Personal Brand Plan November 5, 2009

• Provide carefully crafted, additional information about my
Value Added career specific goals while maintaining a positive personal
image that previously I would not put online
• Creating and being committed to consistent key messaging
about my beliefs which are intrinsically connected to my goals
Authenticity as a PR practitioner
• Staying consistent with my personal style of messaging and
writing
• Being accessible through several major channels
Accessibility • Establishing my presence on new channels
• Maintaining this presence by responding and engaging with
other users on these channels

• To increase overall visibility online and expose myself to potential
employers through avenues such as Linkedin, Twitter and RSS feeds
• Align myself with specific career goals, specifically issues of not for profit
communications, charity campaigns and corporate social responsibility
initiatives through 10% increase of related tweets

Strengths Weaknesses
Strong existing personal identity Possibility to confuse my online brand
with that of others, specifically other
and high level of comfort with students at Humber
online forums
Opportunities Threats
Networking opportunities , which could lead to Confusion with other Megan Wilton who is also
employment opportunities as well as meeting new in communications in England
people. Learning new methods online.

As Sarah from Brand Camp described,
authenticity is crucial in constructing a
brand. Personally I feel that creating an
authentic brand is more important than
consistent key messaging. I’m not a cartoon
character, but rather a multi‐dimensional person
who has several, ever changing messages and
rarely uses a ‘catch‐phrase’ or slogan. It is for this
reason I chose to maintain autonomy as
an individual, who while the exist online, is more
than a brand.

Reader

Future Brand Expansion:
• Expand related followers on Twitter after all I would rather have a handful of
interesting and insightful followers, or people I follow than 200 spammy
hookers.
• In addition to increasing volume, I would like to engage some of the
fantastically interesting people I follow in a ‘real‐world capacity’
through things like the Mesh conference and Third Tuesday events.
• Complete Linkedin profile and begin building network of previous
employers/colleagues
• Learn to use Foursquare and make geographically close friends

Blog Twitter Linkedin
• Increase blog’s • Increase personal‐ • Complete profile
authority on related brand related by (including updated
Technorati by linking at least one per day resume and specialties)
to other related blogs • Engage those involved • Update the “updates”
in social justice issues as section actively to show
(minimum 20) well we those involved commitment to my
• Begin commenting in CSR in PR profile
(in a thoughtful way) • Tweet consistently • Seek out and make
on other related throughout the week connections with PR
blogs to increase rather than avoiding the practitioners especially
personal identity as weekend those within the
well as that of the • Research and Begin Edelman network to
blog following a couple of which I belong
new and interesting
people a week

Who Do I Want to Be?
What Do You Want to be Famous For?
I would like to be famous for being true to myself, whatever shape or form
that takes at the time. I would like to be known as someone who is engaged
in digital communications and fairly computer savvy. I would like to known as
someone who is not afraid to be an advocate for my issues. My personal
brand should incorporate my sense of humour and ability to laugh at myself,
and the world around me
My brand should be alternative, indie and just a smidge out there. The fact of
the matter is, I don’t need to be famous. My personal brand is my reputation
online.
My rational for my personal brand is ultimately motivated by employment right now, but this is the
case with 90% of my actions in general. The channels I have selected are suitable for this goal, although
this may change when I have a job. My positioning although ultimately is motivated to stay true to
myself is crafted in such a way that I am an individual with a belief set, but is in no way a radical or
liability to an organization.