Academics & online impact

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Given at the Open University's communications conference to talk about creating impact online using blogs and others tools

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  • 2.7 comments per post – so don’t expect high ration of commenters to subscribersTook good year to get goingCan’t predict what is a popular post
  • Run through it, (show Friendfeed)Take Flickr photoUse blip.fm
  • Academics & online impact

    1. 1. Online impact Martin Weller http://www.flickr.com/photos/mickythepixel/4767910572/
    2. 2. Getting heard Establish an online identity Be a good networker Tag 16 my secret identity by chanchan222 http://www.flickr.com/photos/cha nchan222/3219255790/
    3. 3. Some numbers Blog (since 2006) – 300,000 views Blipfoto - 92,000 views over 420 entries Citations - 1,620 Slideshare - 220,000 views (6 years, 59 presentations) Colored dice by sgs 1019: http://www.flickr.com/photos/visionwi thin/133942381/
    4. 4. Confession • I don’t know what these numbers mean in terms of impact! http://www.flickr.com/photos/ransomtech/9555643908/ I don’t know what these numbers mean in terms of impact
    5. 5. Complementary process link links promotes automatic publish comments subscribes discusses retweets
    6. 6. Research • Lazyweb • Blog as your own record • Feedback as you go • Engagement http://www.flickr.com/photos/mg7een/4550426/
    7. 7. Other • Keynote invites • Guardian events • Book as staff development • MOOCs
    8. 8. Challenges • Open access is key, not always encouraged • Takes investment to reach the pay-off • “It’s not proper scholarship!” • Not much of: stealing ideas, online abuse, conflict with traditional role http://www.flickr.com/photos/quinnanya/5893328472/
    9. 9. Tips • Get started! • Find your voice/tool • Give a bit of you • Be a good networker • Use a mix • Don’t overplan • Be open http://www.flickr.com/photos/kamranmeyer/9399451939/

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