o The Yeah Yeah Yeah’s are an indie/rock band, they formed in 2000
in New York.
o Their style has been described as "an ar...
o The Yeah Yeah Yeah’s are a female fronted band, something which isn’t very
popularised due to the unusual association wi...
o Music videos, interviews and CD covers are used by the Yeah Yeah Yeah’s
to put forward their style, mannerisms and music...
…she shows she is free which again shows her powerful femininity.
Furthermore she is showing she can do what she wants and...
o Interviews will always help the band interact with their audience. It’s a way of
letting their fans know about their fut...
o The bands website is a very important way of the band communicating
with their audience. The website holds information o...
What can you learn from this artist about
how to appeal to the audience?
I have learnt:
o To create an appearance for the ...
Thank you for watching.
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Yeah Yeah Yeah's

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This is a presentation showing audience research into the Yeah Yeah Yeah's.

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Yeah Yeah Yeah's

  1. 1. o The Yeah Yeah Yeah’s are an indie/rock band, they formed in 2000 in New York. o Their style has been described as "an art-rock trio who made an edgy post-punk, dancefloor-friendly racket that mixed up Blondie with Siouxsie and the Banshees.” With each of those artists also representing elements of the same genre. o Some of the other genres that the band catorgorise into are: art punk, dance punk and post punk revival (a development in alternative rock of the late 20th and early 21st centuries).
  2. 2. o The Yeah Yeah Yeah’s are a female fronted band, something which isn’t very popularised due to the unusual association with females and rock ‘n’ roll. Females, especially teenagers who are beginning to find themselves and become more independent are therefore going to praise this. o The femininity presented by the band isn’t necessarily the same femininity presented by artists such as Laura Marling and Florence and the Machine, who demonstrate femininity through much elegance and grace. Instead they show a more intense side to it by using a ‘fierce’ approach. An approach which presents women showing the world what they can do – and what they are not afraid of doing. Female rockers show a dangerous side to women, they prove that they can maintain the rock ‘n’ roll image. o To briefly conclude, the target audience belonging to this band are people who would classify that they listen to indie/rock and both genders with males looking at this feisty type of female as a sex symbol and with women looking at the female band members for inspiration. How do they appeal to their audiences?
  3. 3. o Music videos, interviews and CD covers are used by the Yeah Yeah Yeah’s to put forward their style, mannerisms and musical style to appeal to their audience. o The Yeah Yeah Yeah’s music videos each hold visuals that entice the audience. Low angle shots and non eye contact movement show the dominance and power of the lead singer Karen in their video “Maps”. She wears a ‘girly’ outfit to strongly put across that she is a women, along with accessories such as the back studded glove and red lipstick, she wears her hair messy and stands with her legs apart in a strong manner to show her power and the rock ‘n’ roll characteristic of the band. This is especially going to appeal to the strong female characters of the audience. The outfit that she wears in this video is also however considered as ‘sexy’ and the red lipstick creates glamour, this appeals to the male side of the audience. o Rock ‘n’ roll has a lifestyle that many people wish to live. This lifestyle can be slightly seen in their video “Zero”. The audience will begin to think of the bands lifestyle as ‘cool’. The studded/leather clothes worn by the lead singer add to this conception with the video showing Karen skipping and running down the street whilst singing the song…
  4. 4. …she shows she is free which again shows her powerful femininity. Furthermore she is showing she can do what she wants and isn’t afraid to do it by walking and dancing in the middle of the road with people looking at her – this is the attitude of rockers – the attitude that many of the audience have and can therefore relate to. o The Yeah Yeah Yeah’s video “Y Control” portrayed child mutilation. A strong message like this lets the audience become aware that the band are ‘real people’ and that incidents like these still come to their attention. A sense of reality is then added to the video and the audience will then feel that they can relate to it more. o The bands website shows three photos at the top. These pictures are presumed to have been submitted by fans and each show different things in the shape of a Y. It shows that the band care about their fans and want them to be involved with the band, this is something valued by fans. o The Yeah Yeah Yeah’s CD covers all hold very fierce and unusual images. The immediate impression is that they are a rock band with a strong attitude which will be heard in their music. This straight away attracts the correct target audience.
  5. 5. o Interviews will always help the band interact with their audience. It’s a way of letting their fans know about their future plans as well as the inspiration behind their music etc. Interviews are also a way of showing a more personal side to the band, something the audience can relate to, for example: in this interview the band discuss their favorite karaoke songs and show the viewers the difference between their on-stage clothes and their more casual off-stage clothes. It’s also a way that artists thank their fans for the support that they have given them, its very personal as it is coming directly from them. o The band interact with their audience by supporting and belonging to the genre of the music. By holding a similar style, appearance and liking the same music as the audience they are joining their ‘tribe’ they belong to the same group as their audience, which allows their audience to be able to relate to them and therefore interact with them easier. This is because they will be able to relate to what the band are saying in their interviews, what hidden stories their videos hold and what they are trying to put across on their CD covers. How do they interact with their audiences?
  6. 6. o The bands website is a very important way of the band communicating with their audience. The website holds information on tour dates and other general band news. New videos and photos can are also uploaded. Through photo uploading, fans can see what the band have been up to on tour etc. There’s also details on how to contact the band on the website, this is a vital way of the band and audience interacting.
  7. 7. What can you learn from this artist about how to appeal to the audience? I have learnt: o To create an appearance for the band or actors appearing in the video that relates to the genre of indie/rock. o To present an element of the band in a strong way to make the band unique – in this case, femininity in a way that the audience can relate to and identify with, whether it’s the fierce or elegant side. o Portraying an image of something that is happening across the world to create awareness can help to engage the audience, making them feel that they can relate to the audience more.
  8. 8. Thank you for watching.
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