Trans Pro mo S o lutio ns Ove rvie w




       July 2, 2009
@ 2008 InfoPrint Solutions Company            1
TransPromo is defined as combining Promotional
 material with Transaction statement printing
Business Statement

         ...
Cable Company Results




                                      “considering this being the only message going
           ...
Industry Trends


                               Three Key 2009 Trends
                                     •   Innovation...
Market Trends
Gartner’s 2009 Strategic Planning Assumptions*




   By 2012:
     – 75% of all printed bills and
       st...
Summary – TransPromo                        is NOW
  • Industry Trends

  • Marketplace Trends

  • Technology Trends

  •...
Analytical Continuum

                   Where are you from a true data standpoint?
             The volume of data is a f...
InfoPrint Consulting Capabilities
Our TransPromo consultive solution capability will
provide a roadmap to improve your ROI...
Solutions Timeline




@ 2008 InfoPrint Solutions Company   9
Best Western TransPromo Pilot




@ 2008 InfoPrint Solutions Company   10
Best Western Pilot – Case Study




@ 2008 InfoPrint Solutions Company   11
Best Western Pilot Results
  (percentage lift over control group)


    •278% ROI

    •30% Revenue Generated
    •500% Ap...
Telefonica’s Movistar TransPromo




@ 2008 InfoPrint Solutions Company   13
Humana SmartSummary TransPromo Statements


  Implemented TransPromo statements:

  • $10MM in annual savings by
    elimi...
ROI Opportunities for xxx Ins Co.



                             Cross-sell homeowners to auto policyholders

          ...
What we are hearing…
• Madison Advisors: “Ranks InfoPrint as The
  Thought Leader in TransPromo”
• Outputlinks: “Your appr...
Summary


  TransPromo
  • Improve marketing campaign ROI
  • Reduce costs of production print
  • Improve customer satisf...
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What Is Trans Promo

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What Is Trans Promo

  1. 1. Trans Pro mo S o lutio ns Ove rvie w July 2, 2009 @ 2008 InfoPrint Solutions Company 1
  2. 2. TransPromo is defined as combining Promotional material with Transaction statement printing Business Statement TransPromo Targeted, relevant messages Direct Marketing @ 2008 InfoPrint Solutions Company 2
  3. 3. Cable Company Results “considering this being the only message going to the customer, the current economy and with the tough Denver phone competition, the results were favorable…” @ 2008 InfoPrint Solutions Company *Based on 50,000 test and 50,000 Control 3
  4. 4. Industry Trends Three Key 2009 Trends • Innovation now is in Customer Acquisition and Retention • Business Intelligence will be the cornerstone of Competitive Success • 75% of spend on data is for Acquisition and retention (> $7B ) TransPromo addresses these trends IDC Financial Insights for 2009 ® @ 2008 InfoPrint Solutions Company 4
  5. 5. Market Trends Gartner’s 2009 Strategic Planning Assumptions* By 2012: – 75% of all printed bills and statements in the U.S. will have advertisements for related products or services, generating more than $2.8 billion in advertising revenue for the billers. Gartner “Predicts 2009: Print Technologies Enable Cost Savings and Revenue Growth” by Pete Basiliere et al. January 13, 2009. @ 2008 InfoPrint Solutions Company 5
  6. 6. Summary – TransPromo is NOW • Industry Trends • Marketplace Trends • Technology Trends • Benefits – Through improved campaign response rates: • Increase revenue, customer sat, grow market share – Through combining direct mail with transactional: • Decrease costs, streamline operations, more ‘green’ @ 2008 InfoPrint Solutions Company 6
  7. 7. Analytical Continuum Where are you from a true data standpoint? The volume of data is a factor, as is the quality of the data Analytical Continuum Low High #1 #2 #3 #4 Business Segmentation Profiling Predictive Rules (look-a-likes) Modeling (behavior based) @ 2008 InfoPrint Solutions Company 7
  8. 8. InfoPrint Consulting Capabilities Our TransPromo consultive solution capability will provide a roadmap to improve your ROI so you can get the most out of your marketing spend. We’ll evaluate the following areas through our Workshop: • Campaign Management • Marketing Analytics • Document Design • Production Workflow • Response Management @ 2008 InfoPrint Solutions Company 8
  9. 9. Solutions Timeline @ 2008 InfoPrint Solutions Company 9
  10. 10. Best Western TransPromo Pilot @ 2008 InfoPrint Solutions Company 10
  11. 11. Best Western Pilot – Case Study @ 2008 InfoPrint Solutions Company 11
  12. 12. Best Western Pilot Results (percentage lift over control group) •278% ROI •30% Revenue Generated •500% Applications, Best Western Rewards MasterCard @ 2008 InfoPrint Solutions Company 12
  13. 13. Telefonica’s Movistar TransPromo @ 2008 InfoPrint Solutions Company 13
  14. 14. Humana SmartSummary TransPromo Statements Implemented TransPromo statements: • $10MM in annual savings by eliminating other monthly mailings – 17% increase in loyalty and retention – 52% increase in its private Smart Products membership – 3% coupon redemption rate (compared to norm of 1.5%) from personalized coupons – 42% shift from brand to generic drugs (typical is 10%) through targeted message campaigns – Call center calls for member questions/concerns dropped from an average of 7%-10% to less than 3.5% – Call center mean call times reduced by 15% @ 2008 InfoPrint Solutions Company 14
  15. 15. ROI Opportunities for xxx Ins Co.  Cross-sell homeowners to auto policyholders  Cross-sell renters insurance to non-homeowners  Add-on umbrella liability coverage to auto insureds  Improve retention rates through personalized messaging  Utilize messaging to “thank” customers for relationship @ 2008 InfoPrint Solutions Company 15
  16. 16. What we are hearing… • Madison Advisors: “Ranks InfoPrint as The Thought Leader in TransPromo” • Outputlinks: “Your approach to TP is Groundbreaking” • Gartner: “Top rated TransPromo provider” • Xplor: “Awarded InfoPrint and BW Innovator Solution of the Year” • InfoTrends: “Your partnership with the CMO Council is brilliant” • Xplor: “Awarded 2009 Innovation of the Year” • Fuji Xerox: “You are the leader of TransPromo!” • Business Week and MSNBC: Published the Best Western and InfoPrint Pilot press release • InfoTrends: “How can we better work with Infoprint and the CMO Council” @ 2008 InfoPrint Solutions Company 16
  17. 17. Summary TransPromo • Improve marketing campaign ROI • Reduce costs of production print • Improve customer satisfaction and brand image • Green Initiatives • InfoPrint Solutions delivers…………… @ 2008 InfoPrint Solutions Company 17

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