Client Ppt 6 29 2010


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Client Ppt 6 29 2010

  1. 1. Taming the Internet One Click at a Time
  2. 2. Technology Changes the World
  3. 3. Where We Spend Our Time
  4. 4. Impact of Technology on Wealth Transfer <ul><li>The Old Way </li></ul><ul><li>Transportation </li></ul><ul><ul><li>Horse & Buggy </li></ul></ul><ul><li>Telecommunication </li></ul><ul><ul><li>Land Line/Long Distance </li></ul></ul><ul><li>Music & Movies </li></ul><ul><ul><li>Retail Stores </li></ul></ul><ul><li>The New Way </li></ul><ul><li>Transportation </li></ul><ul><ul><li>Model T </li></ul></ul><ul><li>Telecommunication </li></ul><ul><ul><li>Cell Phones/Unlimited </li></ul></ul><ul><li>Music & Movies </li></ul><ul><ul><li>iTunes & Netflix </li></ul></ul>Technologies that impact wealth today?
  5. 5. The Next Major Transfer! Local Advertising $
  6. 6. The New York Times <ul><li>“… search advertising is probably the most effective form of marketing ever invented.” </li></ul><ul><li>“ No other form of online advertising – or offline advertising, for that matter – has come close to matching the effectiveness of search ads” </li></ul>
  7. 7. The Next Major Transfer! $ $ $
  8. 8. The Next Major Transfer! $ $
  9. 9. Local Advertising <ul><li>$155 billion spent on local advertising in 2009 </li></ul><ul><li>7.3% online </li></ul><ul><li>Projected up to 50% will be spent online within 10 years! </li></ul><ul><li>$77 Billion on the move! </li></ul><ul><li>Small Business is the last to move </li></ul>
  10. 10. $155 Billion Spent on… Declining Markets <ul><li>Newspapers </li></ul><ul><li>Bankrupt/Closing </li></ul><ul><li>TV </li></ul><ul><li>DVR/TiVo </li></ul><ul><li>Telemarketing </li></ul><ul><li>Do Not Call List </li></ul><ul><li>Direct Mail </li></ul><ul><li>Trash Can </li></ul><ul><li>Print Ads </li></ul><ul><li>High Cost </li></ul><ul><li>E-Mail </li></ul><ul><li>Spam Software </li></ul>
  11. 11. Big Business Has Made The Move! The Local Business Owner Is Lost!!!
  12. 12. The Local Businesses Website!
  13. 13. A Web Presence!
  14. 14. Where is Web Traffic? In 2006, there were 2.7 billion searches done per month. In 2009, there were 61 billion searches done per month.
  15. 15. Page 2 and Beyond AKA - No Mans Land <ul><li>Over 80% of people that search never go past the first page of the search results. </li></ul><ul><li>High Ranking essential to online exposure. </li></ul><ul><li>How do you get a High Rank? Experts! </li></ul>
  16. 16. Where Do Local Businesses Rank?
  17. 17. Where is Web Traffic? <ul><li>Social Networks </li></ul><ul><li>120 million active U.S. Facebook users </li></ul><ul><li>Average user spends 55 minutes per day on Facebook </li></ul><ul><li>1 in 4 U.S. Internet page views occurred at one of the top social networking sites in December 2009 </li></ul>
  18. 18. Where is Web Traffic? <ul><li>Smart Phones & Mobile Devices </li></ul><ul><li>9 to 1: Phones to Computers </li></ul><ul><li>Over 95% of new phones sold today have web browsers & 70 millions consumers use them regularly </li></ul>
  19. 19. Where is Web Traffic? <ul><li>Popular Websites </li></ul>
  20. 20. Optional to Necessity <ul><li>Cars </li></ul><ul><li>Electricity </li></ul><ul><li>TV </li></ul><ul><li>Cell Phones </li></ul><ul><li>Computers </li></ul><ul><li>Internet </li></ul><ul><li>Web Presence </li></ul>
  21. 21. Web Presence Solution <ul><li>AdzZoo System and Technology </li></ul><ul><li>Strategically places local business info in the online places where the local marketing is looking. </li></ul><ul><li>Optimizes custom webpage to be attractive to search algorithms resulting in high ranking placement. </li></ul>
  22. 22. AdzZoo Solution Starts with Geo-Targeting Technology <ul><li>Geo-Targeting Technology allow business owners to focus their dollars to a specific geographical market. </li></ul><ul><li>No more wasting money on advertising that reaches outside the local business owners market. </li></ul><ul><li>Pinpoint the computers and mobile devices within a radius as little as 5 miles to 150 miles. </li></ul>
  23. 23. Digital Hub Targeting the Local Market Optimized Landing Page Social Networks Search Marketing Major Websites Mobile Marketing
  24. 24. <ul><li>Analytics of Entire campaign and its effectiveness </li></ul><ul><li>Monthly reporting on: </li></ul><ul><ul><li>Total Impressions </li></ul></ul><ul><ul><li>Total Clicks </li></ul></ul><ul><ul><li>Average Position </li></ul></ul><ul><ul><li>Driving Directions </li></ul></ul><ul><ul><li>And More </li></ul></ul>Campaign monitoring & optimization for maximum online exposure.
  25. 25. Web Presence Options <ul><li>Options </li></ul><ul><li>Hire Google Certified Expert(s) </li></ul><ul><li>Contract with outside SEO firm. </li></ul><ul><li>Learn to do it yourself </li></ul><ul><li>Do nothing </li></ul><ul><li>Cost </li></ul><ul><li>Avg. $90,000 salary & benefits </li></ul><ul><li>Low end: $1,500 per mo High end: $10,000 per mo. </li></ul><ul><li>Learning curve: 1 to 3 yrs. Continual Ed. </li></ul><ul><li>Cost Nothing </li></ul>
  26. 26. AdzZoo Pricing <ul><li>Starts at $200 per month </li></ul><ul><li>Average monthly cost: $350 </li></ul><ul><li>Compared to traditional advertising </li></ul><ul><ul><li>Avg. 1 day ¼ page ad in paper: $900 </li></ul></ul><ul><ul><li>1 radio spot (recommended mim 5 a day) $68 </li></ul></ul><ul><ul><li>Yellow Pages ¼ page $1100 mo </li></ul></ul>
  27. 27. Taming the Internet One Click at a Time