Symbolic convergence theory

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  • Symbolic convergence theory

    1. 1. SymbolicConvergence Theory MeaghanWidenhouse
    2. 2. Do you think that just because you don’t know these people, you can’t connect with them?
    3. 3. Did yousay yes?
    4. 4. How?! You ask...Due to Symbolic Convergence Theory!!!(SCT)
    5. 5. So, What is SCT?First off, it was created by this guy: Ernest G. Bormann
    6. 6. *my choice Bormann was inspired to create SCT by studies of group behavior conducted by freudian scholar Robert Bales
    7. 7. What is the definition? In a group setting, there are shared emotions, motives, and meanings within the group, whichcan turn into what are known as “fantasy chains” or “dramatizations of events”
    8. 8. Confused???How about an example...
    9. 9. Imagine you had a professor who lovedbears, her nickname to the class would be “the bear lady.” This nickname is a“fantasy” or shared meaning, shared bythe students, therefore allowing you to connect and communicate with them through this “fantasy”
    10. 10. What’s the point? Everyone in a group shares some kind ofmeaning or commonality with each other, whichthen turns into a “fantasy” and allows the groupof people to connect with each other through it
    11. 11. SCT can be used in:Politics/Public Speaking Mass Media Intercultural Communication Organizational communication Small Groups
    12. 12. What do critics say? The biggest critic is Joshua Gunn Gunn says that SCT is declining in popularity Secondly, he says that Freudian fantasies are deceptive and that He also says that SCT can only becommonalities or motives amongst applied to small groups people within a group cannot be attained.
    13. 13. I personally do not agree with Gunn, I support SCT It is still a relevant and It applies to larger groups. A book published by popular theory with Brad Jackson is based on business over 500 books and management, which proves SCT can be applied articles based on it to larger groups, such as organizationsI also believe that SCT is not deceptive because SCT researchers haveconducted large quantitative studies, showing the presence of meaning, emotion, value, and motive for action in fantasy form

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