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  • 1. Why send you a BANK bag? Because we’re doing EVERYTHING possible to make The 2010 Home Builders, Remodelers and Green Ideas Showcase put MONEY in the BANK for You Dear Friend, Still on the fence about exhibiting at the 2010 HBA Showcase on April 9, 10, and 11, 2010? Here’s something to consider. Since our first announcement about the Showcase, we’ve already taken reservations for 24 booths! The partnering of the Home Builders & Remodelers Showcase with the International Green Ideas Show has struck a chord in the minds of builders, remodelers, suppliers, and green businesses around New Mexico. This show will draw on that significant pool of homeowners who have been postponing spending for almost two years, waiting for the economy to improve. And now, they rode out the storm and they’re ready to spend. They won’t wait any longer for that new addition, that new kitchen or bathroom, or that master bedroom suite. And we’re making it EASY for YOU to connect with those homeowners with the urge to spend with these EARLY BIRD Bonuses Reserve your booth(s) by November 30 and here’s what you get: * FREE BONUS #1: $100.00 early-bird booth discount (not to be combined with other discounts) * FREE BONUS #2: First choice of premium booth location (and you know how important position is!) 1
  • 2. * FREE BONUS #3: One-half day workshop so you AND your staff can boost your sales skills: The Simple System of Selling Seminar. A $295 value, yours for FREE. * FREE BONUS #4: Free posting of a coupon from your company on our website (a simple and easy way to entice people to your booth!) * FREE BONUS #5: FREE “Premium Package.” The Premium Package includes posting of your video on our “Revolutionary” Virtual Trade Show Website. This site will remain up for 6 months AFTER the Showcase and will be heavily promoted by using proven “viral” marketing techniques! This is a $300 value for for FREE if you contract by 11/30/09!! To take advantage of these money-saving Early Bird offers call 505-898-0661 today or visit: http://www.igishows.org or http://www.hbashowcase.com to reserve your booth. Remember after 11/30/09, it will be too late. Nothing beats a Trade Show to Promote your Business Consumer trade shows are the most cost effective way to market your products and services. There’s nothing better than being face-to-face with customers and answering their questions. “We’re extraordinarily excited with our agreement with Special Events Marketing because they have produced successful consumer trade shows in New Mexico for over 35 years. Rick Shoudt, the Managing Member of SEM, has been an ardent student of trade shows for years and clearly knows what works and what doesn’t. More importantly, there is no question he knows how to draw a crowd to shows downtown.” Jim Folkman Executive Director Home Builder’s Association of Central NM The addition of the GREEN Ideas Show to the Showcase will entice EVEN MORE People to Visit the Show 2
  • 3. With green exhibitors in the show, visitors have the added incentive of learning how they can incorporate green ideas into their building and remodeling plans. “Greenies” are willing to invest in home upgrades or improvements so they can SAVE in the long run. And the International Green Ideas Show will create an amazing amount of “buzz” in the media and on the Internet. Green is in the news these days…interest is high. And if people can see TWO great shows running concurrently for one ticket price, it will enhance traffic to both events. Here’s 15 Reasons This Year’s Showcase will be an Investment you shouldn’t pass up. 1. This show will be held in the soaring space at the Albuquerque Convention Center. And – there’s NO CHARGE to Exhibitors for parking! 2. Documented $75,000 + media campaign will create awareness and drive traffic to the show and prospects to your display. 3. National, regional and local celebrity speakers giving FREE talks will excite consumers, get them in the door, and get them to stay longer. This will mean more time to visit your booth and learn about your products. 4. FREE-to-exhibitors sales & marketing conference on April 9th ($295 to non- exhibitors) 5. Free Exhibitor Networking Reception. Rub shoulders and build those valuable connections with other homebuilders, remodelers, and suppliers. 6. Free Exhibitor “Booth Camp” presented by Exhib-it! Learn how to get the most out of your trade show experience including pre-show promotion, lead generation at the show and how to follow up and close the sale. Important strategies to help you make more money! 7. Premium packages available including posting your video at our revolutionary “Virtual Trade Show” on our website and leaving it there for up to six months AFTER the show! (Details about the packages in the enclosed flyer.) OK, I know that’s only 7 reasons. The next eight will be in my next letter! I’m Rick Shoudt of Special Events Marketing and I’ve been associated with many trade shows across America over the years including just about every home show in New Mexico. I’ve studied what show producers did right and what they did 3
  • 4. wrong. And we’ve been watching the most successful producers mount shows at the Albuquerque Convention Center for years. This is what they have to say: “If people want to see a particular show, it doesn't matter where it's held--they will simply go and see it. When the Fiery Foods and Barbecue Show was at the Convention Center downtown, we had record crowds and set the all-time Convention Center record for beer sales over a single weekend…I'm still one of the longest users of the Convention Center, going back to my first show there in 1976, and have nothing but good things to say about the facility and the excellent service provided by SMG [Convention Center Management]. Dave DeWitt, show producer Fiery Foods and Barbecue Show “We have found the staff and facility at the Convention Center to be equal to the professional image of our International Auto Show. They are very helpful and courteous to us and our huge crowd in attendance.” Charles Henson, Executive Director NM Auto Dealers Assn. Check out the enclosed flyer for details on booth sizes, prices, and locations at the Showcase. Don’t let these Early Bird Specials slip away. Pick up the phone and call me today. Get your pick of the prime booth spaces and receive $100 off your booth rental. 505-898-0661. To your Success, Rick Shoudt Special Events Marketing Home Builders, Remodelers and Green Ideas Showcase 505-898-0661 Licensee is not an agent for or affiliate of Home Builders Association of Central New Mexico. 4