Vocabulary: Understanding "Optimization"
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Vocabulary: Understanding "Optimization"

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A brief description of the use of the word "Optimization", distinguishing between Search Engine Optimization and Landing Page Conversion Optimization.

A brief description of the use of the word "Optimization", distinguishing between Search Engine Optimization and Landing Page Conversion Optimization.

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    Vocabulary: Understanding "Optimization" Vocabulary: Understanding "Optimization" Presentation Transcript

    • Understanding“Optimization” LESSON FOURINTERNET MARKETERS BOOTCAMP MARC SAXE RESORTOPPORTUNITIES.COM FINDIZE.COM FINDIZE AND GET FOUND
    • In This Lesson: You Will: Define and Spell “Optimization” Define and Use “Optimization” in Two Contexts:  “SearchEngine Optimization”  “Conversion Optimization” Write Both Correctly Discuss the Difference
    • “Optimization” Merriam-Webster Defines: “Optimization”  An act, process, or methodology of  Making something as fully perfect, functional, or effective as possible (as a design, system, or decision);  Specifically : the mathematical procedures (as finding the maximum of a function) involved in this. Let’s All Spell: “Optimization”
    • Search Engine “Optimization” Wikipedia Defines:Search Engine “Optimization”  Search engine optimization (SEO) is the process of:  Improving the visibility of a website or a web page in search engines  via the "natural" or un-paid ("organic" or "algorithmic") search results.
    • Conversion “Optimization” In Internet Marketing, Wikipedia Defines:Conversion “Optimization” as:  Conversion optimization, or conversion rate optimization is:  The method of creating an experience for a website or landing page visitor, to  Increase the Percentage of Visitors that:  Convert into Customers!
    • “Optimization”“Search Engine “ConversionOptimization” means: Optimization” means: Higher Rankings on  More Effective: Search Engines  Landing Pages  Content  Better Position in SERPs  Forms  More Competitive against Others  More Customers:  More Visitors  Per Site Visit  Per Dollar of Advertising  Lower Costs  Per Page View More Dollar$$$  More Dollar$$$:
    • Review “Optimization”: Increasing the number of sales on a web site is called:  _________________________________________ Appearing closer to the top of search results pages is the result of ?  _________________________________________ The Process of making something as perfect as possible is called:  _________________________________________
    • Understanding“Optimization” - THANKS -INTERNET MARKETERS BOOTCAMP MARC SAXE RESORTOPPORTUNITIES.COM FINDIZE.COM FINDIZE AND GET FOUND