www.farmhousecreative.net
Matt Howell
Farmhouse Creative
• Twitter: @mwhowell2k
• Facebook: facebook.com/mwhowell2k
• LinkedIn: linkedin.com/in/mwho...
Social Media Marketing:
What NOT to do
Don’t Update
Consistently
Example Content Calendar
Capture Apps
Don’t gain followers
Twitter: Follow More People
Facebook: Like More Pages,
Find New Friends
Facebook: Like More Pages,
Find New Friends
LinkedIN: Connect with More People,
Join and Participate in More Groups
LinkedIN: Connect with More People,
Join and Participate in More Groups
Broadcast, rather than engage
Broadcast, rather than engage
Broadcast, rather than engage
Use your social profiles like ad streams
Don’t Be THIS guy
Autopost updates across all your
social profiles.
Autopost updates across all your
social profiles.
Don’t establish social brand guidelines
Don’t establish social brand guidelines
Ignore (or delete) negative social mentions
Ignore (or delete) negative social mentions
Ignore (or delete) negative social mentions
Don’t Track the Return on Investment
Google Analytics
Facebook Insights
Facebook Reach
Twitter Analytics
Onward and Upward
J
Articles:
No Idea Left Behind: 25 Tools for Capturing Ideas Anywhere
http://lifedev.net/2008/08/idea-capture-tools/
Top 10...
www.farmhousecreative.net
Social Media Marketing: What NOT to do
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Social Media Marketing: What NOT to do

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Presentation for the Rush County Social Media Roundtable on April 16, 2014.

Published in: Social Media, Technology, Business
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Social Media Marketing: What NOT to do

  1. 1. www.farmhousecreative.net
  2. 2. Matt Howell Farmhouse Creative • Twitter: @mwhowell2k • Facebook: facebook.com/mwhowell2k • LinkedIn: linkedin.com/in/mwhowell2k • www.mwhowell.com • www.farmhousecreative.net
  3. 3. Social Media Marketing: What NOT to do
  4. 4. Don’t Update Consistently
  5. 5. Example Content Calendar
  6. 6. Capture Apps
  7. 7. Don’t gain followers
  8. 8. Twitter: Follow More People
  9. 9. Facebook: Like More Pages, Find New Friends
  10. 10. Facebook: Like More Pages, Find New Friends
  11. 11. LinkedIN: Connect with More People, Join and Participate in More Groups
  12. 12. LinkedIN: Connect with More People, Join and Participate in More Groups
  13. 13. Broadcast, rather than engage
  14. 14. Broadcast, rather than engage
  15. 15. Broadcast, rather than engage
  16. 16. Use your social profiles like ad streams
  17. 17. Don’t Be THIS guy
  18. 18. Autopost updates across all your social profiles.
  19. 19. Autopost updates across all your social profiles.
  20. 20. Don’t establish social brand guidelines
  21. 21. Don’t establish social brand guidelines
  22. 22. Ignore (or delete) negative social mentions
  23. 23. Ignore (or delete) negative social mentions
  24. 24. Ignore (or delete) negative social mentions
  25. 25. Don’t Track the Return on Investment
  26. 26. Google Analytics
  27. 27. Facebook Insights
  28. 28. Facebook Reach
  29. 29. Twitter Analytics
  30. 30. Onward and Upward J
  31. 31. Articles: No Idea Left Behind: 25 Tools for Capturing Ideas Anywhere http://lifedev.net/2008/08/idea-capture-tools/ Top 10 Tools For Managing Your Social Media Accounts http://www.searchenginejournal.com/top-10-tools-managing-social-media-accounts/87843/ Social Media Branding: The Complete Cheat Sheet For Sizing http://stuartjdavidson.com/social-media-branding/ Facebook, Twitter, Google+, Pinterest – Social Media Image Size Cheat Sheet 2014 https://www.mediabistro.com/alltwitter/social-media-image-sizes_b53986 Finding Your Brand Voice http://www.socialmediaexplorer.com/social-media-marketing/finding-your-brand-voice/ Tools: http://www.socialmention.com/ https://evernote.com/ https://bufferapp.com/ https://hootsuite.com/ Analytics: https://analytics.twitter.com/ http://www.google.com/analytics/ https://www.facebook.com/help/search/?q=insights
  32. 32. www.farmhousecreative.net

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