Amazon AWS Singapore Summit - Southeast Asia eCommerce

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Amazon AWS Singapore Summit - Southeast Asia eCommerce trends

Amazon AWS Singapore Summit - Southeast Asia eCommerce trends

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  • 1. SingPost End-to-End eCommerce Solution Marcelo Wesseler SVP, Singpost eCommerce July 18, 2013
  • 2. Delivery & Returns Digital Marketing Warehousing Solutions Regional Customer Care Platform eCommerce Technology Managed End-to-End eCommerce Solution Warehousing Solutions Delivery & Returns
  • 3. Traditionally a mail provider $2.2 billion market cap. A+ Credit Rating* 12 Logistics Centers 3 Call Centers 220+ countries via Mail Delivery & Courier Driving eCommerce In Asia HQHQHQHQ *Rating report by Standard & Poor 200+ eCommerce Clients via Logistics
  • 4. South-East Asia Market Trends Marketing Technology
  • 5. eCommerce Technology Fully integrated proprietaryproprietaryproprietaryproprietary enterprise grade platform built to scale Customer Site User Experience Integrated Control Panel Order Management System Warehouse & Delivery Management System
  • 6. adidas.com.sg, my, th, ph & id • Reliable, Scalable and Secure • Flexibility and low upfront investment • Global but still local • Local payment methods • Platform for growth Full implementation in less than 3 months – Thanks AWS!
  • 7. Architecture • Suite of pre-built services allow rapid building and deployment of applications • Multi AZ Architecture • 60 - EC2 • 10 - RDS • 150,000 - S3 Objects • Chef deployment • eCommerce Platform: Own • Middleware: MuleSoft • OMS & Fulfillment: Supplizer/Own • Marketing: ExactTarget, SiteOlytics.com , Gigya
  • 8. Database Tier Database Tier Service Tier Service Tier OM Tier OM Tier Caching Tier Caching Tier Frontend Tier Frontend Tier Availability Zone Availability ZoneManagement SES SQS CloudWatch S3 CloudFront Architecture • Suite of pre-built services allow rapid building and deployment of applications • Multi AZ Architecture • 60 - EC2 • 10 - RDS • 150,000 - S3 Objects • Chef deployment • eCommerce Platform: Own • Middleware: MuleSoft • OMS & Fulfillment: Supplizer/Own • Marketing: ExactTarget, SiteOlytics.com, Gigya
  • 9. AWS based analytics OptimizedAWS experience with Trusted AdvisorMarketing Effectiveness & Cost
  • 10. Why AWS • Global but still Local • Scalability • Security • Affordability & Flexibility 10
  • 11. Key Learnings & Summary • Build a modular architecture • Prototype & Fail Fast, you can now afford it • Localize & Standardize • Analyze, analyze, analyze & act!