Principles and definitions of Web 2.0 Martin Weller & Patrick McAndrew

Outline Some web 2.0 definitions Web 2.0 transitions Web 2.0 examples Implications VLE 2.0 Web 2.0 and openlearn

Some web 2.0 definitions

Web 2.0 transitions

Web 2.0 examples

Implications

VLE 2.0

Web 2.0 and openlearn

What is Web 2.0 Both an approach and a set of technologies Web as platform Harnessing collective intelligence Evolutionary development Lightweight programming models This time, though, the clash isn't between a platform and an application, but between two platforms, each with a radically different business model: On the one side, a single software provider, whose massive installed base and tightly integrated operating system and APIs give control over the programming paradigm; on the other, a system without an owner, tied together by a set of protocols, open standards and agreements for cooperation “ users add value and the technology or site needs to be set up so that it encourages participation” Users must be treated as co-developers , … The open source dictum, “release early and release often” in fact has morphed into an even more radical position, “the perpetual beta,” in which the product is developed in the open, with new features slipstreamed in on a monthly, weekly, or even daily basis….

Both an approach and a set of technologies

Web as platform

Harnessing collective intelligence

Evolutionary development

Lightweight programming models

What is Web 2.0? The transition of websites from isolated information silos to sources of content and functionality , thus becoming computing platforms serving web applications to end users A social phenomenon referring to an approach to creating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use , and "the market as a conversation" A more organized and categorized content, with a far more developed deeplinking web architecture A shift in economic value of the web, possibly surpassing that of the dot com boom of the late 1990s A marketing term to differentiate new web businesses from those of the dot com boom, which due to the bust now seem discredited The resurgence of excitement around the possibilities of innovative web applications and services that gained a lot of momentum around mid 2005 Wikipedia

The transition of websites from isolated information silos to sources of content and functionality , thus becoming computing platforms serving web applications to end users

A social phenomenon referring to an approach to creating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use , and "the market as a conversation"

A more organized and categorized content, with a far more developed deeplinking web architecture

A shift in economic value of the web, possibly surpassing that of the dot com boom of the late 1990s

A marketing term to differentiate new web businesses from those of the dot com boom, which due to the bust now seem discredited

The resurgence of excitement around the possibilities of innovative web applications and services that gained a lot of momentum around mid 2005

Wikipedia

Some Web 2.0 transformations Web 1.0 Ofoto mp3.com Britannica Online personal websites Publishing content management systems directories (taxonomy) Stickiness Web 2.0 Flickr Napster Wikipedia Blogging Participation wikis tagging ("folksonomy”) syndication

Web 1.0

Ofoto

mp3.com

Britannica Online

personal websites

Publishing

content management systems

directories (taxonomy)

Stickiness

It’s a mash-up Mixing two or more different services together to create a new type of service http:// www.housingmaps.com / Gmap -pedometer

Mixing two or more different services together to create a new type of service

http:// www.housingmaps.com /

Gmap -pedometer

Some web 2.0 examples Netvibes Flickr Wikipedia Del.icio.us 43Things YouTube

Netvibes

Flickr

Wikipedia

Del.icio.us

43Things

YouTube

Implications Students as co-creators Sites set up for participation Personalised content and tools User Control over content Greater use of feeds and external content Less distinction between content and tools Automatically updating courses

Students as co-creators

Sites set up for participation

Personalised content and tools

User Control over content

Greater use of feeds and external content

Less distinction between content and tools

Automatically updating courses

VLE 2.0

Analysing Web 2.0 characteristics The Long Tail Data is the Next Intel Inside Users Add Value Network Effects by Default Some Rights Reserved The Perpetual Beta Cooperate, Don't Control Software Above the Level of a Single Device Tim O’Reilly (2005) What is Web 2.0? http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

The Long Tail

Data is the Next Intel Inside

Users Add Value

Network Effects by Default

Some Rights Reserved

The Perpetual Beta

Cooperate, Don't Control

Software Above the Level of a Single Device

Activity analysis (Work with Open content) Tools object subject community rules division of labour Custom solution Closed data Work with individuals Target markets Careful crafting Specify devices Copyright preserved Everything planned (Learner/Educator)

(Work with Open content)

Tools

object

subject

community

rules

division of labour

Custom solution

Closed data

Work with individuals

Target markets

Careful crafting

Specify devices

Copyright preserved

Everything planned

(Learner/Educator)

Activity analysis (Work with Open content) Tools object subject community rules division of labour Users add value Data driven Network effects Long Tail Perpetual beta Across devices Release rights Cooperate don’t control (Learner/Educator)

(Work with Open content)

Tools

object

subject

community

rules

division of labour

Users add value

Data driven

Network effects

Long Tail

Perpetual beta

Across devices

Release rights

Cooperate don’t control

(Learner/Educator)

Web 2.0 and OpenLearn Use XML as the basis for our material and work on conversion to accessible formats such as DAISY and to be viewable as print and mobile. Software Above the Level of a Single Device 8 Separate availability of sensemaking tools and look for new tools to come in from the users. Cooperate, Don't Control 7 Release new tools in the LabSpace while monitoring use and getting feedback from users The Perpetual Beta 6 Adopt Creative Commons and make clear that reuse is permitted and encouraged. Some Rights Reserved 5 Let users rank content easily and use highlight active areas to identify what is working and where users are going. Network Effects by Default 4 Allow users to contribute to increase the value of existing content by participation in forums and journal, and by providing new content in the LabSpace. Users Add Value 3 Build on the quality assured content that we have. Data is the Next Intel Inside 2 Offer specialist subjects and consider everyone as a potential user The Long Tail: 1 Impact on OpenLearn O’Reilly’s advice No.

Web 2.0 is old hat… Phillip Lenssen, Jan 2006, Think Web 4.0: http://blog.outer-court.com/archive/2006-01-17-n79.html

Some questions for IET Can we understand our student needs if we don’t understand web 2.0? What impact will it have on how we design and run courses? Are we ready to let go? Is it here to stay? What are the exciting things we can do? What tools should we be looking at? What research should we be doing?

Can we understand our student needs if we don’t understand web 2.0?

What impact will it have on how we design and run courses?

Are we ready to let go?

Is it here to stay?

What are the exciting things we can do?

What tools should we be looking at?

What research should we be doing?