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Social Media Marketing SIIA PresentationPresentation Transcript
Social Media MarketingPresented by Ileana Q. Rowe
How to get started: Vendor options, costs, required resourcesWhat do you really need?• Overall strategy and messaging• Implementation and development• Ongoing content creation and management• Tracking campaign results and ROIResource: How To Spend Money on Social Media, http://socialfresh.com/social-media-is-an-investment/
How much are you willing to pay for it?• Social Media isn’t FREE!• Remember your goals need to be aligned with your available resources• No budget for social?• Evaluate what you are current doing . Can you reallocate?