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Comparative Analysis of major Lifestyle/Fashion Stores

Comparative Analysis of major Lifestyle/Fashion Stores

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    Pantaloons Pantaloons Presentation Transcript

    • PANTALOON RETAIL INDA LTD
      “Comparative Analysis of major Lifestyle/Fashion Stores”
      BY:
      HARDEEP SINGH
    • RETAIL
      The word retail is, in fact, derived from the French word retailer, which means – “to cut off a piece or to break bulk.”A retailer may be defined as a dealer or trader who repeatedly sells goods in small quantities.
    • RETAIL INDUSTRY
      The growth of retail revenues in India is impressive by any yardstick — a steady 25 percent per annum for the past decade with no signs of slowing down.
      "Retailing is one of the oldest business activities in India. But until the liberalization and deregulation of the Indian economy in the 1990s, it was dominated by small one-man retail units.
      However since the past five years, it has become more structured and formalized and is moving towards international standards. Today, the organized retail sector is an industry.
    • The share of retail trade in the country's gross domestic product (GDP) was between 8–10 per cent in 2007. It is currently around 12 per cent, and is likely to reach 22 per cent by 2010.
      100 per cent FDI is allowed in cash-and-carry wholesale formats. Franchisee arrangements are also permitted in retail trade.
      51 per cent FDI is allowed in single-brand retailing.
    • Evolution Of Indian Retail
      Modern Formats
      International
      Government
      Supported
      Traditional/Pervasive
      Reach
      Historic/
      Rural Reach
      Exclusive Brand Outlets
      Hyper/Super markets
      Department stores
      Shopping Malls
      PDS outlets
      Khadi stores
      Cooperatives
      Convenience Stores
      Mom and Pop/Kiranas
      Weekly Markets
      Village Fairs
      Melas
      Shopping
      experience/
      Efficiency
      Availability/
      Low costs/Distribution
      Neighborhood stores
      Convenience
      Source of
      entertainment
    • Evolution Of Indian Retail……
      Formal Retailing Sector
      • Typically large retailers
      • Greater enforcement of taxation mechanisms
      • High level of labor usage monitoring
      Informal retailing Sector
      • Typically small retailers.
      • Evasion of taxes
      • Difficulty in enforcing tax collection mechanisms
      • No monitoring of labor laws.
    • Growth Drivers for Organized Retail
      Growing young working population
      Real estate development
      Increasing number of working women
      Retail opportunity
      Demand side factors
      Supply side factors
      Easy availability of credit
      Changing consumer preferences
      Development of supply chain
      Improving efficiencies
      Rising disposable incomes
    • Reasons for the fast Growth of Retail Companies in India
      Existing Indian middle classes with an increased purchasing power
      Rise of upcoming business sectors like the IT and engineering firms
      Change in the taste and attitude of the Indians
      Effect of globalization
      Heavy influx of FDI in the retail sectors in India
    • Why FDI?
      Improve competition
      Develop the market
      Greater level of exports due to increased sourcing by major players
      Investment in technology
      Better lifestyle
      • Greater level of wages paid by international players usually
      • More product variety
      • Newer product categories
      • Economies of scale to help lower consumer price
      • Increased purchasing capacity of consumers
    • COMPANY PROFILE
      Flagship company of Future Group
      Founder and Group CEO, Mr. KishoreBiyani
      Company operates over 12 million square feet of retail space
      Over 1000 stores
      Across 71 cities in India
      Employs over 30,000 people.
    • ROAD TO SUCCESS
      Incorporated on the 12th October, 1987 under the name of Manz Wear Private Limited.
      on 20th September 1991, it was converted into a Public Limited Company under the name of Manz Wear Limited
      Pantaloon Fashions (India) Limited with certificate of incorporation dated the 25th September.
    • In 1994, The Company launched a new brand of shirts called `John Miller‘
      In 1998, the Company introduced Shrishti range of SalwaarKameez.
      The name of the Company was changed with the approval of the Members to Pantaloon Retail (India) Ltd. In 1999
    • K Raheja Corp Group
      started in the year 1991
      Shoppers Stop has 27 stores in 12 cities in India
      • Established in 1998 as part of the Tata Group, Trent Ltd. operates Westside
      • More than 50 Westside stores established in various cities and states of India
    • Part of the Landmark Group, a Dubai – based retail chain.
      began operations in 1999 with its first store in Chennai.
      Around 20 stores across India
      • Launched in January 1998,
      • Part of the RajanRaheja group.
      • Around 25 stores in India
    • RESEARCH METHODOLOGY
      SCOPE OF THE RESEARCH
      Some stores of New Delhi and Noida
      DATA COLLECTION
      Primary Data
      With the help of Questionnaires
      SAMPLE SIZE
      100 Respondents
      POPULATION
      Customer of Lifestyle/Fashion segment of retail stores in Delhi and Noida
    • OBJECTIVES
      To compare the various stores under the Lifestyle segment
      To find out which stores customers visit for different purposes (Men’s wear, women wear, and kid’s wear)
      To find out the store considered best on the basis of membership benefits
      To find out the best store among the 5 stores on the basis of product and service quality
      To suggest means of improving “shoppers experience by enhancing the deliverable parameters
    • DATA ANALYSIS AND INTERPRETATION
    • GENDER
    • AGE GROUP
    • MONTHLY FAMILY INCOME (In Rs)
    • OCCUPATION
    • How frequently do you shop for garments?
    • Out of the following stores which Lifestyle store are you most likely to visit when looking for:
    • When you think of shopping, which factors out of following have importance in your decision
    • CONSISTENCY IN QUALITY
    • WIDE RANGE
    • BETTER QUALITY OF MERCHANDISE
    • VALUE FOR MONEY
    • STORE AMBIENCE
    • MEMBERSHIP BENEFITS
    • KIDS PLAY AREA
    • KIDS PLAY AREA
    • ADVERTISEMENT & COMMUNICATIO N
    • Rank the Sales Personnel of these stores on the basis of attentiveness, appearance and knowledge of product
    • Rank the stores on the basis of these services
    • You are a member of which company’s customer loyalty programme
    • Is there any benefit of being a member
    • Which one is best on the basis of membership benefits
    • BEST LIFESTYLE STORE
    • Findings
      It was found that, the preference of customers in the Kid’s section does not vary too much. Because of availability of similar brands in all stores.
      Most of the respondents said that pantaloons is most consistent in quality followed by Shoppers’ stop
      It was found that, the preference of customers in the Kid’s section does not vary too much. Because of availability of similar brands in all stores.
      It was found that most of the respondents said that Pantaloons provides maximum value to their money
    • Findings
      Findings
      In the survey, maximum of the respondents said that Lifestyle is having best Store Ambience
      It is found out that, most of the respondents preferred Shopper’s Stop for providing maximum membership benefits followed by Pantaloons
      It is found out that Pantaloons is considered best on the basis of advertisement & communication in the market
      ank followed by Lifestyle on 2nd rank.
    • Findings contd….
      Findings
      Findings
      On the basis of appearance, attentiveness and knowledge of product of their Sales personnel Shopper’s Stop got 1st rank and Lifestyle got 2nd rank followed by Pantaloons
      It is found out that On the basis of Waiting area provided by different Lifestyle stores, Shoppers stop got the highest rFrom the research it is found out that Location of the Store is the most important factor considered by the customer in their shopping decision
      Pantaloons stands 1st among all for providing clean drinking water to the customers. Shoppers’ stop got 2nd rank followed by Lifestyle on 3rd rank.
    • It is found out that maximum respondents were having membership cards of more than 1 or 2 stores.
      63 respondents were having membership card of Shopper’s stop and 50 respondents were having membership card of Pantaloons
      On the basis of membership benefits, 36% of the respondents said that Shoppers’ stop is the best, while 28% respondents said that Pantaloons is best.
      36% of the respondents have favored Pantaloons as the best Lifestyle store, 28% of the respondents have favored Lifestyle as the best store under this retail format
      Findings