Six Steps to Develop Your Social Business

5,305 views

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,305
On SlideShare
0
From Embeds
0
Number of Embeds
1,909
Actions
Shares
0
Downloads
45
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Why are organizations making the investment? Well if you think about the sheer number of consumers flocking to social media…it’s staggering of how quickly the number has grown. In fact, if you look at the number of Facebook users (about 750 million), if Facebook were a country, it would be the world’s 3rd largest country behind China and India (and twice the size of the US). In the time you’ve been here, there have been 10’s of millions of wall posts on Facebook.
  • 4 C’s of Community DevelopmentContent: Share content about the market, best practices and success stories daily. Curate content and create original content.Canvas: Search for conversations that are relevant; engage those new contacts directly (share info, insight, ask questions, solve problems…become the expert voice)Connect: Connect with those who are directly addressing the company; respond appropriately
  • Six Steps to Develop Your Social Business

    1. 1. 6 Steps to Develop<br />Your Social Business<br />Margaret Donnelly<br />Director of Marketing<br />Meltwater Group<br />Twitter: @mwdonnelly <br />buzz.meltwater.com<br />0<br />
    2. 2. What is Meltwater Buzz?<br />1<br />Listen<br />Engage<br />Measure<br />Manage<br />buzz.meltwater.com<br />
    3. 3. 2<br />Brands are increasing investment in social media<br />By 2012 88% of MarketersWill Use Social Media<br />buzz.meltwater.com<br />
    4. 4. 3<br />Spend on social media is surpassing email<br />buzz.meltwater.com<br />
    5. 5. 4<br />“Changing consumer usage patterns make social media a MUST”<br />Source: http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/<br />buzz.meltwater.com<br />
    6. 6. Why are brands making the investment?<br />Almost half of active Internet users worldwide have joined a brand community online<br />5<br />Source: Universal McCann Wave 5 Report, April 2011<br />buzz.meltwater.com<br />
    7. 7. We’re past the chasm<br />6<br />43 Million<br />buzz.meltwater.com<br />
    8. 8. The reward<br />7<br />Source: Universal McCann Wave 5 Report, April 2011<br />buzz.meltwater.com<br />
    9. 9. The risk<br />8<br />Brands no longer control “the message”<br />…and doing nothing can be dangerous<br />buzz.meltwater.com<br />
    10. 10. The biggest risk…<br />9<br />buzz.meltwater.com<br />
    11. 11. 10<br />How do you get started? <br />Try these 6 (easy) steps<br />buzz.meltwater.com<br />
    12. 12. 11<br />1. Listen (and learn)<br />buzz.meltwater.com<br />
    13. 13. Not at all<br />Important <br /> 3%<br />Not particularly<br />Important <br /> 5%<br />Neither <br />Important / <br />unimportant<br /> 9%<br />Extremely <br />Important<br /> 43%<br />Quite <br />Important<br /> 41%<br />The importance of monitoring buzz around company / brand<br />buzz.meltwater.com<br />12<br />
    14. 14. What can you learn?<br />13<br />buzz.meltwater.com<br />
    15. 15. 14<br />2. Define your game plan<br />buzz.meltwater.com<br />
    16. 16. 15<br />Start with “why”<br />buzz.meltwater.com<br />
    17. 17. 16<br />Then define “how”<br />buzz.meltwater.com<br />
    18. 18. 17<br />Get everyone on the same page…<br />and then let go…<br />buzz.meltwater.com<br />
    19. 19. 18<br />3. Engage<br />buzz.meltwater.com<br />
    20. 20. 19<br />Let people know…<br />buzz.meltwater.com<br />
    21. 21. What do you say? Try these 3 C’s!<br />Content<br />Canvasing<br />Connection<br />buzz.meltwater.com<br />20<br />
    22. 22. 21<br />4. Measure<br />buzz.meltwater.com<br />
    23. 23. 22<br />5. Evaluate<br />buzz.meltwater.com<br />
    24. 24. 23<br />6. Evolve<br />buzz.meltwater.com<br />
    25. 25. 24<br />Thank you!<br />Margaret Donnelly<br />Email: margaret.donnelly@meltwater.com<br />Twitter: @mwdonnelly<br />buzz.meltwater.com<br />

    ×