Social Media For Social Workers


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Power point presentation for local Central Ohio nonprofits that provide social services. This is presentation number 3 of a three person event.

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  • Find out who is there, what work do they do? The nights of sitting in front of the computer on an endless search are over. Information is found and shared faster than ever.
  • Social Media For Social Workers

    1. 1. Social Media Tools For Social Workers
    2. 2. About Me <ul><li>Worked in nonprofit social services since 1983 </li></ul><ul><li>I’m a social media addict and search engine queen </li></ul><ul><li>Blogger and organizer for new media events </li></ul><ul><li>Been involved in social media before it was called social media </li></ul><ul><li>Former Cyber Angel and chat room monitor </li></ul>
    3. 3. What Can You Use Them For? <ul><li>Find others in your field </li></ul><ul><li>Share information about your programs </li></ul><ul><li>Coordinate emergency Response </li></ul><ul><li>Provide outreach to other services, potential clients, donors and volunteers </li></ul>
    4. 4. Finding Others In Your Field <ul><li>Blogs </li></ul><ul><li> </li></ul><ul><li>LinkedIn </li></ul><ul><li>Search and join groups, start discussions </li></ul><ul><li>Facebook </li></ul><ul><li>Create a cause page that others can join and share </li></ul><ul><li>Twitter </li></ul><ul><li>Twitterpacks, Twitter search </li></ul>
    5. 5. Share Information About Your Programs <ul><li>This is a very good way to get more information out to a wider audience without spending any real money. </li></ul><ul><li>You can easily network and learn from others just like you from across the country, without having to go to a conference to do so. </li></ul><ul><li>That constant stream of information may just help keep you energized to do your job. </li></ul>
    6. 6. Coordinate Emergency Response <ul><li>Red Cross </li></ul><ul><li>Disaster relief pages for information </li></ul><ul><li>Hurricanes 08 </li></ul><ul><li>Wiki of complete, up-to-date emergency information </li></ul><ul><li> </li></ul>
    7. 7. What Else Can it Do For You? <ul><li>Increase your donor and volunteer base </li></ul><ul><li>Help you to educate the public and de-stigmatize your client populations </li></ul><ul><li>Help you educate yourself </li></ul><ul><li>Find others in your field to share ideas </li></ul><ul><li>If you are working with young people, you will win respect if you use these tools. </li></ul>
    8. 8. Increase Your Donor and Volunteer Base <ul><li>Use social networks to connect with people that are interested in your agency’s work </li></ul><ul><li>Create forums and communities to attract and connect with people </li></ul><ul><li>Create fresh content to keep them returning </li></ul><ul><li>Add donate buttons on your website </li></ul><ul><li>Once you establish a community, create donation and volunteer campaigns </li></ul>
    9. 9. Help you to educate the public and de-stigmatize your client populations <ul><li>Create PDF’s or documents on Google Docs that can be down loaded and shared </li></ul><ul><li>Post your volunteer training manuals </li></ul><ul><li>Post success stories </li></ul><ul><li>Write about mental illness, domestic violence, youth at risk, etc. </li></ul><ul><li>Provide links to additional resources </li></ul><ul><li> </li></ul><ul><li>http:// </li></ul>
    10. 10. Help you educate yourself <ul><li>By asking questions and reading other content you can find new ideas, best practices and ways of doing things smarter, faster, cheaper. </li></ul><ul><li>Find blogs of people who write from a client perspective </li></ul><ul><li> </li></ul>
    11. 11. Find others in your field to share ideas <ul><li>Twitterpacks, LinkedIn </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    12. 12. Smart Non Profits & Other Examples <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    13. 13. Additional possibilities <ul><li>You Tube, Viddler, ustream, seesmic </li></ul><ul><li>Flickr, Picasa, Photo Bucket </li></ul><ul><li>Use chat rooms, forums, wikis </li></ul><ul><li>MySpace </li></ul><ul><li>Google alerts, Google docs, Slide Share </li></ul><ul><li>Creative Commons </li></ul>
    14. 14. Ways to get more skills <ul><li>Worcamp Columbus May16th </li></ul><ul><li>Podcamp Ohio June 20 th </li></ul><ul><li>Meet Ups, tweet ups and other gatherings </li></ul>
    15. 15. Have Fun <ul><li>If you’re not enjoying it, stop! </li></ul><ul><li>New Media and social media are meant to be fun and interactive </li></ul><ul><li>Don’t shove your site at others, invite them to it and give them a reason to come back. </li></ul><ul><li>Don’t get overwhelmed (it’s easy trust me) </li></ul><ul><li> </li></ul>