. Higher  Ed  Responds  Strategically   ▲  Enrollment  retrenchment   ▲  Aggressive  outreach—RECRUITMENT   ▲  MarkeAng   ▲  Strategic  deployment  of  resources   www.BestCollegeFit.com © 2014, Peter Van Buskirk
  • 7. Rankings  Emerge  to  QuanBfy   Mythical  Pecking  Order  of  Colleges   ▲  Admission  data   ▲  Measures  of  the  student  experience   ▲  “ReputaAon”   www.BestCollegeFit.com © 2014, Peter Van Buskirk
  • 8. Flawed  rankings  are  impacYul   on  many  fronts     www.BestCollegeFit.com © 2014, Peter Van Buskirk
  • 9. Impact  on  Consumers   ▲  Plays  on  anxiety   ▲  Presumes  to  define  the  “best”   ▲  Creates  desAnaAon  orientaAon   www.BestCollegeFit.com © 2014, Peter Van Buskirk
  • 10. Impact  on  InsBtuBons   ▲  Introduced  new  accountabiliAes   ▲  Birth  of  enrollment  management   ▲  Fueled  compeAAon  between  insAtuAons  for   placement  on  ranking  lists   ▲  “CreaAve”  data  reporAng   www.BestCollegeFit.com © 2014, Peter Van Buskirk
  • 11. Emerging  InsBtuBonal   “Hidden  Agendas”   ▲  ROI  ($$)   ▲  Emphasis  on  managing  yield/selecAvity   ▲  Emergence  of  test  results  as  proxy  for   intelligence   www.BestCollegeFit.com © 2014, Peter Van Buskirk
  • 12. The  Result:   A  widening  gap  between  ins:tu:onal  rhetoric  and  reality   ▲  ▲  ▲  ▲  Need-­‐blind  admission:  fact  or  ficAon   MeeAng  full  demonstrated  need  of  all  admiMed   students—sort  of  …   Changing  “water  into  wine”   Impact  of  differenAal  needs  analysis  and   preferenAal  treatment   www.BestCollegeFit.com © 2014, Peter Van Buskirk
  • 13. Playing  the  Yield/SelecBvity  Game   ▲  Tracking  demonstrated  interest   ▲  Strategies  to  increase  applicaAons   ▲  Early  Decision   ▲  The  Wait  List   ▲  January  offers  of  admission   www.BestCollegeFit.com © 2014, Peter Van Buskirk
  • 14. The  Myth  of  the  Test(s)   ▲  CompeAAve  credenAals   ▲  Super-­‐scoring   ▲  Test-­‐opAonal   ▲  “Score  Choice”   www.BestCollegeFit.com © 2014, Peter Van Buskirk
  • 15. Where  will  it  end?     www.BestCollegeFit.com © 2014, Peter Van Buskirk
  • 16. QuesBons   ???   www.BestCollegeFit.com © 2014, Peter Van Buskirk
  • 17. AcBon  Steps   1.  Become  educated  about  what  is  going  on  in  the   college-­‐going  space   2.  Support  students  and  parents  with  good,  insighYul   informaAon   3.  Promote  healthy,  construcAve  decision-­‐making   “InterpreBng  Outcomes  for  Bewildered  Applicants”    March  20  @  12:00  PM  ET     www.BestCollegeFit.com © 2014, Peter Van Buskirk
  • 18. Peter  Van  Buskirk   College  OrientaBon  Programming   ▲  Students  &  Parents   ▲  College  Access  Professionals   Contact  Info:   ▲  717.808.5462     ▲  Peter@BestCollegeFit.com   www.BestCollegeFit.com © 2014, Peter Van Buskirk