“ the inventor began contacting shipping companies. But she could not believe what she heard. The truckers would deliver her goods, but only subject to the most unbelievable conditions:
The inventor had to sign all the intellectual-property rights to her product over to the truckers.
The truckers would keep all the profits from sales of the inventor’s product.
The shipping deal had to be both exclusive and perpetual, never subject to review or cancellation.
Every shipping company she contacted gave the same response. Dejected, but unwilling to see the fruits of all her labor go to waste, she eventually relented and signed a contract with one of the companies.”
Deutsche Bank: ““We believe the publisher adds relatively little value to the publishing process. … if the process really were as complex, costly and value-added as the publishers protest that it is, 40% margins wouldn’t be available.”