518, MP1, Introduction to Internet Marketing, saxe
Introduction to Internet Marketing GET FOUND ON THE WEB MARC SAXE ECTS 518 - MP1 MARCH 10, 2012
Purpose of the Class Introduces students to Internet Marketing: Basic Principles Systems, and Daily Activities of Internet Marketing. Aka: How to Do Stuff… Doing it!
You Will Be Able to: Identify internet marketing methods, Find and use internet marketing tools, Build a web site that converts, Attract visitors to your web site, Convert visitors to prospects, leads and buyers, Measure your Results Prepare for Internet Marketing Careers
How You Will Learn Define and Identify the Basics Find a Product or Service Create and Execute a Marketing Budget Build a Brand and Web Site Work the Marketing Methods Count Your Results
Basic Internet Marketing Methods: Search Sites Email Places Affiliates Social
Have a Local Business? You’ll Learn About: Google Places - Bing Local – Yahoo Local Free Listings – Phone Number – Address … Mobile – SMS – Couponing Reviews and Citations
You Have a Website! Now What? Clarify the Purpose of Your Site: Build a Site Designed to Convert: Direct Traffic to the Right Page: Convert Visitors: Subscribers Leads Prospects Buyers Measurement: How Well Does it Work?
Learn About Search How to Show in the SERP’s Natural SEO (search engine optimization) PPC – SEM (pay per click – search engine marketing) Linking Drive Traffic Measure Traffic & Conversions
Learn About Measurement and Testing What to Measure? How to Measure? Types of Measurement: Clicks…Visitors..Page Views…Leads…Sales Costs... Critical Ratios Conversions….Conversions…Conversions Subscribers – Opt-ins Leads – Opt-in plus Qualified Interest Buyers – $$$ per Page View? Per Opt-in? Per Lead? Per Sale
How To Market Your Class Where: Desert Sun, Desert Star, Public Record Desert Guide Web Sites: Desert Patch, Many Others Send Out Listings: Activities Announcements PR Releases What: Your Class Title: Description: Answer: Who, When and Where?
Where to Market Your Class Patch.com/ Meetup.com/ Betterfly.com/ Craigslist.org Findproz.com/ Skillshare.com/ Takelessons.com/