DoublePositive Lead Optimization
DoublePositive Lead Optimization is the most comprehensive way to optimize your investment in Internet
Leads. We combine the industry’s best Lead Scoring Services, LIVE Hot Transfers, and Real Time
Reporting Services to create the highest octane lead program on the market. All of this is done via one
simple, per lead pricing model.
With our Lead Optimization Service, even the smallest of lead buyers can leverage our 6 Million dollar
investment in technology, and our strategic relationships with some of the most respected firms in the
industry, to minimize their efforts in working internet leads while also getting an increase in overall
performance. Choose your supplier, filters and quantities, and we do the rest. Just Sit back and wait for
the phone to ring….
Here is how it works:
Pricing
Price per Lead
Includes:
- Lead Enhancement
$4*
Services
- Live Hot Transfers
- Real Time
Reporting
*Price is per lead imported into doublePOSITIVE platform.

Supply Services
• Supply Consolidation – Our service gives you a consolidation of all of your lead sources, internal
and external, into one repository that can be easily de-duped, and reported against providing real
time supply performance metrics to help optimize your lead generation or lead acquisition costs
Lead Enhancement Services
• Lead Scoring – every lead is processed thru our internal lead scoring algorithm that assigns a
Lead Scrub Quality Score, which is an indication of Likelihood of transfer based on our historical
performance.
• Coming Soon - Data Appending Services – Each lead will be processed thru our eBureau Data
Appending service adding critical information to each lead giving you great insight into your
prospect beyond what they have provided on their own. This data will allow you to prioritize and
optimize your follow up marketing efforts.
LIVE Hot Transfers Services
• Outsourced Outbound Dialing – Out bound dialing of leads is tough, and non-productive.
Contact rates are typically less than 50%, and most sales professionals don’t like it and don’t put
enough effort into each lead thus lowering the return on the lead investment. The DoublePositive
solution completely removes this outbound dialing requirement so that your team only has to focus
on inbound calls.
• Increased Contact Rate and Speed to Contact - All leads are dialed in real time using
sophisticated dialers at one of three U.S. based call centers with up to 150 call center agents,
improving your speed in which you contact the consumer and your overall contact rate.
• Increased Sales Professional Utilization - Interested consumers are transferred directly to your
sales team via a three way conference call from our call center, allowing your sales professionals to
spend 100% of their time selling interested consumers
• Complete Control – The DoublePositive platform puts you in complete control of your transfers.
Thru our varied interfaces, you can:
o Set your own hours availability to receive transfers
o Put your account on Hold at any time
o Specify where the transfer should be sent
o Deliver transfers to unlimited multiple locations based on lead type
o Add/Edit/Delete users of your system with varying levels of security
• Recordings – All call center conversations are recorded and made available thru our customer
applications
• Disposition Reporting - Detailed disposition data provided for every lead received giving you the
ultimate outcome of every lead that has been processed by our call centers, such as:
o No Answer
o Not Interested
o Interested, but not until later date
o Invalid Phone Number
o Wrong Phone Number
o Transferred Successfully

Lead Nurturing Services – Coming Soon!
• Non contacted leads will automatically be pushed into the BlueSky Factory email engine and
included in an email drip marketing campaign.
Lead Reporting Services
• Supplier Performance Report – A report comparing all of your supply sources (internal and
external) across all of our possible lead dispositions.
• Dashboard – The campaign Dashboard provides real time summary data for your campaigns by
any date range, providing information such as:
o Number of leads received
o Number of leads scrubbed out and why (Duplicate lead for example)
o Number of leads currently being dialed upon
o Number of leads Transferred to your sales team
• Transfer Report with Recordings – A report containing full lead data for all leads transferred to
your sales team including a link to a recording of that conversation with the consumer.
• Disposition Report – A list of all leads with associated final disposition