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CKC MyCCA Organization



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  • 1. College KnowledgeChallengeMyCCA Corporation OrganizationNovember 16, 2012 Copyright 2007-2012 1
  • 2. Where have we been? MyCCA is both an education company and a software company 2012 Opens Boulder 2005-12 support & Over 640 IEC’s development 2005 from 400 office Founded by organizations, Cyndy 8,000 Active McDonald Students •  22,000 Students to date •  Nearly 100% increase in international representation •  Non-profit and school users Copyright 2007-2012 2
  • 3. The Leadership TeamCyndy Cyndy has over 20 years college advising experience as an independent consultant and education consultant. She is the founder of Higher Education ConsultantsMcDonald Association (HECA), an international professional educational consultant organization, and is also the visionary founder of My College Consultant Assistant,Chief MyCCA, which started in 2005.Executive Cyndy was a first generation, low-income student that needed financial aid forOfficer college, and she understands this demographic from personal experience. This gave her inspiration for starting MyCCA. Now, she works with students independently and also with numerous AVID programs. Cyndy has 11 years of experience training and teaching students and educators about college. She is currently a trainer of trainers for teachers and administrators within a six county area in central California. Cyndy is a well-known figure in the college counseling profession. She has held national and regional leadership positions; often speaks to groups, trains at national and regional levels, and is a true leader and role model in these industries. Cyndy is the MyCCA product owner and visionary founder. Copyright 2007-2012 3
  • 4. The Leadership TeamJo-Ann Jo-Ann has over 29 years of program management, business development and consulting with large companies like IBM to start-up companies. She is a successfulBeserra entrepreneur of a software professional services company.Chief Jo-Ann’s educational consulting practice helps high school students through theOperations college planning and admissions process. She has experience working with low- income and first generation students both in her practice and as a volunteer at a localOfficer public high school. Jo-Ann has also been a College Summit volunteer as an essay writer. Jo-Ann steers the operations of the development and production systems.Ron Ron is a talented technology leader with over 25 years of experience in the software industry. Ron was employee #18 at Sybase and helped the company to grow to overKrubeck 1000 employees before he departed.Chief Ron co-founded and led the technology side of Requisite Inc. – the leading provider ofTechnology requirements management software (which was eventually sold to Rational Software). Ron has also held executive leadership positions in several other enterprises rangingOfficer from startups to Fortune 500 companies. Ron drives the technology and development. Copyright 2007-2012 4
  • 5. The Leadership TeamDru Jacobs Dru’s time in hi-tech marketing spans nearly 20 years. Prior to MyCCA, Dru was Sr. Director of Demand Generation for Rally Software, where he was responsible for managing a multi-channel, digital lead generation strategy in support of a global insideChief Revenue and field-based sales team. At Rally, Dru achieved aggressive revenue targets byOfficer aligning and focusing lead generation, customer acquisition, and renewal campaigns for both transactional and enterprise buying cycles, while building a highly responsive prospect base. Dru is responsible for sales and marketing strategy in support of continued growthGreg Greg has over 30 years of consulting and business development experience. He is the co-founder and CEO of Flatirons Solutions Corporation where he has establishedBeserra strong partner alliances, cultivated a client list featuring industry leaders and Fortune 500 companies, and he has become widely-recognized as a premier provider ofChairman of content intensive solutions and services.the Board His experience ranges from developing complex, real-time systems for very large clients to managing start-ups and large professional services organizations.Chief FinancialOfficer Greg provides leadership and financial management. Copyright 2007-2012 5
  • 6. Additional MyCCA Resources•  Development and sales team in Boulder Colorado •  Dedicated software professionals •  Contracted expertise in specialty areas•  Customer focused team in Visalia, CA •  Leadership, customer support, training, demonstrations•  California Polytechnic State University Senior Project Team •  Student perspective and design inputs •  Involvement in the development of the CollegeEase Mobile app Copyright 2007-2012 6
  • 7. Where are we?The leading college planning tool with the only“Guided Path to College” built in! Copyright 2007-2012 7
  • 8. Year to Year Growth Students Added by Month Sales by Month 1000 900 800 700 600 2008 2009 500 2010 400 2011 2012 300 200 100 001 02 03 04 05 06 07 08 09 10 11 12 01 02 03 04 05 06 07 08 09 10 11 12 Copyright 2007-2012 8
  • 9. Where are we going?•  Adding new features and functions to •  CollegeEase solution initial release starts in January 2013•  Expanding our depth and breadth in multiple markets •  Independent Educational Consultants •  AVID classrooms •  Non-profit organizations •  Financial advisors •  Public and private schools•  Growing relationships and partnerships to provide content from leaders in the education industry •  WinterGreen Orchard House, Fiske Guide, College Essay Organizer, First Choice College Placement Copyright 2007-2012 9
  • 10. An Education Software Company MyCCA is the right mix of an education company experienced working with first generation and low-income students and a successful software company with a proven track record•  Leadership team has direct education experience •  Key leaders are still practicing independent educational consultants •  Understand issues and challenges of first generation and under- represented students•  A true software company focused on quality design, development and deployment •  State of the art software industry standards and technology •  Great mix of extremely talented developers and students to design and execute Copyright 2007-2012 10