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# Graphic Design Fundamentals

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DME - 1 Quiz on these facts

DME - 1 Quiz on these facts

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• Ask students if they can think of other types of balance: texture and no texture (smooth), size and scale, elements of a composition.
• The rectangle has three lines of symmetry: Horizontal (blue), Vertical (red), Diagonal (yellow). The triangle has only one line of symmetry: center or, in this orientation, Vertical. You can draw two other lines of symmetry from any of the vertices to the center of the opposite side.
• ### Transcript

• 1. INTRODUCTION TO GRAPHIC DESIGN MOVEMENT, BALANCE, UNITY, CONTRAST, EMPHASIS, LINE, AND COLOR
• 2. Graphic design elements
• Graphic design elements are the building blocks of graphics.
• Line
• Color
• Shape
• Texture
• 3. Lines
• Lines can be straight or curved.
• How are lines used in the composition on this slide?
• 4. Color definitions
• Hue is another word for color.
• Chroma is the intensity or purity of color.
• Tint is a color mixed with white.
• Tone is a color mixed with gray.
• Shade is a color mixed with black.
• 5. Color and contrast
• Using color can enhance or detract from a composition. www.lighthouse.org/color_contrast.htm
• Color wheels help determine which colors are in greatest contrast.
• Use Kuler from Adobe Labs to try out new color schemes:
• 6. Color wheels
• Analogous colors are adjacent to each other on the color wheel.
• Complementary colors are opposite each other on the color wheel.
• 7. Color in design
• Use color to label or show hierarchy.
• Use color to represent or imitate reality.
• Use color to unify, separate, or emphasize.
• Use color to decorate.
• Use color consistently.
• 8. Shapes
• Shapes are enclosed objects that can be created by line or created by color and value changes that define their edges.
• 9. Texture
• Texture is the surface look of an object created by varying dark and light areas.
• Roughness
• Smoothness
• Depth
• 10. Graphic design principles
• Graphic design principles are ways in which elements are used together.
• Movement
• Balance
• Emphasis
• Unity
• 11. Movement
• Movement is the use of lines, color, and repetition to create the illusion of motion.
• Curved forms or lines
• Repetition of geometric forms
• Fuzzy lines or outlines
• 12. Lines
• Lines can indicate motion or direction.
• How are lines used in the composition on this slide?
• 13. Balance
• Balance is the act of comparing or estimating two things, one against the other, and the contrast between:
• Empty space (white space) and filled space
• Text and images
• Color and no colors and different colors
• Textures against flat colors
• 14. Balance in composition
• There are three different types of balance when using color, shape, and position:
• Symmetry
• Asymmetry
• 15. Symmetrical or formal balance
• You can usually identify at least one of three lines of symmetry .
• Horizontal
• Vertical
• Diagonal
• 16. Symmetrical balance
• 17. Examples of symmetrical balance
• 18. Examples of asymmetrical balance
• 19. Examples of radial balance
• 20. Unity
• Unity : The correct balance of composition or color that produces a harmonious effect.
• What is the focus of the message?
• 21. Emphasis
• Emphasis : To express with particular stress or force.
• What message is stressed here?
• 22. Summary
• The basis of good graphic design is use of design elements and their thoughtful application in the form of design principles.
• Clearly identify what you are trying to accomplish â€” use design to convey your message.
• Brainstorm alternatives.