Instructional Strategies for Business Education Courses


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This is a presentation that I gave at Bloomsburg University Instructional Strategies students and student teachers in March 2008.

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  • It is believed that an estimated 300-400 million dollars will be pumped in to the local economy of the host city. Consumers will spend an average of $49.27 (or $5.6 billion total) on Super Bowl-related items from food and drink to new TV sets, lounge chairs and entertainment centers. The median annual income of a Super Bowl ticket holder is $70,000, with 33 percent making over $100,000. About 35 percent of those who attend the game write it off as a corporate expense.
  • Instructional Strategies for Business Education Courses

    1. 1. Welcome! <ul><li>Do your best to complete with one-three words the first column only of the IPonder paper - </li></ul><ul><ul><li>What Do I Think It Is? </li></ul></ul>“ Ring Bearer and Bell Ringer” ~ photo on by user cordydan What day of the week are employees most productive?
    2. 2. Instructional Strategies for High School Business Education Courses Melanie Wiscount Computer & Business Education Teacher [email_address]
    3. 3. Objective <ul><li>Gain new instructional strategies to use in the high school BE classroom </li></ul><ul><ul><li>Efficient </li></ul></ul><ul><ul><li>Effective </li></ul></ul><ul><ul><li>Sustainable </li></ul></ul><ul><ul><li>Retention </li></ul></ul><ul><ul><li>21 st Century Skills </li></ul></ul>Meaningful Learning
    4. 4. What?
    5. 5. Instructional Strategies <ul><li>An approach or method used to convey information that results in learning </li></ul><ul><li>Examples include case studies, projects, games, discussions, assessments, etc. </li></ul> “ Week 6: No Ideas” ~ photo from ~ by user helloromeo
    6. 6. Who?
    7. 7. Generation C <ul><li>Creators </li></ul><ul><li>Content </li></ul><ul><li>Collaborators </li></ul><ul><li>Community </li></ul><ul><li>Culture </li></ul><ul><li>Concurrent </li></ul><ul><li>Connected </li></ul><ul><li>Communicators </li></ul>Derek Wenmoth, Director, eLearning, CORE Education Ltd, NEW ZEALAND; Derek’s Blog- “ Sony 035” ~ photo on by user bunnyronin
    8. 8. Why?
    9. 9. How We Learn <ul><li>10% of what we READ </li></ul><ul><li>20% of what we HEAR </li></ul><ul><li>30% of what we SEE </li></ul><ul><li>50% of what we SEE and HEAR </li></ul><ul><li>70% of what is DISCUSSED with OTHERS </li></ul><ul><li>80% of what is EXPERIENCED PERSONALLY </li></ul><ul><li>95% of what we TEACH TO SOMEONE ELSE William Glasser </li></ul>“ Jacob” ~ photo from ~ by user kakacakes
    10. 10. Our Students Need to Be: <ul><ul><li>critical thinkers </li></ul></ul><ul><ul><li>problem solvers </li></ul></ul><ul><ul><li>innovators </li></ul></ul><ul><ul><li>effective communicators </li></ul></ul><ul><ul><li>effective collaborators </li></ul></ul><ul><ul><li>information and media literate </li></ul></ul><ul><ul><li>globally aware </li></ul></ul><ul><ul><li>civically engaged </li></ul></ul><ul><ul><li>financially and economically literate </li></ul></ul>Preparing Students for Jobs That Do Not Exist, Chris Pearson, August 16, 2007 “ Peace” - Photo from ~by truonggiangk3a
    11. 11. How?
    12. 12. Instructional Strategies
    13. 13. If You Don’t Know It…Post-It <ul><li>Hand out one post-it per student </li></ul><ul><ul><li>Jot down question, comment, or concern as we discuss </li></ul></ul><ul><ul><li>Use to remember </li></ul></ul><ul><ul><li>Ask – hand to me – post on board </li></ul></ul>
    14. 14. Graphical Organizers
    15. 15. IPonder Predict or Prior Knowledge Filled in by Teacher New Knowledge Self-Reflection Think! Know!
    16. 16. 4D Study <ul><li>Sentence with word from text </li></ul><ul><li>Meaning of word </li></ul><ul><li>Word in my life </li></ul><ul><li>Drawing/symbol of word - center </li></ul>
    17. 17. 4D Study 1. Sentence from text 2. From the dictionary 3. From my life 4. Symbolic picture to represent word Difficult to Simple
    18. 18. 4D Study WAN
    19. 19. Concept Map <ul><li>A graphical way to empower users to: </li></ul><ul><ul><li>Construct knowledge </li></ul></ul><ul><ul><li>Navigate knowledge </li></ul></ul><ul><ul><li>Share knowledge </li></ul></ul><ul><ul><li>Criticize knowledge </li></ul></ul>“ Student @ Computer” ~ photo on ~ by user jdpotter
    20. 20. IHMC CMAP Presentation Window Drawing Window Style Tools Window
    21. 21. CMAP – Professional PPTs
    22. 22. CMAP – Marketing Mix Elements
    23. 23. Digital Storytelling
    24. 24. Digital Storytelling VoiceThread – My Career Journey
    25. 25. Digital Storytelling VoiceThread
    26. 26. Digital Storytelling MixBook
    27. 27. Digital Storytelling Windows Movie Maker Microsoft Windows MovieMaker with MS XP Office/OS
    28. 28. Discovery & Reflection
    29. 29. Memory Game <ul><li>Planning the Flow of a Presentation </li></ul><ul><ul><li>Come up with own relationships, theories, conclusions, guidelines, etc. </li></ul></ul>
    30. 30. DFIF <ul><li>Don’t Forget It Friday Quiz </li></ul><ul><ul><li>Students create questions w/answers </li></ul></ul><ul><ul><li>Can use for warm-up or closing activity </li></ul></ul><ul><ul><li>Can use on DFIF Quiz </li></ul></ul><ul><li>Activity serves as: </li></ul><ul><ul><li>Spot check assessments </li></ul></ul><ul><ul><li>Student reflection on learning </li></ul></ul><ul><ul><li>Student-generated questions </li></ul></ul>
    31. 31. Dear Student Letters <ul><li>Student types brief letter about: </li></ul><ul><ul><li>What learned in class </li></ul></ul><ul><ul><li>How it applies to prior knowledge </li></ul></ul><ul><ul><li>Opinions on topic </li></ul></ul><ul><ul><li>Questions on topic </li></ul></ul><ul><li>Exchange letters – Read - Respond </li></ul>
    32. 32. Real-World Applications
    33. 33. Real-World Applications <ul><li>Publisher Packaging </li></ul>
    34. 34. Teach Across the Levels <ul><li>Design a children’s book – teach business concepts </li></ul><ul><ul><li>Around a theme in marketing/business </li></ul></ul><ul><ul><ul><li>Hamburger Heaven by Wong Herbert Yee (1999) </li></ul></ul></ul><ul><ul><ul><li>Customer Service </li></ul></ul></ul><ul><ul><ul><li>Use Publisher to create book </li></ul></ul></ul><ul><ul><ul><li>Share with elementary class </li></ul></ul></ul>
    35. 35. The Apprentice <ul><li>Divide class into two teams </li></ul><ul><li>Elect co-project managers </li></ul><ul><li>Plan, organize, and hold a dance </li></ul><ul><li>All proceeds go to Homecoming Fund </li></ul><ul><li>Team that brings in highest profits – gets the A! </li></ul>
    36. 36. Ben & Jerry’s Ice Cream
    37. 37. Simulations & Games
    38. 38. Lemonade Stand Game
    39. 39. Lemonade Stand Game Business Standards Student’ s Reflection on Performance Business Standards Student’ s Reflection on Performance
    40. 40. Lemonade Stand Game
    41. 41. Simulations <ul><li>Accounting Simulations </li></ul><ul><ul><li>Safe Night Out (SNO) </li></ul></ul><ul><ul><ul><li>Student entrepreneurs create a product that tracks the trip of a vehicle. </li></ul></ul></ul><ul><ul><ul><ul><li>Analyze feasibility </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Budgeting </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Managing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Evaluating operations </li></ul></ul></ul></ul>
    42. 42. Business Simulations
    43. 43. Simulations - Safe Night Out
    44. 44. Simulations - Safe Night Out Napster Pep Boys
    45. 45. Simulations - Safe Night Out
    46. 46. Group Activities TEAM - T ogether E veryone A chieves M ore
    47. 47. Ring Around the Research <ul><li>A - Reader </li></ul><ul><li>B - Paraphraser </li></ul><ul><li>C - Predictor </li></ul>
    48. 48. Problem-Solving Strategy <ul><li>RIDD </li></ul><ul><ul><li>Read </li></ul></ul><ul><ul><li>Imagine </li></ul></ul><ul><ul><li>Decide </li></ul></ul><ul><ul><li>Do </li></ul></ul>
    49. 49. Peer Assessment PQP Charts <ul><li>Praise </li></ul><ul><li>Question </li></ul><ul><li>Polish </li></ul>
    50. 50. Google Docs & Groups <ul><li>Word Processor </li></ul><ul><li>Presentations </li></ul><ul><li>Spreadsheets </li></ul><ul><li>Use with Google Groups </li></ul>
    51. 51. Field Trips <ul><li>Brainstorm what you will learn </li></ul><ul><li>Categorize ideas </li></ul><ul><li>Assign category to each group </li></ul><ul><li>Group creates three questions </li></ul><ul><li>Ask on trip </li></ul><ul><li>Bring back answers </li></ul>
    52. 52. Cooperative Learning - download - no download
    53. 53. Cooperative Learning Norms <ul><li>Everyone has the responsibility: </li></ul><ul><ul><li>to listen carefully and with respect to the others in the group. </li></ul></ul><ul><ul><li>and the right to contribute to the group task. </li></ul></ul><ul><ul><li>and the right to ask for help from the group when needed. </li></ul></ul><ul><ul><li>to help others in the group when asked. </li></ul></ul><ul><li>Do not change your mind unless you are logically persuaded. Reach consensus, not majority rule. </li></ul>Active Learning: Cooperation in the College Classroom , by David W. Johnson, Roger T. Johnson, and Karl A. Smith published by Interaction Book Co in 1991
    54. 54. Web 2.0 Tools
    55. 55. What is Web 2.0? <ul><li>More social – more communication </li></ul><ul><li>More collaborative </li></ul><ul><li>Content created by users </li></ul>
    56. 56. Career Exploration Blog
    57. 57. Wikis
    58. 58. Wikis
    59. 59. Podcasts
    60. 60. Screencasts <ul><li>Video of your screen capture </li></ul><ul><ul><li>Audio – narrate your lesson </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Great for students who are absent </li></ul></ul><ul><ul><li>Relearn – Review </li></ul></ul><ul><ul><li>Differentiated learning </li></ul></ul><ul><ul><li>Help function </li></ul></ul>
    61. 61. Screencasts
    62. 62. ESL Strategies
    63. 63. ESL Instructional Strategies <ul><li>Get to know the culture </li></ul><ul><li>Concept maps </li></ul><ul><li>Build upon background knowledge </li></ul><ul><li>Flash cards with pictures </li></ul><ul><li>Add word banks </li></ul><ul><li>Paraphrase in easier English </li></ul><ul><li>Role-play </li></ul><ul><li>Use cues </li></ul><ul><li>Be careful of translators </li></ul><ul><li>BICS vs. CALP </li></ul>Business English ESL -
    64. 64. Ultimate Goal <ul><li>Reach Every Student </li></ul><ul><ul><li>Mix up your strategies </li></ul></ul><ul><ul><li>Connect to emotions </li></ul></ul><ul><ul><li>Connect to experience </li></ul></ul><ul><ul><li>Connect to everyone </li></ul></ul>“ sweet earth…you might say” - Photo from ~by alyssa p.
    65. 65. “ The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Alvin Toffler American Writer & Futurist; former editor of Fortune Magazine “ World is in my hand” - Photo from ~by simply fred Teach Students How to Learn
    66. 66. Any Questions? Melanie Wiscount [email_address] [email_address] Thank you! Contact Information