Socializing Communications Morgan Witt, Founder/Principal

Morgan Witt, Founder/Principal

Who is this guy?

Passions for culture, design, music, fashion Lives a rich internet life Entrepreneur Marketer

Passions for culture, design, music, fashion

Lives a rich internet life

Entrepreneur

Marketer

What are we talking about today?

Social Media Social Networking Online/Offline Marketing Conversations Customers Branding PR Integration Best Practices

Social Media

Social Networking

Online/Offline Marketing

Conversations

Customers

Branding

PR

Integration

Best Practices

What is social media and social networking?

Social Networking (Platforms) Social Media (Content)

Social Networking (Platforms)

Social Media (Content)

How has the conversation changed?

Brand control is lost in many ways SEC guidance allowing company info to be shared through social media channels Lines blurred between PR and Marketing = BRANDING Online environment becoming increasingly more “social”

Brand control is lost in many ways

SEC guidance allowing company info to be shared through social media channels

Lines blurred between PR and Marketing = BRANDING

Online environment becoming increasingly more “social”

How does social media relate to branding?

Customer & investor communications/relations PR Brand monitoring Promotion SEO Lead generation Sales Customer service Build and influence communities

Customer & investor communications/relations

PR

Brand monitoring

Promotion

SEO

Lead generation

Sales

Customer service

Build and influence communities

What are some of the social media tools?

140 character updates A platform that is rich in real time customer feedback data A PR tool A monitoring tool A customer service tool A one-one marketing channel

140 character updates

A platform that is rich in real time customer feedback data

A PR tool

A monitoring tool

A customer service tool

A one-one marketing channel

How can I use Twitter as a PR tool?

Keep in touch with Bloggers/Media Monitor your company/brand Announcements Live updates on events Promote blog posts and interesting news Pitching (when applicable)

Keep in touch with Bloggers/Media

Monitor your company/brand

Announcements

Live updates on events

Promote blog posts and interesting news

Pitching (when applicable)

What are the benefits of blogging?

Lead generation Developing relationships SEO Cross promotion Building community PR

Lead generation

Developing relationships

SEO

Cross promotion

Building community

PR

What do I need to think about before starting a blog?

Platform Time commitment Design Features & flexibility Social bookmarking Content RSS Comments

Platform

Time commitment

Design

Features & flexibility

Social bookmarking

Content

RSS

Comments

What are some best practices for blogging?

Write to be helpful Tell a story Linking & tagging Keyword focus Link to Twitter account, email newsletter signup, social network pages Add RSS feed(s) Add a blog roll Integrate social bookmarking tools

Write to be helpful

Tell a story

Linking & tagging

Keyword focus

Link to Twitter account, email newsletter signup, social network pages

Add RSS feed(s)

Add a blog roll

Integrate social bookmarking tools

What about the social networks?

What are some best practices for Facebook?

Community management is key Create a unique experience Respond to comments Tap into the reasons why friends share Provoke thought conversations Cross-promote your presence on Facebook through your other marketing channels (email, blog, direct mail, radio, TV, etc.)

Community management is key

Create a unique experience

Respond to comments

Tap into the reasons why friends share

Provoke thought conversations

Cross-promote your presence on Facebook through your other marketing channels (email, blog, direct mail, radio, TV, etc.)

Interactive Facebook applications will drive sales! Incent people to drive word-of-mouth evangelism of your application

Interactive Facebook applications will drive sales!

Incent people to drive word-of-mouth evangelism of your application

Primarily aimed at younger demographic Flexible design (HTML based) Blog Content is easily shared Great platform for user generated content

Primarily aimed at younger demographic

Flexible design (HTML based)

Blog

Content is easily shared

Great platform for user generated content

What are some best practices for leveraging MySpace?

Link to blogs, other social networks, websites, Twitter, etc. Add an email newsletter sign up box on your MySpace page. Post videos and photos Keep brand consistency

Link to blogs, other social networks, websites, Twitter, etc.

Add an email newsletter sign up box on your MySpace page.

Post videos and photos

Keep brand consistency

Promote sales Keep branding consistent with website Show off new items with pictures and video embeds Promote contests, giveaways, sweepstakes

Promote sales

Keep branding consistent with website

Show off new items with pictures and video embeds

Promote contests, giveaways, sweepstakes

What about video sharing?

What in the heck is a widget?

Create widgets that serve a purpose and are useful to your customers Create an integrated promotional campaign to spread the word about your widget

Create widgets that serve a purpose and are useful to your customers

Create an integrated promotional campaign to spread the word about your widget

What are some metrics I can use to keep score?

Unique visitors, page views, time spent Volume of content sharing Video/Photo views Number of comments/buzz Links Explicit conversions (registrations, Email/RSS subscriptions, clicks, opens) Transactions Downloads Number of followers, community growth

Unique visitors, page views, time spent

Volume of content sharing

Video/Photo views

Number of comments/buzz

Links

Explicit conversions (registrations, Email/RSS subscriptions, clicks, opens)

Transactions

Downloads

Number of followers, community growth

Is this guy ever going to stop talking?

Thank you for your time today! Cheers, Morgan Witt [email_address] (619) 708 6034 Twitter: @MorganWitt

Thank you for your time today!

Cheers,

Morgan Witt

[email_address]

(619) 708 6034

Twitter: @MorganWitt