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  • 1. 1. 3M Innovation2. 7-Up The uncola3. Acura The road will never be the same4. Adobe Better by Adobe5. Aflac Ask about it at work6. AIG We know money7. Ajax Stronger than dirt8. Alka-Seltzer I can’t believe I ate the whole thing9. Alka-Seltzer Mama mia, thatsa spicy meatball10. Allegra The relief goes on11. Allstate Are you in good hands?12. Allstate Insurance You’re in good hands with Allstate13. Alpo Dog Food Doesn’t your dog deserve Alpo?14. Ambien Works like a dream15. American Airlines Something special in the air16. American Dairy Association Behold the power of cheese17. American Express Don’t leave home without it18. American Express Do more19. American Express My life. My card20. American Express Don’t leave home without it21. Anacin For fast, fast, fast relief22. APC Legendary reliability23. Apple Think different24. Apple The power to be your best25. Apple Think outside the box26. AT&T Reach out and touch someone27. AT&T The world’s networking company28. Audi Never follow29. Avis We try harder30. Bank of America Higher standards31. Bank of America Bank of Opportunity32. Barack Obama Change we need33. Bartles & Jaymes Thank you for your support34. Bayer Aspirin Bayer works wonders35. Bic Flick my Bic36. Bissell We mean clean37. Bissell Life’s messy Clean it up!38. BMW Sheer driving pleasure39. BMW The ultimate driving machine40. BOSE Better sound through research41. Bounty The quicker picker-upper42. Braniff Airlines When you’ve got it, flaunt it43. Brim Decaffeinated Coffee Fill it to the rim with Brim44. Bristol-Myers Squibb Co Hope, triumph, and the miracle of medicine45. British Airways The way to fly46. British Airways The world’s favorite airline47. British Rail We’re getting there48. Budweiser Wassup?!49. Budweiser The king of beers50. Burger King It just tastes better
  • 2. 51. Burger King Have it your way52. Cadillac Break through53. Calgon Toiletries Calgon, take me away54. California Almond Growers A can a week, that’s all we ask55. California Milk Processor Board Got milk?56. Calvin Klein Between love and madness lies obsession57. Calvin Klein Jeans Nothing comes between me and my Calvins58. Camel I’d walk a mile for a camel59. CameraWorld For negative people60. Capital One What’s in your wallet?61. Cascade For virtually spotless dishes62. Charmin Please don’t squeeze the Charmin63. Cheese Council Anyway you please it, cheese it64. Cheez-It Get your own box65. Chesterfield Cigarettes A silly millimeter longer66. ChevronTexaco Turning partnership into energy67. Chevy Trucks Like a rock68. Chevy’s Fresh Mex69. Chiffon Margarine It’s not nice to fool Mother Nature70. Chrysler Inspiration comes standard71. Cialis Will you be ready?72. Cisco Systems Empowering the Internet generation73. Citi Live richly74. Citi City never sleeps75. Citgo There at every turn76. Clairol If I’ve only one life, let me live it as a blonde77. Clairol Does she or doesn’t she?78. ClubMed The antidote for civilization79. CNET The source for computing and technology80. CNN The most trusted name in news81. Coca-Cola Coca-Cola refreshes you best82. Coca-Cola The pause that refreshes83. Coca-Cola Have a coke and smile84. Coors The silver bullet85. Cotton Incorporated Cotton The fabric of our lives86. Coty Perfume If you want to capture someone’s attention, whisper87. Covergirl makeup Easy, breezy, beautiful Covergirl88. Crest Healthy, beautiful smiles for life89. Crest Look, Ma, no cavities!90. Crisco Vegetable Shortening Cooks who know trust Crisco91. Dannon Yogurt Love it for life92. DeBeers A diamond is forever93. Dell Computer Easy as Dell94. Delta Airlines You’ll love the way we fly95. Delta Airlines We love to fly and it shows96. Denny’s We’re cooking now97. DePuy Orthopedics Restoring the joy of motion98. DHL We move the world99. DHL Yellow. The new Brown100. DHL Competition. Bad for them. Great for you
  • 3. 101. Dial Soap Aren’t you glad you use Dial? Don’t you wish everybody did?102. Disneyland The happiest place on earth103. Dunkin Donuts Time to make the doughnuts104. DuPont The miracles of science105. DuPont Better living through chemistry106. Dupont Better things for better living, through chemistry107. eBay The power of all of us108. eBay The world’s online marketplace109. EF Hutton When EF Hutton talks, people listen110. El Pollo Loco When you’re crazy for chicken111. Electrolux Nothing sucks like an Electrolux112. Energizer Batteries It keeps going, and going, and going113. Epiphany See your way forward114. Ernst & Young Quality in everything we do115. Esso (Exxon) Put a tiger in your tank116. Expediacom Don’t just travel Travel right117. Fancy Feast Good taste is easy to recognize118. FannieMae Our business is the American dream119. FedEx Relax, it’s FedEx120. FedEx The world on time121. FedEx When it absolutely, positively has to be there overnight122. Fedex Absolutely, positively overnight123. Fisher-Price Play. Laugh. Grow124. Florida Orange Juice Growers Association It’s not just for breakfast anymore125. Ford Bold Moves126. Ford Built for the road ahead127. Ford Drive one128. Ford Ford has a better idea129. Ford Quality is job one130. Foster’s Foster’s Australian for beer131. Fosters Fosters—Australian for beer132. Fox News Fair and balanced133. Friends of the Animals Extinct is forever134. FTD Say it with flowers135. General Electric We bring good things to life136. General Electric Imagination at work137. General Foods Celebrate the moments of your life138. Georgia Federal Two words to the wise139. Gerber Babies are our business140. Gerber Shouldn’t your baby be a Gerber baby?141. Geritol My wife, I think I’ll keep her142. Gillette Look sharp, feel sharp143. Gillette The best a man can get144. Gillette Dry idea Never let ‘em see you sweat145. GLAD Don’t get mad, Get GLAD146. Glaxo/Wellcome Disease has no greater enemy147. Goodyear The best tires in the world have Goodyear written all over them148. Grey Poupon Pardon me, do you have any Grey Poupon?149. Greyhound Leave the driving to us
  • 4. 150. Guidant It’s a great time to be alive151. Haig Scotch Whiskey Don’t be vague, ask for Haig152. Hallmark When you care enough to send the very best153. Harley Davidson American by birth. Rebel by choice154. Hawaiian Punch Hey! How about a nice Hawaiian Punch?155. Hebrew National We answer to a higher authority156. Hertz Hertz puts you in the driver’s seat157. Hewlett Packard Invent158. HJ Heinz 57 varieties159. Holiday Inn Pleasing people the world over160. Honda The power of dreams161. Hooters Delightfully tacky, yet unrefined162. Hostess Cakes Where’s the cream filling?163. Huggies We’re behind you every step of the way164. IBM Solutions for a small planet165. Intel Intel Inside166. Irish Spring Soap Manly yes, but I like it, too167. Ivory Soap Pure clean, pure Ivory168. Ivory Soap 99.44% pure169. Jack in the Box Jack’s back!170. Jaguar Don’t dream it. Drive it171. Jaguar The art of performance172. Jell-O America’s most famous dessert173. John Deere Nothing runs like a Deere174. JPMorgan Chase Bank The right relationship is everything175. Juicy Juice 100 % juice for 100% kids176. Kaiser Permanente Thrive177. Karry-Lite Takes the ‘lug’ out of luggage178. Kay Jewelers Every kiss begins with Kay179. Kellogg’s Frosted Flakes They’re g-r-r-r-eat!180. Kellogg’s Smart Start Start aging smart181. Kellogg’s Rice Krispies Snap, Crackle, Pop182. Kentucky Fried Chicken Finger-lickin’ good!183. KFC Nobody does chicken like KFC184. Kix Cereal Kid tested Mother approved185. Kodak Share moments Share life186. KPMG It’s time for clarity187. L’Oréal Because I’m worth it188. Las Vegas Convention and Visitors Authority What happens here, stays here189. Lay’s Potato Chips Betcha can’t eat just one190. LendingTree When banks compete, you win191. Lexus The relentless pursuit of perfection192. Life Cereal Hey, Mikey he likes it!193. LifeCall I’ve fallen and I can’t get up194. Listerine Always a bridesmaid, but never a bride195. Lucent Technologies Creating value through true convergence196. Lucky Charms Magically delicious197. Lucky Strike Lucky Strike means fine tobacco198. M&Ms Melts in your mouth, not in your hands
  • 5. 199. Marlboro Come to Marlboro Country200. MasterCard There are some things that money can’t buy. For everything else there’s MasterCard.201. Maxwell House Good to the last drop202. Maypo I want my Maypo203. Maytag Appliances Our repairmen are the loneliest guys in town204. Mazda Passion for the road205. McDonald’s Did somebody say McDonald’s?206. McDonald’s I’m lovin’ it207. McDonald’s We love to see you smile208. Memorex Is it live or is it Memorex?209. Meow Mix Tastes so good cats ask for it by name210. Merrill-Lynch Merrill-Lynch is bullish on America211. Metropolitan Home Mode for your abode212. MGM MGM means great movies213. Michelin Because so much is riding on your tires214. Michelob Ultra Lose the carbs. Not the taste215. Microsoft Your potential Our passion216. Microsoft Where do you want to go today?217. Milk Board It does a body good218. Miller Beer It’s Miller time!219. Miller High Life The champagne of bottled beer220. Miller Lite Everything you always wanted in a beer And less221. Miller Lite Tastes great, less filling222. Mitsubishi Motors Wake up and drive223. MorganStanley One client at a time224. Morton Salt When it rains, it pours225. Motrin Medicine with muscle226. Mountain Dew Do the Dew227. National Cattlemen’s Beef Beef It’s what’s for dinner228. National Crime Prevention Take a bite out of crime229. National Highway Traffic Safety Administration You could learn a lot from a dummy Buckle up!230. National Pork Board Pork. The other white meat231. NBC Must see TV232. Nestles Butterfinger Break out of the ordinary233. New York State Division of Tourism I love New York234. Nike Just do it235. Nikon At the heart of the image236. Nine Lives Cat Food Only fit for a king Nine Lives237. Nintendo Wii Wii would like to play238. Nissan Enjoy the ride239. Nissan Shift240. Nokia Connecting people241. Noxzema Take it all off242. NyQuil The nighttime sniffling sneezing coughing aching stuffy head fever so you can rest medicine243. Office Depot Taking care of business244. Old Spice The mark of a man245. Oldsmobile It’s not your father’s Oldsmobile anymore
  • 6. 246. OneTouch Changes everything247. Oracle Software powers the Internet248. Ore-Ida Ore-Ida! It’s all-righta!249. Outback Steakhouse No rules Just right250. Pace Picante Sauce Grab the Southwest by the bottle251. Pacific Southwest Airlines Catch our smile252. Packard Ask the man who owns one253. Panasonic Slightly ahead of its time254. Parkay Margarine The flavor says butter255. Partnership for a Drug-Free America This is your brain. This is your brain on drugs256. Paul Masson We will sell no wine before its time257. Pepperidge Farm Pepperidge Farm remembers258. Pepsi Come alive! You’re in the Pepsi generation259. Pepsi The taste of a new generation260. Pepsi For those who think young261. Pepsi Pepsi-Cola hits the spot262. Pepsi The choice of a new generation263. Perdue Chicken It takes a tough man to make a tender chicken264. Petco Where the pets go265. Peugeot The best kept automotive secret in America266. Philip Morris Talk They’ll listen267. Planter’s Peanuts Famously fresh268. Playtex Cross-Your-Heart Bra Lifts and separates269. Polaroid The fun develops instantly270. Prudential Get a piece of the rock271. Quaker Oatmeal Something to smile about272. Quiznos M’m, m’m, m’m, m’m, m’mtoasty!273. Qwest Spirit of service274. Qwest Ride the light275. Radio Shack You’ve got questions, we’ve got answers276. RAID RAID kills bugs dead277. Redbull It gives you wings278. Remington I liked it so much I bought the company279. Ricoh How well do you share?280. Rolaids How do you spell relief? R-O-L-A-I-D-S281. Royal Caribbean Cruise Lines Get out there282. Safeway Ingredients for life283. Salesforcecom Experience success284. Sanka Sanka—everything you love about coffee285. Saturn A different kind of car company286. Schlitz The beer that made Milwaukee famous287. Schlotzky’s Deli Funny name. Serious sandwich288. Schweppes Schhh! You know who?289. Seagate We turn on ideas290. Secret Deodorant Strong enough for a man, but made for a woman291. Shake and Bake It’s Shake and Bake, and I helped292. Sherwin Williams Cover the earth293. Skoal Always there in a pinch294. Smith Barney We make the money the old-fashioned way—we earn it
  • 7. 295. Smucker’s With a name like Smucker’s, it has to be good296. Snapple Made from the best stuff on Earth297. Southwest Airlines You are now free to move about the country298. SPRINT PCS Now, that’s better299. Sprite Obey your thirst300. Staples That was easy301. Starkist Tuna Sorry, Charlie Starkist wants tuna that tastes good, not tuna with good taste302. Subway Eat fresh303. Subway Five dollar foot long304. Sun Microsystems The network is the computer305. Sunkist Better snacking306. SuperSoil If it’s not SuperSoil, it’s just plain old dirt307. Sweet ‘N Low There’s no equal308. T Rowe Price Invest with confidence309. Taco Bell Think outside the bun310. Taco Bell Head for the border311. Taco Bell You quiero Taco Bell312. Tareyton Cigarettes I’d rather fight than switch313. Target Expect more. Pay less314. TAZO TAZO. The reincarnation of tea315. Tempur-Pedic Welcome to bed316. The Economist Free enterprise with every issue317. The New York Times All the news that’s fit to print318. The Sharper Image For the person who has everything, we have everything else319. The Virginia Tourism Commission Virginia is for lovers320. Tide If it’s gotta be clean, it’s gotta be Tide321. Timex Takes a licking and keeps on ticking322. Toshiba Choose freedom323. Toyota Get the feeling324. Trix Cereal Silly rabbit, trix are for kids325. Tyco A vital part of your world326. Tylenol It’s hospital recommended327. Unisys Imagine it Done328. United Airlines Time to fly329. United Airlines Fly the friendly skies330. United Negro College Fund The mind is a terrible thing to waste331. Unocal The spirit of 76’332. UPS What can Brown do for you?333. US Army Some of our best men are women334. US Army There’s strong. And then, there’s Army strong.335. US Dept of Transportation Friends don’t let friends drive drunk336. US Forest Service Only you can prevent forest fires337. US Forest Service Give a hoot, don’t pollute338. US Marines The few, the proud, the Marines339. US Marines We’re looking for a few good men340. US Navy It’s not a job. It’s an adventure341. US Peace Corps The toughest job you’ll ever love342. US Postal Service We deliver for you
  • 8. 343. V-8 I coulda had a V-8!344. Verizon Wireless We never stop working for you345. Verizon Wireless Can you hear me now? …Good346. Victor Talking Machine Co His master’s voice347. Virginia Slims Cigarettes You’ve come a long way, baby348. VISA It’s everywhere you want to be349. Visine Visine gets the red out350. Volkswagen Think small351. Volkswagen Drivers wanted352. Volvo For life353. Walmart Save money. Live better354. Wal-Mart Always low prices355. Wells Fargo The next stage356. Wendy’s Where’s the beef?357. Western Airlines Western Airlines the only way to fly358. Wheaties The breakfast of champions359. Wisk Laundry Detergent Ring around the collar360. World Wildlife Fund For a living planet361. Xerox We’re moving beyond documents362. Yahoo! Personals Believe363. Yellow Pages Let your fingers do the walking364. ZDNet Where technology means business365. Zenith The quality goes in before the name goes on