+    Social Media and How It    Relates to the Job Search
+    Things To Remember       Determine your social brand       Outline your plan       Remember your audience       M...
+    Social Media Sites       Facebook       Twitter       LinkedIn       Google+       WordPress       YouTube
+    Facebook       Audience           Friends and family           Brands           Small companies       Format    ...
+    BranchOut on Facebook
+    Facebook Timeline
+    Twitter       Audience           Companies           Recruiters           Public figures           Users that yo...
+    Twitter
+    LinkedIn       Audience           Professionals           Colleagues           Recruiters           Organization...
+    LinkedIn
+    Google+       Audience           Friends and family           Colleagues       Format           Like Facebook, b...
+    Google+
+    WordPress       Audience           Readers (those who are interested in your work)       Format           Blog po...
+    WordPress
+    YouTube       Audience           Public       Format           Professional and amateur videos uploaded by users ...
+    What to do next…       Make a commitment to update your social media sites       Critique and measure your progress
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Social media and how it relates to the job search

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Social media and how it relates to the job search

  1. 1. + Social Media and How It Relates to the Job Search
  2. 2. + Things To Remember  Determine your social brand  Outline your plan  Remember your audience  Match your audience to a social media channel  Build a professional presence
  3. 3. + Social Media Sites  Facebook  Twitter  LinkedIn  Google+  WordPress  YouTube
  4. 4. + Facebook  Audience  Friends and family  Brands  Small companies  Format  Timeline  Job tools  Facebook Marketplace  BranchOut  Advantages  Interact with companies and public figures on a more personal level  Disadvantages  Be careful what you say  Facebook privacy changes
  5. 5. + BranchOut on Facebook
  6. 6. + Facebook Timeline
  7. 7. + Twitter  Audience  Companies  Recruiters  Public figures  Users that you may share common interests with  Format  140 character tweets  Hashtags, RTs, DM, @reply  Advantages  Connect with people you don’t know based on similar interests  Used to integrate news, trends, and interactions  Disadvantages  Public domain  140 characters limit can be both an advantage and disadvantage
  8. 8. + Twitter
  9. 9. + LinkedIn  Audience  Professionals  Colleagues  Recruiters  Organizations / corporations  Format  Career profiles  Groups  Advantages  Follow companies  Join events  Recommendations  Connect with those in your field  Disadvantages  Need to sign up for LinkedIn premium account to send InMail  Limited number of jobs advertised  Need to establish connections in the real world
  10. 10. + LinkedIn
  11. 11. + Google+  Audience  Friends and family  Colleagues  Format  Like Facebook, but you can organize your friends and family into circles  Advantages  Share and follow relevant expertise  Hangouts  Follow companies  Disadvantages  Not as mainstream as the other social media sites
  12. 12. + Google+
  13. 13. + WordPress  Audience  Readers (those who are interested in your work)  Format  Blog posts  Tags, categories  Advantages  Use as a personal website (no HTML/coding required)  Post links to accomplishments  SEO  Register a domain name  Blog about your expertise  Disadvantages  May need to pay $ to fully customize your site
  14. 14. + WordPress
  15. 15. + YouTube  Audience  Public  Format  Professional and amateur videos uploaded by users  Advantages  Creative way to show off your skills  Disadvantages  Limited interaction with others  May take time to produce videos
  16. 16. + What to do next…  Make a commitment to update your social media sites  Critique and measure your progress
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