501, LP2 demonstration discovery - serps breakdown, saxe

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A brief presentation on the areas of a Google Search Results page

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501, LP2 demonstration discovery - serps breakdown, saxe

  1. 1. SERP’s Breakdown“Search Engine Results Pages” LESSON ONE INTERNET MARKETERS BOOTCAMP MARC SAXE RESORTOPPORTUNITIES.COM FINDIZE.COM FINDIZE AND GET FOUND
  2. 2. In This Lesson: You Will Be Able To: Find SERP’s Using Google to Search Keywords Locate and Identify Page Areas for SERP’s: Identify Google Ads, Natural Search Results and Local/Places, if Present Identify Places Results on a Local Search
  3. 3. “SERP’s: How to Find Them” Log In and Open Your Web Browser Find www.google.com Input Keywords: “Search Engine Optimization” Hit Search Button The Results are Called “SERPs”
  4. 4. Put in “Keyword” – Hit “Search Button”
  5. 5. Top of SERP = Google PPC Ads
  6. 6. Right Side SERP = Google PPC Ads
  7. 7. Middle SERPs = Natural Optimized Results
  8. 8. Places SERP’s – Various Near Top
  9. 9. SERP’s Areas Exercise1. Google “Conversion Optimization” Handout A. Locate, Circle & Identify Top PPC Ads B. Locate, Circle & Identify Natural Optimized Results2. Using “Palm Desert Autos” Handout A. Locate, Circle & Identify Places Listings B. Locate, Circle & Identify Map3. Describe the Differences
  10. 10. SERP’s Conversion Optimization
  11. 11. Palm Desert Autos
  12. 12. “Optimization”“Search Engine “ConversionOptimization” means: Optimization” means: Higher Rankings on  More Effective: Search Engines  Landing Pages  Content  Better Position in SERPs  Forms  More Competitive against Others  More Customers:  More Visitors  Per Site Visit  Per Dollar of Advertising  Lower Costs  Per Page View More Dollar$$$  More Dollar$$$:
  13. 13. SERP’s Breakdown - THANKS - INTERNET MARKETERS BOOTCAMP MARC SAXE RESORTOPPORTUNITIES.COM FINDIZE.COM FINDIZE AND GET FOUND

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