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Graphic Design Fundamentals

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DME - 1 Quiz on these facts

DME - 1 Quiz on these facts


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  • Ask students if they can think of other types of balance: texture and no texture (smooth), size and scale, elements of a composition.
  • The rectangle has three lines of symmetry: Horizontal (blue), Vertical (red), Diagonal (yellow). The triangle has only one line of symmetry: center or, in this orientation, Vertical. You can draw two other lines of symmetry from any of the vertices to the center of the opposite side.
  • Transcript

    • 1. INTRODUCTION TO GRAPHIC DESIGN MOVEMENT, BALANCE, UNITY, CONTRAST, EMPHASIS, LINE, AND COLOR
    • 2. Graphic design elements
      • Graphic design elements are the building blocks of graphics.
        • Line
        • Color
        • Shape
        • Texture
    • 3. Lines
      • Lines can be straight or curved.
      • How are lines used in the composition on this slide?
    • 4. Color definitions
      • Hue is another word for color.
      • Chroma is the intensity or purity of color.
      • Tint is a color mixed with white.
      • Tone is a color mixed with gray.
      • Shade is a color mixed with black.
    • 5. Color and contrast
      • Using color can enhance or detract from a composition. www.lighthouse.org/color_contrast.htm
      • Color wheels help determine which colors are in greatest contrast.
      • Use Kuler from Adobe Labs to try out new color schemes:
      • http://kuler.adobe.com/
    • 6. Color wheels
      • Analogous colors are adjacent to each other on the color wheel.
      • Complementary colors are opposite each other on the color wheel.
    • 7. Color in design
      • Use color to label or show hierarchy.
      • Use color to represent or imitate reality.
      • Use color to unify, separate, or emphasize.
      • Use color to decorate.
      • Use color consistently.
    • 8. Shapes
      • Shapes are enclosed objects that can be created by line or created by color and value changes that define their edges.
    • 9. Texture
      • Texture is the surface look of an object created by varying dark and light areas.
        • Roughness
        • Smoothness
        • Depth
    • 10. Graphic design principles
      • Graphic design principles are ways in which elements are used together.
        • Movement
        • Balance
        • Emphasis
        • Unity
    • 11. Movement
      • Movement is the use of lines, color, and repetition to create the illusion of motion.
        • Curved forms or lines
        • Repetition of geometric forms
        • Fuzzy lines or outlines
    • 12. Lines
      • Lines can indicate motion or direction.
      • How are lines used in the composition on this slide?
    • 13. Balance
      • Balance is the act of comparing or estimating two things, one against the other, and the contrast between:
        • Empty space (white space) and filled space
        • Text and images
        • Color and no colors and different colors
        • Textures against flat colors
    • 14. Balance in composition
      • There are three different types of balance when using color, shape, and position:
        • Symmetry
        • Asymmetry
        • Radial symmetry
    • 15. Symmetrical or formal balance
      • You can usually identify at least one of three lines of symmetry .
        • Horizontal
        • Vertical
        • Diagonal
    • 16. Symmetrical balance
    • 17. Examples of symmetrical balance
    • 18. Examples of asymmetrical balance
    • 19. Examples of radial balance
    • 20. Unity
      • Unity : The correct balance of composition or color that produces a harmonious effect.
      • What is the focus of the message?
    • 21. Emphasis
      • Emphasis : To express with particular stress or force.
      • What message is stressed here?
    • 22. Summary
      • The basis of good graphic design is use of design elements and their thoughtful application in the form of design principles.
      • Clearly identify what you are trying to accomplish — use design to convey your message.
      • Brainstorm alternatives.