Socializing Communications

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    Socializing Communications - Presentation Transcript

    1. Socializing Communications
        • Morgan Witt, Founder/Principal
    2. Who is this guy?
      • Passions for culture, design, music, fashion
      • Lives a rich internet life
      • Entrepreneur
      • Marketer
    3. What are we talking about today?
    4.  
      • Social Media
      • Social Networking
      • Online/Offline Marketing
      • Conversations
      • Customers
      • Branding
      • PR
      • Integration
      • Best Practices
    5. What is social media and social networking?
      • Social Networking (Platforms)
      • Social Media (Content)
    6. How has the conversation changed?
    7.  
    8.  
      • Brand control is lost in many ways
      • SEC guidance allowing company info to be shared through social media channels
      • Lines blurred between PR and Marketing = BRANDING
      • Online environment becoming increasingly more “social”
    9. How does social media relate to branding?
      • Customer & investor communications/relations
      • PR
      • Brand monitoring
      • Promotion
      • SEO
      • Lead generation
      • Sales
      • Customer service
      • Build and influence communities
    10. What are some of the social media tools?
    11.  
      • 140 character updates
      • A platform that is rich in real time customer feedback data
      • A PR tool
      • A monitoring tool
      • A customer service tool
      • A one-one marketing channel
    12. How can I use Twitter as a PR tool?
      • Keep in touch with Bloggers/Media
      • Monitor your company/brand
      • Announcements
      • Live updates on events
      • Promote blog posts and interesting news
      • Pitching (when applicable)
    13.  
    14.  
    15.  
    16. What are the benefits of blogging?
      • Lead generation
      • Developing relationships
      • SEO
      • Cross promotion
      • Building community
      • PR
    17.  
    18. What do I need to think about before starting a blog?
      • Platform
      • Time commitment
      • Design
      • Features & flexibility
      • Social bookmarking
      • Content
      • RSS
      • Comments
    19. What are some best practices for blogging?
      • Write to be helpful
      • Tell a story
      • Linking & tagging
      • Keyword focus
      • Link to Twitter account, email newsletter signup, social network pages
      • Add RSS feed(s)
      • Add a blog roll
      • Integrate social bookmarking tools
    20. What about the social networks?
    21.  
    22.  
    23.  
    24. What are some best practices for Facebook?
      • Community management is key
      • Create a unique experience
      • Respond to comments
      • Tap into the reasons why friends share
      • Provoke thought conversations
      • Cross-promote your presence on Facebook through your other marketing channels (email, blog, direct mail, radio, TV, etc.)
      • Interactive Facebook applications will drive sales!
      • Incent people to drive word-of-mouth evangelism of your application
    25.  
    26.  
      • Primarily aimed at younger demographic
      • Flexible design (HTML based)
      • Blog
      • Content is easily shared
      • Great platform for user generated content
    27. What are some best practices for leveraging MySpace?
      • Link to blogs, other social networks, websites, Twitter, etc.
      • Add an email newsletter sign up box on your MySpace page.
      • Post videos and photos
      • Keep brand consistency
      • Promote sales
      • Keep branding consistent with website
      • Show off new items with pictures and video embeds
      • Promote contests, giveaways, sweepstakes
    28. What about video sharing?
    29.  
    30. What in the heck is a widget?
      • Create widgets that serve a purpose and are useful to your customers
      • Create an integrated promotional campaign to spread the word about your widget
    31. What are some metrics I can use to keep score?
      • Unique visitors, page views, time spent
      • Volume of content sharing
      • Video/Photo views
      • Number of comments/buzz
      • Links
      • Explicit conversions (registrations, Email/RSS subscriptions, clicks, opens)
      • Transactions
      • Downloads
      • Number of followers, community growth
    32.  
    33. Is this guy ever going to stop talking?
      • Thank you for your time today!
      • Cheers,
      • Morgan Witt
      • [email_address]
      • (619) 708 6034
      • Twitter: @MorganWitt

    + Morgan WittMorgan Witt, 2 years ago

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