INTRODUCTION TO GRAPHIC DESIGN MOVEMENT, BALANCE, UNITY, CONTRAST, EMPHASIS, LINE, AND COLOR
Graphic design elements <ul><li>Graphic design elements   are the building blocks of graphics. </li></ul><ul><ul><li>Line ...
Lines <ul><li>Lines  can be straight or curved. </li></ul><ul><li>How are lines used in the composition on this slide? </l...
Color definitions <ul><li>Hue  is another word for color. </li></ul><ul><li>Chroma  is the intensity or purity of color. <...
Color and contrast <ul><li>Using color can enhance or detract from a composition. www.lighthouse.org/color_contrast.htm </...
Color wheels <ul><li>Analogous colors  are adjacent to each other on the color wheel. </li></ul><ul><li>Complementary colo...
Color in design <ul><li>Use color to label or show hierarchy. </li></ul><ul><li>Use color to represent or imitate reality....
Shapes <ul><li>Shapes  are enclosed objects that can be created by line or created by color and value changes that define ...
Texture <ul><li>Texture  is the surface look of an object created by varying dark and light areas. </li></ul><ul><ul><li>R...
Graphic design principles <ul><li>Graphic design principles   are ways in which elements are used together. </li></ul><ul>...
Movement <ul><li>Movement   is the use of lines, color, and repetition to create the illusion of motion. </li></ul><ul><ul...
Lines <ul><li>Lines  can indicate motion or direction. </li></ul><ul><li>How are lines used in the composition on this sli...
Balance <ul><li>Balance   is the act of comparing or estimating two things, one against the other, and the contrast betwee...
Balance in composition <ul><li>There are three different types of balance when using color, shape, and position: </li></ul...
Symmetrical or formal balance <ul><li>You can usually identify at least one of three  lines of symmetry . </li></ul><ul><u...
Symmetrical balance
Examples of symmetrical balance
Examples of asymmetrical balance
Examples of radial balance
Unity <ul><li>Unity : The correct balance of composition or color that produces a harmonious effect. </li></ul><ul><li>Wha...
Emphasis <ul><li>Emphasis : To express with  particular stress or force. </li></ul><ul><li>What message is stressed here? ...
Summary <ul><li>The basis of good graphic design is use of design elements and their thoughtful application in the form of...
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Graphic Design Fundamentals

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  • Ask students if they can think of other types of balance: texture and no texture (smooth), size and scale, elements of a composition.
  • The rectangle has three lines of symmetry: Horizontal (blue), Vertical (red), Diagonal (yellow). The triangle has only one line of symmetry: center or, in this orientation, Vertical. You can draw two other lines of symmetry from any of the vertices to the center of the opposite side.
  • Graphic Design Fundamentals

    1. 1. INTRODUCTION TO GRAPHIC DESIGN MOVEMENT, BALANCE, UNITY, CONTRAST, EMPHASIS, LINE, AND COLOR
    2. 2. Graphic design elements <ul><li>Graphic design elements are the building blocks of graphics. </li></ul><ul><ul><li>Line </li></ul></ul><ul><ul><li>Color </li></ul></ul><ul><ul><li>Shape </li></ul></ul><ul><ul><li>Texture </li></ul></ul>
    3. 3. Lines <ul><li>Lines can be straight or curved. </li></ul><ul><li>How are lines used in the composition on this slide? </li></ul>
    4. 4. Color definitions <ul><li>Hue is another word for color. </li></ul><ul><li>Chroma is the intensity or purity of color. </li></ul><ul><li>Tint is a color mixed with white. </li></ul><ul><li>Tone is a color mixed with gray. </li></ul><ul><li>Shade is a color mixed with black. </li></ul>
    5. 5. Color and contrast <ul><li>Using color can enhance or detract from a composition. www.lighthouse.org/color_contrast.htm </li></ul><ul><li>Color wheels help determine which colors are in greatest contrast. </li></ul><ul><li>Use Kuler from Adobe Labs to try out new color schemes: </li></ul><ul><li>http://kuler.adobe.com/ </li></ul>
    6. 6. Color wheels <ul><li>Analogous colors are adjacent to each other on the color wheel. </li></ul><ul><li>Complementary colors are opposite each other on the color wheel. </li></ul>
    7. 7. Color in design <ul><li>Use color to label or show hierarchy. </li></ul><ul><li>Use color to represent or imitate reality. </li></ul><ul><li>Use color to unify, separate, or emphasize. </li></ul><ul><li>Use color to decorate. </li></ul><ul><li>Use color consistently. </li></ul>
    8. 8. Shapes <ul><li>Shapes are enclosed objects that can be created by line or created by color and value changes that define their edges. </li></ul>
    9. 9. Texture <ul><li>Texture is the surface look of an object created by varying dark and light areas. </li></ul><ul><ul><li>Roughness </li></ul></ul><ul><ul><li>Smoothness </li></ul></ul><ul><ul><li>Depth </li></ul></ul>
    10. 10. Graphic design principles <ul><li>Graphic design principles are ways in which elements are used together. </li></ul><ul><ul><li>Movement </li></ul></ul><ul><ul><li>Balance </li></ul></ul><ul><ul><li>Emphasis </li></ul></ul><ul><ul><li>Unity </li></ul></ul>
    11. 11. Movement <ul><li>Movement is the use of lines, color, and repetition to create the illusion of motion. </li></ul><ul><ul><li>Curved forms or lines </li></ul></ul><ul><ul><li>Repetition of geometric forms </li></ul></ul><ul><ul><li>Fuzzy lines or outlines </li></ul></ul>
    12. 12. Lines <ul><li>Lines can indicate motion or direction. </li></ul><ul><li>How are lines used in the composition on this slide? </li></ul>
    13. 13. Balance <ul><li>Balance is the act of comparing or estimating two things, one against the other, and the contrast between: </li></ul><ul><ul><li>Empty space (white space) and filled space </li></ul></ul><ul><ul><li>Text and images </li></ul></ul><ul><ul><li>Color and no colors and different colors </li></ul></ul><ul><ul><li>Textures against flat colors </li></ul></ul>
    14. 14. Balance in composition <ul><li>There are three different types of balance when using color, shape, and position: </li></ul><ul><ul><li>Symmetry </li></ul></ul><ul><ul><li>Asymmetry </li></ul></ul><ul><ul><li>Radial symmetry </li></ul></ul>
    15. 15. Symmetrical or formal balance <ul><li>You can usually identify at least one of three lines of symmetry . </li></ul><ul><ul><li>Horizontal </li></ul></ul><ul><ul><li>Vertical </li></ul></ul><ul><ul><li>Diagonal </li></ul></ul>
    16. 16. Symmetrical balance
    17. 17. Examples of symmetrical balance
    18. 18. Examples of asymmetrical balance
    19. 19. Examples of radial balance
    20. 20. Unity <ul><li>Unity : The correct balance of composition or color that produces a harmonious effect. </li></ul><ul><li>What is the focus of the message? </li></ul>
    21. 21. Emphasis <ul><li>Emphasis : To express with particular stress or force. </li></ul><ul><li>What message is stressed here? </li></ul>
    22. 22. Summary <ul><li>The basis of good graphic design is use of design elements and their thoughtful application in the form of design principles. </li></ul><ul><li>Clearly identify what you are trying to accomplish — use design to convey your message. </li></ul><ul><li>Brainstorm alternatives. </li></ul>
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