Web 2.0 - principles and implications

Principles and definitions of Web 2.0 Martin Weller & Patrick McAndrew

Outline
Some web 2.0 definitions
Web 2.0 transitions
Web 2.0 examples
Implications
VLE 2.0
Web 2.0 and openlearn

What is Web 2.0
Both an approach and a set of technologies
Web as platform
Harnessing collective intelligence
Evolutionary development
Lightweight programming models
This time, though, the clash isn't between a platform and an application, but between two platforms, each with a radically different business model: On the one side, a single software provider, whose massive installed base and tightly integrated operating system and APIs give control over the programming paradigm; on the other, a system without an owner, tied together by a set of protocols, open standards and agreements for cooperation “ users add value and the technology or site needs to be set up so that it encourages participation” Users must be treated as co-developers , … The open source dictum, “release early and release often” in fact has morphed into an even more radical position, “the perpetual beta,” in which the product is developed in the open, with new features slipstreamed in on a monthly, weekly, or even daily basis….

What is Web 2.0?
The transition of websites from isolated information silos to sources of content and functionality , thus becoming computing platforms serving web applications to end users
A social phenomenon referring to an approach to creating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use , and "the market as a conversation"
A more organized and categorized content, with a far more developed deeplinking web architecture
A shift in economic value of the web, possibly surpassing that of the dot com boom of the late 1990s
A marketing term to differentiate new web businesses from those of the dot com boom, which due to the bust now seem discredited
The resurgence of excitement around the possibilities of innovative web applications and services that gained a lot of momentum around mid 2005
Wikipedia

Some Web 2.0 transformations
Web 1.0
Ofoto
mp3.com
Britannica Online
personal websites
Publishing
content management systems
directories (taxonomy)
Stickiness
Web 2.0 Flickr Napster Wikipedia Blogging Participation wikis tagging ("folksonomy”) syndication

It’s a mash-up
Mixing two or more different services together to create a new type of service
http:// www.housingmaps.com /
Gmap -pedometer

Some web 2.0 examples
Netvibes
Flickr
Wikipedia
Del.icio.us
43Things
YouTube

Implications
Students as co-creators
Sites set up for participation
Personalised content and tools
User Control over content
Greater use of feeds and external content
Less distinction between content and tools
Automatically updating courses

VLE 2.0

Analysing Web 2.0 characteristics
The Long Tail
Data is the Next Intel Inside
Users Add Value
Network Effects by Default
Some Rights Reserved
The Perpetual Beta
Cooperate, Don't Control
Software Above the Level of a Single Device
Tim O’Reilly (2005) What is Web 2.0? http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

Activity analysis
(Work with Open content)
Tools
object
subject
community
rules
division of labour
Custom solution
Closed data
Work with individuals
Target markets
Careful crafting
Specify devices
Copyright preserved
Everything planned
(Learner/Educator)

Activity analysis
(Work with Open content)
Tools
object
subject
community
rules
division of labour
Users add value
Data driven
Network effects
Long Tail
Perpetual beta
Across devices
Release rights
Cooperate don’t control
(Learner/Educator)

Web 2.0 and OpenLearn Use XML as the basis for our material and work on conversion to accessible formats such as DAISY and to be viewable as print and mobile. Software Above the Level of a Single Device 8 Separate availability of sensemaking tools and look for new tools to come in from the users. Cooperate, Don't Control 7 Release new tools in the LabSpace while monitoring use and getting feedback from users The Perpetual Beta 6 Adopt Creative Commons and make clear that reuse is permitted and encouraged. Some Rights Reserved 5 Let users rank content easily and use highlight active areas to identify what is working and where users are going. Network Effects by Default 4 Allow users to contribute to increase the value of existing content by participation in forums and journal, and by providing new content in the LabSpace. Users Add Value 3 Build on the quality assured content that we have. Data is the Next Intel Inside 2 Offer specialist subjects and consider everyone as a potential user The Long Tail: 1 Impact on OpenLearn O’Reilly’s advice No.

Web 2.0 is old hat… Phillip Lenssen, Jan 2006, Think Web 4.0: http://blog.outer-court.com/archive/2006-01-17-n79.html

Some questions for IET
Can we understand our student needs if we don’t understand web 2.0?
What impact will it have on how we design and run courses?
Are we ready to let go?
Is it here to stay?
What are the exciting things we can do?
What tools should we be looking at?
What research should we be doing?

http://web2videos.blogspot.com	57
http://seepn.blogspot.com	32
http://psicomedia.blogspot.com	27
http://www.slideshare.net	22
http://cltnet-blogs-wikis-podcasts.wikispaces.com	8
http://nogoodreason.typepad.co.uk	2
http://jwasylik-slresearcher.wikispaces.com	2
http://74.125.39.104	1
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http://www.edmodo.com	1

Web 2.0 - principles and implications

by Martin Weller on Oct 17, 2006

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