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Aws101 Seminar - 高雄 4/24/2013

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  • 1. AWS 101Cloud Computing SeminarMaking the Case for CloudMay 24th, 2013
  • 2. 2Before we start ][2_ Silence your phones_ Restrooms / Emergency Exits_ Your instructor:Martin Yan [甄文傑]Amazon Web Services
  • 3. 3Who is Amazon.com? ][3
  • 4. 4Amazon.com’s three businesses[ ]Consumer businessSeller businessIT Infrastructure business}4
  • 5. 5Our plan for today ][51) Introduction to Cloud Computing2) What is Amazon Web Services?3) Success stories4) What is unique about AWS?5) Demo6) Customer sharing7) Cloud Computing Myths
  • 6. 6How technical is it? ][6MoreTechnicalMoreBusinessWhat is AWS?Success storiesCloud MythsCloud ComputingUnique?Demo
  • 7. http://aws.amazon.com/apac/awsday/taipei-zh
  • 8. 881. Cloud ComputingMoreTechnicalMoreBusiness Cloud ComputingWhat is AWS?Success storiesUnique?Cloud MythsDemo
  • 9. 91) Elastic Capacity2) Quick and easy deployment3) Trade CapEx for Variable Expenditure4) Pay as you go, for what you use5) Automation and Reusable componentsCloud Computing ][9
  • 10. 101. Elastic Capacity ][10
  • 11. 11No more guessing on capacity][11_ Scaling up and down in minutes_ No need to provision_ Optimize resources based on your needs_ Can easily manage unexpected peaks
  • 12. 12traditionalIT capacityUsage Patterns:Traditional IT ][Your IT needsTimeCapacity12
  • 13. 13On and Off Fast GrowthVariable peaks Predictable peaksUsage Patterns:Traditional IT ][13
  • 14. 14On and Off Fast GrowthPredictable peaksPoorServiceWASTEUsage Patterns:Traditional IT ][14Variable peaks
  • 15. 15Usage Patterns:Cloud Computing ][ElasticCLOUD capacitytraditionalIT capacityYour IT needsTimeCapacity15
  • 16. 16Fast GrowthPredictable peaksOn and OffUsage Patterns:Cloud Computing ][16Variable peaks
  • 17. 172. Quick and easy deployment][17
  • 18. 183. Trade CapEx for VariableExpenditure[ ]18
  • 19. 193. Trade CapEx for VariableExpenditure[ ]19_ No initial investment needed_ No termination fees_ No commitments_ Clear pricing model (on the website)$0 to get startedPay as you goOn-premises$0 to get startedPay as you go
  • 20. 204. Pay as you go, for what you use[ ]20
  • 21. 21[ ]4. Pay as you go, for what you use21_ Pay for servers “by the hour” (on-demand)_ Pay for storage “per Gigabyte” per month_ Pay for data transfer “per Gigabyte”_ Easy to turn resources on/off (running costs)
  • 22. 225. Automation, reusable components22[ ]
  • 23. 23_ Automation, less repetitive tasks (“70/30” rule)_ Better management tools_ Focus on your business_ No need to build from scratch, but instead “reuse”_ No need to work on “Undifferentiated Heavy Lifting”235. Automation, reusable components[ ]
  • 24. 241) Elastic Capacity2) Quick and easy deployment3) No CapEx, No initial investment4) Pay as you go, for what you use5) Automation and Reusable componentsCloud Computing ][24
  • 25. 26262. Amazon Web ServicesMoreTechnicalMoreBusiness Cloud ComputingWhat is AWS?Success storiesUnique?Cloud MythsDemo
  • 26. 27What is Amazon Web Services?_ Reliable, Scalable, Low-Cost Infrastructure_ Every service offers APIs_ You can use only the components you need_ All the important “building blocks” are provided][27
  • 27. Region GovCloud RegionGlobal AWS Infrastructure ][28
  • 28. Availability ZoneGlobal AWS Infrastructure ][29
  • 29. (as of Jan 2013)Edge LocationsDallasSt.LouisMiamiJacksonvilleLos Angeles (2)Palo AltoSeattleAshburn (2)NewarkNew York (3)DublinLondon (2) Amsterdam (2)StockholmFrankfurt (2)Paris (2)Singapore (2)Hong Kong (2)TokyoSaoPauloSouth BendSan JoseOsakaMilanGlobal AWS Infrastructure ][Sydney30
  • 30. • $5.2B retailbusiness• 7,800 employees• A whole lot ofserversEvery day, AWS addsenough servercapacity to powerthat whole $5Benterprise
  • 31. 32Getting started is easy_ Create an AWS Account_ Open the AWS Management Console_ Start using the services][32
  • 32. 33The Amazon Web Services universe[ ]33
  • 33. 34The Amazon Web Services universe[ ]SDKAPIWeb ConsoleCommand Line34
  • 34. 35The Amazon Web Services universe[ ]Management +InterfaceRDS SQS SNSEMR DynamoDBSES CloudFrontRedshiftElastic BeanstalkSimple WorkFlowCloudFormationCloudWatchIAMVPC EC2EBS S3(some services are omitted here)35InfrastructureBuildingBlocksPlatformBuildingblocksCrossServiceFeatures Command LineWeb ConsoleAPIsSDK
  • 35. 36363. Success storiesMoreTechnicalMoreBusiness Cloud ComputingWhat is AWS?Success storiesUnique?Cloud MythsDemo
  • 36. 37[ ]37Global customers on AWS
  • 37. 38What do customers run on AWS?[ ]38
  • 38. 39Enterprise Applications[ ]39
  • 39. 40_ Several services are on AWS_ Smart-TV Hubsite: Samsung TV application, is on AWS_ Saved CapEx by 34 Million US$_ Reduced OpEx by 85%Samsung ][40
  • 40. 41Media and Web Applications[ ]41
  • 41. 42_ 26 Million subscribers_ Netflix is ~25% of US Internet traffic_ They are ~100% on AWS_ Adrian Cockcroft, Cloud Architect:http://www.slideshare.net/adriancoNetflix.com ][42
  • 42. 43 Animoto use case43
  • 43. 44_ Simple way to create videos with your pictures_ Facebook App: From 50 to 5,000 servers in 3 days_ Later optimization with Cluster GPU Instances (EC2)_ Freemium modelAnimoto.com ][44
  • 44. 45Animoto.com ][TimeCapacityLaunch ofFacebook AppPeak of 5,000EC2 instances45
  • 45. 46Big Data, HPC, Analytics[ ]46
  • 46. 47_ Processing of Cassini probe images (200,000+)_ All-Terrain Hex-Limbed Extra-Terrestrial Explorer robot_ Many other systems on AWSNASA JPL ][47
  • 47. 48Archive, Disaster Recovery[ ]48
  • 48. 49_ Replay and analysis of the activity in the stock market_ Interface built with Adobe FLEX + AIR_ The Infrastructure is purely Amazon S3Nasdaq ][49
  • 49. 50 Nasdaq on Amazon S350
  • 50. 51Mobile and games[ ]51
  • 51. 52_ Dolphin mobile browser: 12+ Million downloads_ 80+ EC2 instances, growing every month_ They can focus on business plan, features design and codecompletion.Mobotap: Dolphin Browser ][52
  • 52. 53_ Based in Beijing_ Among the top 7 game developers on Facebook_ 3 Million daily active users globallyFunPlus Game ][53
  • 53. 54FunPlus Game ][Chen Qi, COO, Fun+ Game54
  • 54. 55554. What’s unique about AWS?MoreTechnicalMoreBusiness Cloud ComputingWhat is AWS?Success storiesUnique?Cloud MythsDemo
  • 55. 56Flexibility, Freedom of choice[ ]56
  • 56. 57_ Multiple Operating Systems (Linux, Windows...)_ Multiple Software Platforms (SAP, IBM...)_ Multiple Databases (Oracle, MS SQL, MySQL...)_ Many licensing options[ ]Flexibility, Freedom of choice57
  • 57. 58Lowering cost[ ]58ReducedPricesMoreCustomersMore AWSUsageMore Infra-structureEconomiesof ScaleLowerCosts
  • 58. 5959Security ][
  • 59. 60_ “Security is our number one priority”_ Many Security certifications (ISO 27001, PCI-DSS-1, SOC1Type 2, etc)_ Data privacy through encryption_ http://aws.amazon.com/security_ White Papers: Security Processes, Risk and Compliance60Security ][
  • 60. 6161Support ][
  • 61. 62_ Free support_ Premium support: Developer, Business, Enterprise_ Service Health Dashboard_ Health Status for AWS components (EC2, EBS...)62Support ][
  • 62. 6363Pace of innovation ][
  • 63. 2007 2008 2009 2010 2011 2012924486182Pace of Innovation 15864NewServicesor Updates
  • 64. 65Global Partner Ecosystem65][
  • 65. 6666Global Partner Ecosystem ][
  • 66. 67AWS Marketplace67][
  • 67. 68Customer SharingDavid Mao[空中英語]68
  • 68. 69696. Cloud Computing mythsMoreTechnicalMoreBusiness Cloud ComputingWhat is AWS?Success storiesUnique?Cloud MythsDemo
  • 69. — Multiple regions / Availability zones— Many companies achieve better performance on AWS— Service Level Agreements— Amazon S3’s Durability: 99.999999999%1. The cloud is not reliable ][70
  • 70. — Security is #1 priority for AWS— Certifications: SOC1 type II audits, ISO 27001, PCI-DSS-1— Amazon.com uses AWS technology— Data privacy through encryption— http://aws.amazon.com/security2. Security/privacy not adequate[ ]71
  • 71. — Scale and utilization are not the same— Huge capEx— No true elasticity— Still need to manage the “undifferentiated heavy lifting”3. Same benefits on private cloud[ ]72
  • 72. 734. I can’t move everything to AWS[ ]_ Cloud is not “all or nothing”_ 100% on Cloud is easier for green field scenarios_ To start, move small projects to AWS_ Example: Netflix adopted a long term migration plan
  • 73. 74Feedback Form ][74http://bit.ly/aws101apr24zh中文http://bit.ly/aws101apr24English
  • 74. 75http://aws.amazon.com75James Tienjtien@amazon.com+886-983801827+65-98528746Martin Yanymartin@amazon.com+886-983448672+852-90224208
  • 75. 76Next Steps76
  • 76. Are you…• Facing a tech refresh in the next year• You need to add capacity for growing workloads• You have a new application project• You plan to launch a technology driven business initiative• You’re considering outsourcing part or all of your ITenvironment• You’re outsourced and aren’t getting the results you want
  • 77. 78How to get started?78
  • 78. 79_ Create an AWS account_ Subscribe to services (EC2, S3...)_ Use the AWS Management Console to try them out_ No termination fees, no commitments_ You might be eligible for the free tier(aws.amazon.com/free)Getting started with AWS ][79

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