Direct Response Mail - Showcase 1


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Direct response advertising, mail piece - showcase letter 1

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Direct Response Mail - Showcase 1

  1. 1. NOTICE: Mark April 9, 10, & 11, 2010 On Your Calendar Right Now 2010 Showcase has been Revived! (The Show really does go on!) It’s a Brand New Day for the 20 year-old “Home Builder’s and Remodeler’s Showcase”! The 2010 Showcase will be a one-of-a- kind, crowd-attracting event for New Mexico. Why? Because we’re partnering the perennially successful Home Builders and Remodelers Showcase with the cutting-edge International Green Ideas Show. With intense media attention and expanded government interest and backing, the Green Ideas Show is guaranteed to create massive buzz and drawing power throughout the state. For savvy vendors, Having this new producer of that means TWO consumer shows the “Home Builders and for the price of one Remodeler’s Showcase” AND more visitors means YOU get great new making the rounds to your booth. exciting exhibitor benefits, promotions, attendee Hello, I’m Rick Shoudt and I’ve been benefits, and the best trade producing, promoting, and NURTURING show experience you’ve had successful trade shows here in the USA for in many years. over 35 years. I’m VERY excited to be part of Jim Folkman the Showcase event in 2010. HBA of CBN Executive Director A trade show is a significant investment for your company and you want to be sure it will be a profitable enterprise. That’s why I’m so excited to combine the solid reputation of the Showcase with a 1
  2. 2. boatload of improvements, including the International Green Ideas Show, that will make your investment pay off. For 20 years, the Showcase has been one of the most well-respected and well- attended shows in Albuquerque. People relish the chance to meet face-to-face with builders and building-related vendors and get insider information about the latest in building trends and materials - all under one roof. But you need more than just a track record, so we’ve put together a Showcase package that will guarantee SUCCESS for your business. We’ve Moved To The Premier Show Facility in New Mexico We’ve moved the Showcase to the Albuquerque Convention Center downtown, with 110,000 square feet of soaring clear-span space to showcase your products and services! (FORGET pillars blocking your view and taking up exhibit space. FORGET confusing multiple-room-layouts.) Think you can’t draw a big crowd downtown? Think Again! “If people want to see a particular show, it doesn't matter where it's held--they will simply go and see it. When the Fiery Foods and Barbecue Show was at the Convention Center downtown, we had record crowds and set the all-time Convention Center record for beer sales over a single weekend…I'm still one of the longest users of the Convention Center, going back to my first show there in 1976, and have nothing but good things to say about the facility and the excellent service provided by SMG [Convention Center Management]. Dave DeWitt, show producer Fiery Foods and Barbecue Show “We have found the staff and facility at the Convention Center to be equal to the professional image of our International Auto Show. They are very helpful and courteous to us and our huge crowd in attendance.” Charles Henson, Executive Director NM Auto Dealers Assn. 2
  3. 3. Timing is Everything! We’ve scheduled the Showcase in early April at the absolute best PRIME time for homebuyers and remodelers. Warmer weather and longer days lure people out of the house and into thinking about purchasing a new home, home improvements, redecorating, and, especially, outdoor living and entertaining! 2010 Showcase in the Hands of a Pro! Through a unique licensing agreement with HBA of CNM, Special Events Marketing LLC will be producing the Showcase in 2010 and beyond. “We’re extraordinarily excited with our agreement with SEM” said Jim Folkman, Executive Vice President of the HBA of CNM, “because they have produced successful consumer trade shows in New Mexico for over 35 years. Rick Shoudt, the Managing Member of SEM, has been an ardent student of trade shows for years and clearly knows what works and what doesn’t. More importantly, there is no question he knows how to draw a crowd to shows downtown.” One of the biggest enticements for getting thousands of people to visit the show will be “Two Amazing Shows for the Price of One!” The Showcase will benefit from the additional traffic generated by the GREEN Show. Green is a hot topic that many locals are actively investigating…and purchasing “green.” More NEWS: We’re Completely Re-Vamping the Trade Show Experience! We don’t just want you to be successful, we’re giving you the tools to make this your most successful trade show ever. Such as: • FREE exhibitor “Booth Camp: How to Get the Most out of Your Trade show Experience” presented by trade show specialists Exhib-it! 60 days in advance of the Showcase. You’ll learn how to connect with and capture visitors before, during and after the show. Plus….. • Exhibitors will receive a personal invitation to our Free-to-Exhibitors special “Marketing in a Tough Economy” conference and “S4” selling system seminar Friday April 9, the day before the show. This is a $159 3
  4. 4. value and is FREE to exhibitors. This fast-paced seminar will feature segments by experts in sales techniques, successful post-show marketing, marketing to “green believers,” and much more. • Free Exhibitor Networking Reception that evening. Use this opportunity to forge those important partnerships for your business. If You Can Only Choose One Show in 2010, the Showcase will deliver the quantity and quality of buyers you need to be successful We’ll mail details and exhibitor packages in about two weeks. Be prepared to reserve your space quickly when the package arrives. Don’t delay. There are some great incentives for deciding quickly. EXCLUSIVE: Because you have been part of the Showcase family in the past years, we want to give you this special opportunity Call us today and, for a small $100 down payment, we’ll put you on the list for first choice on the prime booth locations at the Showcase. This means you’ll have the EXCLUSIVE opportunity to snag the most desirable booth positions in the Convention Center. This is especially important if you need double or triple booth space. Give me a call and get on the list today. 505-898-0661 To your success, Rick Shoudt Special Events Marketing 505-898-0661 PS: There’s a MASSIVE, pent up need to remodel here in Albuquerque. For the past year and a half, homeowners have been holding back, waiting for the economy to recover. Now, homeowners are ready to buy those upgrades they’ve been pondering for 2 years. Call today, reserve your booth, and meet their needs. 505-898-0661 Produced by Special Events Marketing LLC. Licensee is not an agent for or an affiliate of Home Builders Association of Central New Mexico 4