+    How My Blog Pays    My Rent     By: Yasmine Mustafa (@myasmine)            Blog: http://myasmine.com
+ Agenda                                                                       2    About Me    How I Monetize My Blogs ...
+ About Me                                                               3Late 2006 –  Started                     Mid-200...
+ Blog #1 - Personal Case Study
+                  5    Background &     Definitions
+
+                                 7 This industry has been the leadingedge of Web technology almost from             day o...
+ Ways to Monetize a Blog                                 8    Selling your own product    Donations    Direct Advertis...
+ Direct Advertising (fixed revenue)                                       Advertiser                                     ...
+ CPC & CPM Networks             CPC - paid per click       CPM - paid per 1000 impressions
+ Affiliate Networks – paid per sale/lead   11
+                     12    Main factors of       success
+                    13#1. It’s not your main         priority
+                   14      #2. Relevant,    unique & valuable         content
+                     15    #3. You have an    active, engaged      community
+                  16    #4. Traffic!
+ Common Advertising Pitfalls to Avoid   17     Starting too early     Irrelevant ads     Too many ads     Bad design ...
+                18Soup to Nuts Guide
+ Posts that perform well 1.   Comparisons between products/services (or Alternatives) 2.   Product/service reviews 3.   G...
+                     20    [Example Break]
+ How to Write your Posts                                                21     Be objective     Write for search engine...
+ How to Promote your Blog Posts                                 22    Linkbacks using specific anchor text is key!    M...
+ Tricks of the Trade     Being objective     Consider it a PT job     Keeping the audience in mind first     On-page ...
+ FTC Disclosures                                                                        24    A disclaimer within the po...
+Questions?Keep in touch!Twitter: @myasmineBlog: http://myasmine.comEmail: myasmine@gmail.com
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How My Blog Pays My Rent - WordCamp Philly 2012

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My WordCamp Philly presentation discussing blog monetization, ad networks, how to write/promote posts as well as tricks of the trade.

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  • http://resources.savedelete.com/20-best-advertising-networks-review-sites-for-bloggers.html
  • Amazon shortcut: /?tag=httpwww123lin-20
  • Give me a hot topic
  • Building a community - go to them, don't wait for them to go to youHow to leave comments on blogsNofollow on commentsGood and bad exampleHow social media affects search rankings
  • Transcript of "How My Blog Pays My Rent - WordCamp Philly 2012"

    1. 1. + How My Blog Pays My Rent By: Yasmine Mustafa (@myasmine) Blog: http://myasmine.com
    2. 2. + Agenda 2  About Me  How I Monetize My Blogs  Personal Case Study  Other Ways to Monetize  Main Factors of Success  Soup to Nuts (Step-by-step process from blog post idea to launch and beyond)  Tricks of the Trade  FTC Disclosures  Q/A
    3. 3. + About Me 3Late 2006 – Started Mid-2009 – Hit 2011 – Hit blogging 5 figures $15k Late 2007 – Mid-2010 – Experimenting Launched with 123LinkIt monetization
    4. 4. + Blog #1 - Personal Case Study
    5. 5. + 5 Background & Definitions
    6. 6. +
    7. 7. + 7 This industry has been the leadingedge of Web technology almost from day one…
    8. 8. + Ways to Monetize a Blog 8  Selling your own product  Donations  Direct Advertising  CPM Networks  CPC Networks  Sponsored Reviews*  Affiliate Marketing*  Lead Generation *Require FTC Disclosure
    9. 9. + Direct Advertising (fixed revenue) Advertiser contacts blogger directly
    10. 10. + CPC & CPM Networks CPC - paid per click CPM - paid per 1000 impressions
    11. 11. + Affiliate Networks – paid per sale/lead 11
    12. 12. + 12 Main factors of success
    13. 13. + 13#1. It’s not your main priority
    14. 14. + 14 #2. Relevant, unique & valuable content
    15. 15. + 15 #3. You have an active, engaged community
    16. 16. + 16 #4. Traffic!
    17. 17. + Common Advertising Pitfalls to Avoid 17  Starting too early  Irrelevant ads  Too many ads  Bad design  Inactive blog  Little or no engagement
    18. 18. + 18Soup to Nuts Guide
    19. 19. + Posts that perform well 1. Comparisons between products/services (or Alternatives) 2. Product/service reviews 3. Gift ideas 4. How-to Guides/tutorials 5. Informational 6. Hot Topics
    20. 20. + 20 [Example Break]
    21. 21. + How to Write your Posts 21  Be objective  Write for search engines (focus on one keyword)  Make lists!  Include visuals  Add incentives if there are any (limited time sale, satisfaction guaranteed, etc)  Capitalize on the latest trends
    22. 22. + How to Promote your Blog Posts 22  Linkbacks using specific anchor text is key!  Maintain a community on your blog  Set up Google Alerts for your “Keyword”  Leave comments on other posts/blogs with the blog URL  Stumbleupon/Pinterest  Guest blogging  Q&A sites (Yahoo Answers, Quora, etc)
    23. 23. + Tricks of the Trade  Being objective  Consider it a PT job  Keeping the audience in mind first  On-page SEO and blog post titles Reporting stats to track:  Listing alternatives to a service/product •Revenue to date •Revenue by advertiser  Don’t forget to promote your post! •Revenue per advertiser per month  A/B testing (e.g. lists) •Top performing posts •Monthly traffic/page views  Monthly stats •Keyword rankings
    24. 24. + FTC Disclosures 24  A disclaimer within the post if services/products were exchanged free of charge or for a reduced fee. Example disclaimer: Intuit provided me with a free copy of Quickbooks 2011 in return for an honest review.  A disclosure statement (or page) which outlines how you make money from your blog. Example disclosure: The FTC requires bloggers to disclose any type of advertising revenue received from our blog. As such, please note we make money from in-text affiliate links as well as the banner ads on our Resources section. We do not review free products or provide paid reviews. The main goal of our blog is to provide you with resources to help you increase your blog revenue. Thank you!
    25. 25. +Questions?Keep in touch!Twitter: @myasmineBlog: http://myasmine.comEmail: myasmine@gmail.com

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