Nike Swot Analysis | Nike Pest Analysis | Nike Case Study Assignment for Students

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GetCase Study sample on Nike SWOT analysis 2013 and Nike Pest Analysis can be downloaded from Case study based assignment help understand practical implementation of management …

GetCase Study sample on Nike SWOT analysis 2013 and Nike Pest Analysis can be downloaded from Case study based assignment help understand practical implementation of management and marketing concepts.

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  • 1. Academic Research Represented By:-
  • 2.  is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services  The company is headquartered near Beaverton, Oregon, in thePortland metropolitan area, and is one of only two Fortune 500 companies headquartered in Oregon  It is one of the world's largest suppliers ofathletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24  As of 2012, it employed more than 44,000 people worldwide Case Study Help
  • 3.  Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964  The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS), making most sales at track meets out of Knight's automobile  In 1966, BRS opened its first retail store, located at 3107 Pico Boulevard in Santa Monica, California next to a beauty salon, so its employees no longer needed to sell inventory from the back of their cars Case Study Help
  • 4.  Nike has acquired several apparel and footwear companies over the course of its history, some of which have since been sold. Its first acquisition was the upscale footwear company Cole Haan in 1988  In 2002, Nike bought surf apparel company Hurley International from founder Bob Hurley  In 2003, Nike paid US$309 million to acquire Converse, makers of the Chuck Taylor All-Stars line of sneakers  The company acquired Starter in 2004 and Umbro, known as the manufacturers of the England national football team's kit, in 2008 Case Study Help
  • 5.  Nike Inc. will buy back $8 billion of Nike's class B stock in 4 years after the current $5 billion buyback program is completed in second quarter of fiscal 2013. Up to September 2012, Nike Inc. has bought back $10 billion of stock  On December 19, 2013, Nike Inc's quarterly profit rose as a result of global orders for merchandise for delivery by April increased 13 percent  Future orders of shoes or clothes for delivery between December and April, rose to $10.4 billion. Nike shares (NKE) rose 0.6 percent to $78.75 in extended trading Case Study Help
  • 6.  ADVERTISING: In 1982, Nike aired its first national television ads, created by newly formed ad agency Wieden+Kennedy (W+K), during the broadcast of the New York Marathon  he Cannes Advertising Festival has named Nike its Advertiser of the Year in 1994 and 2003, making it the first company to receive that honor twice  Nike also has earned the Emmy Award for best commercial twice since the award was first created in the 1990s  BEATLE SONG:Nike was criticized for its use of the Beatles song "Revolution" in a 1987 commercial against the wishes of Apple Records, the Beatles' recording company  New media marketing: Nike was an early adopter of internet marketing, email management technologies, and using broadcast and narrowcast communication technologies to create multimedia marketing campaigns Case Study Help
  • 7.  They currently also make shoes, jerseys, shorts, cleats, baselayers , etc. for a wide range of sports, including track and field, baseball, ice hockey, tennis, association football (soccer), lacrosse, basketball, and cricket. Nike Air Max is a line of shoes first released by Nike, Inc. in 1987  Nike sells an assortment of products, including shoes and apparel for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golf, and cross training for men, women, and children  Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing, and other athletic and recreational uses. Nike is well known and popular in youth culture, chav culture and hip hop culture for their supplying of urban fashion clothing. Case Study Help
  • 8.  STRENGTH: Management is destined and focused on creating performance opportunities fro those who could benefit, There has been a 380% increase in market capitalization of Nike, Wide range of products including tract and field, football, basketball, golf, etc, Products are promoted by celebrity athletes like Tiger Woods, Roger Federer, Rafael Nadal and many others, More than 500 locations in the US, Middle East, and Asia Pacific Region, Manufactures 30% lighter shoes than their competitors making them preferred by consumers  OPPORTUNITIES: Dynamic consumer behavior regarding fashion brands means that Nike would be an ongoing concern, To develop products such as jewelries, sunglasses, etc, Developing countries like India and some of the Asian countries are also keeping their fingers crossed because increasing disposable income enhances chances of corporate growth Case Study Help
  • 9.  WEAKNESSES: Offers mostly high priced products or the price range is quite high, normally the retail starts at $100, Online purchase is not preferred because the rates are even higher, Higher percentage of market share depends upon the foot wear so eroding of the market share could bring down the company’s name, Huge shipping and insurance cost creates hindrance in imports  THREATS: Numerous competition from every sports fashion brands, Reebok and Puma are giving high geared competition in sports industry, Reebok is the second largest shoe and sports clothing supplier, Not able to stop illegal manufacturing of shoes by some other companies with the same brand nameLong term debt has increased from $380.4M in 2006 to $420.9M in 2007 Case Study Help
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