DC Design Work Vault

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DC Design Work Vault

  1. 1. The DC Design Work Vault BLACK BEAN E N G A G E M E N T
  2. 2. The Brief DC Design is an automotive design firm in India, popular for creating concept cars, prototypes and redesigning existing cars into on road beauties. They are famous for catering to automotive connoisseurs and the OEM sector. With the launch of their new concept DC AVANTI, India’s first indigenous supercar, they were looking forward to attract the younger generation of automotive enthusiasts. Black Bean Engagement is involved in the development of their social media marketing strategy and building of their offline and online presence.
  3. 3. Scope of Work
  4. 4. Website with a custom Content Management System | mobile friendly A visually rich website while ensuring that the website is light, easy and fast to load – More at www.dcdesign.co.in
  5. 5. Website with a custom Content Management System | mobile friendly A timeline that educates users about the History of DC Design
  6. 6. Website global ranking and page traffic
  7. 7. Testimonial Black Bean designed a state of the art website for us that really helped propel our virtual footfalls and also created a good brand energy for us. DC Design unveiled the DC Avanti at the Delhi Auto Show 2012 and Black Bean took care of entire launch digitally, through a website, social media and also through online conversation management.
  8. 8. Facebook Posts
  9. 9. Facebook Posts
  10. 10. Twitter Posts
  11. 11. YouTube Posts
  12. 12. Social Media Twitter Trends Posts Reshares Comments Favourites Conversion Rate 8% 600 Applause Rate 15% 500 400 Amplification Rate 77% 300 200 100 0 Conversion Rate – Comments per Post Amplification Rate – Re-Shares per post Applause Rate – Favourites per Post 12 20 1120 q1 q2 q3 q4 3 q1 01 -2 12 20 q2 q3 pt Se
  13. 13. Social Media Facebook Trends Conversion Rate 3% Amplification Rate 10% q3 q4 q2 2011-2012 q1 0 q1 50000 100000 150000 200000 250000 300000 350000 400000 2012-2013 q2 q3 sept. Applause Rate 87% Conversion Rate – Comments per Post Amplification Rate – Re-Shares per post Applause Rate – Favourites per Post Posts Reshares Comments Favourites
  14. 14. Social Media YouTube Trends Posts Reshares Comments Favourites Conversion Rate 5% 3000 2500 Amplification Rate 31% 2000 1500 1000 Applause Rate 64% 500 0 Conversion Rate – Comments per Post Amplification Rate – Re-Shares per post Applause Rate – Favourites per Post 2 01 1-2 01 2 q1 q2 q3 q4 13 q1 20 12 20 q2 q3 pt Se
  15. 15. Print Ads News Paper
  16. 16. Print Ads News Paper
  17. 17. Print Ads Franchise Launch
  18. 18. Print Ads Magazine
  19. 19. Results • • • Website views increased from zero to 60,000 per month Acquired over 1.5 million fans on Facebook Increased online brand presence and enquires for DC Design
  20. 20. Thanks for your time! If you think anyone of this is interesting Or most of it is just plain confusing Or generally would like to meet us Then do drop us a line! alet@myblackbean.com +91 97640 01729 deepti@myblackbean.com +91 99232 1122 myblackbean.com follow us @myblkbean BLACK BEAN E N G A G E M E N T

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