Public Square Solution Outline November 12, 2007
0 1. Executive Summary Introduction by Milton Clipper, President & CEO, PBA Atlanta LENS on Atlanta Mission and Goals Over...
LENS ON ATLANTA  : :  PUBLIC SQUARE  |  SOLUTION OUTLINE November 12, 2007 LENS ON ATLANTA  : :  PUBLIC SQUARE  |  SOLUTIO...
Executive Summary <ul><li>Letter from the President and CEO of Public Broadcasting Atlanta </li></ul><ul><ul><li>Hello, </...
Executive Summary <ul><li>LENS on Atlanta Mission and Goals </li></ul><ul><ul><li>LENS on Atlanta is a ground breaking web...
Executive Summary <ul><li>LENS on Atlanta Mission and Goals </li></ul><ul><ul><li>The following goals have been identified...
Executive Summary <ul><li>Public Square Atlanta </li></ul><ul><ul><li>Public Square Atlanta will be the second facet of LE...
Executive Summary <ul><li>Who will use Public Square Atlanta?  User Profiles </li></ul><ul><ul><li>Who might use this site...
Executive Summary <ul><li>Creative Approach to Public Square Atlanta : Design Study </li></ul><ul><ul><li>The following de...
Executive Summary <ul><li>Public Square Atlanta : Technical Overview </li></ul><ul><ul><li>The architecture proposed for t...
LENS ON ATLANTA  : :  PUBLIC SQUARE  |  SOLUTION OUTLINE November 12, 2007 LENS ON ATLANTA  : :  PUBLIC SQUARE  |  SOLUTIO...
Mission and Business Environment for LENS on Atlanta <ul><li>Mission:  </li></ul><ul><ul><li>The LENS mission is to create...
Mission and Business Environment Continued <ul><li>Critical Success Factors </li></ul><ul><ul><ul><li>LENS cannot do harm ...
Mission and Business Environment Continued <ul><li>Internal Drivers </li></ul><ul><ul><ul><li>CEO’s vision.  Milton Clippe...
Mission and Business Environment Continued <ul><li>Fiscal Drivers </li></ul><ul><ul><ul><li>Technology enables cost effect...
Audience Profiles and Scenarios <ul><ul><li>The following list of User Profiles were identified during the Joint Requireme...
User Profile – Alex Wheeler <ul><li>How did he hear about LENS?  Facebook message with link to rally event </li></ul><ul><...
Alex Wheeler Continued <ul><li>Group Page and   Event Invitations </li></ul><ul><li>Alex clicks on the link and is taken t...
Alex Wheeler Continued <ul><li>Group Membership and Group Update Notifications </li></ul><ul><li>He clicks to see the memb...
Alex Wheeler Continued <ul><li>Email Event Invitations/Petitions to Friends </li></ul><ul><li>Alex forwards the event invi...
User Profile - Karen Pollitt <ul><li>How did she hear about LENS?  PBA communications to officials </li></ul><ul><li>Word ...
Karen Pollitt Continued <ul><li>My Constituents and Constituent Interests (Topic Tags) </li></ul><ul><li>What was most int...
Karen Pollitt Continued <ul><li>Registration and Association with Elected/Appointed Official </li></ul><ul><li>Karen knew ...
User Profile – Catherine Hayes <ul><li>How did she hear about LENS? </li></ul><ul><li>Email from neighborhood organization...
Catherine Hayes Continued <ul><li>Email Invitation to Join a Group </li></ul><ul><li>One day, she receives an email invita...
Catherine Hayes Continued <ul><li>Online Petition Creation, Content Collaboration Tools, and Polling </li></ul><ul><li>Bec...
Catherine Hayes Continued <ul><li>Creation of Ad hoc Group, and Establishment of Membership and Leadership Roles </li></ul...
User Profile – Stephen Ramirez <ul><li>How did he hear about LENS? </li></ul><ul><li>Internal Communications   </li></ul><...
User Profile – Stephen Ramirez <ul><li>Aggregated Content via Topic Tags </li></ul><ul><li>Although Stephen does not live ...
User Profile – Stephen Ramirez <ul><li>Message users through LENS site </li></ul><ul><li>Through the LENS site, Stephen se...
User Profile – Tom Jamison <ul><li>How did he hear about LENS? </li></ul><ul><li>Watched Town Hall Meeting on Transportati...
User Profile – Tom Jamison <ul><li>Drive users to LENS site via existing PBA broadcast channels </li></ul><ul><li>As a key...
User Profile – Tom Jamison <ul><li>Use of content tags to aggregate content (ability to have LENS groups listed on topic a...
User Profile – Tom Jamison <ul><li>Initiate Membership in Other Existing LENS Groups </li></ul><ul><li>Tom also uses the c...
User Profile – Alicia Johnson <ul><li>How did she hear about LENS? </li></ul><ul><li>TransitTV commercial  </li></ul><ul><...
User Profile – Alicia Johnson <ul><li>LENS marketing on MARTA broadcast channels (e.g. TransitTV) </li></ul><ul><li>While ...
User Profile – Alicia Johnson <ul><li>Identification of Elected Officials for both Registered and Unregistered Users </li>...
Functional Requirements for LENS on Atlanta <ul><li>Overview </li></ul><ul><ul><li>The following Functional Requirements w...
Functional Requirements for LENS on Atlanta <ul><li>Site Functionality </li></ul><ul><ul><li>Site functionality is defined...
Functional Requirements for LENS on Atlanta <ul><li>Site Functionality Prioritization </li></ul><ul><ul><li>The following ...
Functional Requirements for LENS on Atlanta <ul><li>Site Functionality Prioritization </li></ul>REQUIREMENTS Core Value To...
Content Requirements <ul><li>Content Types </li></ul><ul><ul><li>Although much of the content of Public Square will be use...
Content Requirements <ul><li>Content Partners </li></ul><ul><ul><li>The following organizations and content providers have...
Visual Design Requirements <ul><li>Brand Attributes </li></ul><ul><ul><li>The purpose of this section of the document is t...
Architectural Requirements <ul><li>Overview </li></ul><ul><ul><li>The LENS application has the freedom to be architected f...
Architectural Requirements <ul><li>Requirements </li></ul><ul><ul><li>Standards-based content feeds </li></ul></ul><ul><ul...
LENS ON ATLANTA  : :  PUBLIC SQUARE  |  SOLUTION OUTLINE November 12, 2007 LENS ON ATLANTA  : :  PUBLIC SQUARE  |  SOLUTIO...
User Experience <ul><li>User Interface Design Process Overview </li></ul><ul><ul><li>This diagram illustrates the design p...
User Experience <ul><li>Navigation Flows: Legend </li></ul>
User Experience <ul><li>Navigation Flows: Public Square Home </li></ul>
User Experience <ul><li>Navigation Flows: Issue Category Page (example: Transportation) </li></ul>
User Experience <ul><li>Navigation Flows: Blog Content Module </li></ul>
User Experience <ul><li>Navigation Flows: Discussion Thread Module </li></ul>
User Experience <ul><li>Navigation Flows: Wiki Module </li></ul>
User Experience <ul><li>Navigation Flows: Poll Module </li></ul>
User Experience Navigation Flows: Online Petition Module
User Experience Navigation Flows: Tag Module
User Experience Navigation Flows: Calendar Module
User Experience Navigation Flows: Additional Content Modules
User Experience Navigation Flows: Search
User Experience Navigation Flows: Find My Representatives
User Experience Navigation Flows: Login / Registration Flow
User Experience Navigation Flows: My Profile
User Experience <ul><li>Functional Wireframes: Public Square Home (1-3-1) </li></ul><ul><ul><li>The wireframes evolve from...
User Experience <ul><li>Functional Wireframes: Public Square Home (1-2-2) </li></ul><ul><ul><li>This wireframe represents ...
User Experience <ul><li>Functional Wireframes Functional Wireframes: Issue Category Page (example: Transportation) (1-3-1)...
User Experience <ul><li>Functional Wireframes: Issue Category Page (example: Transportation) (1-2-2) </li></ul><ul><ul><li...
User Experience <ul><li>Functional Wireframes: Groups & Organizations Search or Browse Result Page </li></ul><ul><ul><li>T...
User Experience <ul><li>Functional Wireframes: Neighborhood Association Group </li></ul><ul><ul><li>This wireframe represe...
User Experience <ul><li>Functional Wireframes: Topic Aggregation Page (example: Beltline Project) (1-2-2) </li></ul><ul><u...
User Experience <ul><li>Functional Wireframes: Government Official Profile Page (1-2-2) </li></ul><ul><ul><li>This wirefra...
User Experience <ul><li>Functional Wireframes: Group Event Detail </li></ul><ul><ul><li>This wireframe represents a Group ...
User Experience <ul><li>Functional Wireframes: Online Petition Detail </li></ul><ul><ul><li>This wireframe represents an O...
User Experience <ul><li>Functional Wireframes: Individual Profile Page </li></ul><ul><ul><li>This wireframe represents an ...
User Experience <ul><li>Design Studies – Design 1  </li></ul><ul><li>“ Democracy in Action </li></ul><ul><ul><li>There are...
User Experience <ul><li>Design Studies – Design 1 </li></ul><ul><ul><li>The following is the Public Square for the Transpo...
User Experience <ul><li>Design Studies – Design 2  </li></ul><ul><li>“ People in Action” </li></ul><ul><ul><li>Discourse. ...
User Experience <ul><li>Design Studies – Design 2 </li></ul><ul><ul><li>This page illustrates the Public Square for Petiti...
User Experience <ul><li>Design Studies – Design 3  </li></ul><ul><li>“ Urban Activism” </li></ul><ul><ul><li>Atlanta is a ...
User Experience <ul><li>Design Studies – Design 3 </li></ul><ul><ul><li>Here is an example of an Event Details page based ...
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
Pba Lens 2007 1128 Final
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Pba Lens 2007 1128 Final

  1. 1. Public Square Solution Outline November 12, 2007
  2. 2. 0 1. Executive Summary Introduction by Milton Clipper, President & CEO, PBA Atlanta LENS on Atlanta Mission and Goals Overview Public Square Atlanta Who will use LENS on Atlanta? Creative Approach to LENS Technical Overview for LENS on Atlanta 2. Requirements for LENS on Atlanta Mission and Business Environment Audience Profiles and Scenarios Functional Requirements for LENS on Atlanta Web Site Content Requirements Visual Design Requirements Architectural Requirements 3. User Experience Navigation Flows for the Web Site Functional Wireframes for Key Areas of the Site Creative Design Studies 4. Architectural Overview Architectural Overview Model 5. Best Practices for Social Networking and User Generated Content 6. Roadmap for Rolling Out LENS on Atlanta 7. Summary Table of Contents LENS ON ATLANTA : : PUBLIC SQUARE | SOLUTION OUTLINE November 7, 2007 LENS ON ATLANTA : : PUBLIC SQUARE | SOLUTION OUTLINE 0 Citizenship is serious business.
  3. 3. LENS ON ATLANTA : : PUBLIC SQUARE | SOLUTION OUTLINE November 12, 2007 LENS ON ATLANTA : : PUBLIC SQUARE | SOLUTION OUTLINE 1 Executive Summary 1
  4. 4. Executive Summary <ul><li>Letter from the President and CEO of Public Broadcasting Atlanta </li></ul><ul><ul><li>Hello, </li></ul></ul><ul><ul><li>Thank you for taking the time and considering Public Broadcasting Atlanta’s newest multi-smart media initiative, LENS on Atlanta. LENS is an initiative that reaches out to positively impact many aspects of our community and help empower others to do the same. </li></ul></ul><ul><ul><li>We are making changes at PBA and LENS on Atlanta is just one piece of what we are trying to accomplish. LENS on Atlanta is a social networking, multi-smart platform for intelligent discourse and communication. LENS gives us the opportunity to further intertwine and connect our current and emerging communication channels. As technology evolves, we see our viewer base changing with it. LENS gives us the opportunity to connect all communication channels and platforms – television supports online initiatives, online content supports television, online supports radio, radio supports online. And, as we enable our platforms to interconnect, we will further engage our current users and entice new viewers. LENS gives the public a voice, and together we can help define how to make Atlanta the City it wants to be. </li></ul></ul><ul><ul><li>The facets of LENS are explained on the following pages. We have paid considerable attention to the Public Square facet of LENS. As we conceptualize and consider this new initiative, we will focus on the Public Square as the first facet to be released to the community. Public Square is an aspect of LENS that will engage the public in civic life. It also highlights the themes that are present across LENS as all facets collapse into a focus on Democracy, Education and Culture. </li></ul></ul><ul><ul><li>We hope you will take the time to review the highlights of the LENS on Atlanta concept. We have included design considerations that are both visual and technical to give you an overview of our direction for LENS on Atlanta. </li></ul></ul><ul><ul><li>Cordially yours, </li></ul></ul><ul><ul><li>Milton Clipper </li></ul></ul>
  5. 5. Executive Summary <ul><li>LENS on Atlanta Mission and Goals </li></ul><ul><ul><li>LENS on Atlanta is a ground breaking website and service for citizens of Atlanta. </li></ul></ul><ul><ul><li>The LENS Mission: </li></ul></ul><ul><ul><li>The LENS mission is to create a robust, interactive, user-driven community about all things of interest and relevance to Atlanta (all of Metro Atlanta), which fosters citizenship and culture, inspires the joy of learning and celebrates the power of diverse perspectives. </li></ul></ul><ul><ul><li>The Public Broadcasting Vision: </li></ul></ul><ul><ul><li>We (Public Broadcasting Atlanta) believe that communication is the foundation of civilization. It is the path by which knowledge, understanding, discourse and values are achieved, nurtured and passed down. We envision our communities as informed, energetic, engaged and with a pervasive sense of interconnectedness to each other and the world. And we believe that our role as a trusted enabler of communication is fundamental in building the beloved community to which we aspire. </li></ul></ul><ul><ul><li>LENS on Atlanta is made up of 8 different facets: </li></ul></ul><ul><ul><ul><li>Atlanta Forum will provide on-demand access to local and national discussions. It will communicate local to global inter-connectedness and promote the understanding of social and cultural change </li></ul></ul></ul><ul><ul><ul><li>Public Square Atlanta will create a new venue for digital journalism and energize the public will by providing a platform for civic discourse and engagement </li></ul></ul></ul><ul><ul><ul><li>Outreach Atlanta will partner with and give a voice to the nonprofit community </li></ul></ul></ul><ul><ul><ul><li>Metrocast Atlanta will serve as an emergency information network for schools, city officials and citizens that could provide direct links to law enforcement and emergency care institutions in the event of natural or terrorist disaster </li></ul></ul></ul><ul><ul><ul><li>Creative Atlanta will partner with cultural and community organizations to expand the access to the arts and position Atlanta as the region’s cultural center </li></ul></ul></ul><ul><ul><ul><li>Entertainment Atlanta will provide knowledge about and access to social, entertainment, informational resources and events </li></ul></ul></ul><ul><ul><ul><li>K-12 E-Classroom Atlanta will support preschool, K-12 pedagogy and prepare our next generation to be global citizens </li></ul></ul></ul><ul><ul><ul><li>E-University will provide access to life-long learning and collaborate with our intellectual, scientific and health institutions </li></ul></ul></ul><ul><ul><li>Each of the different facets will have its own unique characteristics, content and user groups although we believe most of the users will find value and use the entire site. </li></ul></ul>
  6. 6. Executive Summary <ul><li>LENS on Atlanta Mission and Goals </li></ul><ul><ul><li>The following goals have been identified for LENS on Atlanta: </li></ul></ul><ul><ul><ul><li>To foster citizenship and culture by increasing engagement in the democratic process as understood through civic discourse, community activism and representative government. </li></ul></ul></ul><ul><ul><ul><li>To foster increased engagement in the artistic/cultural life of Atlanta. </li></ul></ul></ul><ul><ul><ul><li>To celebrate the power of diverse perspectives by creating a sustainable social network about life in Atlanta. </li></ul></ul></ul><ul><ul><ul><li>To leverage PBA’s trusted brand to provide video and audio content to the LENS application. Conversely, leverage LENS’ citizen journalistic content appropriately within PBA’s existing business. </li></ul></ul></ul><ul><ul><ul><li>To inspire the joy of learning by engaging students of all ages in collaborative, creative interactions through which they contribute to expanding the store of human knowledge and understanding. </li></ul></ul></ul><ul><ul><ul><li>To harness the power of mass collaboration to affect positive social change. </li></ul></ul></ul><ul><ul><ul><li>To stimulate creative expression. </li></ul></ul></ul><ul><ul><ul><li>To be Atlanta’s most trusted and credible resource for digital information. </li></ul></ul></ul><ul><ul><ul><li>To be a positive force in the community. </li></ul></ul></ul><ul><ul><li>Licensing/Station Toolkit </li></ul></ul><ul><ul><li>PBA is excited about leveraging this robust suite of social networking tools. The LENS application has been designed to be an extensible solution, with the ability to be leveraged by other Public Broadcasting stations. For example: </li></ul></ul><ul><ul><ul><li>The design has followed a modular approach to enable logos and graphics to be changed easily </li></ul></ul></ul><ul><ul><ul><li>The technical solution has been designed with an open source solution to allow the application to be used by other Public Broadcasting Stations without the high cost of proprietary software licensing </li></ul></ul></ul><ul><ul><ul><li>The content management system will be designed to accommodate various types of content and media specific to Public Broadcasting (video, audio, photos, etc.) </li></ul></ul></ul><ul><ul><ul><li>Once the initial system has been developed and deployed in Atlanta, it will be straightforward to redeploy the system for another Public Broadcasting organization with similar goals </li></ul></ul></ul>
  7. 7. Executive Summary <ul><li>Public Square Atlanta </li></ul><ul><ul><li>Public Square Atlanta will be the second facet of LENS on Atlanta to be developed and launched. Public Square embodies all that LENS on Atlanta plans to be. It is a new venue for digital journalism and will energize the public will by being a platform for civic discourse and community activism. Public Square was initially conceived as a process to enhance Public Broadcasting’s news process by creating citizen journalism to enable the community to contribute to the news gathering process. It has further evolved into a networking site, enabling users to discuss and share their thoughts on some of the most debated topics as they occur in the Atlanta metro area. Going back to the original concept, the discussion that occurs on the website will allow a PBA reporter to understand the mood of the community, what they are talking about and what concerns them. Public Square will provide a balanced platform for discussion and enable PBA to communicate to its listeners what is really going on in the community. </li></ul></ul><ul><ul><li>To facilitate this discussion, Public Square Atlanta will provide an array of social networking tools that will allow users to participate in discussions and post their own content (user generated content). Users will be able to view hot topics, read what is being discussed, participate with comments or become actively involved in driving the discussion. </li></ul></ul><ul><ul><li>Some of the features on Public Square will include: </li></ul></ul><ul><ul><ul><li>Community tools such as blogs, wikis, discussion forums and content tagging so the most discussed topics will rise to the front of the web site </li></ul></ul></ul><ul><ul><ul><li>User generated content tools that provide the ability to upload text, photos, video, audio and documents </li></ul></ul></ul><ul><ul><ul><li>Moderation tools – automated and manual tools to ensure the content is appropriate and not, for instance, abusive </li></ul></ul></ul><ul><ul><ul><li>Personalization – customizing the site to present the users’ preferences and interests rather than the entire spectrum of content and applications </li></ul></ul></ul><ul><ul><ul><li>Polls, Surveys and the “Topic of the Day” </li></ul></ul></ul><ul><ul><li>Content topics on the site may include: </li></ul></ul><ul><ul><ul><li>Transportation and Traffic discussions </li></ul></ul></ul><ul><ul><ul><li>The environment </li></ul></ul></ul><ul><ul><ul><li>Education </li></ul></ul></ul><ul><ul><ul><li>Healthcare </li></ul></ul></ul><ul><ul><ul><li>A wide variety of other user generated topic areas </li></ul></ul></ul>
  8. 8. Executive Summary <ul><li>Who will use Public Square Atlanta? User Profiles </li></ul><ul><ul><li>Who might use this site? To answer that question, User Profiles are created to identify the types of users. By identifying these users, their characteristics and their needs, we can develop a site that meets the requirements of a broad range of users. The following six profiles were developed to help define and design the Public Square site. These user profiles are fictitious and are used for the exercise of determining possible user types. </li></ul></ul>Alex Wheeler Environmentalist 20 year old college student Karen Pollitt Fulton County Commissioner 48 years old, married, 2 college aged children Catherine Hayes Teacher 38 year old divorced mother of 2 Stephen Ramirez PBA Journalist 52 year old, married, father of 2 Tom Jamison Head of a lobby group 63 years old, married with 4 grown children Alicia Johnson Receptionist 29 year old unmarried mother with one child Alex Wheeler is a student at Georgia Tech, studying Public Policy. He is currently without a car, so he rides his bike back and forth from his off-campus apartment to school and to meet with friends around Midtown Atlanta. Although Alex loves to ride and often spends weekends on the Silver Comet Trail with his cycling buddies, he has become more and more frustrated by the treacherous riding conditions within Atlanta. Because there are practically no bike paths, he often feels like he is risking his life every time he gets on his bike, but he has little choice. Karen Pollitt is a Fulton County Commissioner. A few months ago, she received a mailing from PBA, announcing the launch of LENS on Atlanta, a new social networking site intended to encourage public discourse and civic engagement. Being as busy as she is, she never got around to exploring the site, but at the last Commission Meeting, she was chatting with one of the other commissioners who mentioned how much value he was getting out of the site and suggesting that Karen sign on to see for herself. Karen asked for the URL and the colleague told her that there’s a link to his LENS page from his official Fulton County website. Catherine Hayes is a lifelong resident of Metro Atlanta. She lives in Virginia Highlands and is a high school Social Studies teacher at Decatur High School. One of the biggest frustrations she faces every morning is the traffic congestion that occurs due to the lack of left turn signal from Briarcliff onto Ponce De Leon Ave. The left turn lane backs up so far at certain times of the day that it often takes her ten minutes waiting at the light. She has raised the issue at several neighborhood association meetings, and many of her neighbors have expressed similar frustrations, but to date, nothing has been done to solve the problem. It has gotten so bad that she often chooses to commute miles out of her way to avoid that particular intersection. Stephen Ramirez is a PBA Journalist and host of Morning Edition. Stephen is very familiar with the LENS site, not only because the LENS site has become an integral part of the PBA mission and culture, but because he now serves as a moderator/blogger for the Transportation category. In that capacity, Stephen’s job is to peruse the various topic discussion boards, take the pulse of the conversations and distill some of the more interesting conversations, debates and activities undertaken by the various organizations, ad hoc entities, officials and individuals networking on the LENS site. Tom Jamison is a former Fulton County official who left his government career years ago to earn more money in the private sector in order to fund his children’s college educations. He accepted a position as the head of a transportation lobby group called “Georgia Transportation Advocates” (GTA). The group has an existing website, with an events calendar, news and reports. Alicia Johnson is a single mom, living in Lithonia with her 6-year-old daughter. Every morning she makes sure her daughter gets on the school bus, and then she walks to the Blue Flyer bus stop that takes her to the Five Points station. She then either walks or takes the train to her job as a receptionist in Peachtree Center. As of October 1st, her morning routine was drastically disrupted when the Blue Flyer bus she takes every morning had its schedule reduced. Due to the scheduling cuts, Alicia cannot get from her daughter’s school bus stop to the Blue Flyer stop in time to catch the 7:35 bus, putting Alicia at work a full thirty minutes late. Alicia was starting to panic because she couldn’t afford to lose this job and the health insurance that it provided.
  9. 9. Executive Summary <ul><li>Creative Approach to Public Square Atlanta : Design Study </li></ul><ul><ul><li>The following design study was created to capture the look and feel of the LENS on Atlanta Public Square site. </li></ul></ul><ul><ul><li>The concept behind the design is democracy in action. To achieve that feel, the top band highlighting the “Lens on Atlanta” logo was designed with a nod towards bunting. The Georgia State capital building with the brilliant fall sky behind it further adds to the majestic feel of democracy and also conveys the location of the site: LENS on Atlanta. </li></ul></ul><ul><ul><li>Social Networking sites require a great deal of information to be delivered in a clean and concise manner. The design is based on a grid layout. This design lends itself for easier accessibility and provides white space around the content to make it more readable. </li></ul></ul><ul><ul><li>Public Broadcasting Atlanta represents the best in public broadcasting, therefore, any web application that is integral to extending PBA’s image must be a responsible reflection of the PBA brand promise and vision. The key objective of the LENS on Atlanta web site – to be a social networking, multi-smart online platform for civic discourse and community activism – will be imbued into every design concept and showcased through the use of several creative elements. </li></ul></ul>
  10. 10. Executive Summary <ul><li>Public Square Atlanta : Technical Overview </li></ul><ul><ul><li>The architecture proposed for the LENS System was designed to support a powerful user experience while minimizing costs. The design was driven by the realization that significant custom development would increase construction costs, delay the release, reduce maintainability, and increase total cost of ownership after launch. With this in mind, off the shelf, open source components have been leveraged, and the thrust of the development effort will instead be towards tailoring existing components to reflect the spirit of the LENS system. </li></ul></ul><ul><ul><li>Industry standards have been strictly followed and will enable the system to seamlessly coexist with search engines, data providers, analytics systems, and social networking sites. Adherence to standards will also reduce costs by minimizing the learning curve for administrators and contributors. The LENS System will consequently be a platform that can be managed by diverse skill sets at reasonable rates. </li></ul></ul><ul><ul><li>Though off the shelf software components have been leveraged to reduce costs, the LENS System Architecture provides hooks so that new functionality can be easily added. The result is a powerful architecture that serves the functionality needed today while providing room to grow for the future. </li></ul></ul><ul><ul><li>The following diagram is a high level overview of the deployed system that touches on both the topography of the system as well as the modules included. All of the components shown are the result of an exhaustive search to find the right software to support the LENS on Atlanta vision. </li></ul></ul>
  11. 11. LENS ON ATLANTA : : PUBLIC SQUARE | SOLUTION OUTLINE November 12, 2007 LENS ON ATLANTA : : PUBLIC SQUARE | SOLUTION OUTLINE 2 Requirements for LENS on Atlanta 2
  12. 12. Mission and Business Environment for LENS on Atlanta <ul><li>Mission: </li></ul><ul><ul><li>The LENS mission is to create a robust, interactive, user-driven community about all things of interest and relevance to Atlanta (all of </li></ul></ul><ul><ul><li>Metro Atlanta), which fosters citizenship and culture, inspires the joy of learning and celebrates the power of diverse perspectives. </li></ul></ul><ul><li>Goals: </li></ul><ul><ul><ul><li>To foster citizenship and culture by increasing engagement in the democratic process as understood through civic discourse, community activism and representative government. </li></ul></ul></ul><ul><ul><ul><li>To foster increased engagement in the artistic/cultural life of Atlanta. </li></ul></ul></ul><ul><ul><ul><li>To celebrate the power of diverse perspectives by creating a sustainable social network about life in Atlanta. </li></ul></ul></ul><ul><ul><ul><li>To leverage PBA’s trusted brand to provide video and audio content to the LENS application. Conversely, leverage LENS’ citizen journalistic content appropriately within PBA’s existing business. </li></ul></ul></ul><ul><ul><ul><li>To inspire the joy of learning by engaging students of all ages in collaborative creative interactions through which they contribute to expanding the store of human knowledge and understanding. </li></ul></ul></ul><ul><ul><ul><li>To harness the power of mass collaboration to affect positive social change. </li></ul></ul></ul><ul><ul><ul><li>To stimulate creative expression. </li></ul></ul></ul><ul><ul><ul><li>To be Atlanta’s most trusted and credible resource for digital information. </li></ul></ul></ul><ul><ul><ul><li>To be a positive force in the community. </li></ul></ul></ul>
  13. 13. Mission and Business Environment Continued <ul><li>Critical Success Factors </li></ul><ul><ul><ul><li>LENS cannot do harm to PBA operations or the brand. </li></ul></ul></ul><ul><ul><ul><li>LENS must attract users and have widespread adoption among the metropolitan Atlanta area. </li></ul></ul></ul><ul><ul><ul><li>Funds must be acquired to cover Phase 1 development and operating costs. </li></ul></ul></ul><ul><ul><ul><li>Executive sponsors must obtain support from the Atlanta political establishment, e.g., Mayor’s office, County Commissioners Councils, etc. </li></ul></ul></ul><ul><ul><ul><li>LENS must be designed with open standards so it can grow and evolve quickly and inexpensively. </li></ul></ul></ul><ul><ul><ul><li>PBA must identify and secure a network of fiscal and content partners. </li></ul></ul></ul><ul><ul><ul><li>LENS must apply best practices with respect to privacy. </li></ul></ul></ul><ul><ul><ul><li>LENS must develop a standard of discourse that supports and advances the brand position as an open source for information and analysis. </li></ul></ul></ul><ul><ul><ul><li>When operating at a steady-state, LENS must generate a net income. </li></ul></ul></ul><ul><ul><ul><li>PBA’s senior staff must support the LENS initiative. </li></ul></ul></ul><ul><ul><ul><li>Use must be of a sufficient level to attract corporate and individual advertising /contributions. The resulting revenue should be sufficient to support ongoing operations. </li></ul></ul></ul><ul><ul><ul><li>LENS should create social capital by creating linkages between non-profit institutions and their users in ways that increase activism and support for those organizations, creating increased engagement in the democratic process and creating increased engagement in the arts and cultural life of Atlanta. </li></ul></ul></ul><ul><ul><ul><li>LENS must establish and reach target number of registered users </li></ul></ul></ul>
  14. 14. Mission and Business Environment Continued <ul><li>Internal Drivers </li></ul><ul><ul><ul><li>CEO’s vision. Milton Clipper serves not only as the CEO for PBA but also as the executive sponsor for this LENS initiative. As such, his vision and leadership are core internal drivers. It is his intent that Public Broadcasting function as a valued community resource in a fully digital communications environment. </li></ul></ul></ul><ul><ul><ul><li>The existing PBA Mission dictates that it serve the community in the best way possible. It follows that an initiative such as LENS must, likewise, serve the community. </li></ul></ul></ul><ul><ul><ul><li>Many aspects of PBA’s existing business consist of one way communication. For example, a television broadcast is produced and transmitted, but is not interactive. PBA believes it must enhance its ability to have interactive communications on behalf of the Atlanta community. This move to an interactive form of communication will lead to increased communication creating stronger local connections between communities and people in Atlanta. </li></ul></ul></ul><ul><ul><ul><li>Finally, the team strongly stated that it is “Part of PBA’s DNA” to serve its community. </li></ul></ul></ul><ul><li>External Drivers </li></ul><ul><ul><ul><li>Technology is dictating change. Today’s communication tools are largely interactive and many are synchronous. The pervasiveness of interactive technology necessitates a similar communication vehicle for fostering robust community action and discourse. Traditional methods are no longer productive or viable. </li></ul></ul></ul><ul><ul><ul><li>In addition to demanding contemporary technology, our users are demanding content in new and different forms and readily available. </li></ul></ul></ul><ul><ul><ul><li>Young audiences consume content differently. For example they engage in limited e-mail usage in contrast with tools such as Facebook. PBA must respond with tools that support their methods of communication. </li></ul></ul></ul><ul><ul><ul><li>Among our target audience, there is a general dissatisfaction with the performance of elected officials. </li></ul></ul></ul><ul><ul><ul><li>Currently there is pent up demand, but a lack of effective means, to aggregate Atlanta content and participate in a social network. </li></ul></ul></ul><ul><ul><ul><li>The community desires recognition of ideas and contributions and LENS should be designed to meet those needs and desires. </li></ul></ul></ul><ul><ul><ul><li>As audiences migrate from traditional media to digital platforms, LENS will be an effective means to counter leverage opportunities within existing and emerging digital platforms. </li></ul></ul></ul><ul><ul><ul><li>There is a critical community need for robust discourse and action. </li></ul></ul></ul>
  15. 15. Mission and Business Environment Continued <ul><li>Fiscal Drivers </li></ul><ul><ul><ul><li>Technology enables cost effective means of direct consumer contact with minimal barriers. </li></ul></ul></ul><ul><ul><ul><li>PBA believes that revenue must be generated via new platforms. </li></ul></ul></ul><ul><ul><ul><li>Advertising revenues are shifting from traditional media to new digital platforms; LENS will be well positioned to take advantage of this trend. </li></ul></ul></ul><ul><ul><ul><li>PBA needs to engage new channels to re-energize their philanthropic support. LENS is seen as a channel that will drive additional philanthropic support. </li></ul></ul></ul><ul><ul><ul><li>To fill the need for the highly valued digital services to be operated in a financially self sustaining manner. </li></ul></ul></ul>
  16. 16. Audience Profiles and Scenarios <ul><ul><li>The following list of User Profiles were identified during the Joint Requirements Session. The purpose of the User Profiles is to begin to identify user groups and user attributes to help drive the requirements for the web site. During the facilitated session, the team started by identifying User Groups, which are groupings of users who will benefit from the site. The resulting list a consolidated list of the major groupings: </li></ul></ul><ul><ul><ul><li>Citizen </li></ul></ul></ul><ul><ul><ul><ul><li>Journalist (pro-user), content creator </li></ul></ul></ul></ul><ul><ul><ul><ul><li>User (consumer) </li></ul></ul></ul></ul><ul><ul><ul><li>Academic (higher ed/teacher) </li></ul></ul></ul><ul><ul><ul><ul><li>Student </li></ul></ul></ul></ul><ul><ul><ul><li>Content creator </li></ul></ul></ul><ul><ul><ul><ul><li>Artist </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Software Developer </li></ul></ul></ul></ul><ul><ul><ul><li>Moderator/Bloggers </li></ul></ul></ul><ul><ul><ul><li>Researcher/Journalist </li></ul></ul></ul><ul><ul><ul><li>Politician/Government Official </li></ul></ul></ul><ul><ul><ul><li>PBA Sponsors/Contributors </li></ul></ul></ul><ul><ul><ul><li>Entities </li></ul></ul></ul><ul><ul><ul><ul><li>Non-Government Agencies (nonprofits) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Corporation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Partners </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Moderators </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Subgroup </li></ul></ul></ul></ul><ul><ul><ul><li>Issue Advocate/Activist/Organizer </li></ul></ul></ul><ul><ul><ul><ul><li>Neighborhood </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Environment </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Education </li></ul></ul></ul></ul><ul><ul><ul><li>Visitor (non-resident) </li></ul></ul></ul><ul><ul><ul><li>Business Leader </li></ul></ul></ul><ul><ul><ul><li>Vandals/Trolls </li></ul></ul></ul><ul><li>The following pages take a more detailed look at a few of these users and how they might interact with LENS on Atlanta. </li></ul>
  17. 17. User Profile – Alex Wheeler <ul><li>How did he hear about LENS? Facebook message with link to rally event </li></ul><ul><li>Demographics: User Groups </li></ul><ul><li>Gender: Male Citizen </li></ul><ul><li>Age: 20 Issue Advocate </li></ul><ul><li>Marital Status: Single Moderator/Group Leader </li></ul><ul><li>Children: 0 Blogger </li></ul><ul><li>Household Income: $0 Content Creator (Citizen Journalist) </li></ul><ul><li>Occupation: College Student Student </li></ul><ul><li>Vehicle: Bicycle </li></ul><ul><li>Relationship w/ PBA: Non-listener </li></ul><ul><li>Web Savvy ness: Expert (esp. in social networking) </li></ul><ul><li>Activism Level: Leader </li></ul><ul><li>Neighborhood: Midtown/Home Park </li></ul><ul><li>Primary Drivers </li></ul><ul><li>Connect with like minded people, create space for virtual strategizing, get more involved with activism scene and stay up to date on flash mobs/events. </li></ul><ul><li>Background </li></ul><ul><li>Alex Wheeler is a student at Georgia Tech, studying Public Policy. He is currently without a car, so he rides his bike back and forth from his off-campus apartment to school and to meet with friends around Midtown Atlanta. Although Alex loves to ride and often spends weekends on the Silver Comet Trail with his cycling buddies, he has become more and more frustrated by the treacherous riding conditions within Atlanta. Because there are practically no bike paths, he often feels like he is risking his life every time he gets on his bike, but he has little choice. </li></ul><ul><li>Embedded Calendar Events </li></ul><ul><li>One Monday morning, Alex receives a Facebook message from one of his cycling buddies who attends Georgia State, announcing that one of their cycling acquaintances was hit by a car over the weekend and is in critical condition. The cycling community is holding a rally to urge the establishment of more bike paths and safer conditions for cyclists in Metro Atlanta. Embedded in the message is a link to an invitation to the event. </li></ul>
  18. 18. Alex Wheeler Continued <ul><li>Group Page and Event Invitations </li></ul><ul><li>Alex clicks on the link and is taken to a page on the LENS on Atlanta website. The page is associated with a group called the Atlanta Bicycle Campaign (ABC). They, along with another group called the Southern Bicycle League, are holding a rally at Hurt Park this coming Friday at 9:45 am. After the rally, they plan to ride en masse to City Hall to deliver Mayor Franklin a letter and petition. </li></ul><ul><li>Quick Registration with Option to Add Additional Information Later </li></ul><ul><li>Alex is fired up about participating in an action around an issue that is so important to him. He clicks to accept the invitation, and is asked to register on the site. The registration process is easy and painless because it gives him to opportunity to enter the bare minimum of information at first. He’ll go back and add more information once he has a good reason to, he thinks to himself. </li></ul><ul><li>Online Petition Signing </li></ul><ul><li>After registering, he is taken back to the event invitation page, showing his acceptance. He then clicks on the link to the petition which is included in the event information. The petition clearly and succinctly expresses the group’s needs, so Alex is anxious to sign it. He notices there are 57 signatures so far. His signature makes 58, but he knows they will need more than that to make an impact. </li></ul><ul><li>Email Event Invitations/Petitions to Friends </li></ul><ul><li>He notices that there is a link allowing him to forward links to the event invitation and the petition to friends. He clicks the link to forward the announcement to friends, copies and pastes all of the email addresses in his address book, and adds a personal note letting people know how important it is to have strong turnout at the rally, but if they can’t make it to the rally, to please at least sign the petition. </li></ul><ul><li>Code Snippets Capable of Being Embedded in Other Sources </li></ul><ul><li>When he’s finished forwarding the event information, he notices there’s a link to a string of HTML code he can embed in other online sources, so he copies the embedded code for the event announcement and the petition page and posts it on his own blog as well as his myspace and facebook blog pages along with an explanation of why the issue is so important to him. </li></ul><ul><li>Group Blog with Photos/Video/Audio Upload Capability and Map Mashup Widget </li></ul><ul><li>He then returns to the Atlanta Bicycle Campaign page on LENS and reads more about their group and how to get more involved. In addition to basic group information, there is a blog with up-to-date postings about their member who was hurt in the accident, as well as prior entries with various bike trail photos, and a clickable map showing the various bike trails around town. </li></ul>
  19. 19. Alex Wheeler Continued <ul><li>Group Membership and Group Update Notifications </li></ul><ul><li>He clicks to see the members of the group and recognizes several cyclists he doesn’t know personally but whom he often sees during his weekend rides on the Trail. He decides to join the group and updates his profile to receive daily email notifications of new postings and discussions. </li></ul><ul><li>Recognized Value of Adding Address Information </li></ul><ul><li>While updating his profile, he notices that he can add his address information, and although his address won’t be specifically shown on the site, he will be able to locate other members by their proximity to him. He thinks this may be useful is getting carpool rides up to the Trail on weekends. </li></ul><ul><li>User/Address-specific Elected Officials & Ability to Message Officials via LENS </li></ul><ul><li>Once he enters his address information, he finds that the system has automatically populated the local, state, and federal elected officials for his specific district. Back on the LENS ABC page, he notices that they have provided a sample letter to send to local officials. Using the sample letter as a starting point, Alex edits it with personal information about the numerous close calls he has had while biking in Atlanta, and clicks Send, getting a confirmation that the letter had been sent to the specific representatives he had selected. </li></ul><ul><li>Discussion Board </li></ul><ul><li>Finally, Alex explores the discussion board and posts a topic suggesting that they get someone to videotape the rally and ride and asking what the specific ride route will be so he can tell his friends where to set up to get the best shots. The next morning Alex checks his email to find a notification of new updates to the ABC group page. When he opens his email, he sees that the discussion topic he started now has 8 responses and the petition is up to 150 signatures. After clicking to the ABC discussion board, he is happy to find that all of the responses were supportive of his idea and input. One of them, from one of the leaders/moderators of the group, included a map of the ride route and added that he was planning to take video with his cell phone, but that higher resolution video would obviously be preferable. Another member responded that he planned to wear his helmet cam. </li></ul><ul><li>Petition Signature View </li></ul><ul><li>Alex then clicked on the petition and noticed that several of the new signatures on the petition were from the friends he emailed. </li></ul>
  20. 20. Alex Wheeler Continued <ul><li>Email Event Invitations/Petitions to Friends </li></ul><ul><li>Alex forwards the event invitation page to one of his classmates who wants to be a documentary filmmaker. In the personal note he adds, he includes a link to the discussion thread and asks if his friend would be willing to videotape the rally and ride and notes that a map showing the exact route can be found via the included link. </li></ul><ul><li>Group Update Notifications </li></ul><ul><li>Each day, Alex gets notifications of updates to the LENS ABC group page, and each day, Alex is more and more pleased to find that the petition signatures are growing exponentially and that the injured cyclist is now out of the ICU. </li></ul><ul><li>Annotation Tools </li></ul><ul><li>The letter the group planned to deliver to Mayor Franklin was also posted on the group’s blog, and when Alex clicked to read it, he found that there were cool annotation tools that allowed group members to comment on specific sections to make wording and ordering suggestions and to contribute their ideas. Alex made a suggestion about one paragraph, and the next day was happy to see that his advice had been incorporated. </li></ul><ul><li>Send comment/suggestion for Blog Entry to Blog Owner/Moderator </li></ul><ul><li>The day of the rally came and it was well-attended and got a lot of news coverage. Alex was interviewed by Odette Yousef, from the local public radio station so when he got home, he set up his computer to record the audio from the WABE online live news stream. His friend sent him the video file and Alex sent a request to the moderators to post it on the group’s blog. In the meantime, Alex posted the video on youtube and linked to it from his own blog, myspace and facebook. He also included a link to download the audio file he saved of the WABE coverage (which included his interview!). </li></ul>
  21. 21. User Profile - Karen Pollitt <ul><li>How did she hear about LENS? PBA communications to officials </li></ul><ul><li>Word of mouth conversation with colleague </li></ul><ul><li>Demographics </li></ul><ul><li>Gender: Female </li></ul><ul><li>Age: 48 User Groups </li></ul><ul><li>Marital Status: Married Citizen </li></ul><ul><li>Children: 2 (College age) Government Official </li></ul><ul><li>Household Income: $200,000 </li></ul><ul><li>Occupation: Fulton County Commissioner </li></ul><ul><li>Vehicle: SUV </li></ul><ul><li>Relationship w/ PBA: Occasional Listener – non-member </li></ul><ul><li>Web Savvy ness: Intermediate </li></ul><ul><li>Activism Level: Leader </li></ul><ul><li>Neighborhood: Cascade, SW Atlanta </li></ul><ul><li>Primary Drivers: Take pulse of constituency, share positions on issues, solicit input/ideas from constituents </li></ul><ul><li>Background </li></ul><ul><li>Karen Pollitt is a Fulton County Commissioner. A few months ago, she received a mailing from PBA, announcing the launch of LENS on Atlanta, a new social networking site intended to encourage public discourse and civic engagement. Being as busy as she is, she never got around to exploring the site, but at the last Commission Meeting, she chatted with one of the other commissioners who mentioned how much value he was getting out of the site and suggested that Karen sign on to see for herself. Karen asked for the URL and the colleague told her that there’s a link to his LENS page from his official Fulton County website. </li></ul><ul><li>Civic/Political Representative Page, including Blog and Calendar </li></ul><ul><li>The next day, Karen accessed Tom’s site and found the link to his LENS profile. When she got there, she was impressed with the freshness of the content. Tom had been posting regular blog entries letting constituents know the current resolutions he had been working on, clarifying his position on topics addressed at the last meeting, and letting constituents know about upcoming public forums on the Transportation Plan. These public forums, as well as the Board of Commissioners meeting schedule, were also listed on Tom’s personal calendar of events. </li></ul>
  22. 22. Karen Pollitt Continued <ul><li>My Constituents and Constituent Interests (Topic Tags) </li></ul><ul><li>What was most interesting to Karen, however, was that the page listed the topics that LENS members who were also Tom’s constituents were discussing throughout the LENS site. Karen saw, for example, that the highest number of postings was within the Health Care category, since the Grady Hospital situation had been in the news recently, but the Transportation category was a close second, with topics such as Traffic Congestion, Beltline Project, and MARTA listed as most hotly debated. </li></ul><ul><li>Topic Aggregation Page including appropriate Discussions, Blog Posts, Events, Links, and affiliated Groups </li></ul><ul><li>Karen realized that she could click on one of these tags and the site automatically aggregated all of the discussion board topic threads, blog posts, events, links, and groups associated with this topic. A cursory glance at one of the discussions showed that the quality of the discourse was surprisingly high. </li></ul><ul><li>Ability to post as an individual or as a group </li></ul><ul><li>She also noticed that in most cases, posts were made by individuals, but in some cases, it looked like groups, such as the Atlanta Bicycle Campaign, and Georgia Transportation Advocates were posting on behalf of their organizations. It made for an interesting discussion for entities and individuals to be engaged in conversations with one another. </li></ul><ul><li>Polls </li></ul><ul><li>Back on Tom’s page, Karen saw that Tom had posted a poll, asking users to vote for their highest priority issue. Viewing the results showed that, with 240 votes, Health Care, Education and Transportation were running about equal. </li></ul>
  23. 23. Karen Pollitt Continued <ul><li>Registration and Association with Elected/Appointed Official </li></ul><ul><li>Karen knew that she had to sign up for this. It would give her a platform for communicating her views, while at the same time, giving her a means to take the pulse of the community (and her constituents in particular), while also giving her constituents another means of communicating with her and engaging in the kind of debate and solutioning that there was rarely enough time for at BOC meetings. So Karen clicked the link to register and filled out the required information. After submitting her registration, Karen was presented with a page stating that there was a name and email match on Karen Pollitt and asking her to verify that she was the Fulton County Commissioner. If she was, the LENS system would associate her profile with the elected officials database and from now on, when users signed up and saw her listed as one of their government representatives, her name would be linked to her LENS profile and she would be able to view her constituents’ topic interests. So Karen clicked to verify that she was indeed the official, and completed her registration. The confirmation page stated that a verification email would be sent to the govt. email she registered with, and until she verified her identity by clicking the link within that email message, her profile would not be activated. </li></ul><ul><li>Account Activation via Email Verification </li></ul><ul><li>After verifying her account, Karen returned to the profile setup to post her initial entry welcoming people to her site. She then added a post similar to what she saw on Tom’s site, inviting residents to the Public Forums on the Transportation Plan. </li></ul><ul><li>Ability to copy events from one calendar to another </li></ul><ul><li>She was pleased to find that by going to Tom’s site, she was able to quickly copy all of his events and meetings to her own calendar without having to re-enter each one manually. She was also able to copy the poll from Tom’s site to her own. </li></ul><ul><li>Most Active Topics of Constituents </li></ul><ul><li>But the best part was when Karen noticed that she already had 110 members listed under My Constituents. And she was able to see the same topic list that she had seen on Tom’s site, showing what her constituents were posting about. She noticed that in her case, Transportation was far and away the most popular category, with Traffic Congestion and Beltline Project being the most popular topics. She clicked to access the aggregation page for the Beltline Project and posted to some of the discussion threads. </li></ul>
  24. 24. User Profile – Catherine Hayes <ul><li>How did she hear about LENS? </li></ul><ul><li>Email from neighborhood organization </li></ul><ul><li>Link to LENS entity group page from email </li></ul><ul><li>Demographics User Groups </li></ul><ul><li>Gender : Female Citizen </li></ul><ul><li>Age: 38 Content Creator </li></ul><ul><li>Marital Status: Divorced Moderator/Blogger </li></ul><ul><li>Children: 2 Teacher </li></ul><ul><li>Household Income: $75,000 </li></ul><ul><li>Occupation: Teacher </li></ul><ul><li>Vehicle: Honda Accord </li></ul><ul><li>Relationship w/ PBA: Viewer/Listener – PBA Member </li></ul><ul><li>Web Savvy ness: Intermediate </li></ul><ul><li>Activism Level: Involved but not a leader </li></ul><ul><li>Neighborhood: Virginia Highlands </li></ul><ul><li>Primary Drivers: Enable change, share information, teach about civic involvement </li></ul><ul><li>Background </li></ul><ul><li>Catherine Hayes is a lifelong resident of Metro Atlanta. She lives in Virginia Highlands and is a high school Social Studies teacher at Decatur High School. One of the biggest frustrations she faces every morning is the traffic congestion that occurs due to the lack of left turn signal from Briarcliff onto Ponce De Leon Ave. The left turn lane backs up so far at certain times of the day that it often takes her ten minutes waiting at the light. She has raised the issue at several neighborhood association meetings, and many of her neighbors have expressed similar frustrations, but to date, nothing has been done to solve the problem. It has gotten so bad that she often chooses to commute miles out of her way to avoid that particular intersection. </li></ul>
  25. 25. Catherine Hayes Continued <ul><li>Email Invitation to Join a Group </li></ul><ul><li>One day, she receives an email invitation from her neighborhood association inviting her to join the neighborhood association group on the LENS on Atlanta site. The idea is to give neighbors a means of engaging in discussions and brainstorming beyond what is possible within the limited timeframe of the monthly association meetings. </li></ul><ul><li>Discussion Board & Registration Required to Post </li></ul><ul><li>She clicks the link to access the Neighborhood Association LENS site and notices that there is already a discussion going on about the traffic light at Briarcliff and Ponce. After reading through the posts, she decides to join in the conversation and clicks to reply, at which point she is asked to register. Once she verifies her email address, she is able to post to the discussion board. One of the things she posts about is that she has started to take daily photos of the traffic with her cell phone. She posts these photos to the discussion board and one of her neighbors, who also happens to be a group leader/moderator, suggests that they compile a photo album showing the extent of the problem. </li></ul><ul><li>Editor Status May Be Required to Blog (depending on group-defined access levels) & Ability to Upload Photos to Blog </li></ul><ul><li>Her moderator neighbor gives Catherine editor status so she can post to the main group blog. Catherine uploads the photos she has taken to the blog and writes an accompanying blog entry about how far she has to drive out of her way to get to work in the morning due to the traffic light problem. </li></ul><ul><li>Content Tagging (with possibility of suggesting tags based on keywords found) </li></ul><ul><li>Before finalizing the submission, Catherine is asked to add tags to the entry to make it easy for others to aggregate content on similar topics. The site suggests that, based on the keywords it found in her post and the keywords in other posts on the site, she might wish to add the tags “turn signal”, “stoplight” and “traffic congestion” to her posts. </li></ul><ul><li>Ability to Upload Video Files to Blogs </li></ul><ul><li>Later that day, Catherine finds that there are four comments to her post. One of the comments suggests that she videotape her wait at the intersection so people can see just how long it takes. The next morning, Catherine experiments with the video feature on her cell phone and successfully videotapes her morning commute. At lunch, she edits her original blog post, adding the video to the photos she has already posted. </li></ul><ul><li>The response is overwhelming, with people posting that they were always frustrated by the light, but never realized just how much time they were wasting out of their lives. One commenter multiplied the number by the number of work days in a year to come up with startling estimates of the amount of time the stoplight costs them in a year. </li></ul><ul><li>Related Content Accessed via Content Tags </li></ul><ul><li>Another commenter pointed out that by clicking on the tag “turn signal” and choosing to view tagged content from the entire LENS site and not just their group, she was able to find discussion threads, blog posts, and a wiki-type entry posted in another neighborhood association group explaining how they went about petitioning Fulton County for a turn signal to be added to a particular intersection, along with historical and geographical context on the issue. </li></ul>
  26. 26. Catherine Hayes Continued <ul><li>Online Petition Creation, Content Collaboration Tools, and Polling </li></ul><ul><li>Because her original blog post had since been pushed down on the list, Catherine posted another blog post linking to the other association’s wiki. Since one of the first steps in the other association’s procedure was to develop a petition and get signatures, Catherine added in her post that she was looking for help in creating an online petition and that she had posted a rough draft based on the successful petition of the other association in the collaboration tools area. Other group members were then able to comment on the petition language and add their support for the petition process via a group poll. </li></ul><ul><li>Ability to Create “Sticky” Content Entries (e.g. Welcome Messages, Group Activities) </li></ul><ul><li>Once the petition was finalized and a certain number of the group’s membership had expressed support for it, a sticky message was added requesting neighborhood association members to sign the petition online (these sticky messages stay at the top of the page until the moderator takes them down, as opposed to the regular blog posts that move down the page as new posts are added). Catherine brought her laptop to the next monthly Neighborhood Association meeting, so members could sign the petition at the meeting and become familiar with the LENS group site and the functionality available there. </li></ul><ul><li>Submit Content (Petitions, Letters, etc.) to Government Officials via LENS site </li></ul><ul><li>Once the online petition had gathered a certain number of signatures, and the photos and video were attached, Catherine submitted it through the LENS site to her Fulton County Commissioner, Karen Pollitt. Karen, in turn, posted a message to the neighborhood association group, acknowledging that she had received the petition and the associated photo and video evidence, and inviting the members to the next Fulton County Commissions meeting, promising that she would add this issue to the agenda. </li></ul><ul><li>Success Stories Content </li></ul><ul><li>After several months and continued meetings with various county boards and the Department of Transportation, the turn signal was eventually installed. Catherine posted the story of their group’s success to the Success Stories area of the site, hoping that it would inspire others to take action and accomplish goals the way they did. </li></ul><ul><li>Using Model for Civic Engagement as Teaching Tool </li></ul><ul><li>After this success, Catherine became a virtual evangelist for the benefits of sharing information, exchanging ideas, and unifying community voices on the LENS site. She decided to use her experience as a model for teaching her students about civic engagement. She showed her students her Success Story article, and afterward, revealed to them that, as a class exercise, they would be using the LENS tools to create their own community of interest, and to use the tools to try to solve a problem that they agreed upon. </li></ul>
  27. 27. Catherine Hayes Continued <ul><li>Creation of Ad hoc Group, and Establishment of Membership and Leadership Roles </li></ul><ul><li>In order to participate on the site, each student was first required to register on the site. Next, an ad hoc group page was created by Ms. Hayes, and she then sent invitations for the students to join the Decatur High Senior Social Studies Class Group. At first, Ms. Hayes was the sole moderator, but as time went on, and certain individuals emerged as leaders, some of the students themselves were selected by the group as leaders/moderators. </li></ul><ul><li>Discussion Boards for Idea Generation and Polls to Determine Group Priorities </li></ul><ul><li>A discussion board thread was used to suggest issues to solve. At an agreed upon deadline, the suggestions in the discussion board were added to an online poll, and the students voted on the issue to be addressed. The students voted to create a school-wide recycling program and then used the blogging and discussion board tools to brainstorm ways in which they could not only recycle the paper, plastic and aluminum waste created by the school every day, but change school policies to purchase goods made of composted and recycled materials. </li></ul><ul><li>Expansion of Group Purpose and Membership </li></ul><ul><li>What originally started as a single class project eventually expanded to encompass a school-wide recycling initiative. Other members of the student body were encouraged to register on the site and join the group, whose name changed from “GHS Senior Social Studies Class” to “GHS Green Team”. </li></ul>
  28. 28. User Profile – Stephen Ramirez <ul><li>How did he hear about LENS? </li></ul><ul><li>Internal Communications </li></ul><ul><li>Serves as moderator/blogger </li></ul><ul><li>Demographics User Groups </li></ul><ul><li>Gender: Male Citizen </li></ul><ul><li>Age: 52 Content Creator </li></ul><ul><li>Marital Status: Married Moderator/Blogger </li></ul><ul><li>Children: 2 Teacher </li></ul><ul><li>Household Income: $140,000 </li></ul><ul><li>Occupation: PBA Journalist </li></ul><ul><li>Vehicle: Jeep Cherokee </li></ul><ul><li>Relationship w/ PBA: PBA Stakeholder/Employee </li></ul><ul><li>Web Savvy ness: Expert </li></ul><ul><li>Activism Level: Interested but not involved </li></ul><ul><li>Neighborhood: Stone Mountain </li></ul><ul><li>Primary Drivers: share information, establish new venue/audience for stories, access interesting story subjects </li></ul><ul><li>Background </li></ul><ul><li>Stephen Ramirez is a PBA Journalist and host of Morning Edition. Stephen is very familiar with the LENS site, not only because the LENS site has become an integral part of the PBA mission and culture, but because he now serves as a moderator/blogger for the Transportation category. In that capacity, Stephen’s job is to peruse the various topic discussion boards, take the pulse of the conversations, and distill some of the more interesting conversations, debates, and activities undertaken by the various organizations, ad hoc entities, officials and individuals networking on the LENS site. </li></ul>
  29. 29. User Profile – Stephen Ramirez <ul><li>Aggregated Content via Topic Tags </li></ul><ul><li>Although Stephen does not live in-town, he has experienced in-town Atlanta residents’ strong opinions about the Beltline Project through his examination of transportation issues via LENS. He knows that by visiting the Transportation category and clicking on the Beltline Project tag, he can view aggregated content about the Beltline Project from various areas of the site. </li></ul><ul><li>Wiki Feature </li></ul><ul><li>One of the most interesting content areas on the site that has developed over the past six months has been the Beltline Project wiki entry, which provides historical background of the project, the interaction of various groups, and the debates that have ensued over disproportionate funding and the potential for community displacement. </li></ul><ul><li>Leveraging LENS Discussion and Members as Fodder for Traditional Broadcast Stories </li></ul><ul><li>Stephen proposes a Special Multi-Part Report on the Beltline Project to take place every day for a week during the local Morning Edition broadcast. In addition to interviewing leaders of advocacy groups and local politicians, Stephen is interested in hearing from average citizens about how they think the Beltline will affect their communities. </li></ul><ul><li>Sorting by Most Active Threads and Highest Rated Threads, as well as Most Active Posters and Highest Rated Posters </li></ul><ul><li>Going back to the Beltline topic page, Stephen reads through the most active and most recent discussion thread topics. He is able to see visual representations of the contributors to each thread and also see whose posts are most highly rated. He notices that in most of the threads, two or three users consistently rank at the top of the list of most active posters as well as most helpful posts. </li></ul><ul><li>Links to Individual Profile Pages </li></ul><ul><li>Stephen delves deeper by clicking on these particular users avatars and accesses their individual profile pages. Here, he can see an aggregation of their discussion thread posts as well as their blog posts and groups that they belong to. By exploring the group pages, he can see how these particular users fit into existing organizations and which ad hoc organizations they’ve created themselves. </li></ul>
  30. 30. User Profile – Stephen Ramirez <ul><li>Message users through LENS site </li></ul><ul><li>Through the LENS site, Stephen sees that these three or four primary users who usually provide the most thoughtful, articulate posts are members of a key organization, and by looking at this organization’s LENS group pages, he can see that it is having a meeting event within the next week. Stephen sends messages through LENS to these highly rated users and to the leaders of the groups they belong to, inquiring about the possibility of his attending the next group meeting and asking if they would be willing to be interviewed for the Beltline radio series he is developing. </li></ul><ul><li>Notifications of Messaging responses </li></ul><ul><li>Within a day or so, Stephen receives a notification that he has received responses via LENS messaging from the Beltline users he had reached out to, all of whom were planning to attend the upcoming meetings and were agreeable to being interviewed. </li></ul><ul><li>Upload of photo/video/audio files to Blog and Content Tagging </li></ul><ul><li>Stephen then makes sure his producer can attend the upcoming meetings with him to take photographs and capture the interviews in audio/video. At the meeting, many interesting points are made, but the limited time available for the Beltline Radio Series required that the interviews be highly edited. Because Stephen is the blog owner for the Transportation category, he realizes he can post the full audio/video interviews in their entirety to the Transportation blog. After he uploads the files, he is presented with a set of relevant topic tags and he selects the tags “Beltline Project” and “Interviews”. Once the Beltline radio series is developed and broadcast, Stephen adds those audio files to the Transportation blog as well. </li></ul>
  31. 31. User Profile – Tom Jamison <ul><li>How did he hear about LENS? </li></ul><ul><li>Watched Town Hall Meeting on Transportation broadcast on PBA </li></ul><ul><li>Demographics User Groups </li></ul><ul><li>Gender: Male Citizen </li></ul><ul><li>Age: 63 Entity Representative </li></ul><ul><li>Marital Status: Married </li></ul><ul><li>Children: 4 (grown) </li></ul><ul><li>Household Income: $250,000 </li></ul><ul><li>Occupation: Head of Lobby Group (ex-Politician) </li></ul><ul><li>Vehicle: Lexus </li></ul><ul><li>Relationship w/ PBA: Sporadic PBS viewer/non-member </li></ul><ul><li>Web Savvy ness: Intermediate </li></ul><ul><li>Activism Level: Leader </li></ul><ul><li>Neighborhood: Buckhead </li></ul><ul><li>Primary Drivers : Express his lobby group’s opinion, encourage membership in organization, exploit opportunities for partnerships, network with potential contributors </li></ul><ul><li>Background </li></ul><ul><li>Tom Jamison is a former Fulton County official who left his government career years ago to earn more money in the private sector in order to fund his children’s college educations. He accepted a position as the head of a transportation lobby group called “Georgia Transportation Advocates” (GTA). The group has an existing website, with an events calendar, news, and reports. </li></ul>
  32. 32. User Profile – Tom Jamison <ul><li>Drive users to LENS site via existing PBA broadcast channels </li></ul><ul><li>As a key player in Atlanta as far as Transportation policy goes, Tom must stay up-to-date on key transportation issue, legislation, and events. He heard through his former government colleagues that Karen Pollitt, a current Fulton County Commissioner, is holding a Town Hall meeting on the issue of traffic congestion in Metro Atlanta. He participates in the meeting as an audience member, and then later watches the television rebroadcast of the event on PBA30. At the end of the event broadcast, a message is delivered inviting viewers to lend their thoughts and opinions to the debate by going the LENS website and becoming active in the discussion forums there. Wanting to make sure he stays on top of the transportation debate, Tom makes a note of the website URL. </li></ul><ul><li>Links from PBA programs on PBA website </li></ul><ul><li>Tom accesses the LENS site via the URL he had noted, and on the front page, he sees a module called “Recently Seen on PBA30”, along with another module entitled “Recently Heard on WABE.” The link to the Town Hall Program LENS site is clearly linked under the PBA30 header, and clicking the link takes Tom to the Town Hall Program Page on the LENS site. </li></ul><ul><li>Program Pages </li></ul><ul><li>This site includes the full video of the program as well as bonus video of the extended question and answer period following the end of the broadcast. The page also features a discussion forum with topics related to the questions posed to the panel. Links to some of the individuals and organizations featured on the Town Hall panel are also available, as well as content tags that would offer extended aggregated LENS site content about that topic. </li></ul><ul><li>Adding Group to Link List </li></ul><ul><li>Tom wants his group’s website to be listed along with the other organizations already listed under Related Organizations so he sends a message to the program moderator requesting the addition. He’s not sure how long it will take to get a response, however, so he goes about trying to find another way of promoting his organization on the site. </li></ul><ul><li>Discussion Board </li></ul><ul><li>When he tries to post to a discussion thread, he discovers that he needs to register for the site, so he completes the registration process and activates his account. After registering, Tom posts to the discussion board, both by responding to existing posts and starting a new thread of his own so as to get his organization’s name out there in as many places as possible. </li></ul>
  33. 33. User Profile – Tom Jamison <ul><li>Use of content tags to aggregate content (ability to have LENS groups listed on topic aggregator pages without manual intervention as with group pages) </li></ul><ul><li>After posting to several discussion threads, Tom clicks on the “Northern Arc” content tag to see what has been written about this topic. He ends up on a page that appears to aggregate content from various sources: discussion boards, blogs, links, and groups. Since this page doesn’t appear to be owned by anyone in particular, he realizes that if he creates a LENS group and tags it with “Northern Arc”, he will be able to get his group listed on this aggregator page. </li></ul><ul><li>LENS group page creation (as an established entity as opposed to an ad hoc group) </li></ul><ul><li>In Tom’s profile, he sees a link to create a new group page. He follows the steps and sets himself up as the leader/moderator. Because he sets up the site as an established entity and not an ad hoc group, he must submit additional information so that the group can be verified. It is explained that until the group is verified, it will not appear on the site and it cannot solicit members, although he can continue content creation and group setup process in the meantime. </li></ul><ul><li>RSS feeds from existing sites </li></ul><ul><li>He then adds RSS feeds from his external blog and events calendar to the LENS group page. This will prevent him from having to create and upload content in both places, which is a relief. </li></ul><ul><li>Approval Notification </li></ul><ul><li>Once his group has been verified, Tom receives an email letting him know that the group will be viewable on the LENS site and can now accept members. </li></ul><ul><li>Distribute Membership Invitations </li></ul><ul><li>Tom sends membership invitations to his existing group member email distribution list. In the invitations, he explains the benefit of showing strong membership support in this arena and of networking and engaging in discussions with other transportation organizations and communities online. </li></ul>
  34. 34. User Profile – Tom Jamison <ul><li>Initiate Membership in Other Existing LENS Groups </li></ul><ul><li>Tom also uses the content tags to view aggregation pages and other groups associated with the same issues he is. Once on those pages, he clicks to “Join this Group” and the GTA is soon listed under the Affiliated Groups listings for the various other groups he has joined. Tom also becomes a member of some of the groups as an individual. </li></ul><ul><li>Link to simulation game </li></ul><ul><li>Because Tom is so keen on letting people know how bad the traffic situation in Metro Atlanta will become if no action is taken and additional lanes and thoroughfares are not added, he adds a link to a simulation game that a public policy graduate student has developed allowing users to enter data such as the city and the future year, and the widget will return population growth projections and traffic congestion projections, showing current and projected rush hour averages from point A to point B in key cities. Because this particular widget was built using Google Map APIs and is scalable to fit the column grid of the page, the widget is easily integrated into the LENS entity page. </li></ul>
  35. 35. User Profile – Alicia Johnson <ul><li>How did she hear about LENS? </li></ul><ul><li>TransitTV commercial </li></ul><ul><li>Demographics User Groups </li></ul><ul><li>Gender: Female Citizen </li></ul><ul><li>Age: 29 </li></ul><ul><li>Marital Status: Single </li></ul><ul><li>Children: 1 (5 years old) </li></ul><ul><li>Household Income: $27,000 </li></ul><ul><li>Occupation: Receptionist </li></ul><ul><li>Vehicle: None (takes public transportation) </li></ul><ul><li>Relationship w/ PBA: non-listener/child watches PBS </li></ul><ul><li>Web Savvy ness: Basic (has computer on desk at work </li></ul><ul><li>Activism Level: non-involved </li></ul><ul><li>Neighborhood: Lithonia </li></ul><ul><li>Primary Drivers : Get voice heard, share information </li></ul><ul><li>Background </li></ul><ul><li>Alicia Johnson is a single mom, living in Lithonia with her 6-year-old daughter. Every morning, she makes sure her daughter gets on the school bus and then she walks to the Blue Flyer bus stop which takes her to the Five Points station. She then either walks or takes the train to her job as a receptionist in Peachtree Center. As of October 1st, her morning routine was drastically disrupted when the Blue Flyer bus she takes every morning had its schedule reduced. Due to the scheduling cuts, which extend the time between buses from 10 minutes to 25 minutes, Alicia cannot get from her daughter’s school bus stop to the Blue Flyer stop in time to catch the 7:35 bus, the last bus she can catch to get to work on time. The next bus now leaves at 8:00 am, putting Alicia at work a full thirty minutes late. Alicia was starting to panic because she couldn’t afford to lose this job, especially because of the health insurance that it provided for herself and her daughter. </li></ul>
  36. 36. User Profile – Alicia Johnson <ul><li>LENS marketing on MARTA broadcast channels (e.g. TransitTV) </li></ul><ul><li>While on the Blue Flyer bus, when Alicia wasn’t reading, she occasionally watched the TransitTV screens. One morning, a few days after MARTA’s schedule changes, Alicia noticed a 2-3 minute commercial for a new Atlanta-based website called LENS. The commercial made it seem like this website allows people to get involved in discussions with other Metro Atlanta residents about community issues and gives citizens tools to take action to improve the quality of their lives and their communities. She mentioned to the woman sitting next to her that the new Blue Flyer schedule changes had had such a negative impact on her schedule and her job, and she wished she could do something about that the way the people in the commercial did. The woman next to her agreed, complaining that the new schedule was going to add almost an hour to her commute every day. </li></ul><ul><li>Access to LENS via Search Engine </li></ul><ul><li>For the rest of the day, Alicia kept thinking about the LENS commercial she had seen earlier on the bus. So at one point, she typed “LENS Atlanta” into her Google homepage search box. LENS on Atlanta was the first result and the explanation of the site matched what the commercial described, so she clicked on the link. </li></ul><ul><li>Search Functionality </li></ul><ul><li>On the home page, she saw lots of activity and discussion threads. But Alicia was especially interested in whether anyone else was discussing the latest MARTA schedule changes, so she entered “MARTA” in the search field. </li></ul><ul><li>Discussion Boards </li></ul><ul><li>The result page showed several active discussion threads, one of which was entitled “MARTA Oct 1 schedule changes bad news for Blue Flyer patrons.” Alicia clicked on the link and read through the discussion and practically every response had a story just like hers. </li></ul><ul><li>Requirement to Register in order to post </li></ul><ul><li>She wanted to post a response to the thread as well, but when she clicked to reply, it was clear that she would have to register to post, and Alicia was wary of registering for websites on the reception desk computer, so she ultimately decided not to contribute to the discussion. </li></ul>
  37. 37. User Profile – Alicia Johnson <ul><li>Identification of Elected Officials for both Registered and Unregistered Users </li></ul><ul><li>Later that day, Alicia returned to the site to see if any additional comments had been posted to the discussion board thread. One additional reply had been posted, suggesting that affected Blue Flyer patrons write to their representatives. The poster also explained how to use the LENS site to find out who your representatives are. For unregistered users like Alicia, it was still possible to determine their specific representatives by entering address information without storing it. So Alicia copied the sample letter the poster had included, and then easily found her representatives’ email addresses with the LENS site tools. Alicia then emailed the sample letter along with information about how the changes had personally affected her, to her representatives through her Gmail account. </li></ul><ul><li>Value of Sharing Information </li></ul><ul><li>The next day, Alicia returned to the site to see if any additional comments had been posted to the discussion board thread. The most recent poster explained that, in conjunction with the Blue Flyer cuts, MARTA had added additional buses on the 116 line, which would take you to the Indian Creek MARTA station, where you could then take the train to Five Points. Alicia decided to try that route the next day and was elated to find that she got to work on time. </li></ul>
  38. 38. Functional Requirements for LENS on Atlanta <ul><li>Overview </li></ul><ul><ul><li>The following Functional Requirements were identified for Public Square Atlanta. Functional requirements describe what the users will find when they enter the site and how the site will function. During the joint requirements definition (JRD) session, the requirements were prioritized. </li></ul></ul><ul><ul><li>Basic Functionality </li></ul></ul><ul><ul><li>The following list of functionality was identified as basic and mandatory and expected by all users from any web site. </li></ul></ul><ul><ul><ul><li>Copyright </li></ul></ul></ul><ul><ul><ul><li>Terms of Use </li></ul></ul></ul><ul><ul><ul><li>Privacy </li></ul></ul></ul><ul><ul><ul><li>Site Map </li></ul></ul></ul><ul><ul><ul><li>Search </li></ul></ul></ul><ul><ul><ul><li>About Us </li></ul></ul></ul><ul><ul><ul><li>Contact Us </li></ul></ul></ul><ul><ul><ul><li>Become a Sponsor </li></ul></ul></ul><ul><ul><ul><li>Settings: My LENS profile, change address, etc. </li></ul></ul></ul><ul><ul><ul><li>Register </li></ul></ul></ul><ul><ul><ul><li>Login / logout </li></ul></ul></ul><ul><ul><ul><li>Navigation – user filter against available content. </li></ul></ul></ul><ul><ul><ul><ul><li>Social issues, concern, interests </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Topical issues such as the environment, healthcare, traffic </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Number of voices – how many people have responded or commented to a particular topic </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Meta-tags to describe content by containing the key words of that content </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Geographical to identify entries, users and content by geographic location (example: Midtown, Roswell, etc) </li></ul></ul></ul></ul>
  39. 39. Functional Requirements for LENS on Atlanta <ul><li>Site Functionality </li></ul><ul><ul><li>Site functionality is defined as the components that make up the site, how the site works. </li></ul></ul><ul><ul><ul><li>Real-time or Near Real Time contact with other users – mailbox, instant message, private message, ability to turn on and off </li></ul></ul></ul><ul><ul><ul><li>Multi-Lingual – the ability to provide the site structure and tools in multiple languages and the ability to allow for multi-lingual user generated content </li></ul></ul></ul><ul><ul><ul><li>Accessibility – Section 508C compliance may not be realistic given some of the technological constraints associated with full compliance </li></ul></ul></ul><ul><ul><ul><li>Personalization – customizing the site to present the user’s established interests and preferences rather than the entire spectrum of content and applications </li></ul></ul></ul><ul><ul><ul><li>User Notification of new information such as alerts, e-mail </li></ul></ul></ul><ul><ul><ul><li>Community Tools such as blogs, wikis, discussion forums </li></ul></ul></ul><ul><ul><ul><li>User Generated Content – tools to upload text, photos, video, audio </li></ul></ul></ul><ul><ul><ul><li>Moderation Tools for Text, Audio, Video, Photos – automated moderation tools for obvious offenses, user policed moderation, and moderation provided by PBA staff </li></ul></ul></ul><ul><ul><ul><li>Mapping Feature – ability to annotate maps </li></ul></ul></ul><ul><ul><ul><li>Lost and Found – ability to post lost items </li></ul></ul></ul><ul><ul><ul><li>Info Visualization Tools – on-line multi-user tools, such as charts, graphs, whiteboards that allow multiple users to annotate or update documents in an on-line space </li></ul></ul></ul><ul><ul><ul><li>Polling </li></ul></ul></ul><ul><ul><ul><li>Surveys </li></ul></ul></ul><ul><ul><ul><li>RSS Feeds from other content providers </li></ul></ul></ul><ul><ul><ul><li>Calendars </li></ul></ul></ul><ul><ul><ul><li>Group/entity creation for social communities </li></ul></ul></ul><ul><ul><ul><li>Content Tagging – geographic, how popular, how many people have commented on this? </li></ul></ul></ul><ul><ul><ul><li>Recommendation engine – what other people with similar interests are talking about </li></ul></ul></ul><ul><ul><ul><li>Representation of how you fit in to the Social Network </li></ul></ul></ul><ul><ul><ul><li>Show visually that you are among other people on the site - “Maximize co-presence </li></ul></ul></ul><ul><ul><ul><li>Support for Mobile devices </li></ul></ul></ul><ul><ul><ul><li>Advertising model </li></ul></ul></ul><ul><ul><ul><li>Suggestion Box </li></ul></ul></ul>
  40. 40. Functional Requirements for LENS on Atlanta <ul><li>Site Functionality Prioritization </li></ul><ul><ul><li>The following table indicates the identified site functionality with a prioritization rating. The rating was given on two characteristics. The first one was to identify if the functionality was core to the website. In other words, would the site suffer considerably if the functionality was not included? The second was value to the user. For this exercise, we combined all user groups into one group for simplicity. Each characteristic was given a value of 5, 3, or 1, with 5 being the highest value and 1 being the lowest. In some instances of extended discussion, a value of 2 or 4 was given to reach somewhat of a consensus or compromise that allowed us to move on to the next item. </li></ul></ul>REQUIREMENTS Core Value Total Search 5 5 10 Accessibility - reasonable, basic standards 5 5 10 Personalization – interest, preferences, profile, saved feed searches 5 5 10 Community Tools – blogging, wikis, discussion forums 5 5 10 User Generated Content – tools to upload text, photos, video, audio 5 5 10 Rating 5 5 10 Surveys/Polling 5 5 10 RSS Feeds 5 5 10 Calendars 5 5 10 Group/entity creation 5 5 10 Content Tagging – geographic, how popular, how many people have commented on this? 5 5 10 Basic Functional Areas – Copyright, Terms of Use, Privacy, Site Map, About Us, Contact Us, Become a Member, Help, FAQs 5 3 8
  41. 41. Functional Requirements for LENS on Atlanta <ul><li>Site Functionality Prioritization </li></ul>REQUIREMENTS Core Value Total Registration : Login/Log out 5 1 6 Moderation Tools for Text, Audio, Video, Photos 5 1 6 Advertising model 5 1 6 Notification – alerts, e-mail 3 5 8 Mapping Feature – ability to annotate maps - geographic 3 5 8 Real-time or Near Real Time contact with other users – mailbox, instant message, private message, ability to turn on and off 3 4 7 Recommendation engine – what other people with similar interests are talking about, where they are on the site 1 5 6 Maximize co-presence – you are among other people on the site 1 5 6 Info Visualization Tools – charts, graphs, whiteboards 1 3 4 Representation of how you fit in to the Social Network 1 3 4 Support for Mobile devices 1 3 4 Suggestion Box 1 3 4 Lost and Found 1 2 3 Multi-Lingual 1 1 2
  42. 42. Content Requirements <ul><li>Content Types </li></ul><ul><ul><li>Although much of the content of Public Square will be user generated, there will be initial content requirements as well as ongoing “seed” content to keep the conversation lively. The following are the initial content types: </li></ul></ul><ul><ul><ul><li>Feeds from radio news (e.g. topic of the day) </li></ul></ul></ul><ul><ul><ul><li>Legislation / bills </li></ul></ul></ul><ul><ul><ul><li>Contact info for local officials </li></ul></ul></ul><ul><ul><ul><li>Multimedia (video clips, transcripts or summary of programs) </li></ul></ul></ul><ul><ul><ul><li>Fundraising / how to become a member </li></ul></ul></ul><ul><ul><ul><li>Listing of major civic groups – Kiwanis, rotary, etc. </li></ul></ul></ul><ul><ul><ul><li>Links to city / county services: </li></ul></ul></ul><ul><ul><ul><ul><li>Links to websites </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Links to relevant content on local government (city, county) websites for “quality of life” issues such as “How to request speed bumps” or “How to report pot holes” </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Links to relevant content. Note: we don’t want to leave general web site links that will just present more challenges to find what they need (don’t drop them in front of the mountain). </li></ul></ul></ul></ul><ul><ul><ul><li>Suggestion box </li></ul></ul></ul><ul><ul><ul><li>Event Postings </li></ul></ul></ul><ul><ul><ul><li>Linked content – off site to be embedded </li></ul></ul></ul><ul><ul><ul><li>Files / documents (link to report, resource, actual file) </li></ul></ul></ul><ul><ul><ul><li>Polls, Surveys </li></ul></ul></ul><ul><ul><ul><li>Photos / webcam </li></ul></ul></ul><ul><ul><ul><li>What the site is about </li></ul></ul></ul><ul><ul><ul><li>Entity created content </li></ul></ul></ul><ul><ul><ul><li>Issue of the day </li></ul></ul></ul><ul><ul><ul><li>Hot topics </li></ul></ul></ul>
  43. 43. Content Requirements <ul><li>Content Partners </li></ul><ul><ul><li>The following organizations and content providers have been identified as potential content partners for the site. </li></ul></ul><ul><ul><ul><li>Neighborhood organizers & associations </li></ul></ul></ul><ul><ul><ul><li>Civic league </li></ul></ul></ul><ul><ul><ul><li>Healthcare, transportation, environment content partners to provide content to generate discussion on key issues </li></ul></ul></ul><ul><ul><ul><li>Public Action - a tool produced by Public Interactive. We might be able to use this tool and bring in content from other public organizations. </li></ul></ul></ul><ul><ul><ul><li>Public Insight Network – developed by Minnesota public radio. Tool for citizen journalism. Collaborative filter that allows newsrooms to access citizen generated stories. </li></ul></ul></ul><ul><ul><ul><li>News Vine - another example of citizen journalism </li></ul></ul></ul><ul><ul><ul><li>Atlanta.net </li></ul></ul></ul><ul><ul><ul><li>Note: we have the potential to partner with a large number of sites/content providers using an RSS Feed Reader. </li></ul></ul></ul>
  44. 44. Visual Design Requirements <ul><li>Brand Attributes </li></ul><ul><ul><li>The purpose of this section of the document is to identify the brand attributes and characteristics (gathered and defined in the JRD) sufficient to inform the visual design of the web site’s graphical user interface (GUI). In addition, all information related to brand development captured during the two day session was captured and is presented here. </li></ul></ul><ul><ul><li>Brand Identify </li></ul></ul><ul><ul><li>The following items describe the PBA brand identity / Identities: </li></ul></ul><ul><ul><ul><li>“ LENS on Atlanta” will be the overarching brand identity name. </li></ul></ul></ul><ul><ul><ul><li>“ Public Square Atlanta” will be the brand identity name of the sub-section, or facet, of LENS that is the focus of this Solution Outline. </li></ul></ul></ul><ul><ul><ul><li>LENS, although an acronym, will not include periods. </li></ul></ul></ul><ul><ul><ul><li>There are currently no marketing / public relations initiatives underway that should influence the brand or web site’s look and feel. </li></ul></ul></ul><ul><ul><ul><li>A placeholder logo (visual brand identity) for both LENS on Atlanta and Public Square Atlanta will be provided to IBM by PBA for the purposes of design study creation. </li></ul></ul></ul><ul><ul><ul><li>There will be overt relationships made between PBA, LENS on Atlanta, and the other facets of LENS reflected in the visual brand identity (logo) and/or GUI. </li></ul></ul></ul><ul><ul><li>Brand Adjectives, Attributes, and Characteristics </li></ul></ul><ul><ul><li>The following list includes adjectives, attributes, and characteristics used to describe the look and feel of the Public Square Atlanta Web site: </li></ul></ul><ul><ul><ul><li>Trustable / trustworthy / trusted source* </li></ul></ul></ul><ul><ul><ul><li>Clean / Open </li></ul></ul></ul><ul><ul><ul><li>Uncluttered </li></ul></ul></ul><ul><ul><ul><li>Readable </li></ul></ul></ul><ul><ul><ul><li>Inviting / friendly / approachable (“non-stuffy”) </li></ul></ul></ul><ul><ul><ul><li>Dynamic / energetic / compelling </li></ul></ul></ul><ul><ul><ul><li>Contemporary </li></ul></ul></ul><ul><ul><ul><li>Intuitive / Easy to use </li></ul></ul></ul><ul><ul><ul><li>Ordered / structured </li></ul></ul></ul><ul><ul><li>*A trusted source for information, analysis, and understanding based on the principles of”: </li></ul></ul><ul><ul><ul><ul><li>Transparency </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Unrestricted access </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Encouraging democracy </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Independent media voice – a non-commercial character as well as an editorial integrity and independence are critical to the public service mission </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Programs and services available to all – regardless of their ability to pay </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Fundamentally a local institution and service, rooted in the social, educational and cultural fabric of our community </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Note: there is a critical distinction between a trusted source in the broadcast world and the on-line world. To be the trusted source in the broadcast world means being vetted/sourced by “experts” through an editorial process (heavily controlled process). To be the trusted source in the on line world (for LENS) means being vetted/sourced by a populist “open-source” process. </li></ul></ul></ul></ul>
  45. 45. Architectural Requirements <ul><li>Overview </li></ul><ul><ul><li>The LENS application has the freedom to be architected from scratch. Initially, components of PBA online may be leveraged as part of a starting point for the overall roadmap, but there is no technical requirement that LENS utilize existing systems for the LENS application platform. Starting with a relatively clean slate will help system designers be creative and choose the most appropriate systems to ensure success. This approach also helps alleviate costs and constraints to PBA associated with performing systems integrations or migration from legacy systems. </li></ul></ul><ul><ul><li>In addition to starting fresh, LENS will approach this development with the intention of re-using existing tools, content, applications, and services that are already in place on the internet wherever possible. PBA does not intend for LENS to be a large custom application, but rather a focal point that facilitates community using existing tools and content as much as possible. As each component or piece of functionality is considered, pros and cons of building a new application versus re-using existing assets on the web will be evaluated. </li></ul></ul><ul><ul><li>Interface Points </li></ul></ul><ul><ul><li>The functional requirements for the LENS System have implications for external interface points: </li></ul></ul><ul><ul><ul><li>The system calls for the aggregation of content from third parties that are of interest to LENS users. Even LENS users themselves will be content providers. </li></ul></ul></ul><ul><ul><ul><li>The system also may need to project content to third party systems in order to create a viral presence beyond the LENS domain. </li></ul></ul></ul><ul><ul><ul><li>The system will use the tools and services offered by third parties wherever possible to alleviate the burden of building from scratch and maintaining and also to take advantage of an existing user base. </li></ul></ul></ul><ul><ul><li>Systems Interface Partners </li></ul></ul><ul><ul><li>Most of the existing systems that will be considered for inclusion in LENS are ASP based services that can be easily leveraged or replaced. The following systems and partners will be considered for the LENS System at this time: </li></ul></ul><ul><ul><ul><li>Public Action </li></ul></ul></ul><ul><ul><ul><li>Public Insight Journalism </li></ul></ul></ul><ul><ul><ul><li>Verio Hosting </li></ul></ul></ul><ul><ul><ul><li>Quick Pledge </li></ul></ul></ul><ul><ul><li>As new opportunities for third party components and partners arise, they will be evaluated based on the system requirements and costs during a standard evaluation process. </li></ul></ul>
  46. 46. Architectural Requirements <ul><li>Requirements </li></ul><ul><ul><li>Standards-based content feeds </li></ul></ul><ul><ul><li>Integrating a wide variety of content from third party sources can present huge challenges unless the mechanisms for making that happen are based on established standards. For that reason, RSS and ATOM feeds will be used wherever possible. PBA technical staff agrees that these standards are appropriate and as straight forward as they are ubiquitous. Such standards also will facilitate incorporation of new content providers with minimal cost and effort. </li></ul></ul><ul><ul><li>Content Partners </li></ul></ul><ul><ul><li>A variety of content partners are anticipated for LENS. Feeds will be incorporated from partners, such as: </li></ul></ul><ul><ul><ul><li>Atlanta.net </li></ul></ul></ul><ul><ul><ul><li>User blogs </li></ul></ul></ul><ul><ul><ul><li>Atlanta News agencies </li></ul></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>The goal of LENS is to create a series of social networking communities. Because certain existing social networking sites are hugely successful on a global scale, LENS can leverage these systems to grow the LENS user base. The LENS system will support addition of content or LENS specific applications to social networking sites such as MySpace and Facebook. </li></ul></ul>
  47. 47. LENS ON ATLANTA : : PUBLIC SQUARE | SOLUTION OUTLINE November 12, 2007 LENS ON ATLANTA : : PUBLIC SQUARE | SOLUTION OUTLINE 3 User Experience 3
  48. 48. User Experience <ul><li>User Interface Design Process Overview </li></ul><ul><ul><li>This diagram illustrates the design process the team underwent to design the user experience for Public Square. We began with User Profiles, created user scenarios that helped us verify our Features and Functions. From the scenarios we designed the navigational flows and the wireframes, which led naturally into the Visual Designs. </li></ul></ul>
  49. 49. User Experience <ul><li>Navigation Flows: Legend </li></ul>
  50. 50. User Experience <ul><li>Navigation Flows: Public Square Home </li></ul>
  51. 51. User Experience <ul><li>Navigation Flows: Issue Category Page (example: Transportation) </li></ul>
  52. 52. User Experience <ul><li>Navigation Flows: Blog Content Module </li></ul>
  53. 53. User Experience <ul><li>Navigation Flows: Discussion Thread Module </li></ul>
  54. 54. User Experience <ul><li>Navigation Flows: Wiki Module </li></ul>
  55. 55. User Experience <ul><li>Navigation Flows: Poll Module </li></ul>
  56. 56. User Experience Navigation Flows: Online Petition Module
  57. 57. User Experience Navigation Flows: Tag Module
  58. 58. User Experience Navigation Flows: Calendar Module
  59. 59. User Experience Navigation Flows: Additional Content Modules
  60. 60. User Experience Navigation Flows: Search
  61. 61. User Experience Navigation Flows: Find My Representatives
  62. 62. User Experience Navigation Flows: Login / Registration Flow
  63. 63. User Experience Navigation Flows: My Profile
  64. 64. User Experience <ul><li>Functional Wireframes: Public Square Home (1-3-1) </li></ul><ul><ul><li>The wireframes evolve from the User Scenarios and flow charts. A wireframe is created for each design treatment. Two different layout concepts were explored during this stage. This wireframe of the Public Square homepage represents the 1-3-1 option. The 1-3-1 layout represents the vertical allocation of space in proportionate columns where the middle column is 3 times as wide as the outside columns. </li></ul></ul>
  65. 65. User Experience <ul><li>Functional Wireframes: Public Square Home (1-2-2) </li></ul><ul><ul><li>This wireframe represents the 1-2-2 option. This 1-2-2 layout represents a different vertical allocation of space. </li></ul></ul>
  66. 66. User Experience <ul><li>Functional Wireframes Functional Wireframes: Issue Category Page (example: Transportation) (1-3-1) </li></ul><ul><ul><li>This wireframe represents the Transportation category page in the 1-3-1 layout. </li></ul></ul>
  67. 67. User Experience <ul><li>Functional Wireframes: Issue Category Page (example: Transportation) (1-2-2) </li></ul><ul><ul><li>This wireframe represents the Transportation category page in the 1-2-2 layout. </li></ul></ul>
  68. 68. User Experience <ul><li>Functional Wireframes: Groups & Organizations Search or Browse Result Page </li></ul><ul><ul><li>This wireframe represents the Groups and Organizations Search or Browse Result page. </li></ul></ul>
  69. 69. User Experience <ul><li>Functional Wireframes: Neighborhood Association Group </li></ul><ul><ul><li>This wireframe represents a Neighborhood Association Group page. </li></ul></ul>
  70. 70. User Experience <ul><li>Functional Wireframes: Topic Aggregation Page (example: Beltline Project) (1-2-2) </li></ul><ul><ul><li>This wireframe represents a Topic Aggregation page in the 1-2-2 format. It can easily be changed to 1-3-1 if that format is selected. </li></ul></ul>
  71. 71. User Experience <ul><li>Functional Wireframes: Government Official Profile Page (1-2-2) </li></ul><ul><ul><li>This wireframe represents a Government Official Profile page in the 1-2-2 format. It can easily be changed to 1-3-1 if that format is selected. </li></ul></ul>
  72. 72. User Experience <ul><li>Functional Wireframes: Group Event Detail </li></ul><ul><ul><li>This wireframe represents a Group Event Detail page. </li></ul></ul>
  73. 73. User Experience <ul><li>Functional Wireframes: Online Petition Detail </li></ul><ul><ul><li>This wireframe represents an Online Petition Detail page. </li></ul></ul>
  74. 74. User Experience <ul><li>Functional Wireframes: Individual Profile Page </li></ul><ul><ul><li>This wireframe represents an Individual Profile Page page. </li></ul></ul>
  75. 75. User Experience <ul><li>Design Studies – Design 1 </li></ul><ul><li>“ Democracy in Action </li></ul><ul><ul><li>There are several images that may come to mind when someone mentions the term “Public Square.” The physical space of gathering could be envisioned with podiums, microphones, flags and other related patriotic appointments. This design study offers a subtle nod to such Americana by employing an image of bunting - an image that can be associated with democratic arenas - embedded in the masthead. However, to avoid the perception of political bias or point of view, the image is softened, colorized to match the site’s primary palette, and pushed into the background. The dominant image of the capitol below focuses the attention on Atlanta. These images could be a “slideshow” of relevant photographs showing Atlanta and its people engaged in civic action. Informative copy here invites the user in, builds context, and compels them into action. </li></ul></ul><ul><ul><li>This design study’s column structure is </li></ul></ul><ul><ul><li>“ 1-3-1.” Content modules are clearly delineated with ample air space between them to open up the page and aid readability. This page shows a 300x250 ad space embedded in the “Question of the Day” central module supporting the site’s need to generate advertising revenue. This ad is in the top portion of the page starting “above the fold” – the area most desirable to advertisers. </li></ul></ul>
  76. 76. User Experience <ul><li>Design Studies – Design 1 </li></ul><ul><ul><li>The following is the Public Square for the Transportation Issue based on Design Study #1. </li></ul></ul><ul><ul><li>Through the use of categorical drop-down or keyword search, the user can select or find a topic of interest with which to engage. These powerful tools are supported by a background of red to reinforce the section’s primary palette. Below the masthead area, several content types are available through the use of tabs. These tabs, relevant and contextual to the particular area of the site, filter content and functionality to enhance the user experience and invite interaction. </li></ul></ul><ul><ul><li>Global navigation for LENS on Atlanta spans the top of the page giving users the ability to see the breadth of content and categories accessible from anywhere in the web site. Shading of site elements and drop-shadows lend a sense of depth to the design while helping to define content areas and enhancing the overall feeling of structure and order . </li></ul></ul>
  77. 77. User Experience <ul><li>Design Studies – Design 2 </li></ul><ul><li>“ People in Action” </li></ul><ul><ul><li>Discourse. Communication. Interaction. People. These are the elements central to public squares. This design study focuses attention on the people of Atlanta. Images of people in community gatherings or engaged in civic action illustrate a more literal interpretation of Public Square. The masthead contains LENS on Atlanta’s global navigation more subtly, but the placement is obvious and compelling. </li></ul></ul><ul><ul><li>The color palette of this study is primarily beautiful shades of green with blues for accent and linkage. It is a friendly and inviting palette which may dispel the intimidation some may feel who are new to civic engagement. </li></ul></ul><ul><ul><li>This design study’s column structure is </li></ul></ul><ul><ul><li>“ 1-3-1.” Ample white space is used between content elements helping the page avoid feeling “busy” and project an approachable quality. Content-filtering “tabs” above the main content give clear direction to the user regarding content types and available functionality. The user is welcomed with a bold “Welcome Module” where context to the site is given through copy while immediately engaging the user with direct links into relevant content. Another image of people in action reinforces the notion that Atlanta’s people are the Public Square and the space is virtual. </li></ul></ul>
  78. 78. User Experience <ul><li>Design Studies – Design 2 </li></ul><ul><ul><li>This page illustrates the Public Square for Petitions based on Design Study #2. </li></ul></ul><ul><ul><li>This design treatment supplies LENS on Atlanta with a 160x600 “skyscaper” ad for revenue generation opportunities. This full column usage gives advertisers prime real estate for ad placement. </li></ul></ul><ul><ul><li>As in the first study, site sponsors are promoted in this study along the bottom within 120x90 graphic tiles familiar to PBA.org. </li></ul></ul><ul><ul><li>The site’s central, fixed-width content area targets a 1024x768 screen resolution. The outer area containing the vertically placed Public Square name in the gray would stretch left and right to accommodate higher resolutions. </li></ul></ul>
  79. 79. User Experience <ul><li>Design Studies – Design 3 </li></ul><ul><li>“ Urban Activism” </li></ul><ul><ul><li>Atlanta is a thriving metropolis whose citizens regard community and civic stewardship seriously. This study is highly structured and sophisticated to reflect the nature of Atlanta citizens who care about their city and community. </li></ul></ul><ul><ul><li>The main image welcoming the user offers several iconic views of Atlanta and its citizens involved in shaping life in their urban environment. The images could be rotational and random upon page load or an elegant slideshow. Global navigation in this design is incorporated below the logo and anchors the top of the content area. </li></ul></ul><ul><ul><li>The color palette is a shell of neutrality with a primary use of rich blues for identity. The abundant use of white space permeates the design with readability and ease of content consumption. </li></ul></ul><ul><ul><li>This design study’s column structure is </li></ul></ul><ul><ul><li>“ 1-2-2” and illustrates how content modules could be displayed in wider columns. Content-filtering in this design is accomplished with a intuitive set of vertical buttons in the upper portion of the first column. This page contains a 300x250 ad “above the fold” in the upper right portion of the third column. </li></ul></ul>
  80. 80. User Experience <ul><li>Design Studies – Design 3 </li></ul><ul><ul><li>Here is an example of an Event Details page based on Design Study #3. </li></ul>

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