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Your Online Business Partner: Creating an Online Presence
 

Your Online Business Partner: Creating an Online Presence

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Slides from the Nov 15th, 2012 Webinar entitled:

Slides from the Nov 15th, 2012 Webinar entitled:
Your Online Business Partner: Creating an Online Presence

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  • Even though I mention SEO, there won’t be a sales pitch here, because we don’t sell SEO services separate from our websites. Why? Because if the website is done right, you don’t need 80% of what legit SEO firms offer. Instead, I wanted to talk a bit about scams.
  • Even though I mention SEO, there won’t be a sales pitch here, because we don’t sell SEO services separate from our websites. Why? Because if the website is done right, you don’t need 80% of what legit SEO firms offer. Instead, I wanted to talk a bit about scams.
  • they will continue to use the website that made a good first impression, as this will further confirm that their initial decision was a good one. My phd project confirms
  • Blog – talk about weekly posts – on site Email – to referral sources, prospects FB, Twitter – point to blog article All lead to website, where you can deliver your message etc
  • Integrated and supported system Don’t be a slave to your web people – use them when you WANT to
  • Notice it is the SAME editor…
  • There are a few warning signs that should alert you… first, did they contact you out of the blue?
  • Another tip-off is if they try to sucker you with an old wives’ tale… keyword metatags
  • Look – here’s the distribution of searches as of last month in the USA:
  • So, by the late 1990s, by the time Google came onto the scene, there was no trust in these keywords, and all the serious search engines stopped using them for much of anything. Google never did use them
  • Some scammers want you to believe they have a special “in” with Google.
  • And more…
  • The good news – there is a lot you can, and should do yourself to improve your search results When I say “do yourself” – any site built in the past 4-5 years ought to let you or your marketing person make your own updates. If your site is older than that – you are overdue for a replacement.
  • Look – here’s the distribution of searches as of last month in the USA:
  • Now – those Scammers don’t merely rip you off – they can also harm your website rankings, or even get them removed altogether. A SEO consultant told one of our clients to list their competitors names in white text on a white background on their site. Within weeks, they got this email from Google
  • You can handle the content, but you likely will need a professional to create the layout that will contain that content. Now I’m going to show you a site that might need a bit of help. I picked a roofing site in Denver that I stumbled across –

Your Online Business Partner: Creating an Online Presence Your Online Business Partner: Creating an Online Presence Presentation Transcript

  • Who Are We? 7 year old partnership between former competitors Kim Green  Art Institute graduate, 20 years in design  Parent of a college sophomore, bound for vet school Bill Sholar  Counseled veterans on educational benefits  Ran computer centers at CMU, UTexas Medical School  Educational marketing manager for Steve Jobs at NeXT What we do: Websites, print design, social media, & SEO
  • 20 Century Marketing th Yellow Pages Direct mail Newspaper advertising Magazine advertising Telemarketing
  • The “World Wide Web” Born in the ‘90s, the same as your students Over 90% will search or check online Rapidly displaced print advertising
  • Website and a Lot More
  • First Impressions
  • First Impressions Probably not the best first impression
  • Start with Quality Design Website Design Don’t Forget…  Facebook  Twitter  Linked In  Other channels
  • Online Content About 30 seconds on a page  Use meaningful headlines & bullet points  Keep it short  Don’s waste time on “blah blah”  Write for them, not for you
  • Make It All Work Together Blog Email Marketing Facebook Twitter External links Website
  • What We Hear... “Trying to do it myself through Godaddy etc...” or “Ive been too busy to even get started.” “My sister/brother/nephew/niece/neighbor has been working on my website...for 2 years.” “Called XYZ company, but they dont understand what an Educational Consultant is.” “I have a website that I dont like and can’t update, a blog over there, email marketing somewhere else, and then of course MyCCA over here...”
  • What You Need in a Website
  • Content Management
  • Integrated On-Site Blog
  • Actionable Reporting
  • Other Tools Event Registration Customer Database Online Billing E-Commerce Search Engine Optimized
  •  Personalized templates
  •  Custom Design Also non-website services…  Logos, business cards, brochures  Social media customization & management  Search engine optimization
  • Find us… Go to the “Affiliates” page at MyCCA.net
  • SEO Scams
  • Signs of SEO Scams First tip: Unsolicited email, especially from free email accounts. From Google themselves: Amazingly, we get these spam emails too: "Dear google.com, I visited your website and noticed that you are not listed in most of the major search engines and directories..." Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
  • Signs of SEO Scams Says you need “keyword meta tags” Claims of “special relationships” with Google, and guarantees #1 ranking Offers to sell you “exclusive keywords” Knows the “secret tricks” Will list you on 30,000 search engines
  • Signs of SEO Scams
  • Signs of SEO Scams
  • Bad SEO can hurt!
  • Bad SEO can hurt! Some other, more recent, well known perpetrators…  April 2011 – J.C. Penney’s  May 2011 – Overstock.com  May 2012 – iAcquire (agency for Dun & Bradstreet)
  • Signs of SEO Scams Says you need “keyword meta tags” Claims of “special relationships” with Google, and guarantees #1 ranking Offers to sell you “exclusive keywords” Knows the “secret tricks” Will list you on 30,000 search engines
  • Signs of SEO Scams
  • What Can You Do? Help Google by thinking like Google  Headlines  Image tags  Frequent Updates (onsite blog)
  • What Can You Do? Help yourself by thinking like your visitors – the website is for them, not for you!  Engaging, focused content  Short pages, very short paragraphs  Easy navigation, contact info, call to action  Wrap your content in high quality design
  • What Can You Do? Take advantage of free and paid search spots  Free – Google Maps/Local/Places…  Pay Per Click (Google “Adwords”)
  • Find us… Go to the “Affiliates” page at MyCCA.net