518, MP1, Introduction to Internet Marketing, saxe

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518, MP1, Introduction to Internet Marketing, saxe

  1. 1. Introduction to Internet Marketing GET FOUND ON THE WEB MARC SAXE ECTS 518 - MP1 MARCH 10, 2012
  2. 2. Purpose of the Class Introduces students to Internet Marketing:  Basic Principles  Systems, and  Daily Activities of Internet Marketing. Aka: How to Do Stuff… Doing it!
  3. 3. You Will Be Able to: Identify internet marketing methods, Find and use internet marketing tools, Build a web site that converts, Attract visitors to your web site, Convert visitors to prospects, leads and buyers, Measure your Results Prepare for Internet Marketing Careers
  4. 4. How You Will Learn Define and Identify the Basics Find a Product or Service Create and Execute a Marketing Budget Build a Brand and Web Site Work the Marketing Methods Count Your Results
  5. 5. Basic Internet Marketing Methods:  Search  Sites  Email  Places  Affiliates  Social
  6. 6. Have a Local Business? You’ll Learn About: Google Places - Bing Local – Yahoo Local Free Listings – Phone Number – Address … Mobile – SMS – Couponing Reviews and Citations
  7. 7. Google PLACES & Bing LOCAL
  8. 8. You Have a Website! Now What? Clarify the Purpose of Your Site: Build a Site Designed to Convert: Direct Traffic to the Right Page: Convert Visitors:  Subscribers  Leads  Prospects  Buyers Measurement: How Well Does it Work?
  9. 9. Learn About Search How to Show in the SERP’s Natural SEO (search engine optimization) PPC – SEM (pay per click – search engine marketing) Linking Drive Traffic Measure Traffic & Conversions
  10. 10. Search Box – AdWords– NaturalSERP’s SERP’s – Search Engine Results Page
  11. 11. Learn About Measurement and Testing What to Measure? How to Measure? Types of Measurement:  Clicks…Visitors..Page Views…Leads…Sales  Costs... Critical Ratios Conversions….Conversions…Conversions  Subscribers – Opt-ins  Leads – Opt-in plus Qualified Interest  Buyers – $$$ per Page View? Per Opt-in? Per Lead? Per Sale
  12. 12. How To Market Your Class Where:  Desert Sun, Desert Star, Public Record  Desert Guide  Web Sites: Desert Patch, Many Others Send Out Listings:  Activities  Announcements  PR Releases What:  Your Class Title: Description:  Answer: Who, When and Where?
  13. 13. Where to Market Your Class  Patch.com/  Meetup.com/  Betterfly.com/  Craigslist.org  Findproz.com/  Skillshare.com/  Takelessons.com/
  14. 14. Internet Marketing THANKS SEE YOU IN CLASS

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