Your SlideShare is downloading. ×
Amazon AWS Singapore Summit - Southeast Asia eCommerce
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Amazon AWS Singapore Summit - Southeast Asia eCommerce

755
views

Published on

Amazon AWS Singapore Summit - Southeast Asia eCommerce trends

Amazon AWS Singapore Summit - Southeast Asia eCommerce trends

Published in: Business, Technology

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
755
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
35
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SingPost End-to-End eCommerce Solution Marcelo Wesseler SVP, Singpost eCommerce July 18, 2013
  • 2. Delivery & Returns Digital Marketing Warehousing Solutions Regional Customer Care Platform eCommerce Technology Managed End-to-End eCommerce Solution Warehousing Solutions Delivery & Returns
  • 3. Traditionally a mail provider $2.2 billion market cap. A+ Credit Rating* 12 Logistics Centers 3 Call Centers 220+ countries via Mail Delivery & Courier Driving eCommerce In Asia HQHQHQHQ *Rating report by Standard & Poor 200+ eCommerce Clients via Logistics
  • 4. South-East Asia Market Trends Marketing Technology
  • 5. eCommerce Technology Fully integrated proprietaryproprietaryproprietaryproprietary enterprise grade platform built to scale Customer Site User Experience Integrated Control Panel Order Management System Warehouse & Delivery Management System
  • 6. adidas.com.sg, my, th, ph & id • Reliable, Scalable and Secure • Flexibility and low upfront investment • Global but still local • Local payment methods • Platform for growth Full implementation in less than 3 months – Thanks AWS!
  • 7. Architecture • Suite of pre-built services allow rapid building and deployment of applications • Multi AZ Architecture • 60 - EC2 • 10 - RDS • 150,000 - S3 Objects • Chef deployment • eCommerce Platform: Own • Middleware: MuleSoft • OMS & Fulfillment: Supplizer/Own • Marketing: ExactTarget, SiteOlytics.com , Gigya
  • 8. Database Tier Database Tier Service Tier Service Tier OM Tier OM Tier Caching Tier Caching Tier Frontend Tier Frontend Tier Availability Zone Availability ZoneManagement SES SQS CloudWatch S3 CloudFront Architecture • Suite of pre-built services allow rapid building and deployment of applications • Multi AZ Architecture • 60 - EC2 • 10 - RDS • 150,000 - S3 Objects • Chef deployment • eCommerce Platform: Own • Middleware: MuleSoft • OMS & Fulfillment: Supplizer/Own • Marketing: ExactTarget, SiteOlytics.com, Gigya
  • 9. AWS based analytics OptimizedAWS experience with Trusted AdvisorMarketing Effectiveness & Cost
  • 10. Why AWS • Global but still Local • Scalability • Security • Affordability & Flexibility 10
  • 11. Key Learnings & Summary • Build a modular architecture • Prototype & Fail Fast, you can now afford it • Localize & Standardize • Analyze, analyze, analyze & act!