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  • 1. The Escape Spa Work Vault BLACK BEAN E N G A G E M E N T
  • 2. The Brief To design a corporate identity that exudes the following ethos • • • • • Unmatched, World Class Wellness Experience Simple, yet Sophisticated Ambience Highest Level of Hygiene Intimate Customer Service & Relationship Management Approach Variety of Unique Services Experiences
  • 3. Scope of Work • • • Logo Branding Branding Guidelines
  • 4. Approach A specific process was followed in order to come up with a logo DEFINE determine the problem RESEARCH DELIVER discover the needs CREATE create the designs TEST create the designs DEVELOP create the designs deliver the solution
  • 5. Mood Board
  • 6. Logo
  • 7. Brand Guideline Escape Spa New Stationary. The logo, color palette, typeface can be seen implemented in the new corporate stationery.
  • 8. Brand Guideline Escape Spa day spa day spa day spa day spa day spa day spa Do Not Examples. The Escape Spa logo should not be used as in any of the examples shown here. Use this is a guide as to how to use this logo. Do not use the logo in any other colors besides the ones specified, reverse the logo out. Do not place the logo against any unapproved images or colors.
  • 9. Results • Escape Spa is on its way for mega launch in Baroda
  • 10. Thanks for your time! If you think anyone of this is interesting Or most of it is just plain confusing Or generally would like to meet us Then do drop us a line! alet@myblackbean.com +91 97640 01729 deepti@myblackbean.com +91 99232 1122 myblackbean.com follow us @myblkbean BLACK BEAN E N G A G E M E N T