Usability is defined as the measure of how easily, efficiently, effectively and satisfactorily users can accomplish tasks toward specific goals. It affects how customers perceive the quality of an enterprise and its products and services.
Effective user experience in software and computing is not perceived as a nice surprise when we find it—it's now an expectation that our experiences will be pleasant, secure, productive, delightful, useful, and adaptive.
In naming “you” as the person of the year for 2006, Time magazine confirmed what many successful businesses long ago discovered: consumers – you, me, our parents, and our children -- want more participation in the customer experience , and thanks to digital devices and the interactive nature of the Web, they’re getting what they want.
A seasoned (UX) User Experience professional with more than 10 years of expertise in multi-discipline team management. Her experience covers groups consisting of information architects, interaction designers, content strategists, creative and developers for various digital interactive initiatives.
Mickey has worked with a broad range of clients across multiple industries, playing a key role in defining UX strategy for both branded, highly interactive, client-facing websites, as well as enterprise-wide intranets and software applications.