Web 2 0 Business
W b 2.0 & B i
– Malaysia?
Nasir Sobri: Are we there yet?
www.ictpenang.net

www.ictpenang.net
Web 2.0
Web 2 0 is
W b 2.0 i easy…
It’s about YOU…
Just Wiki
Just Google
Just Do It: Blog website in minutes
Blog…
Don’t know 2.0? Join/Talk… Tech nites etc.
Business with 2.0? In Malaysia??
We didn’t start the fire….

WWW.ICTPENANG.NET
Web 2.0
Another b bbl ?
A th bubble?
Exciting times…
Better playing level: Internet access in Malaysia
in 1999 at ~10%. (broadband almost non non-
existent); Today (2008) ~ 50% with good
hopes for broadband (exceeding 1-million
subscribers)
Video ~ 2.5-min… (Web 2.0 needs a folk song!)
2.5 min…
– fresh… (~200k views) – just humour (not mine)

www.ictpenang.net
Web 2.0
BJ: B bbl 2.0
BJ Bubble 2 0

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Web 2.0
Survey 2 0
S 2.0
Press release - 17 Apr 2007 (also on NST Tech
& U. 7may07) – 406 senior execs worldwide:
“Almost 80% of corporations believe Web 2.0
Almost
has the potential to increase revenues” -
Economist Intelligence Unit (eiu.com)
“CEOs more enthusiastic about Web 2 0 than
CEOs 2.0
CFOs, middle managers”
- FAST / EIUresources.com

www.ictpenang.net
Web 2.0 Most popular sites for
p p
Malaysians (Alexa):
1. Yahoo – portal
2. Friendster – social networking
3. Google.com.my – search etc.
4. YouTube – video sharing
5. Google – international search
6. Windows Live – windows, hotmail, blog, media etc.
7. Myspace – social networking
8. Blogger – blogging host (Google’s)
9. Facebook – social networking + open platform
10. Wikipedia – collaborative info/reference (25x larger
than Encyclopaedia Brittanica)

www.ictpenang.net
Web 2.0 Next 10 (plus sites in
(p
Malaysia)
1. MSN – portal, IM
2. RapidShare – file sharing
3
3. Megaupload – file sharing
4. Onemanga – NEW!
5. Cari Malaysia – ‘pride n j y also social networking
y p joy’, g
6. Lowyat.net – tech-centric forum
7. (censored)
8. Maybank2u – gotta bank!
9. Microsoft Corporation – office, enterprise, events etc.
10.
10 Crunchyroll (2006) – Singapore? Media sharing with Asian
content
11. … 90% of Top-100 are Web 2.0-centric sites, mostly for creative
sharing and networking…

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Web 2.0
Traffic R ll f W b 2 0
T ffi Roll for Web 2.0
Jan 2007-Jan 2008

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Web 2.0
Malaysia/SEA = F i d t L d
M l i /SEA Friendster Land
JAN 2008: US-based Friendster has 85%
users from Southeast Asian countries of
Philipines (37%), Malaysia (19%), Indonesia
( 5%), Singapore (14%) co pa ed o USA
(15%), S gapo e ( %) – compared to US
(100+ million Internet users – only 3.4%!)
About FOUR (4) millions Malaysians have a
Friendster web profile page.
page
Friendster is #1 in Philippines & Indonesia, #2 in
Malaysia & Singapore, #62 in USA.

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Web 2.0 Competitiveness of Malaysia
(“Malaysia Boleh!”)
Malaysia #3 (US$3.6B/1.2% - AT Kearney,
2007) for outsourcing attractiveness behind
) g
India (11.5%) & China (4.4%)… - Zdnet Asia
Connectivity Scorecard (30jan08): #2 among
efficiency and resource driven economies, behind Russia, but
ahead of Chi
h d f China, I di and S th Af i
India d South Africa.
IMD World Competitiveness Yearbook (2007):
#4 in business efficiency
#6 in government efficiency (PM: “better than Britain, Germany,
Thailand, Spain, Japan,
Thailand Spain Japan Russia and France Not bad huh?”)
France. bad, huh? )
#8 overall.

www.ictpenang.net
Web 2.0 Is Malaysia Blogging-
y gg g
Competitive Nation?
Blogger.com (World’s Top-12) users come from these countries:-
1. United States13.0%
2. Brazil8.3%
3. Chile7.7%
4.
4 Singapore3 6%
Singapore3.6%
5. Mexico3.5%
6. Argentina2.7%
7. India2.7%
8. Malaysia2.6%
9
9. France2.5%
France2 5%
10. Spain2.3%
11. Venezuela2.3%
12. United Kingdom2.2%

www.ictpenang.net
Web 2.0 CASE STUDY
(2-wk project, 1-wk marketing)
Penang Technopreneurs Dialogue & Web 2.0
Sharing 2008 (TODAY, Friday, 1 FEB ‘08)
15 JAN (Tue) - Proposed (memo):
18 JAN (Fri) - Website (info) up:
24 JAN (Thu) - Site registration live (announced internally via
email etc.)
25 JAN (Fri) - First Penang meeting
28 JAN (Mon) – 30 signed up; web 2.0 at work – blogs, email
groups (10,000+ nationwide, 100+ in Penang), facebook, IM etc.
NO banners, no letters to agencies/companies, ZERO paid ads.
29 JAN (Tue) – 60 signed up;
30 JAN (Wed) – 100 signed up – we didn t even use forums yet!
didn’t
1 FEB (Fri) – Event Day (111+ ppl signed up).

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Web 2.0 List -> Event -> People
p
Network

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Web 2.0 Malaysia tops biz
y p
networking too ;)!
Crowdvine.com users come from these countries:
1. United States50.0%
2. Germany10.5%
3. United Kingdom6.4%
4. Malaysia5.9%
5.
5 India3 6%
India3.6%
6. Canada2.7%
7. France2.3%
8. Portugal2.3%
9
9. Australia1.8%
Australia1 8%
10. Belgium1.4%
Where people go on Crowdvine.com:
Wh l C d i
1. Web2berlin.crowdvine.com - 34%
2. Crowdvine.com - 15%
3. Ictpenang.crowdvine.com - 7% -- ;)

www.ictpenang.net
Web 2.0 Web 2.0 besides
marketing & socializing?
Enterprise (ERP, CRM, Accounting etc) –
Salesforce.com etc.
MINDS – Idea Management System…
E commerce
E-commerce – Ebay Malaysia, Paypal, Lelong
Malaysia Paypal
Jobs – Jobstreet, Monster Malaysia
V i / d ti it
Various/productivity applications – G
li ti Google
l
coming to Malaysia??
Misc… you, me, technopreneurs – start
crunching!!
Mobile 2.0??

www.ictpenang.net
Web 2.0
So, Are W R d ?
S A We Ready?
Some of us are, even ahead!
Mindvalley, Billadam…
y,
Top Bloggers – LiewCF, Kenny Sia, SZAB,
Gobala raking RM10 000s/mth
RM10,000s/mth.
Homegrown Online Ads Network: Nuffnang,
Advertlets
Facebook Open Platform & Google Open Social
MDeC is supporting us ;)

WWW.ICTPENANG.NET
Web 2.0
Tengku Zafrul
(15jan08 – CEO Series Talk):
17
Understand that we’re in the era of Web 2.0. Nearly
everyone is connected and if you want to communicate
y y
with the public you are going to have to use the tools
they use. Blogs and networking sites are not “out there”.
They’re the
Th ’ th communication t l of th new age. A d
i ti tools f the And
tomorrow there will be different ones. So talk to a lot of
people,
people get a sense of the trends and always be willing
to modify your strategy. The key thing is to communicate
and you do whatever it takes.
Web 2.0 by nasir@ictpenang.net

WWW.ICTPENANG.NET
Web 2.0 TengkuZafrul.com Blog
(continued)
18
A CEO today has to be hands-on. He or she cannot delegate and
go out for another round of golf. That may have been what it was
like before b t that time has passed Yo need to know what’s
but passed. You kno hat’s
going on at every level. Things are likely to slip if you let them. It
helps if you’re an insomniac especially when you find yourself in
meetings at three in the morning. You have to learn to be a
performer because most likely you will be the face of the company
and if people like and trust you, they will like and trust your
company…
Being a CEO is not a glamour [sic] job
job.
It just appears that way.
Do you have the stomach for it?
Web 2.0 by nasir@ictpenang.net

www.ictpenang.net
Web 2.0
LOCAL RESOURCES
ICTpenang.net
MiRC.org.my – Tech Nites, ICT Week etc.
ITsociety.MMU.edu.my,
ITsociety MMU edu my IEEE Computers etc.
etc
Ruby Brigade Malaysia (Googlegroups, Facebook
etc.)
TheCicak.com / Webwatch.com.my, iTutor.net
Tech communities – Lowyat.net, Putera, WM, Sifoo
etc.
etc
MDeC, USM, UUM etc?
Microsoft, Sun, Google, IBM…
g
Periodicals: Star In.Tech, NST Tech&U, BH, HM,
PC.com Malaysia,
PC com Malaysia SME Magazine etc etc.
Google for “penang technopreneur”, “web 2.0
malaysia” for blogs etc…

www.ictpenang.net
Web 2.0
We
W need more…
d
Digital LIVE TV & radio
(community/independent)
Podcasts like Radio Leo, Godaddy Live, GBTV,
EpicFu, Textra, DL.tv etc.
p , ,
Talk shows
Local periodicals (good start with “Sinar”)
Sinar )
Mega events – MDeC bring Tim/Ito/web2expo to
Malaysia? ;)
M l i ? )
Academic – Industry collaborations

nasir@ictpenang.net | http://ictpenang.net
(
(016) 41-nasir
)
WWW.ICTPENANG.NET