+ Social Media and How It Relates to the Job Search
+ Things To Remember Determine your social brand Outline your plan Remember your audience Match your audience to a social media channel Build a professional presence
+ Social Media Sites Facebook Twitter LinkedIn Google+ WordPress YouTube
+ Facebook Audience Friends and family Brands Small companies Format Timeline Job tools Facebook Marketplace BranchOut Advantages Interact with companies and public figures on a more personal level Disadvantages Be careful what you say Facebook privacy changes
+ Twitter Audience Companies Recruiters Public figures Users that you may share common interests with Format 140 character tweets Hashtags, RTs, DM, @reply Advantages Connect with people you don’t know based on similar interests Used to integrate news, trends, and interactions Disadvantages Public domain 140 characters limit can be both an advantage and disadvantage
+ LinkedIn Audience Professionals Colleagues Recruiters Organizations / corporations Format Career profiles Groups Advantages Follow companies Join events Recommendations Connect with those in your field Disadvantages Need to sign up for LinkedIn premium account to send InMail Limited number of jobs advertised Need to establish connections in the real world
+ Google+ Audience Friends and family Colleagues Format Like Facebook, but you can organize your friends and family into circles Advantages Share and follow relevant expertise Hangouts Follow companies Disadvantages Not as mainstream as the other social media sites
+ WordPress Audience Readers (those who are interested in your work) Format Blog posts Tags, categories Advantages Use as a personal website (no HTML/coding required) Post links to accomplishments SEO Register a domain name Blog about your expertise Disadvantages May need to pay $ to fully customize your site
+ YouTube Audience Public Format Professional and amateur videos uploaded by users Advantages Creative way to show off your skills Disadvantages Limited interaction with others May take time to produce videos
+ What to do next… Make a commitment to update your social media sites Critique and measure your progress
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