TastyKhana.com Work Vault
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TastyKhana.com Work Vault

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TastyKhana.com Work Vault TastyKhana.com Work Vault Presentation Transcript

  • The TastyKhana Work Vault BLACK BEAN E N G A G E M E N T
  • The Brief Tastykhana.com is the first online aggregator in India to provide a fast food ordering service. For a one of its kind startup, the website was looking forward to spread their network to major cities across India. The need to educate the masses about the potential of the website as well as develop substantial web-traffic and customer queries saw Black Bean take up a unique project that would develop into one of the most successful online portals today.
  • Approach • • • • • • • Develop website content strategy encompassing online and offline touch points including website, social and mobile Develop strategies for geographic targeting, remarketing and retargeting strategies Implemented a mobile marketing strategy Developed and executed online marketing strategies utilizing SEM, SEO, Social Media, Email, Affiliate, CRM and Display advertising Evolve the email marketing strategy from data to delivery Manage, analyze and report generation for all marketing campaigns across social networks, social media activities, blog networks, viral media publishers and sites, etc. Develop a strategy to handle the online reputation management
  • Website Oct 2012
  • Website May 2013
  • Facebook Ads
  • Social Media Twitter Trends 350 300 250 200 150 100 50 0 Posts 96 140 187 227 209 178 92 24 Comments 28 32 33 62 303 133 20 102 Reshares 24 31 23 33 141 92 22 103 Favourites 8 7 7 12 18 10 7 18
  • Social Media Facebook Trends 5 120 218 3079 May 14 637 1475 1768 Apr 16 403 895 9229 Mar 20 25 186 1437 Feb 40 53 151 1529 Jan 78` 224 821 5464 Dec 86 259 546 1661 Nov 43 76 168 363 Oct Posts Comments Reshares Favourites 0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000
  • Social Media Twitter, Facebook Trends Conversion Rate 4% Amplification Rate 9% Applause Rate 7% Applause Rate 87% Amplification Rate 37% Conversion Rate 56% Conversion Rate – Comments per Post Amplification Rate – Re-Shares per post Applause Rate – Favourites per Post
  • Paid Advertising
  • Email Campaign
  • Results • • • • Increased daily website traffic from 800 to 4000 Increased order count from 1200 per month to 4000 within the first 3 month with a month on month increase of 10% Increased monthly app downloads from 200 to 3700 monthly downloads Reduced the Cost per Acquisition(CPA) for new customers by 20%
  • Thanks for your time! If you think anyone of this is interesting Or most of it is just plain confusing Or generally would like to meet us Then do drop us a line! alet@myblackbean.com +91 97640 01729 deepti@myblackbean.com +91 99232 1122 myblackbean.com follow us @myblkbean BLACK BEAN E N G A G E M E N T