Cisco Social Media

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Presentation during Cisco Connected Women in February 2010

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Cisco Social Media

  1. 1. Cisco and Social Media: Changing the Way People Work, Live, Play and Learn What Your Kids Are Doing And You Should Be Too Niels Furu Vice President, Cisco Europe North February 2010 nfuru@cisco.com
  2. 2. A Day in My Connected Life Any Content, Anywhere, Any Time Watch news and political programs on internet tv Check weather forecast and flight Check news on baby schedules on SMS grand daughters website Avoid rush-hour: Read and write email from home-office Prepare for Order private travel customer meeting and theater tickets, on the plane check museums, use NetBank, etc On IM with employees for Make waiting time more rapid communications, productive: Organize finding the right person at emails and schedule the right time meetings, finding the right information at the right time Use IP Phone from home and office to save costs Update personal network on LinkedIn and Facebook Internal meetings: Video conference Conduct a Telepresence face-to-face Meeting with customers and press Checking my internal Cisco blog and Discussion Forums
  3. 3. True Productivity Globalization Growth Rate One Time Mobility and Zone, Real Uniformity of Time Experience Working Governance Moments
  4. 4. Why is Collaboration Relevant to the Enterprise? Productivity Growth Innovation Accelerates Accelerates Accelerates Collaboration
  5. 5. Business Challenges Email, Meetings, Information Overload IM, Voicemail Expertise, Usability, Finding the Right Information Navigation, Publishing Avoid Replication, Cross-functional Collaboration Avoid Silos, Strategic Alignment Time Effectiveness, Global Workforce and Teams Collaboration, Reducing Travel Costs Communications Internal and External Delivery Effectiveness
  6. 6. Social Media: Addressing Business Objectives Reduces Cost Extends Reach Engages Customers  $250K Savings  Participants from 116 countries  1M+ Padmasree Twitter Data Center blogging vs. Virtual ASR 9000 launch event Followers traditional media Viral growth through thought  285,000 Views: ISR2 “Future of leadership  ASR 1000 Launch 6x Shopping” less expensive “Viral” in Facebook, esp in Asia,  Digital Cribs Reached 90X more Middle East 60,000+ views, 23,000+ people comments Nexus Launch Digital Collaboration Digital Cribs CES Cribs 2 Unified ASR Computing ASR 9000 Borderless 1000 Networks 2007 2008 2009 Go-to-Market Buzz + Consumer Integrated Social Media Buzz/Leak Twitter Facebook Global, Channel Using Blogs Monitoring Generated Media Social Media Feed Page, Management Contest Viral Video Social Plans Contest Plan Live Blogging
  7. 7. Cisco’s Next Generation Workforce Experience Collaboration and Social Media as the Platform User Experience Cisco Connect Next Generation Workforce Experience Voice Video Data Business Process Apps New Business Capabilities Ciscopedia Directory 3.0 Integrated Work “Spaces” WebEx/MP Hybrid Client New Cisco Workspaces FCLN VBA CDN Finance Virtual Cisco Collaboration Business Developer & Leadership Advisor Network Network Platform Building Blocks RSS Video Wikis Unified Blogs Discussion Virtual Social Technologies Sharing Communications IM Forums Meetings Bookmarking (NEW)
  8. 8. Cisco – taking our own medicine
  9. 9. Blogging at Cisco blogs.cisco.com Why…  Create conversations with customers, partners, employees and the public  Platform to discuss the role of the network  Thought leadership How…  Extensive use of video increases engagement  Integrated blogs with communications campaigns
  10. 10. Telling our Story Via Video Cisco Channels Blog: Partner Summit 2009 http://blogs.cisco.com/channels
  11. 11. CVision: Using Video to Personalize and Engage
  12. 12. Community Engagement www.facebook.com/Cisco
  13. 13. Collaboration to Accelerate Innovation Innovation Europe Programme  Theatre-wide roll out of global programme across broad set of innovation categories: Business Processes, Green, Markets, Products, Services  Viral employee engagement to enable „Wisdom of Crowds‟ effect leveraging collaboration technologies Q2-Q4 Results • 300 innovation ideas • 3,023 votes • 829 comments • 2,500 employees engaged
  14. 14. Virtual Meetings Corporate Culture, Education & Training Live Via TelePresence from mulitple locations Participation WebEx For remote employees without access to TP CiscoTV For remote employees – live and recording
  15. 15. Cisco‟s Results
  16. 16. Cisco Collaboration Solutions FY2008 Benefits REMOTE COLLABORATION TELECOMMUTING $303M SALES & MARKETING $691M $277M $25M CONNECTED WORKPLACE VIRTUAL EXPERT $11M $75M Source: Cisco IBSG, 2009
  17. 17. Cisco’s Productivity Journey Impact of Collaboration benefits ($B/year) 5 Web 2.0 Collaboration Solutions 4 $691M 3 2 Web 1.0 Internet Solutions $3.7B 1 0 Information-Sharing Transaction Interaction Collaboration FY95 FY00 FY05 FY08 Source: Cisco IBSG, 2009
  18. 18. In Summary
  19. 19. Key Takeaways 1. Social Media – integrated part of Connected Life 2. Business Realities: Accelerate productivity, growth, innovation 3. Social Media addressing objectives: Reduce cost, extend reach, engage customers 4. Cisco is taking our own medicine – Social Media: 1. In corporate culture, to engage with employees, partners, customers, media, etc. 2. For educational use and people development 3. To innovate and create business ROI 4. Work-Life Balance 5. Changing the way people work, live, play and learn
  20. 20. Q&A

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