C loudwiredTV provide a turn-key, plug-in solution using our robust and proven media broadcasting platform technology which has powered online video software solutions. Ultimately, this is a web-based platform to display, archive and distribute broadcast-quality video to your affiliates and customers. • Significantly lower distribution costs compared to traditional delivery methods including satellite) • Extend your client communications and reach with a highly scalable media alert and marketing system • 24-hour global availability with immediate digital delivery • Track, control and manage clients in a more efficient way • Distribution intelligence that helps you better understand what clients want and seek
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CLOUDWIREDTV its TV @ your service Investor Presentation [Date] NAT PHAM – COO & FOUNDER [email_address] (832) 205- 8194 Cloudwiredtv.com | Molabtvx HD-MDN
Today's consumers use social networks, internet based TV, radio, streaming and on-demand video, mobile, music, and applications – Network Operators need to incorporate a diverse media model that can satisfy the demands of their network subscribers. Users increasingly expect and demand anywhere, anytime access to digital media on their preferred device By 2015, there will be 1 billion mobile video customers. And 15 billion devices will be able to receive content over the internet (ABI Research)
<ul><li>Company </li></ul><ul><li>The Market and Competition </li></ul><ul><li>Strategy </li></ul><ul><li>Business Drivers and Risks </li></ul><ul><li>Management </li></ul><ul><li>Financials </li></ul><ul><li>Funding Requirements </li></ul>Overview
Company <ul><li>Founded in January 2009, CLOUDWIREDTV holds its headquarter in Houston, TX, oversea offices in Hong Kong, Malaysia, Beijing, Singapore, and distributors worldwide. </li></ul><ul><li>As an international solution provider for hybrid cloud broadcasting, CLOUDWIREDTV is an expert and technical leader in providing a complete end to end solution for multi-device screen architecture (PC, TV, Mobile, STB, Game Console) </li></ul><ul><li>CLOUDWIREDTV has achieved a technology breakthrough that allows broadcasters to deliver HD quality, battery life, and high-speed mobility required to provide a high quality of experience to the consumer, all on one platform, for both Mobile TV and digital standards. </li></ul>
IP <ul><li>Digital Eco-System to meet the multiple streaming needs for multiple users across a unified video service platform </li></ul><ul><li>Efficient server visualization and organization, QoS guarantee streaming services on demand are delivered through a unified web access </li></ul><ul><li>- Live recording, capturing, encoding </li></ul><ul><li>- VOD, Uploading, </li></ul><ul><li>- PC, TV, Mobile, MID </li></ul>Built for the internet protocol and internet age Large optical network build-outs multi-play services High capacity to enable Easy to roll out, use and manage Tier 1 requirements architecture for meet High reliability Total end-to-end network solution
Worldwide IPTV Market to Reach US$78.9 Billion in Service Revenues by 2015 Global Mobile Satellite Television Market to Reach $11 Billion by 2015 Combined end-user revenues from streamed and broadcast mobile TV services will rise from just under $1.4 billion in 2007 to nearly $12 billion in 2012, according to Juniper’s forecast World Video Encoders Market to Exceed US$3.2 Billion by 2015, According to a New Report by Global Industry Analysts, In The Market
Worldwide annual consumer spending on mobile broadcast TV services is expected to exceed $6.6 billion by 2012; combined end-user revenues from streamed and broadcast mobile TV services will rise from just under $1.4 billion in 2007 to nearly $12 billion in 2012, according to Juniper’s forecast Nearly 120 million mobile users in more than 40 countries are expected to receive broadcast TV services by 2012, compared with less than 12 million in 2007, with DVB-H the dominant transmission standard, according to a new report from Juniper Research. However, the report cautions that services face significant technological and regulatory hurdles, both prior to launch and as they bid to build a critical mass of subscribers.
Broadcasters Reach Reduce the time to launch for Broadcasters Cultivate Device CE relationships Monetize premium video content through subscriptions and micro payment services Combine the vitalization of the data center with capabilities of the next generation HD Media Delivery Network (HD-MDN) Without the ability to deliver desirable content in the medium the consumer demands, the TV broadcaster’s ability to gain market share is lost
Global TV Viewers How Will This Impact Network Operators? • Gain new services revenues on a per-channel or per-channel-package basis. • Encourage adoption of high-end tier pricing service plans by bundling TV channels. • Gain incremental revenues selling additional video channels and packages
Broadcaster Problem The volume of digital content and the number of end user devices continue to grow at an unprecedented rate Consumers want their content accessible anywhere, anytime, any device Consumers are migrating from cable television subscriptions to online media, threatening traditional revenue streams of both cable television providers and content producers Consequently, cable providers are limiting both how much content is available online as well as which devices end-users can use to access content While Content producers struggle to analyze content generate advertising, sponsorship, and viewership revenues
<ul><li>HD-MDN – HD Media Delivery Network </li></ul>IaaS: HD-MDN ● HD quality with MPEG4 video and AAC video. ● Encode once, saving on storage requirements and encoding time. ● The video dynamically adapts to network conditions. ● Support for standard HTTP delivery systems ● Live streaming with DVR support. Allow viewers to pause, rewind and skip forward in real time. ● Video On Demand streaming with enhanced seeking. ● Server software available for Windows (IIS), Linux and Apple (Apache).
Adaptive Encoding Iphone (.m3u8) Windows Mobile (wmv) Android/Nokia (3gp) MPEG4 16GB/24 Hrs $105/Month ProgressiveHTTP .03 Viewer/Hr $99 Mobile Live/VOD CloudwiredTV License Sales
$149 Cross Platform (STB,PS3) Adaptive Encoding 320p HD Video MP4 32GB/24HR $211.00/Month ProgressiveHTTP .15 Viewer/Hr Broadcaster CapEX
<ul><li>Adaptive Encoding </li></ul><ul><li>720p HD Video MP4 </li></ul><ul><li>$155.00 / Month </li></ul><ul><li>1080p HD Video MP4 </li></ul><ul><li>$220.00 / Month </li></ul><ul><ul><li>ProfressiveHTTP </li></ul></ul><ul><ul><li>.21 Viewer/Hr </li></ul></ul>Content Providers avoid expenditure (CapEx) on hardware, software, and services, but instead renting the service of a cloud streaming platform operator only for what they use $199.00 **Pay Per View TV Pay Per View TV Capex
<ul><li>Universal Content Distribution Platform </li></ul>Added Value Services Sales
<ul><li>Generate new revenue opportunities for existing content by addressing the widest possible variety of consumer devices Drive service uptake by enabling a wide range of new offers and pricing models that seamlessly blend traditional TV with Internet media content </li></ul><ul><li>Create additional value from new content-related or stand-alone personalized applications </li></ul><ul><li>Drive down Total Cost of Ownership (TCO) by removing development and delivery silos and supporting all platforms (mobile TV, IPTV, Internet TV and Hybrid) from a single back-office system </li></ul><ul><li>Upgrades, fully enabled network monitoring, and advanced application monitoring/troubleshooting </li></ul><ul><li>Increase efficiency by enabling rapid adaptation of service and content offerings for multiple consumer use cases </li></ul>Broadcaster Opportunity What Is the Opportunity? Offer a Hybrid Cloud Broadcasting Solution to Broadcasters in a Network Operator service that simplifies the content licensing process to leverage secure distribution and subscriber management services to gain new subscribers and revenues from operator's video audience. What Is the Challenge? The challenge is optimizing multi4-screen TV video delivery to expected performance levels for users on the operator's network. How Will This Impact Network Operators? • Gain new services revenues on a per-channel or per-channel-package basis. • Encourage adoption of high-end tier pricing service plans by bundling TV channels. • Gain incremental revenues selling additional video channels and packages
<ul><li>YTL customers expect a high quality, universal service from their provider, including seamless roaming and easy billing. The best way to drive 4G penetration is to bundle it with existing service offerings </li></ul><ul><li>Most service providers don’t want to build their own network </li></ul><ul><li>Yet as their brand is paramount to them, they resist selling a third party’s branded coverage. </li></ul><ul><li>By building a large, high quality network while letting branded Service Providers specify and sell services under their brand to their existing customers, Service Providers have the opportunity to fill a weakness in their product portfolio </li></ul><ul><li>Each service provider can determine the authentication methodology, the security protocols, the billing options, the branding and the service look and feel. </li></ul><ul><li>The Hybrid Cloud Broadcast is immediately available to its wholesale partners, allowing new SPs to easily enter the market for integrated broadband wireless data. </li></ul>World Class User Experience Offer popular application partner's TV services to gain new subscribers and revenues from partner's video audience.
Sezmi Multi-Device <ul><li>The YES Opportunity </li></ul><ul><li>Operators Provides Network Users to access the global market of digital content and Broadcasters alike can create a service that is customized to users preferences </li></ul><ul><li>Broadcasters can further expand their digital assets onto mobile, STB, game consoles, TV. & Automobiles </li></ul><ul><li>Utilizing our commercially proven and scalable technology, Broadcasters and Network operators can deliver their content to anyone, any device, anywhere worldwide </li></ul><ul><li>What is the SEZMI Challenge </li></ul><ul><li>The challenge is optimizing multi-screen TV video delivery to expected performance levels for users on the operator's network. </li></ul><ul><li>• Mobile telecom operator has to purchase spectrum and/or has to pay for transmission capacity within the broadcast network </li></ul><ul><li>• the mobile telecom operator manages the end-user relationship (billing, marketing, customer service, etc.) </li></ul><ul><li>• the content can be sourced primarily by third parties, such as Internet service providers, broadcasters, portal owners, etc., but it can also be sourced by the telecommunication operator </li></ul>
Sezmi Reaches Devices <ul><li>TVPlatform Device Deployment </li></ul><ul><li>With over 15 Billion devices worldwide, connect to a global audience through devices that users already own and leverage its existing market share. </li></ul><ul><li>1. PS3 </li></ul><ul><li>2. Mobile App </li></ul><ul><ul><li>a. Iphone </li></ul></ul><ul><ul><li>b. Android </li></ul></ul><ul><ul><li>c. Window Mobile </li></ul></ul><ul><ul><li>d. Nokia N90 </li></ul></ul><ul><li>3. SamsungTV SDK </li></ul><ul><li>4. TVATA STB </li></ul>Implement a quick roll-out of TV services with nationwide coverage of the population, in order to be able to build a brand in the content market. Provide customers with an affordable access to linear TV by offering bundled services. Gain critical mass for premium content acquisition and move up the value chain, away from pure (re-)distribution of content, towards the aggregation /mash-up of content.
Subscription Sales 4GTV Subscription $4.99 5,230,000 Unique Subscribers ------------------------------------- $26,097,700 Subscription Revenue $5,281,750 Viewer Consumption Cost $ 297,100 Total TV Viewer Payout $ 35,900 Cost to (100 CH) Deploy Mobile & Cross TV Platform -------------------------- $5,614,750 Total Cost $26,097,700 -5,614,750 -------------- $20,482,950 Net Profits CloudwiredTV reseller sells Sezmi TV packages on other PayTV providers through its own distribution channels. YES Broadcasting service provider: sells TV packages of other DTH operators through its own distribution channels. The DTH reseller can label the packages. Virtual Operator: distributes packages of channels and pay-per-view content assembled from content providers /broadcasters. Private Label operation: the telecom operator sets up an own satellite broadcasting operation either alone or with a partner.
Deployment Assumptions Summary of Unique User Assumptions Mobile 1% of 450M =4,500,000 STB 1% of 18M =180,000 PS3 1% of 50M =500,000 SamsungTV 1% of 5M =50,000 Total Unique User Assumptions 5,230,000 User The Average subscriber Pays $74 a month for television service, and watches 120 hours of programming per month. The average cost of that service, the research firm says, is 62 cents per hour. Those who buy a TV series on iTunes pay $3 per hour, while renting the show costs $1.50 per hour, the research firm said. Only Netflix can best a monthly cable bill, since the average viewer pays 27 cents per hour for 30 hours of viewing or 20 cents for 40 hours On a streaming and one-DVD plan, customers will pay 25 cents per hour.
Mobile App Platform Unique Mobile User Assumptions 1% of 450M = 4,500,000 120 Total Hours TV Consumption/Viewer 6% Internet Mobile TV = 7.2 Hrs 32,400,000 Internet Mobile TV Hours Average Viewer Costs .03 cents per hour for Mobile
ISTB App Platform 2010 North America, satellite STB unit shipments approached 18 million Worldwide IPTV set top box unit shipments increased by 3.7 million Unique Cross Platform User Assumptions 1% = 180,000 (North America) 120 Total Hours TV Consumption/Viewer 29% Cross Platform TV = 34 Hrs 6,120,000 Cross Platform TV Hours Average Viewer Pays .15 cents per hour for Internet Mobile
PS3TV Platform <ul><li>Unique User Assumptions 1% = 500,000 </li></ul><ul><li>120 Total Hours TV Consumption/Viewer </li></ul><ul><li>29% Cross Platform TV = 34 Hrs </li></ul><ul><li>17,000,000 Cross Platform TV Hours </li></ul><ul><li>Average Viewer Pays .15 cents per hour </li></ul>Sony Computer Entertainment has announced that the cumulative sales of the PlayStation 3 have reached 50 million *1 units worldwide, as of 29 March 2011.
SAMSUNG TV SDK <ul><li>Unique User Assumptions 1% = 50,000 </li></ul><ul><li>120 Total Hours TV Consumption/Viewer </li></ul><ul><li>65% TV Set = 78 Hrs </li></ul><ul><li>3,900,000 TV Set Hours </li></ul><ul><li>Average Viewer Pays .21 cents per hour </li></ul>Consumers have downloaded more than 5 million applications for their TVs via Samsung Apps for TV, announced Korean electronics manufacturer Samsung Electronics Co. Ltd. in a May 23 statement.
Viewer Consumption Cost Watching online Video 65% Watch TV Programming on TV Sets 29% Cross Platform (PS3,STB) Watchers 6% Internet Mobile Viewer TOTAL TV VIEWER HR CONSUMPTION 59,420,000 Viewer Hours/Month Assume 120 Hrs Per Viewer/Month 78 Hrs TV Sets 34 Hrs Cross Platform 7.2 Hrs Internet Mobile 32,400,000 Internet Mobile TV Hours 6,120,000 Cross Platform TV Hours 17,000,000 Cross Platform TV Hours 3,900,000 TV Set Hours Cost of Viewer Consumption By TV Viewer Platform Consumption is usually billed on a utility (resources consumed, like storage size, interne bandwidth) or subscription (time-based) basis with little or not upfront cost CloudwiredTV Progressive HTTP 59,420,000 Viewer Hours/Month Internet Mobile $972,000 Cross TV (STB) $918,000 Cross TV (PS3) $2,550,000 TV (SamsungTV) $841,750 Total Viewer Consumption Cost $5,281,750.00
Viewer Hour Consumption Profits CloudFile Storage Bulk :Transfer/GB: 0.07 Storage/GB:0.15 Server/RAM Hr: 0.09 Average Viewer Costs .03 cents per hour for Internet Mobile Average Viewer Costs .15 cents per hour for CrossTV Average Viewer Costs .21 cents per hour for TV
Advertiser Pay Out 32,400,000 Internet Mobile TV Hours 17,000,000 Cross Platform TV Hours 6,120,000 Cross Platform TV Hours 3,900,000 TV Set Hours ---------------------------- 59,420,000 Viewer Hours/Month $297,100 Total TV Viewer Ad Payout
Competitors There are more than seventy million (70,000,000) TV subscribers in the US, of which Comcast Cable, Direct TV, Time Warner Cable, DISH Network and Cox Communication account for more than sixty million (60,000,000) subscribers.
<ul><li>Distributor </li></ul><ul><li>Delicate Balance-economic viability and technological feasibility </li></ul><ul><li>Rights Clearance </li></ul><ul><li>Rights Lingering on the Shelf Personal Information </li></ul><ul><li>Consumer </li></ul><ul><li>Insufficient Bandwidth </li></ul><ul><li>ISP Usage Caps </li></ul><ul><li>Metered Bandwidth </li></ul><ul><li>Battle for Bandwidth within home network </li></ul><ul><li>Peer-2-Peer Fear </li></ul>Key Risks
Management Team <ul><li>Nat Pham, Founder & COO University of Houston Responsible for Molabtvx HD-MDN Identity Management, Content Management, Service Oriented Architecture, New Product/Technology Introduction and Enterprise Engineering efforts. Paved the path to adoption for Hybrid Cloud Content Management, Portals, Integrations, Collaborations in Mobile and other platforms using leading open source products. Research and design CloudWiredTV cast platform for broadcasting to mobile, game console, and TV devices. </li></ul><ul><li>Bryan Shnider, Co-Founder Southern Methodist University Graduate of the Founder's Institute and Co-Founder of CloudWiredTV (Molabtvx HD-MDN Broadcast Platform) His background and experience is in assessing, designing, building, testing, and production Roll-outs of Citrix Software Implementations </li></ul><ul><li>Zak Muhammad, Founder & CTO The National College of Computer Sciences Twelve years of design and development experience and most recently as the CTO of Molabtvx HD-MDN. Zak an innovative programmer and developer, his expertise is often quoted as 'black magic' when speaking of his data programming and implementation of .net programming and integrations of cloud infrastructures. </li></ul>
Board of Advisers Wy Loh, CEO of Acevision Asia LTD WY is Managing Director of ATD Limited – A Partner of BPI Asia and CEO of Acevision Asia Ltd. A global leader and entrepreneur for more than 20 years in China and HK. Jonathan Yam, CTO of Acevision Asia LTD CTO of Acevision Asia Ltd, A global entrepreneur with over 30 years experience of multinational Tlecom, IT, IT Security project for Air transport industries and BFSI, International Business Development with outstanding track record in negotiating and closing multimillion sales in South East Asia, Middle-East and Africa Mike Gauba, Ex Chief Marketing Officer - Huawei Technologies His experience in the past as Chief Marketing Officer of Huawei Technologies provides a consistent groundwork and establishes direction in framework of postulates to design successful 3G marketing initiatives and innovated 3G revenue streams offering ARPUs significantly higher than mobile voice. His writings and "go to market" philosophy for Mobile TV - offering an evolutionary solution for technology conservatives for restructure and new implementation strategies for the mobile advertising value chain to include recipient as a key value provider.
Funding Needs <ul><li>Series A Funding: $3.5M </li></ul><ul><li>Milestones to be achieved (24 months) </li></ul><ul><li>Establish sales for initial product </li></ul><ul><li>Profitability by the end of 12 months </li></ul><ul><li>Use of Funds </li></ul><ul><li>Management $250,000.00 </li></ul><ul><li>Web Development $100,000.00 </li></ul><ul><li>Product Packaging $100,000.00 </li></ul><ul><li>Sales & Marketing Expense $200.000.00 </li></ul><ul><li>General Operating Expense $150,000.00 </li></ul><ul><li>Misc Expense $100,000.00 </li></ul><ul><li>Total $900,000.000 </li></ul>
<ul><li>Pre-Money Valuation: $4.3 million </li></ul><ul><li>Cash Investment: $165,000 </li></ul><ul><li>Exit Valuation (Yr 5): $45 million </li></ul><ul><li>Proposed Investor Share: </li></ul><ul><li>Return to Investor (irr): </li></ul><ul><li>Cash-on-Cash Return Investor </li></ul>Deal Summary