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Client Brief To Creative Brief
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Client Brief To Creative Brief

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How to transform bad client brief to inspiring creative brief

How to transform bad client brief to inspiring creative brief

Published in: Education, Business, Technology

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  • 1. from bad client brief to inspiring creative brief m. arief budiman, s.sn. managing director pt. petakumpet yogyakarta sekretaris pppi pengda diy
  • 2. design begins from a need
  • 3. proses kreatif desain - pemahaman masalah - solusi ide - pemilihan bahasa visual - eksekusi kreatif
  • 4. good client brief?
  • 5. - terserah mbaknya aja gimana bagusnya - pokoknya bikin iklan yang pasti laku - dari dulu kita gak pernah kasih brief tuh... - aduuh, jangan tanya yang sulit-sulit deh - saya mau bikin iklan malah ditanya brief!?
  • 6. 99% klien gak tau caranya bikin brief
  • 7. bikin brief itu tugasnya client service setelah memahami data informasi klien yang biasanya membingungkan
  • 8. klien + agency bersama-sama menentukan tujuan promosi yang jelas
  • 9. visioning: membuka wawasan klien
  • 10. client brief to creative brief?
  • 11. ! brief harus dibaca dibaca dibaca dibaca dibaca dibaca
  • 12. perhatikan consumer journey
  • 13. ngapain aja target audiens dari bangun tidur sampai tidur lagi?
  • 14. temukan point of contacts!
  • 15. think, feel, eat, sleep like audience!
  • 16. cari data pelengkap: internet, buku, koran, survey, nanya tetangga
  • 17. ! ! ! !!! !! ! brainstorm
  • 18. client service + creative + media
  • 19. nah, sekarang baru boleh nyalain komputer dan mulai mendesain
  • 20. dengan proses yang benar, semoga menghasilkan iklan terbaik
  • 21. tenkiu somad www.petakumpetworld.com www.mybothsides.blogspot.com email: mybothsides@gmail.com

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