Six Steps to Develop Your Social Business
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Six Steps to Develop Your Social Business

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  • Why are organizations making the investment? Well if you think about the sheer number of consumers flocking to social media…it’s staggering of how quickly the number has grown. In fact, if you look at the number of Facebook users (about 750 million), if Facebook were a country, it would be the world’s 3rd largest country behind China and India (and twice the size of the US). In the time you’ve been here, there have been 10’s of millions of wall posts on Facebook.
  • 4 C’s of Community DevelopmentContent: Share content about the market, best practices and success stories daily. Curate content and create original content.Canvas: Search for conversations that are relevant; engage those new contacts directly (share info, insight, ask questions, solve problems…become the expert voice)Connect: Connect with those who are directly addressing the company; respond appropriately

Six Steps to Develop Your Social Business Six Steps to Develop Your Social Business Presentation Transcript

  • 6 Steps to Develop
    Your Social Business
    Margaret Donnelly
    Director of Marketing
    Meltwater Group
    Twitter: @mwdonnelly
    buzz.meltwater.com
    0
  • What is Meltwater Buzz?
    1
    Listen
    Engage
    Measure
    Manage
    buzz.meltwater.com
  • 2
    Brands are increasing investment in social media
    By 2012 88% of MarketersWill Use Social Media
    buzz.meltwater.com
  • 3
    Spend on social media is surpassing email
    buzz.meltwater.com
  • 4
    “Changing consumer usage patterns make social media a MUST”
    Source: http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/
    buzz.meltwater.com
  • Why are brands making the investment?
    Almost half of active Internet users worldwide have joined a brand community online
    5
    Source: Universal McCann Wave 5 Report, April 2011
    buzz.meltwater.com
  • We’re past the chasm
    6
    43 Million
    buzz.meltwater.com
  • The reward
    7
    Source: Universal McCann Wave 5 Report, April 2011
    buzz.meltwater.com
  • The risk
    8
    Brands no longer control “the message”
    …and doing nothing can be dangerous
    buzz.meltwater.com
  • The biggest risk…
    9
    buzz.meltwater.com
  • 10
    How do you get started?
    Try these 6 (easy) steps
    buzz.meltwater.com
  • 11
    1. Listen (and learn)
    buzz.meltwater.com
  • Not at all
    Important
    3%
    Not particularly
    Important
    5%
    Neither
    Important /
    unimportant
    9%
    Extremely
    Important
    43%
    Quite
    Important
    41%
    The importance of monitoring buzz around company / brand
    buzz.meltwater.com
    12
  • What can you learn?
    13
    buzz.meltwater.com
  • 14
    2. Define your game plan
    buzz.meltwater.com
  • 15
    Start with “why”
    buzz.meltwater.com
  • 16
    Then define “how”
    buzz.meltwater.com
  • 17
    Get everyone on the same page…
    and then let go…
    buzz.meltwater.com
  • 18
    3. Engage
    buzz.meltwater.com
  • 19
    Let people know…
    buzz.meltwater.com
  • What do you say? Try these 3 C’s!
    Content
    Canvasing
    Connection
    buzz.meltwater.com
    20
  • 21
    4. Measure
    buzz.meltwater.com
  • 22
    5. Evaluate
    buzz.meltwater.com
  • 23
    6. Evolve
    buzz.meltwater.com
  • 24
    Thank you!
    Margaret Donnelly
    Email: margaret.donnelly@meltwater.com
    Twitter: @mwdonnelly
    buzz.meltwater.com