WordCamp Philly 2011 - How I Made $15,000+ From One Blog Post or Best Practices in Monetizing Blogs

Presented By: Yasmine Mustafa (@myasmine) How I Made $15,000+ From One Blog Post or Best Practices in Monetizing Blogs

About Me
Why you’re never going to make $
Ways to Monetize a Blog
FTC Disclosures
Personal Case Study
Main Factors of Success
Types of Posts that Perform Well
How to Write your Posts
How to Promote your Posts
Tricks of the Trade
Q/A
Agenda

About Me

Written on 2007, took 2+ hours
It is about alternatives to email campaign software
List-format
Optimized for “[ email campaign software ] alternatives”
5 Advertisers
9 link-backs using specific anchor text
41 comments
Averages $500 to $1600 per month
The $15,000+ Post

Blog #1 - Personal Case Study for First Blog Up to Oct 2011

Why You’re Never Going to Make $$

Bad design Too many ads

Little to no traffic

Little to no engagement

Your content isn’t suitable
You blog looks inactive
Not committed
Other reasons:

4 key factors of success

#1. It’s not your main priority

#2. Relevant, unique & valuable content

#3. You have an active, engaged community

#4. Traffic!

Ways to Monetize a Blog

Direct Advertising – fixed revenue Advertiser contacts blogger directly

Cost Per Click (CPC) vs. Cost Per Thousand (CPM) Networks CPC - paid per click CPM - paid per 1000 impressions

Affiliate Networks – paid per sale/lead

A disclaimer within the post if services/products were exchanged free of charge or for a reduced fee.
Example disclaimer: Intuit provided me with a free copy of Quickbooks 2011 in return for an honest review.
A disclosure statement (or page) which outlines how you make money from your blog.
Example disclosure: The FTC requires bloggers to disclose any type of advertising revenue received from our blog. As such, please note we make money from in-text affiliate links powered by 123LinkIt’s WordPress Affiliate Plugin as well as the banner ads on our Resources section. We do not review free products or provide paid reviews. The main goal of our blog is to educate you on our Plugin and provide you with resources to help you increase your blog revenue. Thank you!
FTC Disclosures

Posts that perform well
Comparisons between products/services (or Alternatives)
Product/service reviews
Gift ideas
Informational
Hot Topics
How-to Guides/tutorials

Examples

Be objective
Write for search engines (focus on one keyword)
Make lists!
Include visuals
Add incentives if there are any (limited time sale, satisfaction guaranteed, etc)
Capitalize on the latest trends
How to Write your Posts

Linkbacks using specific anchor text is key!
Maintain a community on your blog
Set up Google Alerts for your “Keyword”
Leave comments on other posts/blogs with the blog URL
Stumbleupon
Guest blogging
Use trackbacks
Q&A sites (Yahoo Answers, Quora, etc)
Keep stats!
How to Promote your Blog Posts

Tricks of the Trade
Being objective
Consider it a PT job
Keeping the audience in mind first
On-page SEO and blog post titles
Listing alternatives to a service/product
Don’t forget to promote your post!
A/B testing (e.g. lists)
Monthly stats

Questions? Keep in touch! @myasmine Blog: http://myasmine.com

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WordCamp Philly 2011 - How I Made $15,000+ From One Blog Post or Best Practices in Monetizing Blogs

by Yasmine Mustafa

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WordCamp Philly 2011 - How I Made $15,000+ From One Blog Post or Best Practices in Monetizing Blogs Presentation Transcript