Amazon AWS Singapore Summit - Southeast Asia eCommerce

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Amazon AWS Singapore Summit - Southeast Asia eCommerce trends

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Amazon AWS Singapore Summit - Southeast Asia eCommerce

  1. 1. SingPost End-to-End eCommerce Solution Marcelo Wesseler SVP, Singpost eCommerce July 18, 2013
  2. 2. Delivery & Returns Digital Marketing Warehousing Solutions Regional Customer Care Platform eCommerce Technology Managed End-to-End eCommerce Solution Warehousing Solutions Delivery & Returns
  3. 3. Traditionally a mail provider $2.2 billion market cap. A+ Credit Rating* 12 Logistics Centers 3 Call Centers 220+ countries via Mail Delivery & Courier Driving eCommerce In Asia HQHQHQHQ *Rating report by Standard & Poor 200+ eCommerce Clients via Logistics
  4. 4. South-East Asia Market Trends Marketing Technology
  5. 5. eCommerce Technology Fully integrated proprietaryproprietaryproprietaryproprietary enterprise grade platform built to scale Customer Site User Experience Integrated Control Panel Order Management System Warehouse & Delivery Management System
  6. 6. adidas.com.sg, my, th, ph & id • Reliable, Scalable and Secure • Flexibility and low upfront investment • Global but still local • Local payment methods • Platform for growth Full implementation in less than 3 months – Thanks AWS!
  7. 7. Architecture • Suite of pre-built services allow rapid building and deployment of applications • Multi AZ Architecture • 60 - EC2 • 10 - RDS • 150,000 - S3 Objects • Chef deployment • eCommerce Platform: Own • Middleware: MuleSoft • OMS & Fulfillment: Supplizer/Own • Marketing: ExactTarget, SiteOlytics.com , Gigya
  8. 8. Database Tier Database Tier Service Tier Service Tier OM Tier OM Tier Caching Tier Caching Tier Frontend Tier Frontend Tier Availability Zone Availability ZoneManagement SES SQS CloudWatch S3 CloudFront Architecture • Suite of pre-built services allow rapid building and deployment of applications • Multi AZ Architecture • 60 - EC2 • 10 - RDS • 150,000 - S3 Objects • Chef deployment • eCommerce Platform: Own • Middleware: MuleSoft • OMS & Fulfillment: Supplizer/Own • Marketing: ExactTarget, SiteOlytics.com, Gigya
  9. 9. AWS based analytics OptimizedAWS experience with Trusted AdvisorMarketing Effectiveness & Cost
  10. 10. Why AWS • Global but still Local • Scalability • Security • Affordability & Flexibility 10
  11. 11. Key Learnings & Summary • Build a modular architecture • Prototype & Fail Fast, you can now afford it • Localize & Standardize • Analyze, analyze, analyze & act!

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